Take a deep dive into the social media efforts of Panasonic India as the consumer electronics and home appliances brand celebrates holidays, festivals and celebrity birthdays with its fans and followers.

1. Panasonic India
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Panasonic Twitter

2. Panasonic: Social Media Report
This report looks at how
Panasonic India
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Panasonic India
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS COUNTRY DEMOGRAPHICS
3,634,728 India Mostly Young, Male and Single
Panasonic India

6. Engagement Score Total Fan Posts
21 557
Total Posts Brand Response Rate
177 49.01%
Total Likes Avg. Reply Time
29,832 6 hrs, 25 mins
Total Comments General Sentiment
783 Neutral
Total Shares
3,260
BRAND POSTS FAN POSTS
Brand Overview

7. 3,625K
3,630K
3,635K
3,640K
3,645K
3,650K
3,655K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
3,634,728

8. Engagement
0
250
Panasonic India had an average engagement score of 21 and a highest of 137.

9. Community Analysis
Panasonic India fans are mostly Young, Male and Single Panasonic India fans are largely from India followed by
Pakistan.
Fan Demographics Distribution of Fans
80%
20%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60% 80%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K 4,000K
India
Pakistan
Bangladesh
Nepal
United Arab Emirates
United States
Sri Lanka
Saudi Arabia
Malaysia
Poland

10. 0
1
1
2
2
3
3
4
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequenc
y
Panasonic Viera 20
Panasonic Lumix 19
day 17
Panasonic 14
Panasonic
Refrigerators
12

11. 1%
99%
Brand Participation Brand Non Participation
46%
26%
28%
Posititve Negative Neutral
Brand Posts - Engagement
Panasonic India responded to 1 conversations generated by
the 177 Posts they published.
Panasonic India receives more positive than negative vibes
from comments on their Posts.
Brand Responses Sentiment of Brand Posts

12. Most Engaging Brand Posts
13-NOV-15, FRI 10:50PM
Happy Children's Day !!
ENGMT
.
LIKES COMMENTS SHARESSENTIMENT
247 1,464 8 353 Negative
12-NOV-15, THU 11:29PM
Happy Bhai Dooj...!!
07-DEC-15, MON 10:52PM
Happy Birthday DHARMENDRA JI !!
ENGMT
.
LIKES COMMENTS SHARES SENTIMENT
215 1,551 6 273 Neutral
ENGMT
.
LIKES COMMENTS SHARESSENTIMENT
211 3,058 74 77 Positive
NO IMAGE NO IMAGE NO IMAGE

13. Brand Posts - Analysis
Brand Post Types Days of the week
0 50 100 150 200
0 5 10 15 20 25
Photos
Plain Text
Links
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 10 20 30 40
0 5 10 15 20 25 30
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

14. Top Keywords Used Frequency
Panasonic India 115
service 107
months 85
company 84
product 81
User Posts
0
5
10
15
20
25
30
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

15. Panasonic India responded to 273 conversations generated
by the 557 Posts fans published.
Panasonic India appears to participate more when Fan
conversations have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
49%
51%
Brand Participation Brand Non Participation
24%
31%
45%
Posititve Negative Neutral

16. Analysis of
Panasonic India
Twitter Account
Oct 01, 2015 - Dec 31, 2015

17. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER GROWTH COUNTRY
17,368 311 1.82% India
Panasonic India
@PanasonicIndia

18. Engagement Score
41
Total Proactive Tweets
165
Retweets Total
8
Replies Total
143
Favorites Total
111
Total Mention
1,171
Total Retweets
124
Response Rate (%)
11.7%
Average Reply Time (mins)
393
BRAND TWEETS USER TWEETS
Brand Overview

19. 17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
17K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
17,368
New Followers
311

20. Engagement
0
250
500
Panasonic India had an average engagement score of 41 and a highest of 252.

21. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
165 8

22. Contest Time...
Mark your selfie and get a chance to
win Eluga Mark..!!
https://t.co/vJ3mBDpfDw
26-Dec-15, Sat 01:53AM
ENGMT. FAV. REPLIES RETWEETS
383 9 2 10
Top Engaging Tweets
Happy Dhanteras !!
https://t.co/zjflXVpeG1
Happy Halloween !!
https://t.co/1ZBBzuYOUJ
08-Nov-15, Sun 10:39PM
ENGMT. FAV. REPLIES RETWEETS
252 6 3 5
30-Oct-15, Fri 11:35PM
ENGMT. FAV. REPLIES RETWEETS
212 3 1 5
NO IMAGE NO IMAGE NO IMAGE

23. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140 160 180
0 5 10 15 20 25 30 35 40 45 50
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

24. 0 1
0 100 200 300 400 500 600
#hs18panasonicsmartphones
#review*
#neverbuypanasonic*
#panasonic*
#launch*
#esi2015*
#mensday19nov*
#hyderabad*
#4k*
#next100*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

25. 0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
hs18panasonicsmartphones review neverbuypanasonic panasonic launch
Spread of Hashtags by day

26. Average Response Rate : 11.7%
0
50
100
150
200
250
300
350
400
450
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

27. Average Reply Time : 6 hours 33 minutes
0
200
400
600
800
1000
1200
1400
1600
1800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service

28. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

29. 0
100
200
300
400
500
600
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

30. 0
50
100
150
200
250
300
350
400
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

31. Total number of Retweets : 124
-2
0
2
4
6
8
10
12
14
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

32. Total number of Mentions: 1,171
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

33. Influencers
Name Followers Tweets
Tinu Cherian Abraham 237,081 1
HomeShop18 84,506 6
Business Today 76,936 1
Panasonic Corp. 50,534 5
Panasonic USA 38,722 3
TOP 5 INFLUENCERS

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