Online audience research
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The researchers used Facebook, Twitter, and instant messaging to distribute a questionnaire to their target audience of 16-25 year olds to gather feedback on unsigned bands. They found that this audience is interested in unsigned bands, prefers musical footage over backstage footage, would like poster narration in text not voice, prefers masculine poster colors, and wants articles focused on pictures with reviews rather than extending documentaries.
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Assignment 19
This document outlines the plans for a documentary about how social media impacts identity. It will have a mass appeal targeting ages 14-25 females of western middle-upper classes living in cities who value technology and social connections. It aims to educate, entertain and inform audiences and cause self-reflection. The documentary will air on Channel 4 at 8-9pm and be available on 4oD and YouTube to reach the intended digital native audience. Music, transitions and comparisons to inspirational documentaries will attract viewers seeking information, personal insight, social interaction and entertainment regarding a relevant topic.
A snap of intimacy_Larsen and Kofoed_AoIR 2016
A SNAP OF INTIMACY: INVESTIGATING PHOTO SHARING PRACTICES ON SNAPCHAT AND INSTAGRAM
Paper presentation at AoIR 2016,
The 17th Annual Conference of the Association of Internet Researchers, Berlin, Oct 7 2016
Parasocial Interaction Theory
This slide show is designed to help students understand and relate to the Parasocial Interaction Theory, while also keeping them entertained.
Focus group results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Critical Examination of Using Relationship Metaphor to Guide PR Research
1. The document examines the concept of "relationship identity" in public relations research and raises concerns about its accuracy and implications.
2. It notes that organization-stakeholder relationships are more instrumental than interpersonal relationships and lack co-construction of shared meaning. Stakeholder identities are also multiple and fluid.
3. Close relationships with organizations are the exception, not the rule, and an overemphasis on strong relationships could harm stakeholders by precluding recognition of problems or seeking alternative relationships. Organization-stakeholder interactions are often more accurately described as one-sided "parasocial relationships."
Parasocial interaction theory
Parasocial interaction is an intriguing communication theory that explains how individuals relate with celebrities and other personalities known only through the media. This presentation focuses of the influencing factors of parasocial interacton and expalins its implication for theory and research.
Analysis of stacey dooley website
The document analyzes Stacey Dooley's website and how it portrays her image. It notes that the main image uses low-key lighting and shadowing to depict her as a professional with status and power. The simplistic black and white color palette helps draw attention to the images of Dooley and the wide range of topics she covers. The website uses cross-media convergence by linking to Dooley's social media accounts and videos, encouraging the audience to get to know her on a more personal level across different platforms.
Audience theory note sheet
The document provides definitions and explanations of several audience and media theories:
The hypodermic needle theory from the 1920s-1930s viewed audiences as passive and unable to resist media messages. The two-step flow theory from the 1940s-1950s found that opinion leaders influence the masses by interpreting media for others. Uses and gratification theory explains that individuals use media for diversion, relationships, identity, and information. The document gives examples of how these theories apply to discussing and sharing a TV show and relating to a song's lyrics about relationships.
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Assignment 19
This document outlines the plans for a documentary about how social media impacts identity. It will have a mass appeal targeting ages 14-25 females of western middle-upper classes living in cities who value technology and social connections. It aims to educate, entertain and inform audiences and cause self-reflection. The documentary will air on Channel 4 at 8-9pm and be available on 4oD and YouTube to reach the intended digital native audience. Music, transitions and comparisons to inspirational documentaries will attract viewers seeking information, personal insight, social interaction and entertainment regarding a relevant topic.
A snap of intimacy_Larsen and Kofoed_AoIR 2016
A SNAP OF INTIMACY: INVESTIGATING PHOTO SHARING PRACTICES ON SNAPCHAT AND INSTAGRAM
Paper presentation at AoIR 2016,
The 17th Annual Conference of the Association of Internet Researchers, Berlin, Oct 7 2016
Parasocial Interaction Theory
This slide show is designed to help students understand and relate to the Parasocial Interaction Theory, while also keeping them entertained.
Focus group results
The document summarizes the results of a focus group conducted to understand the target audience for a new television soap opera. The focus group asked questions about the audience's media consumption habits, likes/dislikes of existing soaps, and opinions on social issues. Key findings included that the audience prefers realistic crime storylines set in the present day that feature relatable characters similar to themselves. They want the soap to avoid unrealistic plots and address issues like underage drinking and animal testing in a negative light.
Critical Examination of Using Relationship Metaphor to Guide PR Research
1. The document examines the concept of "relationship identity" in public relations research and raises concerns about its accuracy and implications.
2. It notes that organization-stakeholder relationships are more instrumental than interpersonal relationships and lack co-construction of shared meaning. Stakeholder identities are also multiple and fluid.
