Online shopping is growing due to its convenience and accessibility. Consumers can shop from anywhere at any time. The top reasons consumers opt for online shopping are convenience, lower prices, and greater selection. China spends the most on online shopping, with apparel and food popular categories. While online shopping satisfaction is high, free shipping is the top incentive for consumers to shop more online.

1. ONLINE SHOPPING – Whose Option Is It Anyway?

2. What is Online Shopping?
According to Wisegeek.org, online shopping is the process of
buying goods and services from merchants over the Internet.
According to Economic times, when you buy a product or a
service over the internet, instead of going to a traditional brick-
and-mortar store, it is called online shopping.

3. Why Online Shopping is Growing?
There are several reasons,
• Convenience
• Greater variety
• Cheaper goods
• Accessibility
• Comparability

4. Why Do Consumers Opt For Online Shopping?
• About 60% online shoppers agree to the ease &
convenience as the main reason behind it.
• About 54% consumers mention the benefits of online
prices.
• The range of choices and offers available
online attracts consumers to online shoppers.
• The comfort of shopping from anywhere like
work place, car, in the bed, in the bathroom, physical
stores etc.

5. Who Shops Online?
The easiest answer to the question who shops online is
‘Everyone’.
Studies show that in America alone,
• About 96% of Americans have opted for online
purchases at some point of their life
• About 51% accepted online shopping as their first
choice.

6. 1. China ($562.66B)
2. United States ($349.06B )
3. United Kingdom ($93.89B)
4. Japan ($79.33B)
5. Germany ($74.46B)
Which Country Shops Online the Most in Year 2015?

7. Most Popular Categories
China ($562.66B)
• Most popular category is Apparel in Year 2015
• The most frequent online purchase are packaged and fresh
food
United Kingdom ($93.89B)
• Best-selling category is Clothes & Sports
Goods
• Other popular categories are household goods, travel
arrangements

8. Most Popular Categories
Japan ($79.33B)
• Best-selling category is Apparel & footwear
• Other popular categories are consumer electronics and
computers and equipments
Germany ($74.46B)
• Best-selling product category is Clothing in Year 2015
• Other popular categories are consumer electronics and
telecommunications and books and eBooks

9. Difference in Men & Women
• Women control about 80% of
the household shopping and
spending
• Men almost equal to
women when it comes to online
shoppingMen & Women
According to demographic reports, Men and Women are
nowhere less than each other. Their shopping habits and
frequency stands almost similar.

10. Difference in Parents & Non Parents
The survey reveals that,
• About 49% of the parents accept the fact that they
could not live without online shopping
• The parents group thus spends more time
and money online than the non parents
• Parents spend about 40%
• Non-Parents spend about 34%
Parents & Non-Parents

11. Difference in Rural & Urban Consumers
• Rural consumer spends $684
• The metropolitans $853
• Sub-urban $768
Rural Sub-Urban Metropolitans

12. Concern of Rural & Metropolitan Consumers
• Online Shipping Costs
• Online Privacy
• Shipping Charges
About 63% of the sub-urban population of U.S were
concerned for the shipping charges while the rural
population worries about their online privacy issues.
The metropolitan population besides having more in-store
facilities nearby, spends time and money online.

13. Frequency of Online Shopping
According to Mintel’s online shopping Report U.S.A, About
70% of the Americans shop regularly online.
• About 69% Monthly
• About 33% Weekly
The consumers also stated that they increased the size of the
order to reduce the shipping charges to minimum.

14. Purchase Made On Personal Computers
The purchase made online through personal computers is
recorded to be 3% weekly, 8% monthly, 34% few times a
year, 7% once a year and the ones who never shopped are
4%.
Weekly
Monthly
Few Times
Yearly
Never Shopped

15. Purchase Made On Mobiles
The purchases made via mobile and smart phones are 3%
daily, 8% weekly, 13% monthly, 16% few times a year,
7% once a year and 52% never shopped on mobile.
Daily
Weekly
Monthly
Few Times
Yearly
Never Shopped

16. Purchase Made On Tablets
Purchases made online via tablets were 2% daily, 8% weekly,
14% monthly, few times a year 15%, once a year 6% and
never 54%.
Daily
Weekly
Monthly
Few Times
Yearly
Never Shopped

17. Why Do Consumers Opt For Online Shopping?
• About 66% of women agree to convenience as
the reason
• About 57% of men state the benefit of price as
the reason behind shopping online

18. Where They Do Online Shopping?
The survey conducted in the U.S. reveals,
• About 74% of Americans shopped at large retailers
• About 54% of them at e-commerce places
• About 44% at the web stores
• About 36% made purchases at specific online retailers

19. Season for Online Shopping?
Online shopping is made throughout the year but the festive
days like Black Friday and Cyber Monday
marked the maximum shopping made online.
In Year 2015, As per the various reports shoppers spent over
$2 billion from the weekend of November 28th through
December 1st, 2015.

20. More than 8 in 10 people (83%) are satisfied with their
online shopping experience.
Satisfaction of Online Shopping

21. 81%
Easy of checkout
80%
Variety of products & brands
73%
Shopping options
71%
Payment options
69%
Free or Discount Shipping
62%
Easy exchange & return
61%
Shopping from tablets
58%
Live customer support
55%
Shopping from mobiles
Satisfaction Level With Different Aspects

22. Incentives for Online Shopping Used By Retailers
According to the Walker Sands Future of Retail 2016 study, nine
out of 10 of the survey participants said free shipping
offered by retailers was the No. 1 incentive when asked what
would make them shop online more often.

23. To Conclude
So, shopping do not need any reason nowadays, sometimes
people just shop for the sake of happiness. The concept of
online shopping has no doubt made life easy for consumers.
More and more people are looking forward to online shopping
because of the convenience it has brought.

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26. References:
1. https://bigcommerce.com/blog/omni-channel-retail
2. www.pwc.gx/en/industries/retail-consumer/global-total-retail.htm
3. http//www.whisbi.com/blog/online-shopper-profile-who-shops-online-almost(www.mintel.com/.../nearly-70%-
of-americans-shop-online-regularly
4. http://www.businessinsider.in/The-Surprising-Demographics-Of-Who-Shops-Online-And-On-
Mobile/articleshow/36449798.cms
5. https://www.statista.com/chart/3790/e-commerce-revenue-per-online-shopper/
6. http://www.trueship.com/blog/2015/12/21/a-year-in-review-16-insanely-unbelievable-online-shopping-facts-
from-2015/#.V334sONlPIU
7. http://www.bbc.co.uk/schools/gcsebitesize/ict/implications/1lifestylerev5.shtml
8. http://www.remarkety.com/global-ecommerce-sales-trends-and-statistics-2015
9. http://www.chinainternetwatch.com/12540/online-shopping-categories-2015/
10. http://ecommercenews.eu/ecommerce-germany-worth-e59-87-billion-2015/
11. http://www.statista.com/statistics/348180/japan-ecommerce-category-sales/
12. http://www.statista.com/statistics/275973/types-of-goods-purchased-online-in-great-britain/
13. http://www.wisegeek.org/what-is-online-shopping.htm
14. http://articles.economictimes.indiatimes.com/2006-12-25/news/27439230_1_online-shopping-online-
presence-online-purchase
15. http://marketingland.com/e-commerce-report-9-10-consumers-say-free-shipping-no-1-incentive-shop-online-
180280