Volume Trend Analysis Day & Hour Analysis Channel Split & Domain Wise Analysis Top Channel Analysis – News Top Channel Analysis – Twitter Hashtag Analysis Top Channel Analysis – Blogs Influencers & Promoters Brand Passion Index (competitors view) Conversation

1. OnePlusSocial Media Analysis

2. An
aly
sis
►Volume Trend Analysis
►Day & Hour Analysis
►Channel Split & Domain Wise Analysis
►Top Channel Analysis – News
►Top Channel Analysis – Twitter
►Hashtag Analysis
►Top Channel Analysis – Blogs
►Influencers & Promoters
►Brand Passion Index (competitors view)
►Conversation
Social – Analysis Categories
Conclusion
Overview
Social Buzz
Social Channel
Competition
6.
1.
2.
3.
5.
4.
Country Focused

3. Listen
Popularity
• Explore conversation theme
• Sentiments –
positive/negative/neutral
Analyze
Campaign/product success
• Identify influencers
• Understand profile of customers –
existing/potential
Insights
• Brand Insights
• Competition/Market/Industry
Analysis
• Recommendations
Objective Of the Report
Brands
Analyzed
One Plus, Apple, Google Pixel &
Samsung
Channels
analyzed
Twitter, Forum, News Sites, Blogs,
Instagram etc..
Source Social Media Listening Tools
Duration Mar 1st 2018 – May 31st 2018
Language English

4. Social Media Assessment
▪ Buzz Trend
▪ Sentiment Analysis
▪ Source Analysis

5. Buzz Trend – OnePlus
Majority of discussions were around launch of new phones, upcoming smart devices & software updates
#OnePlus6 launch & #thespeedyouneed discussions led peak in
trend (17th May, 2018)
Conversation around #neversettle, #thespeedyouneed,
#shareforoneplus6 led peak in the buzz (26th Apr, 2018)
1867 2045
1687 1847
2357
1455
1968
3348
6222
2657
5331
9933
4370
525
1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May 10-May 17-May 24-May 31-May
OnePlus

6. Sentiment Analysis - OnePlus
Recommendations
✓Further breakup of negative sentiments to identify
issues/causes that need to be addressed
✓Aggressive Digital Marketing activities to engage
with unhappy users
✓Propagate positive sentiments on Social Media to
enhance user engagement levels
✓Breakup of neutral sentiments can be done to
understand complete user sentiment
Positive, 33%
Negative, 6%
Neutral, 61%
Insights on OnePlus phones
✓Appreciated for its fast processors & camera quality
✓Criticized for poor battery back-up & slow charging
✓Neutral mentions were mostly pre-booking offers
and promotions
✓OnePlus users from Goa complained about the
absence of authorized service centers

7. Source Analysis - OnePlus
Observations
✓Majority of Twitter mentions were derived from
#shareforoneplus6 and #thespeedyouneed posts
✓Shared videos mostly contained product comparisons &
specifications
✓Instagram & Forum posts were related to camera & clicked
photo quality comparisons & product specifications
✓News around launch, specifications and booking updates also
contributed to raised OnePlus SOV
Recommendations
✓Track Forums to identify dissatisfied customers, engage with
them at initial stages and increase the positive sentiment
✓Track Twitter closely to check the buzz around both products
and customer care
✓Launch Twitter campaigns to engage with target audience
✓Further analysis of source can be done for competitors …
64%
9%
4% 2% 1%
20%
Twitter General News Instagram Youtube TV Radio Others

8. Competitive Analysis
Google, Samsung, Apple

9. Buzz Trend – Overall
1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May 10-May 17-May 24-May 31-May
Samsung Apple OnePlus Google Pixel
Samsung : Nation wide
launch of Samsung S9 &
S9+ led peak in the trend
Apple : Anticipatory
comparison with Samsung
S9 & ASUS #ZenFone5Z led
peak in the buzz for iPhone
OnePlus : #OnePlus6
launch & the speed you
need discussions led peak
in trend
Google : Upcoming Google
Pixel smart watch, Google
Pixel 3 led peak in the
trend
• Majority of discussions were around launch of new phones, upcoming smart devices & software updates

10. Samsun
g
35%
Apple
30%
OnePlus
30%
Google
Pixel
5%
Share of Voice - Overall
Total
Mentions
150K
Mentions Potential Reach
Samsung
38%
Apple
31%
OnePlus
19%
Google Pixel
12%
Total
Potential
Reach
954M
Recommendations :
• Target Negative brand mentions aggressively to create positive impact on brand image
• Create buzz to generate higher Brand SOV, directly influencing the competitive market size
• Aggressive Digital Marketing activities for enhanced brand/product reach
Top Discussions were
Around:
• Samsung S9 & S9+
launch
• Zenfone 5Z & iPhone X
comparison
• One Plus 6 launch &
upcoming Google Pixel 3
Potential Reach
Definition:
Potential audience for a
message based on the
number of followers or
popularity of the source