3. Close relationships with organizations are the exception, not the rule, and an overemphasis on strong relationships could harm stakeholders by precluding recognition of problems or seeking alternative relationships. Organization-stakeholder interactions are often more accurately described as one-sided "parasocial relationships."
Parasocial interaction theory
Parasocial interaction is an intriguing communication theory that explains how individuals relate with celebrities and other personalities known only through the media. This presentation focuses of the influencing factors of parasocial interacton and expalins its implication for theory and research.
Analysis of stacey dooley website
The document analyzes Stacey Dooley's website and how it portrays her image. It notes that the main image uses low-key lighting and shadowing to depict her as a professional with status and power. The simplistic black and white color palette helps draw attention to the images of Dooley and the wide range of topics she covers. The website uses cross-media convergence by linking to Dooley's social media accounts and videos, encouraging the audience to get to know her on a more personal level across different platforms.
Audience theory note sheet
The document provides definitions and explanations of several audience and media theories:
The hypodermic needle theory from the 1920s-1930s viewed audiences as passive and unable to resist media messages. The two-step flow theory from the 1940s-1950s found that opinion leaders influence the masses by interpreting media for others. Uses and gratification theory explains that individuals use media for diversion, relationships, identity, and information. The document gives examples of how these theories apply to discussing and sharing a TV show and relating to a song's lyrics about relationships.
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The double page spread features a picture of singer Nicky Wire holding his hand out with the words "long live rock and roll?". The question mark suggests he is questioning the current state of rock and roll. Wire's eyes are darkened which blends with his black clothing, drawing the reader's attention. The layout is neat and easy to follow with a large headline and columns of text. The headline quotes Wire as saying "I'm almost embarrassed at my age to be as angry as I am", showing his point despite his facial expression not looking angry in the photo. The article discusses how Nicky is very angry about what has become of rock and roll.
Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Demographics!
The document discusses gathering demographic information about the artist Mount Kimbie using YouGov Profiler. However, little information is available about Mount Kimbie specifically. Based on similar artists like Daft Punk, the demographic for Mount Kimbie is likely males aged 25-39. Their songs also seem more appealing to lower social classes (C2/D/E) as they discuss politics and suburban life. Creating promotional materials is challenging given the niche audience and lack of clear demographic data for Mount Kimbie.
TA of student presentation
The document analyzes a student's poster about a documentary they created. It notes that the poster effectively relates to the documentary's subject matter through a collage of images representing influences on children's lives. Additionally, close analysis of another individual in the poster determines they are a young female based on their skin and eye makeup. When compared to another Channel 4 poster, similarities in logo placement, caption style, and direct picture relationship to content are observed.
Case Study: Buzzfeed Ladylike
Ladylike began as part of Buzzfeed's TopKnot section and later moved to the BF Yellow and Boldly sections. It was started by Saafiya Nygaard and Freddie Ransome and focuses on lifestyle topics like fashion and beauty. To grow its audience, Ladylike builds upon existing Buzzfeed formats and iterations like the "Try Guys." Over half of Ladylike's views come from YouTube videos, while Facebook drives most shares and engagement. The channel's easy to share and engaging content featuring different personalities works well, but it could better differentiate itself and define its identity beyond beauty as copying Nygaard has been criticized. Growing named vlogs and building series are strategies to further expand Lad
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The document discusses how the author constructed a music video to target a specific audience of young females aged 16-24. Key ways this was done included featuring a female artist around the same age to build rapport, using a 1950s aesthetic to appear desirable, and incorporating themes of relationships to reflect social values of interest to the audience. The author also gained feedback from the target demographic and pitched the idea to ensure it would appeal. By carefully targeting the audience's needs and desires at each stage of construction, the music video adhered to the view that media texts must be deliberately designed for a pre-established audience to achieve success.
Question 3
The respondent collected feedback on their music video and print productions from their target audience through both physical and online questionnaires. For the music video, feedback indicated that the narrative was well-received and helped tell the story. Female audiences engaged more with the production due to stronger representation. Color filters used in flashbacks were praised for distinguishing memories. Feedback also noted room for improvement in explicitly promoting the artist. For print materials, responses confirmed the designs successfully reflected the promoted genre and artist while appearing professionally made, which would encourage purchasing. Collecting input from a variety of sources helped strengthen the respondent's work.
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This document provides an analysis of an advertisement for the alternative rock band Muse's album. The ad ran in NME magazine in 2009 and targets fans of rock, indie, and alternative genres. It features only the album name, release date, and website in a minimalist style that matches Muse's music and engages viewers' interest. The complex image and lack of band photos imply the band cares more about their music than fame. The analysis concludes the ad is aesthetically pleasing and engaging but may appeal primarily to Muse's existing fanbase rather than broader audiences.
