Please analyse this post - Facebook Post: https://www.facebook.com/oneplusin/videos/888815327945058/ 1. Bucket the topics 2. Provide volume for each bucket 3. Provide Sentiment for a. Brand b. Product 4. Present a report

1. Created by Sathish Kumaar
OnePlus 5T Star Wars Edition
Social Listening Exploration
Feburary, 2018

2. Assumptions
• The following brands, products, insights and content are based on the source URL and it is considered as the subject market.
• There is no differentiation between paid blogger and influencers it can be biased
• The mentions mined are all customer conversations and are positioned in a time frame from 12/04/17 – 12/30/17
Research Methodology
 Data Extraction – Scraped Facebook post data by using Python script
 Data Mining – Extracted data dump was organized and then formulated with the help of advance excel to structure it in a linear format for analysis
 Media Listening– Manual walk through for each mention performing sentiment analysis , multi category tagging and benchmarking
 Data analysis – Data was analyzed by pivoting fields into dashboard like filter settings on Excel
 Data Visualization – Created charts and infographics based on the data parameters for better understanding to the business model
 Insights – Co-related various mention parameters to bring out actionable and suggestive insights to improve the business objective
 Reporting– Based on the data volume and creativity, developed actionable suggestive report to increase success stories and understand customer expectations
Overview
Articulation
29% shared various issues faced by existing customers with their
devices
Fans voiced out 1500 experiences trusting that OnePlus team is listening
As OnePlus continues its rapid growth, opportunities for increased B2C
social engagement to present themselves
Audience comments sees major disappointment due to quick launch of
5T and 5T Star Wars edition
Created by Sathish Kumaar
Time Period: 12/04/17 – 12/30/17

3. Created by Sathish Kumaar
Executive Summary
Time Period: 12/04/17 – 12/30/17

4. Created by Sathish Kumaar
0
500
1000
1500
2000
2500
Week 1 Week 2 Week 3 Week 4
Week on Week Conversation
Total Volume of Mentions
very disappointing
loved this edition
#NeverSettle
Overall Sentiment
Negative Neutral Positive
Note: All calculations are based on the relevant mentions and comments are not spell checked
2,106
The Launch of OnePlus 5T Star Wars Limited Edition has been a Hit and a Hurt
227 Negative
Comments
Time Period: 12/04/17 – 12/30/17

5. Created by Sathish Kumaar
7%
27%
7%
Brand
Products
OnePlus engagement
Share of Voice
Note: All calculations are based on the relevant mentions and comments are not spell checked Note: All calculations are based on the relevant mentions & the time quoted is based on IST
Fans voiced out 1500 experiences believing OnePlus team is listening
0%
10%
20%
30%
40%
50%
12 AM 1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 9 AM 11 AM 10 PM 11 PM
OnePlus Engagement Response
Troubleshoot vs Time
Sorry this is happening, Karthickone plus
Android Oreo
Time Period: 12/04/17 – 12/30/17

6. Created by Sathish Kumaar
Brand and Product – Sentiment Status Summary of Top Sentiment Drivers
Early launch
strategy
Marketing Ads
Taglines
&
Contest
Issues -
Heating
,battery and
software
High
Expectations
for the next
launch
An Active
community
sharing
experiences
Required
more buying
options
during start
of sale
Growing
Customer
base with OP
3, 3T, 5 5T
Speculations
- Marvel /
DC / GOT
edition
Oreo
Update
gone wrong
Customer
Service
Growing
popularity of
OP5T Star
Wars Edition
Awesome
design,
performance
and looks
Sentiment Analysis i.e. Mentions grouped under Brand and Product are sentiment checked
Audience comments sees major disappointment due to quick launch of
5T and 5T Star Wars edition
27%
31%
22%
43%
51%
26%
Brand Product
Note: All calculations are based on the relevant mentions
Time Period: 12/04/17 – 12/30/17

7. Created by Sathish Kumaar
Majorcategoriesthattookspaceofthebroadersocialspherebreakthroughwereconversation
abouttheBrandandProducts
Insights
heating issue
battery drains
automatically getting
changed
wifi cant
access internet
google apps are not working
lava red soft gold
better portrait mode low light performance
Ultra power saving mode
Marvel / DC / GOT edition
suggestins and designs
specific features
plastic back
0% EMI/Paytm/
exchange program
no cost emicompetative tagline
Note: All calculations are based on the relevant mentions and comments are not spell checked
Time Period: 12/04/17 – 12/30/17

8. Created by Sathish Kumaar
Note: All calculations are based on the relevant mentions
Opportunities to Help Oneplus’s Community Summary of Top Reasons for Audience to Consider OnePlus
OnePlus &
Star Wars -
Fans Unite
Battery
draining fast
Looks and
Design -
Impressive
More
improvised
portrait
mode is
expected
Best for
photography
Oreo update -
Gone wrong
Launch of
One Plus 5T-
A hit and
hurt
More Colors
& Marvel /
DC / GOT
edition
Buying
Interest –
Star Wars
Fans
Unhappy
After Service
Demand -
Exchange
offers with
OP5 & OP5T
Buying
options– 0%
EMI/Paytm/
exchange
program
Lack of no
cost EMI
and Paytm
Options
Sub-Topic, i.e Mentions dedicated to a particular subject, available on Facebook*
As OnePlus continues its rapid growth, opportunities for increased B2C
social engagement to present themselves
2%
6%
19%
9% 9%
Fan Moment Issues Feedback Speculations Purchase Intent
Time Period: 12/04/17 – 12/30/17

9. Created by Sathish Kumaar
TopicsthatgetdwarfedinthenoiseofthebroaderspherebreakthroughwithintheFacebook
comments,presentingauniquelisteningopportunity
Insights
best Android phone maker
One
plus stands perfect
#patheticOnePlusService
problem with my Bluetooth
camera sensor
service & customer experience
awesome
fan love your work
0% EMI / Paytm / exchange program
no cost emi
option,bajaj finserv
exchange offer
recent purchaser
Note: All calculations are based on the relevant mentions and comments are not spell checked
Time Period: 12/04/17 – 12/30/17

10. Created by Sathish Kumaar
Time Period: 12/04/17 – 12/30/17