OnePlus social media analysis report covered the following key points: 1. OnePlus had high social media volume during the launch of the OnePlus 6 and discussions around hashtags like #shareforoneplus6. 2. Sentiment analysis showed most comments about OnePlus were neutral while positive comments praised camera and speed and negatives criticized battery life. 3. Men and women were equally active in OnePlus discussions with women interested in promotions. 4. Key recommendations included addressing battery life complaints, developing a cheaper model, and tracking competitive insights and trends.

1. OnePlusSocial Media Analysis

2. An
aly
sis
►Volume Trend Analysis
►Day & Hour Analysis
►Channel Split & Domain Wise Analysis
►Top Channel Analysis – News
►Top Channel Analysis – Twitter
►Hashtag Analysis
►Top Channel Analysis – Blogs
►Influencers & Promoters
►Brand Passion Index (competitors view)
►Conversation
Social – Analysis Categories
Conclusion
Overview
Social Buzz
Social Channel
Competition
6.
1.
2.
3.
5.
4.
Country Focused

3. Listen
Popularity
• Explore conversation theme
• Sentiments –
positive/negative/neutral
Analyze
Campaign/product success
• Identify influencers
• Understand profile of customers –
existing/potential
Insights
• Brand Insights
• Competition/Market/Industry
Analysis
• Recommendations
Objective Of the Report
Brands
Analyzed
One Plus, Apple, Google Pixel &
Samsung
Channels
analyzed
Twitter, Forum, News Sites, Blogs,
Instagram etc..
Source Social Media Listening Tools
Duration Mar 1st 2018 – May 31st 2018
Language English

4. Social Media Assessment
▪ Buzz Trend
▪ Sentiment Analysis
▪ Source Analysis

5. Buzz Trend – OnePlus
Majority of discussions were around launch of new phones, upcoming smart devices & software updates
#OnePlus6 launch & #thespeedyouneed discussions led peak in
trend (17th May, 2018)
Conversation around #neversettle, #thespeedyouneed,
#shareforoneplus6 led peak in the buzz (26th Apr, 2018)
1867 2045
1687 1847
2357
1455
1968
3348
6222
2657
5331
9933
4370
525
1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May 10-May 17-May 24-May 31-May
OnePlus

6. Sentiment Analysis - OnePlus
Recommendations
✓Further breakup of negative sentiments to identify
issues/causes that need to be addressed
✓Aggressive Digital Marketing activities to engage
with unhappy users
✓Propagate positive sentiments on Social Media to
enhance user engagement levels
✓Breakup of neutral sentiments can be done to
understand complete user sentiment
Positive, 33%
Negative, 6%
Neutral, 61%
Insights on OnePlus phones
✓Appreciated for its fast processors & camera quality
✓Criticized for poor battery back-up & slow charging
✓Neutral mentions were mostly pre-booking offers
and promotions
✓OnePlus users from Goa complained about the
absence of authorized service centers

7. Source Analysis - OnePlus
Observations
✓Majority of Twitter mentions were derived from
#shareforoneplus6 and #thespeedyouneed posts
✓Shared videos mostly contained product comparisons &
specifications
✓Instagram & Forum posts were related to camera & clicked
photo quality comparisons & product specifications
✓News around launch, specifications and booking updates also
contributed to raised OnePlus SOV
Recommendations
✓Track Forums to identify dissatisfied customers, engage with
them at initial stages and increase the positive sentiment
✓Track Twitter closely to check the buzz around both products
and customer care
✓Launch Twitter campaigns to engage with target audience
✓Further analysis of source can be done for competitors …
64%
9%
4% 2% 1%
20%
Twitter General News Instagram Youtube TV Radio Others

8. Competitive Analysis
Google, Samsung, Apple

9. Buzz Trend – Overall
1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May 10-May 17-May 24-May 31-May
Samsung Apple OnePlus Google Pixel
Samsung : Nation wide
launch of Samsung S9 &
S9+ led peak in the trend
Apple : Anticipatory
comparison with Samsung
S9 & ASUS #ZenFone5Z led
peak in the buzz for iPhone
OnePlus : #OnePlus6
launch & the speed you
need discussions led peak
in trend
Google : Upcoming Google
Pixel smart watch, Google
Pixel 3 led peak in the
trend
• Majority of discussions were around launch of new phones, upcoming smart devices & software updates

