Internet shopping allows consumers to directly purchase goods and services from sellers online without an intermediary. It provides consumers with convenience by allowing shopping 24/7 from anywhere. Customers have more choices and can often find less expensive products and services online through quick comparisons. However, some consumers are concerned about security, privacy, and the inability to physically see products. There are also some unresolved legal issues surrounding internet shopping.

1. Internet Shopping
Pham Vu Hang Giang

2. Internet Shopping ?
 Internet shopping is
the process whereby
consumers directly
buy goods or services
from a seller in real-
time, without an
intermediary service,
over the Internet. It is
a form of electronic
commerce.

3. Why Internet Shopping ?
 Enables consumers to shop 24 hours a day, all year
round from almost any location.
 Provides consumers with more choices, less expensive
products and services by allowing them to shop in many
places and conduct quick comparisons.
 Allows quick delivery of products and services,
especially with digitized products.
 Consumers can receive relevant and detailed
information in seconds.
 Allows consumers to interact with other consumers in
electronic communities and exchange ideas as well as
experiences.
 Facilitates competition, which results in substantial
discounts.

4. Why not Internet Shopping ?
 Security and Privacy
 Difficult to convince customers that online
transactions and privacy very secure
 Customers do not trust:
 Unknown faceless sellers
 Paperless transactions
 Electronic money
 Switching from a physical to a virtual store may be
difficult
 Lack of touch and feel online
 Many unresolved legal issues
 Expensive and/or inconvenient accessibility to the
Internet
 E-payment is not available in many places

5. Online consumer behavior model

6. Buyer-side and Seller-side
Buyer Seller
On Buyer/ -Want to make the decision to -Statistics
Buying purchase -Get exposure
-Want to effect payment
-Want to assume ownership
On Seller/ -Perception of the cheapest -Make profit
Selling price -Be visible
-Perception of fewer hassles -Increase
-Perception of trustworthiness traffic
-Visibility of the site

7. References
 Wikipedia:
http://en.wikipedia.org/wiki/Online_shopping
 Analysis of consumer behavior online (Dejan
Petrovic, 2007)
http://analogik.com/articles/227/analysis-of-
consumer-behaviour-online
Online Shopping: Advantages over the Offline
Alternative (Dr Joshua Chang):
http://www.arraydev.com/commerce/jibc/031
1-07.htm