Blumler and katz
The Blumler & Katz theory proposes that audiences are active in their media choices and seek to fulfill certain needs and gratifications from media. The theory suggests people choose media to fulfill needs like personal identity, social interaction, and entertainment. This film would fit with the theory because its target indie rom-com audience could relate to the characters and themes around relationships and breakups. The film also provides opportunities for social interaction around its promotion and merchandise, as well as seeking to entertain viewers.
Response to questionnaire and feedback for focus group
The magazine will focus on chart music genres which have a wide audience. It will be called "Rated" to reflect the genre of chart music. The front cover will feature either a mixed gender band or boy band. A double page spread will feature an interview with an up-and-coming artist, likely one featured on the cover. The color scheme will be black, white, and light blue, with some red accents. The price point will be between £1.50-£2.50, specifically £1.99 based on feedback.
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Fall Out Boy band members experience periods where they grow apart but ultimately remain close friends who care about each other. One member nearly committed suicide after the band took a break, showing how integral the band was to his identity. They still feel nerves before performances despite their fan base, suggesting they seek to live up to fan expectations. They prefer intimate shows, like one in their hometown venue, as it allows them to feel close to fans.
Uses And Gratification Theory
What is the uses and gratification theory and how does it apply to the music video Sacrilege by the Yeah Yeah Yeahs.
Powerpoint for audience profilling
This document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target audience is white, female, aged 25+, in socioeconomic class B-C1. The secondary target audience is mixed race, female, aged 18, in class C2-E. Both audiences are millennials who feel pressure to attain society's image of beauty and will be educated by the film.
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This document discusses the effects of social media, particularly Instagram, on young women's body image and self-esteem. A survey was conducted that found women feel moderately affected by their peers' social media posts in terms of career confidence. Participants also reported feeling influenced by peers' Instagram posts regarding their own social media presence. While social media allows the portrayal of an inauthentic reality, it is hoped that people can learn to define themselves by their internal feelings rather than online personas.
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This article provides an interview with the director and cast of an upcoming animated web series called "Last Son" which is a reinvention of the Superman origin story. It details how the director, a graphic design student, came up with the idea and taught himself animation to create a student project. He storyboarded and began casting voice actors, including a professor, to record their lines. As a first-time director, he took on the roles of General Zod and Brainiac himself. The web series is set to premiere on Your Mind's Eye TV in April.
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Este informativo semanal proporciona información sobre los requerimientos y temas de estudio para la próxima semana en el Colegio Camilo Henríquez para el sexto año básico sección B. Detalla los horarios de atención de los profesores, los temas que se abordarán en cada asignatura, los materiales necesarios y las fechas de las próximas evaluaciones y presentaciones de los estudiantes.
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The document discusses the conventions used in the design of a music magazine front cover created by the author. It includes elements such as a barcode, issue date, cover line advertising interior articles, bold masthead logo presented throughout, and a main eye-catching image featuring a band. The color scheme and photography techniques are intended to look professional and draw readers in, meeting conventions of real magazines while putting the author's own style.
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6° básico b semana del lunes 07 al 11 de noviembre
Este informativo semanal proporciona información sobre los requerimientos y temas de estudio para la próxima semana en el Colegio Camilo Henríquez para el sexto año básico sección B. Detalla los horarios de atención de los profesores, los temas que se abordarán en cada asignatura, los materiales necesarios y las fechas de las próximas evaluaciones y presentaciones de los estudiantes.
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Nme 2 dps
The double page spread features a picture of singer Nicky Wire holding his hand out with the words "long live rock and roll?". The question mark suggests he is questioning the current state of rock and roll. Wire's eyes are darkened which blends with his black clothing, drawing the reader's attention. The layout is neat and easy to follow with a large headline and columns of text. The headline quotes Wire as saying "I'm almost embarrassed at my age to be as angry as I am", showing his point despite his facial expression not looking angry in the photo. The article discusses how Nicky is very angry about what has become of rock and roll.
Powerpoint for audience profilling
The document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target is white, female, age 25+, class B-C1. The secondary target is mixed race, female, age 18, class C2-E. Various frameworks are discussed for categorizing the audience, including VAL types, Maslow's hierarchy, and Mosaic profiling. Marketing strategies aim to attract millennials and utilize below-the-line advertising like social media.
Demographics!
The document discusses gathering demographic information about the artist Mount Kimbie using YouGov Profiler. However, little information is available about Mount Kimbie specifically. Based on similar artists like Daft Punk, the demographic for Mount Kimbie is likely males aged 25-39. Their songs also seem more appealing to lower social classes (C2/D/E) as they discuss politics and suburban life. Creating promotional materials is challenging given the niche audience and lack of clear demographic data for Mount Kimbie.
