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Marcus Sheridan at #SocialBrand13: “The Power of Content Marketing to Build Your Brand, Business, and Bottom Line”

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Brand Driven Digital
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How to Use Content Marketing Brand, Business and Sales in 2013 and Beyond By Marcus Sheridan, @TheSalesLion
I used to be a Pool Guy.
A company on the brink
btw, who here is the exception?
This is DUMB
we became a company of listeners • 8 years of business • 1000+ Sales Appointments • 100,000+ emails • 400,00+ phone calls • How many consumer questions???
They Ask You Answer
#1. Cost and Price mulch
$2,000,000.00 ROI anyone?
#2. Problems
#3. Versus/Compare
#4 Awards/Reviews
everybody wants to be invited to the party…
#5. The Best
River Pools Today
Why are we so afraid of this?
The Triangle of Influence 1 2 3 The
1 2 3 The Competition The
1 2 3 The Competition Bad Fits
1 The Competition 2 Bad Fits Customer 3 The
The Customer
How many pages of your website would a potential client/customer be willing to read?
30
For 7 years, we’d been selling the wrong way.
Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105
So much to say, so little time… www.TheSalesLion.com marcus1@thesaleslion.c

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