10. Samsun
g
35%
Apple
30%
OnePlus
30%
Google
Pixel
5%
Share of Voice - Overall
Total
Mentions
150K
Mentions Potential Reach
Samsung
38%
Apple
31%
OnePlus
19%
Google Pixel
12%
Total
Potential
Reach
954M
Recommendations :
• Target Negative brand mentions aggressively to create positive impact on brand image
• Create buzz to generate higher Brand SOV, directly influencing the competitive market size
• Aggressive Digital Marketing activities for enhanced brand/product reach
Top Discussions were
Around:
• Samsung S9 & S9+
launch
• Zenfone 5Z & iPhone X
comparison
• One Plus 6 launch &
upcoming Google Pixel 3
Potential Reach
Definition:
Potential audience for a
message based on the
number of followers or
popularity of the source

11. Buzz Insights Graph
Connectors show the relationships between each keyword within the dataset
Recommendations :
• Track & Analyze correlation of most frequently used words to help in running more engaging campaigns
• Use related keywords to increase reach to potential consumers

12. Sentiment Analysis - Overall
26% 19%
33%
20%
3%
4%
6%
3%
71% 77%
61%
77%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Positive Mentions :
• Samsung Galaxy S9 & S9+ for features and aesthetics
• Apple iPhone X & XE for aesthetics & looks
• OnePlus for Camera & Speed
• Google Pixel 2, 2XL & 3 for its unique specifications
Negative Mentions : Common for all brands
• Overpriced
• Poor Battery Backup
• Charging Issues
Recommendations :
✓Use negative sentiments/queries to identify issues/causes that need to be addressed
✓Propagate positive sentiments to enhance the engagement levels
✓Put a check on negative buzz before it gets viral

13. Conversation Key
Terms - OnePlus
Observation
✓Keywords like ‘Prime Members’, ‘OnePlus 6’, ‘Early
Access’, ‘thespeedyouneed’, ‘Participation Early’
were the key topics of discussion
Recommendations :
✓Use popular Key Terms as hashtags in social posts &
campaigns
Further Analysis..
✓ More information on sub topic/breakup of
conversation key terms can be done

14. Topic wise Sentiment Analysis - Overall
23% 14% 21% 16%
2%
3%
4%
2%
75% 83% 75% 82%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Camera
30%
14% 20%
9%
2%
3% 3% 1%
68%
83% 75%
90%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Features
8% 9% 18% 9%
3% 4%
7%
3%
89% 87%
75%
88%
Samsung Apple OnePlus Pixel
Positive Negative Neutral
Battery
• Google Pixel 2 & One Plus 6 cameras
was most appreciated
• One Plus 6 camera was negatively
discussed for slow HDR processing
shots
• OnePlus users were concerned about
non submersible water resistance
feature & exposure to liquid warranty
• One Plus was most appreciated for
#thespeedyouneed posts
• OnePlus 6 got most of the negatives
for poor battery backup and slow
charging issues
• iPhone X, Samsung S9 & Pixel 2 also
got negative mentions for poor
battery backup

15. One Plus - Conversation Snapshots – Positive
Actually #oneplus6 hottest
Phone for the price, please
bring android P DP2 asap and
give us option for gestures , i
do love android p multitasking
:)
@oneplusOneplus6 is the most
beautiful, erganomically
designed , Fastest phone ever
created !!
Really it is the speed you
need. It has perfectly
balanced power and that is
the powerful device which
I've ever seen
@oneplus Don't have it, can't
afford. But yesoneplusis
emerging as key player in
mobile segment. I
haveoneplus3 and yes it is one
of the best phone
I liked a @YouTube video
https://www.youtube.com/
watch?v=11_ylUgjZw8&featu
re=youtu.be&a 10 Reasons
TheOnePlus6 Is Better Than
The Galaxy S9!
http://twitter.com/jitendratripasa/status/100
2247370250342401#1116653994
http://twitter.com/srisanzumba/status/1
002197452739330048#292851244_99442750
0326350849
http://twitter.com/vignesh0t/status/1002163
637031751680#2714677328_100214952307279
4624
http://twitter.com/abhishek_eshwar/status/1
002151947946741760#115707182_10021426474
67769861
http://twitter.com/shanitsinha/status/100
2150732345237504#131839852_1002142647
467769861

16. One Plus - Conversation Snapshots – Negative
Also @OnePlus_IN @oneplu
shas zero service centers in
Goa..!!! So it takes 8/9 days for
the ppl @servifyin to take
thephoneto Pune.. call them as
many times as u want but it’s...
I have tochargeit thrice a day
just to keep it
alive! @oneplus @OnePlus_IN w
hat happened to the promise you
people made of long lasting
battery? Very disappointed!
This is my
wife @Prernasharma198 @On
ePlus_IN phone
who'sbatteryblasted and phone
caught fire!
@itassistors @getpeid @onepl
us One of the worst phone
One plus 5T..5
hoursbatterybackup without
use..
Now looking at #OnePlus6 it
seems they copied front
from #iPhoneX and back
from #GalaxyS9Plus with
uglycamerabump
http://twitter.com/GISSupport/status/97143456142
1938688#2918127984
http://twitter.com/SuhasSM2/status/100221655147
7587970#588383665
http://twitter.com/yashaswini_s/status/989
054731178926080#25135744_98810425560412
9792
http://twitter.com/DianaR6688/status/10020776
89480663040#770330359
http://twitter.com/SKataria143/status/9979
27214535524352#4567768992_997911249970
118657