TA of student presentation
The document analyzes a student's poster about a documentary they created. It notes that the poster effectively relates to the documentary's subject matter through a collage of images representing influences on children's lives. Additionally, close analysis of another individual in the poster determines they are a young female based on their skin and eye makeup. When compared to another Channel 4 poster, similarities in logo placement, caption style, and direct picture relationship to content are observed.
Case Study: Buzzfeed Ladylike
Ladylike began as part of Buzzfeed's TopKnot section and later moved to the BF Yellow and Boldly sections. It was started by Saafiya Nygaard and Freddie Ransome and focuses on lifestyle topics like fashion and beauty. To grow its audience, Ladylike builds upon existing Buzzfeed formats and iterations like the "Try Guys." Over half of Ladylike's views come from YouTube videos, while Facebook drives most shares and engagement. The channel's easy to share and engaging content featuring different personalities works well, but it could better differentiate itself and define its identity beyond beauty as copying Nygaard has been criticized. Growing named vlogs and building series are strategies to further expand Lad
Media audience essay
The document discusses how the author constructed a music video to target a specific audience of young females aged 16-24. Key ways this was done included featuring a female artist around the same age to build rapport, using a 1950s aesthetic to appear desirable, and incorporating themes of relationships to reflect social values of interest to the audience. The author also gained feedback from the target demographic and pitched the idea to ensure it would appeal. By carefully targeting the audience's needs and desires at each stage of construction, the music video adhered to the view that media texts must be deliberately designed for a pre-established audience to achieve success.
Question 3
The respondent collected feedback on their music video and print productions from their target audience through both physical and online questionnaires. For the music video, feedback indicated that the narrative was well-received and helped tell the story. Female audiences engaged more with the production due to stronger representation. Color filters used in flashbacks were praised for distinguishing memories. Feedback also noted room for improvement in explicitly promoting the artist. For print materials, responses confirmed the designs successfully reflected the promoted genre and artist while appearing professionally made, which would encourage purchasing. Collecting input from a variety of sources helped strengthen the respondent's work.
Muse
This document provides an analysis of an advertisement for the alternative rock band Muse's album. The ad ran in NME magazine in 2009 and targets fans of rock, indie, and alternative genres. It features only the album name, release date, and website in a minimalist style that matches Muse's music and engages viewers' interest. The complex image and lack of band photos imply the band cares more about their music than fame. The analysis concludes the ad is aesthetically pleasing and engaging but may appeal primarily to Muse's existing fanbase rather than broader audiences.
Blumler and katz
The Blumler & Katz theory proposes that audiences are active in their media choices and seek to fulfill certain needs and gratifications from media. The theory suggests people choose media to fulfill needs like personal identity, social interaction, and entertainment. This film would fit with the theory because its target indie rom-com audience could relate to the characters and themes around relationships and breakups. The film also provides opportunities for social interaction around its promotion and merchandise, as well as seeking to entertain viewers.
Response to questionnaire and feedback for focus group
The magazine will focus on chart music genres which have a wide audience. It will be called "Rated" to reflect the genre of chart music. The front cover will feature either a mixed gender band or boy band. A double page spread will feature an interview with an up-and-coming artist, likely one featured on the cover. The color scheme will be black, white, and light blue, with some red accents. The price point will be between £1.50-£2.50, specifically £1.99 based on feedback.
Specific rock magazine research
Fall Out Boy band members experience periods where they grow apart but ultimately remain close friends who care about each other. One member nearly committed suicide after the band took a break, showing how integral the band was to his identity. They still feel nerves before performances despite their fan base, suggesting they seek to live up to fan expectations. They prefer intimate shows, like one in their hometown venue, as it allows them to feel close to fans.
Uses And Gratification Theory
What is the uses and gratification theory and how does it apply to the music video Sacrilege by the Yeah Yeah Yeahs.
Powerpoint for audience profilling
This document profiles the target audience for a documentary about societal pressures regarding appearance and body image. The primary target audience is white, female, aged 25+, in socioeconomic class B-C1. The secondary target audience is mixed race, female, aged 18, in class C2-E. Both audiences are millennials who feel pressure to attain society's image of beauty and will be educated by the film.
Media Ethics Project- Social Media + Self Image in Young Women in the Digital...
This document discusses the effects of social media, particularly Instagram, on young women's body image and self-esteem. A survey was conducted that found women feel moderately affected by their peers' social media posts in terms of career confidence. Participants also reported feeling influenced by peers' Instagram posts regarding their own social media presence. While social media allows the portrayal of an inauthentic reality, it is hoped that people can learn to define themselves by their internal feelings rather than online personas.
