Finland and Nokia have created one of the most competitive economies in the world through their telecommunications cluster. Nokia in particular has become the global leader in mobile phones, accounting for 31% of the handset market share in 2001. Finland benefits from strong factor conditions including an innovative engineering culture, supportive industries, and demand from early technology adopters. Both the government and private sector have collaborated to strengthen the telecom cluster through initiatives like Tekes. Looking ahead, Nokia is well positioned versus Motorola due to its broader product portfolio and focus on emerging markets.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
The project contains the analysis of Nokia's Supply Chain Management published by Kellogg Institute of Management. The project includes solutions as well as recommendations for Philips, Ericsson and Nokia/
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
This document outlines the strategy for Nokia to regain the market share in smartphone market.
The views expressed in this article purely belongs to the authors of the article. Neither the college nor the professors endorses the article
The project contains the analysis of Nokia's Supply Chain Management published by Kellogg Institute of Management. The project includes solutions as well as recommendations for Philips, Ericsson and Nokia/
Nokia And The Global Mobile Phone Industrykcampbell01
For my Strategic Planning class during the spring of 2008, we had to choose a company, research the company, & prepare a presentation on them. After we gave our presentation, we were required to come up with a strategic plan for the company that we researched. This powerpoint presentation is the actual powerpoint that we used in our presentation. We received an A, both in the class, and on this presentation.
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
A Complete analysis of business environment (internal & external) of Nokia.
Competitor analysis and strategies adopted.
Also an in depth analysis of Smartphone Category.
Nokia vs. Apple - the ongoing war in the mobile industryMika Marjalaakso
One of my MBA assignments back in 2008. I don't know why I uploaded it here. It is not particularly good even ... but kind of nice PowerPoint template, eh?
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
emerging nokia - should they focus on developed or emerging marketsSaurabh Arora
Should Nokia’s growth strategy be to focus on the developed markets, emerging markets or both?
Case Analysis
Handset manufacturer worldwide market share of 38% in 2009
Market leader in emerging markets like India(60%) and China(40%)
Financial performance pre-2008 was exceptional
Known for innovation
Offers products at all price points
Post-2008 started losing ground in developed markets
European market revenue declined by 15% in 2009
Exited the Japanese market after 20 years of operations
Nokia was fifth most valuable brand globally in 2000
Analysis of Emerging Market
Employed the cost leadership strategy: Purchasing power low in emerging markets hence Nokia provided cost effective products successfully.
First time purchasers: Only 20% of the emerging market were not first time purchasers
Services as the key selling point: People of emerging markets wanted value added services bundled with the phone
Analysis of Developed markets
Consumers not very price sensitive
Delivering innovative products more important
57% of the market goes for a second phone, most of the time for an upgrade
Emergence of i-phone, considered as replacement for normal handsets with users looking for upgradation
Growing competition from companies like Samsung, LG, Motorola and Sony Ericson was also making things worse for Nokia.
New Operating System – e.g. – Emergence of OSs like Google’s Android and Microsoft’s Windows mobile further bothered Nokia.
Inability to understand demand – Nokia failed to understand growing demand for touch phones
Why focus on Emerging Markets?
As Nokia has already gained the following benefits by being the first mover, it should strive hard to maintain it’s market share in developing economies. Advantages it has –
Earlier entry, early start of the learning curve. Its crucial and experience is tough to imitate.
Nokia can develop enhanced reputation by being pioneer and using its already established brand image
Absolute cost advantage can be gained by early commitments to supplies of materials and distribution channels….
Recommendations- Emerging Market
Nokia should concentrate on Improved as well as Basic phones as the market is still evolving
Tie up with Telecom players and bring dual sim phones to increase the switching cost
It should follow innovations in developed countries and adapt them to emerging markets in order to stand against competition.
One general strategy should be to outsource the services part as it is not Nokia’s competency and customers are giving more regard to services (Exhibit 6)
Instead of charging customers for Life tools, revenues should be earned from advertisers.
This is a corporate overview of Nokia, covering the business, values, products, and strategy. This is from a public presentation employees usually give to introduce the company.
Telecommunications is a highly competitive industry that is always looking to the future. History matters little in a market where competitive advantage has everything to do with technology, execution, and presentation. France Telecom is a leader in this industry. Their Orange brand in paving the way into new markets. Learn briefly about how they are doing in relation to their competitors, the industry, and what other telecoms can learn from their Orange brand.
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Nokia 3
1. Finland and Nokia: Creating the
World’s Most Competitive Economy
Team 8
Martina Martina, Adrien Monvoisin, Ronen Eckhouse
2. Summary of Situation in 2001:
Finland
• Finland is still a leading competitive nation
• GDP growth is declining
• Increased unemployment among the low skilled labors
• Telecommunications cluster accounts for 6.9% of GDP
• Shortage of skilled Finnish workers
• Finland is the first to grant licenses to all 3G systems
• National Tech. Agency facilitates the emerging digital
media industry
• The Finnish Venture Capital Association has been
formed
• First Nordic country introducing the Euro
3. Summary of Situation in 2001:
Nokia
• Nokia was the leader of the Telecom industry
– Market share: handsets 31%, Infrastructure 10%
• Motorola lost mobile phone leadership to Nokia
– Market share: handsets 15%, Infrastructure 13%
• Severe downturn in the Telecom.
