Ladylike began as part of Buzzfeed's TopKnot section and later moved to the BF Yellow and Boldly sections. It was started by Saafiya Nygaard and Freddie Ransome and focuses on lifestyle topics like fashion and beauty. To grow its audience, Ladylike builds upon existing Buzzfeed formats and iterations like the "Try Guys." Over half of Ladylike's views come from YouTube videos, while Facebook drives most shares and engagement. The channel's easy to share and engaging content featuring different personalities works well, but it could better differentiate itself and define its identity beyond beauty as copying Nygaard has been criticized. Growing named vlogs and building series are strategies to further expand Lad