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Response to questionnaire and feedback for focus group
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This article provides an interview with the director and cast of an upcoming animated web series called "Last Son" which is a reinvention of the Superman origin story. It details how the director, a graphic design student, came up with the idea and taught himself animation to create a student project. He storyboarded and began casting voice actors, including a professor, to record their lines. As a first-time director, he took on the roles of General Zod and Brainiac himself. The web series is set to premiere on Your Mind's Eye TV in April.
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Este informativo semanal proporciona información sobre los requerimientos y temas de estudio para la próxima semana en el Colegio Camilo Henríquez para el sexto año básico sección B. Detalla los horarios de atención de los profesores, los temas que se abordarán en cada asignatura, los materiales necesarios y las fechas de las próximas evaluaciones y presentaciones de los estudiantes.
Evaluation Question 1 – In what way does your media product use, develop or c...
The document discusses the conventions used in the design of a music magazine front cover created by the author. It includes elements such as a barcode, issue date, cover line advertising interior articles, bold masthead logo presented throughout, and a main eye-catching image featuring a band. The color scheme and photography techniques are intended to look professional and draw readers in, meeting conventions of real magazines while putting the author's own style.
La imagen y el público
Este documento describe la importancia de la imagen personal al hablar en público. Una buena imagen puede atraer la atención de la audiencia y hacer que el mensaje sea más creíble, mientras que una mala imagen puede distraer y aburrir. El documento proporciona consejos para desarrollar una imagen profesional y cercana, como mostrarse seguro, organizado, abierto al diálogo y conocer a la audiencia. También recomienda practicar la presentación, gestos y lenguaje corporal para proyectar una imagen positiva.
6° básico b semana del lunes 07 al 11 de noviembre
Este informativo semanal proporciona información sobre los requerimientos y temas de estudio para la próxima semana en el Colegio Camilo Henríquez para el sexto año básico sección B. Detalla los horarios de atención de los profesores, los temas que se abordarán en cada asignatura, los materiales necesarios y las fechas de las próximas evaluaciones y presentaciones de los estudiantes.
Impacto de las tic en la educación.luisa
Las TIC están teniendo un gran impacto en la educación. Permiten un acceso sin precedentes a la información, pero la educación debe enseñar a los estudiantes a convertir esa información en conocimiento a través del esfuerzo personal y la reconstrucción cognitiva. Además, las TIC requieren un cambio en los roles de profesores y estudiantes, alejándose del modelo tradicional de instrucción y acercándose a enfoques más constructivistas centrados en el aprendizaje activo. Finalmente, la verdadera integración de las TIC
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The document provides an overview of the organizational structure, history, products/services, and policies of Lanco Power Limited. It discusses how the company was founded in 1991 by the L.V. Subba Naidu family and has since expanded into various sectors including power, engineering, and renewable energy. The hierarchy within Lanco is outlined moving from top management such as the CEO down through various managerial levels. Suggestions are provided such as implementing tests for employee promotions and ensuring respect across all positions.
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Similar to Online audience research
Evaluation question 3
The document summarizes audience feedback received for a documentary about fashion and music. Survey responses were positive overall, praising the insightful views presented and interesting interview with radio professional Mark Radcliffe. Feedback indicated the upbeat backing music fit well with the target young audience. The documentarian learned the interviews with professionals from different backgrounds provided a diverse perspective. Respondents matched the intended older teen target group.
Grid (2) (1)
This document provides research on audiences aged 16-24 for a grid project. It includes logo ideas featuring the letter 'G' in a grid pattern. Research found that this age group contributes £20 billion to the UK economy and prefers advertising that is short, simple, and features real people. Social media research showed 41% feel judged online and 45% feel their profile is inaccurate. Popular music genres are rock, pop, EDM, rap, and hip hop. Additional research through surveys provided information on social media usage, interests, and living in York that can help shape the grid project.
Audience survey presentation and profile page
The survey results show that the target audience for the magazine is primarily male, aged 16-24, who enjoy rock and indie music genres. They spend around 6 hours online per day and prefer listening to music through electronic devices. In designing the magazine, the author will aim it at this demographic by featuring rock and indie artists and providing extra online content like downloads and games. The magazine also needs to appeal more than existing publications as only 25% of respondents currently read magazines.
Question 3
The document discusses the target demographic for a music video production. It describes the target audience as predominantly female, aged 17-21, who are white British, middle/lower class, and interested in social media, indie music, and LGBTQ+ representation. Feedback was collected from 16 people within this demographic through anonymous questionnaires. Their feedback helped improve the music video by highlighting specific elements to refine.
Media evaluation question 3
The document discusses feedback received from the target audience of young adults aged 16-24 for a music video. Focus groups with boys and girls of that age range confirmed that a romantic couple should be featured in the video based on the song's theme. Audience members also identified with the chosen band and felt the video included the right elements for the indie music genre. Overall, feedback indicated the narrative and creative effects aligned with expectations for a video of this type of song.
