Onehope Lifestyle 5-4


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Onehope Lifestyle 5-4

  1. 1. 1<br />Business Overview<br />
  2. 2. 2<br />Cause Building Blocks<br />
  3. 3. 3<br />Contents<br />ONEHOPE Brand Overview pgs 4-5<br />Market Opportunity & Consumer pgs 6-8<br />Management Team pgs 10-11<br />ONEHOPE Wine –Cornerstone Product pgs 12-18<br />Planned Milestones & Financing pgs 20-21<br />
  4. 4. 4<br />Brand Overview<br />What is ONEHOPE?<br /> ONEHOPE is a global “cause-brand” built on the trending popularity of cause marketing and social consciousness that allows people to make giving back a lifestyle choice rather than a hassle.<br />Mission of ONEHOPE:<br />To build products, services, and technology that help raise awareness and funds for worthy causes<br />ONEHOPE Competitive Advantage:<br />ONEHOPE has been built organically from the ground up and is 100% genuine which helps separate it from many current cause initiatives. <br />“We do not build marketing campaigns around<br />causes, but rather, we’ve built our brand around<br />causes”<br />- ONEHOPE <br />
  5. 5. 5<br />Structure<br />Marketing & PR<br />Board of Directors:<br /><ul><li>Pamela Buffett
  6. 6. Michael Mondavi
  7. 7. More TBA</li></li></ul><li>Retail Wine in CA - $17.9 Billion<br />Cause Sponsorship - $1.57 Billion (+9% in 09)<br />Online Fundraising - $100 Billion (+46% in 09)<br />D to C Wine Sales- $3 Billion (online sales+29% in 09)<br /> ***<br /> ***<br /> ***$3+Billion+in+2009/5574540.html<br /> *** <br />6<br />Market Opportunity<br />
  8. 8. 7<br />TargetONEHOPE Consumer<br />ONEHOPE Purchasers<br />Alpha-Female<br />Expendable income (Household income $80,000)<br />Young Professionals<br />Socially conscious people<br />People who wear brands as badges of who they are<br />
  9. 9. 8<br />The Effect of Cause Marketing<br />82% of consumers say they are not as price sensitive if they know there is a cause behind their purchase.<br />Nearly 75% of the U.S. population, particularly women, prefer to do business with socially responsible companies and will recommend a brand if it supports a good cause.*<br />90%of consumers will consider switching to another company if it's aligned with a cause.*<br />“When you stand for something greater than just the bottom line… People Stand with you”<br />*Cited by Boston brand-strategy firm C Cited by Boston brand-strategy firm Coneonehttp://marketingtowomenonline.typepad<br />**Fenton, CSR Newswire 11/17/2008<br />
  10. 10. 9<br />Success with Causes<br />Successful Cause Marketing:<br />Successful Cause Products:<br />“Our goal is to be the most scalable brand in the Cause related space”<br />“ONEHOPE… Many Causes”<br />
  11. 11. 10<br />Founding Team<br /> Brandon Hall Kristen Senseman Alyse Gome Jake Kloberdanz Tom Leahy Tiffany Goodman Sarah Gora Blake Petty<br />
  12. 12. 11<br />Executive Management- Wine<br />Kirk Gaither: Advisor and partner; Distribution<br />Past Director of Distribution Ketel One. Built them from under 20,000 cases sold to over 2MM by the time they were bought by Diageo in 2008<br />Jim Riley: Advisor and partner; Marketing and PR<br />Past VP of Marketing and PR for Ketel One. Executed one of the best grassroots PR and Marketing campaigns in recent history building the Ketel One brand.<br />Darrin Maddux: V.P. of sales Northwest, Acct Exec-Costco<br />Past Manager of Northwest Sales for Ketel One. Past Chain Manager for Young’s Market Distributor in California. Grew NW sales 38% from 2005 to 2008<br />Rob Mondavi Jr.:Wine Maker<br />Michael Mondavi: Wine Advisor and Board Member<br />National account exec for Rockstar in Safeway<br />Paul Kowssari: “CTO” (CEO of Technology)<br />High honors degree in C.S. from Berkeley. INCREDIBLE EXPERIENCE social media platforms, custom software solutions (resume upon request)<br />Christine Peake: Publicist, Head of P.R, Networker<br />Owner of Peake PR. , Relationships with all major publications<br />