11. Buzz Insights Graph
Connectors show the relationships between each keyword within the dataset
Recommendations :
• Track & Analyze correlation of most frequently used words to help in running more engaging campaigns
• Use related keywords to increase reach to potential consumers

12. Sentiment Analysis - Overall
26% 19%
33%
20%
3%
4%
6%
3%
71% 77%
61%
77%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Positive Mentions :
• Samsung Galaxy S9 & S9+ for features and aesthetics
• Apple iPhone X & XE for aesthetics & looks
• OnePlus for Camera & Speed
• Google Pixel 2, 2XL & 3 for its unique specifications
Negative Mentions : Common for all brands
• Overpriced
• Poor Battery Backup
• Charging Issues
Recommendations :
✓Use negative sentiments/queries to identify issues/causes that need to be addressed
✓Propagate positive sentiments to enhance the engagement levels
✓Put a check on negative buzz before it gets viral

13. Conversation Key
Terms - OnePlus
Observation
✓Keywords like ‘Prime Members’, ‘OnePlus 6’, ‘Early
Access’, ‘thespeedyouneed’, ‘Participation Early’
were the key topics of discussion
Recommendations :
✓Use popular Key Terms as hashtags in social posts &
campaigns
Further Analysis..
✓ More information on sub topic/breakup of
conversation key terms can be done

14. Topic wise Sentiment Analysis - Overall
23% 14% 21% 16%
2%
3%
4%
2%
75% 83% 75% 82%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Camera
30%
14% 20%
9%
2%
3% 3% 1%
68%
83% 75%
90%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Features
8% 9% 18% 9%
3% 4%
7%
3%
89% 87%
75%
88%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Battery
• Google Pixel 2 & One Plus 6 cameras
was most appreciated
• One Plus 6 camera was negatively
discussed for slow HDR processing
shots
• OnePlus users were concerned about
non submersible water resistance
feature & exposure to liquid warranty
• One Plus was most appreciated for
#thespeedyouneed posts
• OnePlus 6 got most of the negatives
for poor battery backup and slow
charging issues
• iPhone X, Samsung S9 & Pixel 2 also
got negative mentions for poor
battery backup

15. One Plus - Conversation Snapshots – Positive
Actually #oneplus6 hottest
Phone for the price, please
bring android P DP2 asap and
give us option for gestures , i
do love android p multitasking
:)
@oneplusOneplus6 is the most
beautiful, erganomically
designed , Fastest phone ever
created !!
Really it is the speed you
need. It has perfectly
balanced power and that is
the powerful device which
I've ever seen
@oneplus Don't have it, can't
afford. But yesoneplusis
emerging as key player in
mobile segment. I
haveoneplus3 and yes it is one
of the best phone
I liked a @YouTube video
https://www.youtube.com/
watch?v=11_ylUgjZw8&featu
re=youtu.be&a 10 Reasons
TheOnePlus6 Is Better Than
The Galaxy S9!
http://twitter.com/jitendratripasa/status/100
2247370250342401#1116653994
http://twitter.com/srisanzumba/status/1
002197452739330048#292851244_99442750
0326350849
http://twitter.com/vignesh0t/status/1002163
637031751680#2714677328_100214952307279
4624
http://twitter.com/abhishek_eshwar/status/1
002151947946741760#115707182_10021426474
67769861
http://twitter.com/shanitsinha/status/100
2150732345237504#131839852_1002142647
467769861

16. One Plus - Conversation Snapshots – Negative
Also @OnePlus_IN @oneplu
shas zero service centers in
Goa..!!! So it takes 8/9 days for
the ppl @servifyin to take
thephoneto Pune.. call them as
many times as u want but it’s...
I have tochargeit thrice a day
just to keep it
alive! @oneplus @OnePlus_IN w
hat happened to the promise you
people made of long lasting
battery? Very disappointed!
This is my
wife @Prernasharma198 @On
ePlus_IN phone
who'sbatteryblasted and phone
caught fire!
@itassistors @getpeid @onepl
us One of the worst phone
One plus 5T..5
hoursbatterybackup without
use..
Now looking at #OnePlus6 it
seems they copied front
from #iPhoneX and back
from #GalaxyS9Plus with
uglycamerabump
http://twitter.com/GISSupport/status/97143456142
1938688#2918127984
http://twitter.com/SuhasSM2/status/100221655147
7587970#588383665
http://twitter.com/yashaswini_s/status/989
054731178926080#25135744_98810425560412
9792
http://twitter.com/DianaR6688/status/10020776
89480663040#770330359
http://twitter.com/SKataria143/status/9979
27214535524352#4567768992_997911249970
118657