Question 3
The document discusses the audience feedback gathered for a media project focused on dubstep/hip-hop music. Surveys, interviews, pitches, and written feedback were used to collect input from the target audience of males aged 18-30. Key findings included that black and red were the most associated colors, music should be fast-paced, and music videos should be set in clubs or outdoor urban areas. Detailed feedback from interviews provided guidance on the music video, website, and album artwork. Pitches and draft reviews also helped refine the project to better appeal to the target demographic.
Grid
This document provides information about audience research and logo development for a project called "Grid".
It includes survey results from 16-24 year olds that found Snapchat and Instagram to be the most popular social media platforms. Popular interests included football, films, games and music.
Logo experiments tested different fonts for the word "GRID" with one using a black line through the text. The third logo was viewed as the best as it looked futuristic and bold while still being readable.
Potential themes for the project were identified such as futuristic fashion, social media trends, gaming, sports or focusing on a particular era for its music and fashion.
Grid project so far ( january)
This document discusses research for a Grid Project targeting 16-24 year olds. It explores logo ideas, existing ident styles, audience profiles and logo experiments. The logo idea is a letter 'G' with a grid pattern. Research finds teens prefer convenience and simplicity. Snapchat and Instagram are most popular social media. Common interests include food, football and films. Four logo experiments try different fonts for the word 'grid', with the third seen as most futuristic and bold. Further themes for the project are discussed.
How effective is the combination of your main products and ancillary tasks?
This document discusses effective promotion strategies across various social media platforms and traditional media for a music video, digipak, and poster. It recommends that Facebook and Twitter would be most beneficial for distributing the music video due to sharing capabilities. It also suggests that Facebook, Twitter, and Instagram could promote the digipak and poster through sponsored links and exclusive video clips. Finally, it notes that magazines like NME would be a good traditional media outlet for the poster due to targeting a similar music-interested audience.
G324 Media Studies Evaluation - Question 3: What did you learn from your Audi...
G324 Media Studies Evaluation - Question 3: What did you learn from your Audience Feedback?
Joe Weston
Candidate No: 4231
www.joewestona2media.blogspot.com
Question 3 audience feedback
The document discusses feedback received on a music video and accompanying print productions. Feedback was gathered through online surveys shared on Facebook, paper questionnaires, blog comments, and conversations on Facebook. The feedback showed that the target audience of 16-21 year old white British youth identified with and understood the rebellious female protagonist and punk genre influences. Some suggested improving character depth and clarity, but most understood the intentionally disorienting editing. Feedback informed small edits and ensured conventions were followed to make the print productions seem professional. Gathering a wide range of feedback through multiple methods helped evaluate effective targeting of the intended young audience.
Question 3
The questionnaire results showed that the target audience for the music video would be 16-25 year olds, as that age group accounted for over 80% of respondents. It also found that dance music was the preferred genre, and that YouTube would be the most effective platform for showcasing the video, as it is widely accessible. Feedback indicated that ideas like vibrant colored lip syncing, a black and white gradient representing memory, and a first-person point of view shot were well-received elements to include. The results validated that the creative decisions made for the music video conformed to expectations and preferences of the target demographic.
Q3 Media Evaluation
The document discusses methods used to gather target audience feedback for a music video project, including focus groups and questionnaires. It analyzes the effectiveness of these methods and identifies areas for improvement. Specifically, focus groups provided useful insights but could have benefited from more participants with media knowledge. Questionnaires had mixed success due to some irrelevant questions and would have been better conducted digitally. Overall, the feedback informed changes to the narrative and representation, but conducting additional focus groups throughout the process may have further strengthened the project.
Q3 - What have you learned from your audience feedback
The document discusses research conducted to build an audience profile for a potential electronic music artist. Surveys of Daft Punk fans provided insights into the target demographic's interests, values, and music consumption habits. Key findings included that the demographic was younger (15-24), interested in sci-fi and technology but less interested in manga/anime than assumed. Based on this research, the creator aimed their music video and other products at similar audiences to Daft Punk and the record label Ed Banger Records. Further surveys gathered feedback on rough cuts and final products, which informed changes such as emphasizing the concept narrative and suggested magazines for advertising.
Media evaluation question 3
My initial target audience for the indie music video was young adults aged 16-24 based on the genre of music and clothing styles featured. Focus groups with this age group confirmed that romance should be included and helped validate my audience assumptions. After releasing the completed music video, additional feedback from the target demographic affirmed that the narrative, creative effects, and inclusion of appropriate genre elements for an indie song met audience expectations.
