The document discusses 5 steps for more effective channel marketing for ECM solution providers. It finds that vertical events are the most effective marketing tool based on participation and satisfaction rates. It recommends focusing on press/articles over advertising, customizing marketing to different audiences, and leveraging marketing efforts like sponsoring webinars which generated nearly 1,000 registrations and hundreds of attendees from relevant industries.

5. Today’s Guest Guru… Gets to the heart of the reality of marketing efforts by the ECM Channel…

6. Noted Author and Playwright Arthur Miller

7. The jungle is dark but full of diamonds... From Death of a Salesman

12. % who do it 12% 55% Yellow pages 24% 60% Web advertising 14% 54% Print advertising 27% 56% Large horiz shows

13. % who do it of those who do, the % who think it good or great 12% 55% Yellow pages 24% 60% Web advertising 14% 54% Print advertising 27% 56% Large horiz shows

16. #1

18. % who do it of those who do % who think it good or great YES, We Have a Winner 59% 78% Vertical events

19. #2

21. AIIM Solution Providers Executive Forum November 8-10 Savannah, Georgia www.aiim.org/dmspef

22. #3

29. #4

32. #5

36. Vertical breakout of attendees…

41. Do something . www.aiim.typepad.com www.aiim.org/dmspef