17. Demographics & Geo Analysis

18. Top Discussions - OnePlus
• Amazon Prime members
• Participation Early
Campaign
• #ShareforOnePlus6
Top Discussions - OnePlus
• OnePlus 6 Launch &
Bookings
• Camera features
• Battery Backup
• #NeverSettle &
#thespeedyouneed
Gender Breakup - Overall
*Tool based data, Data Duration 1st May to 31st May, 2018
Recommendations
✓Create more engaging posts/campaigns basis top interests of men & women towards the brand, contributing to additional
brand Share of voice
✓Top engaged topics & issues can be used to target gender based perception towards the brands & products needs
Pixel
OnePlus
Apple
Samsung 59%
37%
50%
37%
41%
63%
50%
63%

19. Top Geography Split (Heat Map) - Overall
>100 >10 >1

20. Top Influencers Details – OnePlus
Username Score Mentions Country
Steve 2370 237 India
Rahul Prajapati 2213 299 India
Nick Gujrati 800 80 India
Recommendations
✓Use influencers to generate brand advocacy online
✓More influencers can be identified based on various genre & bio, empowering the brand to reach more diversified audience
✓Further influencers can be tracked and monitored month on month to measure their posts’ impacts
✓Genre & Bio can be divided further based on surfing pattern of influencers

21. Top Retweets - OnePlus

22. Top #tags - Overall
Samsung
I Phone
One Plus
Pixel
2104
3489
4557
5899
6323
#giveaway
liancedigital
#samsung
#gorillaglass
#galaxys9
941
1225
2117
2750
9152
#redmi5a
#giveaway
#iphone
#apple
#iphonex
1479
1581
3749
4299
5926
#onepluspopup
#android
#shareforoneplus6
#oneplus
#oneplus6
347
577
578
596
600
#happytohelp
#bigshoppingdays
#sayhaantoflagships
#google
#googlepixel
Recommendations
✓Identified hashtags aid in initiating and associating brand specific buzz, resulting in high engagement
✓Monitoring competitive conversation patterns and trending hashtags can help develop striking brand related contents
✓More brand and competitor related hashtags can be identified further ….

23. Key Insights & Takeaways

24. Key Takeaways – OnePlus
• On an average 1 post was made on social media every 3
mins for OnePlus during the stated timeframe
• 5 out of 10 OnePlus posts carried mentions related to
OnePlus 6 bookings, queries, comparison, updates, etc…
• *Men were equally (50%) active in posting OnePlus
related discussions as compared to women (50%)
• OnePlus top concerns were related to poor battery
backup, overpriced versions, downgraded features,
etc…
• Women were most interested in share for OnePlus 6
campaign & Pre order discussions across India
*Tool based data, Data Duration 1st May to 31st May, 2018
• Frequently shared posts will generate higher SOV
resulting higher engagement
• Track and analyze audience perception towards existing
post, running ad campaign of brand as well as
competitors
• Identify target audience interested segments of people,
plan endorsements accordingly
• Track negative concerns and issues in real-time,
allocate & resolve before it goes viral
• Country wise, state wise, city wise geography breakup
can be done further
Insights Recommendations

25. Overall – Insights & Recommendations
• Recommendations
• Share Of Voice : Overall competitive SOV analysis
empowers the brand to spread/generate more
awareness by chasing & tracking patterns of most
trending posts helpful in generating high awareness
• Engagement Related : Accelerate more engagement
by rolling on real-time competitive insights resulting
in higher campaign impressions and reach (Since
majority of campaigns have very short life & visibility
online)
• Product Related : OnePlus team may look at developing
a cheaper version under same brand name for low
Income group mobile users of India. Also upcoming
versions could have better battery back-up to maintain
the lead position in the competitive market
• Competitive Overview
• Promotions captured majority of discussions across all
four brands
• Google Pixel was appreciated for their promotional
video ad; Majority of negatives were complaints
regarding overpriced phones. Few also raised their
concerns about poor battery backup
• Majority of Samsung S9 negatives were customer
complaints regarding slow charging; Many mobile users
termed all four phones as arbitrarily high-priced phones
• Owned Channels Insights
• OnePlus Facebook fan growth was highest during May,
2018 followed by Apple; Engineers, Music Lovers, Sports
lovers etc.. were most interested in engaging OnePlus
posts
• Google Pixel posts were most engaged by tech
enthusiasts & Developers; Whereas, iPhone was more
popular among students and Instagram users