Evaluation question 3
The document discusses Hall's theory of "desired reading" which suggests that music video producers aim to convey a specific narrative or message. The author conducted research including questionnaires, focus groups, and Flickr feedback to understand if their intended audience aged 14-21 understood the narrative they aimed to create about a male artist trying to find and spread love. Based on feedback, the author made adjustments like changing shots to better convey the pop genre and story of a failed relationship. Research helped the author refine elements like costumes, props, and imagery to appeal to this age range.
Q3 media evaluation
The document summarizes the methods and results of gathering target audience feedback for a music video project. Focus groups provided useful feedback, though the students' media class background meant they could analyze conventions more deeply. Social media also yielded feedback. A focus group questioned interpretations and relationships depicted, surprising the filmmakers and prompting changes. While informative, follow-up focus groups were not conducted. Questionnaires were time-consuming to analyze but ensured the video appealed to both genders with balanced perspectives. Target audience feedback helped shape colors, mood, and appeal to a modern youth audience.
Evaluation3
The document summarizes feedback received on a music video from various sources:
- Questionnaires with the target audience of 17-19 year olds showed a preference for narrative comedy videos around 3 minutes long in the rock genre.
- A focus group of media students provided feedback on initial ideas to develop the concepts further.
- A test screening with target viewers provided positive feedback on the song choice and storyline while noting to be cautious of violence and choosing a more generic music genre.
- Posting the final video online generated over 200 views on YouTube and positive comments on Facebook praising the entertainment and dramatic storyline combined with the song.
Audiences
This document discusses the target audience and age rating for a media product. The target audience is 16-24 year olds, and the age rating would likely be 15 to include 16-17 year olds. The content may feature inappropriate language and violence, so the rating would need to be confirmed with the British Board of Film Classification. The criminal main character would appeal to young urban males who enjoy similar "kidult" films and music. Social media promotion and intriguing posters would help address this target audience.
Music video evaluation powerpoint question 3
Christopher conducted audience research to determine what type of music video would be most successful. He created an online survey using Survey Monkey to gather feedback from a large audience. The survey found that narrative storylines were the most popular type of music video. Christopher also received feedback from his media class on technical elements. In the future, he plans to gather more diverse audience feedback during the music video creation process.
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How effective is the combination of your main products and ancillary tasks?
How effective is the combination of your main products and ancillary tasks?
G324 Media Studies Evaluation - Question 3: What did you learn from your Audi...
G324 Media Studies Evaluation - Question 3: What did you learn from your Audi...
Q3 - What have you learned from your audience feedback
Q3 - What have you learned from your audience feedback
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Audience feedback theory
The document discusses feedback from interviews with an audience aged 20-26 about a documentary on the independent music scene. The feedback was positive, suggesting the content was reliable and entertaining and that the audience accepted the ideology presented that the independent music scene is successful. The responses show that some audience members were more actively engaged with the information while others seemed to more passively enjoy the entertainment.
Software
The document discusses various presentation and design software used by the group including Prezi for interactive presentations, SlideShare for uploading PowerPoint presentations online, and Emaze for creative presentations. It also discusses editing software like Final Cut Pro X, Photoshop, InDesign, and After Effects. Final Cut Pro X was used to edit their documentary while Photoshop helped edit images and After Effects created animations for their documentary. The group found some software like Prezi and Final Cut Pro X easy to use while others like InDesign and After Effects required more time to learn due to being new.
Institutional regulations
The document discusses the British Board of Film Classification (BBFC) which classifies films, videos, DVDs, and Blu-rays in the UK. It assigns ratings like U, PG, 12/12A, 15, 18, and R18 based on guidelines developed through public consultation. The document then discusses a student documentary about the unsigned music scene that has been rated PG so that it can be viewed by both children and inspire younger audiences. It argues that the documentary fits with Channel 4's mission of promoting diversity, innovation, and social change through niche topics, as it brings awareness to the struggles of unsigned artists. The documentary will air on Channel 4 at 7pm to reach both younger and older audiences.
Question 5 audience appeal
This document discusses how different shots and elements of a film production would appeal to both the intended primary audience and a secondary audience. It suggests that stereotypical representations of interrogations and violence would please the secondary audience but help shift their views over time. Emotional shots showing the suffering of the Muslim main character could generate sympathy from the primary audience but not the secondary audience due to stereotypes. The film aims to ultimately change the dominant reading of both audiences by the end. Soundtrack choices also risk appealing more to stereotypes of the secondary audience. Production decisions were based on earlier audience research.
question 1 form and genre
This document discusses various conventions related to film openings, genres, and narratives. It provides information on how openings typically establish mood, characters, and other elements. It also outlines conventions for the thriller genre, including suspense, action, and villains being stopped by heroes. Technical elements of editing and sound used in thrillers are described. Conventions of psychological thrillers around reality, perception, and identity are also presented. The document discusses how these conventions were applied to the creator's opening sequence, and also covers conventions around narrative structure and the implications of being distributed by an independent but financially supported company.