  13. 13. 12<br />TheWine – By Rob Mondavi Jr.<br />
  14. 14. 13<br />Distribution Partners<br />Young’s Market, California, Arizona<br /> 4th largest wine and spirits distributor in the United States. <br /> Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.<br />Columbia Distributing, Oregon<br /> Portfolio built: R. Mondavi Napa, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.<br />Young’s-Better Brands, Hawaii<br /> Portfolio built: Jack Daniels, Bacardi, Grey Goose, Sutter Home, Blackstone, Fetzer etc.<br />Admiralty, Washington<br /> Portfolio built: Cakebread, Sutter Home, Toasted Head, Rombauer, Wild Horse etc.<br />Johnson Brothers and Affiliates, North Carolina<br /> Portfolio built: All Gallo Brands<br />In negotiations with:<br />RNDC, Texas, Colorado and New Mexico<br /> Second Largest wine and spirits distributor in the U.S.<br />Young’s Market, Utah, Montana, Alaska, Wyoming, Idaho<br />
  15. 15. 14<br />Current Retail Partners<br />Hawaii<br /> California (in & out program)<br /> North Carolina<br /> North Carolina<br /> North Carolina<br />National<br /> Southwest Region<br /> California<br />California, Nevada, Arizona<br /> Arizona<br /> National (pending)<br />Select Restaurants:<br />Hotels Include:<br />
  16. 16. 15<br />Offline Marketing; No Cost(Print)<br />People OK! Real Housewife’s of OC<br />Glamour FOX Business Bill Handel Show<br />TV Guide LA Direct Multiple Local TV/Radio Shows<br />Wine Enthusiast Business Week Entrepreneur<br />944 Riviera US<br />
  17. 17. 16<br />Offline Marketing; No Cost<br />PAST T.V. Radio Press<br /> NBC<br /> CBS<br /> ABC<br /> Fox<br /> Fox Business<br /> Bill Handel Show<br /> 93.3 and 95.7 Radio plugs for 2 weeks<br />Future T.V. Radio Press<br />Ellen Show<br /> Oprah<br /> The Today Show<br /> Tyra Banks Show<br /> The Big Idea<br /> Daily Show<br /> Colbert Report<br />16<br />
  18. 18. 17<br />Offline Marketing<br />
  19. 19. 18<br />Celebrities Supporting ONEHOPE<br />
  20. 20. 19<br />Online Marketing<br /><br />Fans: 11,300<br />Followers: 8,400<br />
  21. 21. 20<br />Planned Milestones with the Brand<br />2 Year Goals<br />5 Year Goals<br />200,000 cases.<br />Valuation of $100MM for ONEHOPE Wine.<br />Millions of dollars donated.<br />Nationally recognized consumer product brand in stores.<br />Have the most widely used fundraising platform in the nation –<br />Expand into our Napa reserve grade with the Mondavis.<br />Expand into other products in beverage industry (water,etc.)<br />Expand into licensing the brand to other premier consumer products companies.<br />Launch most Robust E-Commerce Solution in the Wine Industry<br />10 Year Goal<br />Largest “Cause Brand” globally<br />
  22. 22. 21<br />Target Raise<br />$5 MM dollars at a $20MMPost-money evaluation <br />$1.25/share (4MM shares open)<br /> Investment is in ONEHOPE as a Lifestyle brand<br /> Looking for ONE Major investor<br />3-4 Strategic Investors<br />50% of profits towards wells in Third World countries<br />We give away half our profits, but if we grow two times as fast and our team and the consumers are two times as inspired about our brand we think it’s a good cost-benefit”<br />