– Slow/Delayed transition to 3G system
– Nokia stock fell 38% during 2001 (MOT fell 30%)
– Revenue grew by 9% in 2001 (compared to 43% in 2000)
• Shortage of skilled Finnish workers
– Nokia foreign employment grew 4 times faster than Finnish
employment
• Finnish suppliers produce highly customized inputs
4. Porter’s Diamond: Finland/Nokia
• Factor Conditions
– One of the world’s most homogenous, united and stable societies
– National competitive strategy
– Tradition of innovative engineering and telecom industry
– Sophisticated education and university system
• Related and supportive industries
– Local supply for highly customized inputs
– Telecom cluster with more than 4,000 specialized firms
– Highest public R&D spending in Europe
– Many R&D centers of global companies
– Venture capital forum
– Tekes facilitates stake holders in the emerging digital media
industry
5. Porter’s Diamond: Finland/Nokia
• Demand Conditions
– NMT created the world’s largest single mobile market
– First to have severe competition
– Finland is a member of the European common market since 1995
– A market of early adopters with very high standards
• Mobile phone is a “national symbol”
– Finland amongst the world leaders in mobile penetration
• Firm Strategy, Structure and Rivalry
– Finnish telephone network is never monopolized by state
– Traditionally, operators engage actively with equipment
manufactures
– A national industrial message for national competitiveness
– Open market
• No restrictions for foreign ownership
– Serve distinct customer needs with out constraints on standards
6. Porter’s Diamond: Finland/Nokia
• Government
– Very stable (6 year terms) with a long-term view
– Initiatives to improve national innovative capacity
– Assurance of technological neutrality
– Open socialist economy
– A policy of minimum interference
• What else should the government do?
– Remove centralized wage settings mechanisms
– Encourage young and low-skilled to join the work force
– Encourage more global firms to open R&D centers in Finland
7. Economic Transformation in Finland
• Early 1990s Crisis
– Berlin wall fell -> dried up Finnish exports overnight
– Severe economic crisis (GDP fell, high unemployment)
– Finland was forced to float its currency
• Mid 1990s turn-around
– Lowered taxes
– Government expenditures cut-back
– High interest rates
– Devoted resources to R&D, competitiveness and innovations
– Expanded the capacity of higher education
– Liberalized and opened local markets
• The emergence of Finland as a telecom powerhouse
– Traditional expertise (army) and traditionally not monopolized
– NMT and the Nordic Region (Finland was always too small a market)
– Finnish characters
– Telecommunication cluster
8. Cluster Program
•Historically: pulp/paper, wood, engineering metal
•Cluster goal: Strengthen Finnish competitiveness
•World-wide competitive advantage through private-
public partnerships
• 83,000 employees, >4,000 firms, 6.9% of GDP
•Operators, content providers and equipment
manufacturers
•Equity capital: new important source of funding
•R&D focused on technology and telecommunications
9. Nokia’s worldwide leadership
• International operations in various field
• Worldwide joint ventures
• Highly skilled work-force
• Nordic identity through the “Nokia way”
• Low production cost and short product development cycle
• Broad market: serves distinct customer segments with
different needs
• Focus on R&D (15 countries, 9% of its revenue)
• Nokia is always ahead of its competitors (design, internet,
software, …)
10. Nokia Current Business
• Nokia revenue stream: • Handset is major driver with majority
Nokia's Business (Q2 07)
business comes from Europe & Asia Pacific
Nokia's Handset Business (Q2 07)
Nokia
Latin America,
Siemens
Networks, 8%
27% North America,
Mobile 4%
Phones, Europe, 38%
47% Asia-Pacific,
Enterprise
25%
Solutions,
4%
Multimedia
, 21% China, 12% Middle-East &
Africa, 13%
• Nokia market distribution is shown below
Nokia Handset Unit Growth (Q2 06 vs Q2 07)
The fastest growing regions
40.0% (Q2 07) are Asia Pacific &
30.0%
20.0%
Middle East/ Africa followed
10.0% by Europe & China.
0.0%
-10.0% North Latin America Europe China Asia Pacific Middle East &
Unit Growth (%)
America Africa
-20.0%
-30.0%
11. Nokia vs. Motorola
Nokia Motorola
Strength • Low-cost phone • High-end phone (RAZR)
• Focus on emerging market with • But RAZR is backfired as it is
big investment in Infrastructure commoditized
•Broad product line to sustain long-
term growth
Weakness • Strong presence but not market • Single smash hit is not
leader in smart phone sustainable
• Weak presence in North America, • Smart phone continues losing
which prefers to clamshell phones market share
Opportunity • Step up in multimedia-rich user • Step up in multimedia-rich user
experience via acquisition experience via acquisition
Threat • Falling average selling price • Falling average selling price
• Fierce competition • Fierce competition
Overall, Nokia has grown faster and is positioned to grow faster than Motorola thanks
to its broad portfolio and strong global presence especially in emerging countries
Editor's Notes
Harsh history and natural conditions Sixth happiest nation in the world Most population speaks English 60% had a secondary degree Early adopters (internet) World Economic Forum rank’s Finland’s tertiary education #1 in the world
Harsh history and natural conditions Sixth happiest nation in the world Most population speaks English 60% had a secondary degree Early adopters (internet) World Economic Forum rank’s Finland’s tertiary education #1 in the world
Harsh history and natural conditions Sixth happiest nation in the world Most population speaks English 60% had a secondary degree Early adopters (internet) World Economic Forum rank’s Finland’s tertiary education #1 in the world