Filming space
The document lists potential filming locations including a bus, barn, and chairs/seats for Muhammad, Steve, and a camera operator to use. It repeats the list of names and locations multiple times.
Filming space
The document lists the names Muhammad and Steve repeatedly along with the words Camera, Chair/seat, Bus, and Barn in alternating order over multiple lines. It does not provide any other context or information.
Audience Profiling
The primary audience for the film is male thriller fans between 30-50 years old in income brackets A1-B. This target audience is more likely to understand and accept the film's ideology due to their age and background. A secondary audience is physiological fans interested in the hybrid genre elements. The income target of A1-B is aimed at due to the sophisticated and controversial plot.
Conventions of Thriller Genre
The document outlines several conventions of the thriller genre. It discusses how thrillers aim to create suspense and keep audiences engaged. Key conventions include fast pacing, action scenes, resourceful heroes vs more powerful villains. Plot devices like suspense, red herrings and cliffhangers are commonly used. Thrillers also tend to involve stopping serial crimes, terrorism or government overthrows. Common character archetypes are ordinary heroes facing dangers and known villains. Iconography includes mirrors, weapons, and things that instill fear in victims. Mise-en-scene uses lighting, costumes, and camera angles to manipulate viewers' perspectives. Editing employs quick cuts, flashbacks, and merged shots to build confusion and tension.
Conventions of Thriller Genre
The document outlines several conventions of the thriller genre. It discusses how thrillers aim to create suspense and keep audiences engaged. Key conventions include fast pacing, action scenes, resourceful heroes opposing more powerful villains. Plot structures involve preventing serial crimes, terrorism or government overthrow. Common characters include ordinary citizen heroes opposing known criminals or psychopaths. Iconography features mirrors, weapons, and things victims fear. Mise-en-scene uses lighting, costumes, and camera angles to make victims vulnerable and villains scary. Editing and sound also heighten tension and pace. The conclusion discusses applying most conventions while breaking gender norms and having the hero become the villain.
Textual Analysis of The Hurt Locker
The document provides a textual analysis of 15 shots from the film The Hurt Locker. The shots are analyzed based on camera angles, movements, sounds, and how they contribute to establishing the setting and conveying meaning. Specifically, the opening shots use a fast pace and evacuation scenes to set the film in a Middle Eastern country experiencing conflict and corruption. Subsequent shots depict the chaos of the evacuation, soldiers maintaining focus amidst uncertainty and being watched, and the perspective shifting between soldiers and what they observe. Throughout, camera work and sounds are used to make the audience feel like they are experiencing the situation firsthand.
Textual Analysis of United 93
This document analyzes 17 shots from the film United 93. The shots are described in terms of what they connote or imply about the characters, situation and themes. Many of the early shots connote normality and establish the setting. Shots of the Muslim men both connote fear and humanity, allowing for more nuanced portrayals that avoid stereotyping. The analysis considers how the film uses techniques like lighting, camera angles and shot types to subtly shape the audience's understanding of events and the people involved.
Textual Analysis of Zero Dark Thirty
This document analyzes 11 shots from the film Zero Dark Thirty. The shots depict a tense interrogation scene. Shot 1 uses voiceovers of 911 calls to create a sense of chaos and desperation. Shot 2 shows a beam of light, representing hope. Shot 3 introduces a masked man representing violence and a boss without a mask. Shots 5-10 use close-ups and shaky camera work to depict the interrogation and torture in an intimate, violent way. Shot 11 changes camera angles and lighting to signal a change in environment and authority.
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Online audience research
- 1. ONLINE AUDIENCE RESEARCH Gianluca Misso, Olivia Dexter & Jake Bird
- 2. • When conducting our online audience research we used Facebook to reach out to the audience. We posted a status on each of our walls which would be seen by many of the people that we are friends with. The range of people that saw our post aged from 16-25 which is a perfect balance as they fit into our target audience. ONLINE AUDIENCE RESEARCH USING WEB 2.0
- 3. • The use of Web 2.0 allowed for us to reach a wider audience however it is the appropriate audience. We posted our questionnaire on Facebook and other means of Web 2.0 like Twitter and instant messaging services to get quick feedback. QUESTIONS…
- 4. • From the feedback we got online we have concluded that our target audience are interested in unsigned bands/artists. They are also more interested in seeing musical footage rather than personal, backstage footage. Furthermore the majority have said that they would prefer narration to be as text rather than voice over. They prefer more masculine colours for the colour scheme of the poster, this suggests that males are more interested. They also liked images rather than iconography for the poster and they also preferred article discussions to be focussed around pictures rather than text. Finally they preferred that the article be mostly a review rather than an extension of the documentary. CONCLUSION..