17. Demographics & Geo Analysis

18. Top Discussions - OnePlus
• Amazon Prime members
• Participation Early
Campaign
• #ShareforOnePlus6
Top Discussions - OnePlus
• OnePlus 6 Launch &
Bookings
• Camera features
• Battery Backup
• #NeverSettle &
#thespeedyouneed
Gender Breakup - Overall
*Tool based data, Data Duration 1st May to 31st May, 2018
Recommendations
✓Create more engaging posts/campaigns basis top interests of men & women towards the brand, contributing to additional
brand Share of voice
✓Top engaged topics & issues can be used to target gender based perception towards the brands & products needs
Pixel
OnePlus
Apple
Samsung 59%
37%
50%
37%
41%
63%
50%
63%

19. Top Geography Split (Heat Map) - Overall
>100 >10 >1

20. Top Influencers Details – OnePlus
Username Score Mentions Country
Steve 2370 237 India
Rahul Prajapati 2213 299 India
Nick Gujrati 800 80 India
Recommendations
✓Use influencers to generate brand advocacy online
✓More influencers can be identified based on various genre & bio, empowering the brand to reach more diversified audience
✓Further influencers can be tracked and monitored month on month to measure their posts’ impacts
✓Genre & Bio can be divided further based on surfing pattern of influencers

21. Top Retweets - OnePlus

22. Top #tags - Overall
Samsung
I Phone
One Plus
Pixel
2104
3489
4557
5899
6323
#giveaway
liancedigital
#samsung
#gorillaglass
#galaxys9
941
1225
2117
2750
9152
#redmi5a
#giveaway
#iphone
#apple
#iphonex
1479
1581
3749
4299
5926
#onepluspopup
#android
#shareforoneplus6
#oneplus
#oneplus6
347
577
578
596
600
#happytohelp
#bigshoppingdays
#sayhaantoflagships
#google
#googlepixel
Recommendations
✓Identified hashtags aid in initiating and associating brand specific buzz, resulting in high engagement
✓Monitoring competitive conversation patterns and trending hashtags can help develop striking brand related contents
✓More brand and competitor related hashtags can be identified further ….

23. Key Insights & Takeaways

24. Key Takeaways – OnePlus
• On an average 1 post was made on social media every 3
mins for OnePlus during the stated timeframe
• 5 out of 10 OnePlus posts carried mentions related to
OnePlus 6 bookings, queries, comparison, updates, etc…
• *Men were equally (50%) active in posting OnePlus
related discussions as compared to women (50%)
• OnePlus top concerns were related to poor battery
backup, overpriced versions, downgraded features,
etc…
• Women were most interested in share for OnePlus 6
campaign & Pre order discussions across India
*Tool based data, Data Duration 1st May to 31st May, 2018
• Frequently shared posts will generate higher SOV
resulting higher engagement
• Track and analyze audience perception towards existing
post, running ad campaign of brand as well as
competitors
• Identify target audience interested segments of people,
plan endorsements accordingly
• Track negative concerns and issues in real-time,
allocate & resolve before it goes viral
• Country wise, state wise, city wise geography breakup
can be done further
Insights Recommendations

25. Overall – Insights & Recommendations
• Recommendations
• Share Of Voice : Overall competitive SOV analysis
empowers the brand to spread/generate more
awareness by chasing & tracking patterns of most
trending posts helpful in generating high awareness
• Engagement Related : Accelerate more engagement
by rolling on real-time competitive insights resulting
in higher campaign impressions and reach (Since
majority of campaigns have very short life & visibility
online)
• Product Related : OnePlus team may look at developing
a cheaper version under same brand name for low
Income group mobile users of India. Also upcoming
versions could have better battery back-up to maintain
the lead position in the competitive market
• Competitive Overview
• Promotions captured majority of discussions across all
four brands
• Google Pixel was appreciated for their promotional
video ad; Majority of negatives were complaints
regarding overpriced phones. Few also raised their
concerns about poor battery backup
• Majority of Samsung S9 negatives were customer
complaints regarding slow charging; Many mobile users
termed all four phones as arbitrarily high-priced phones
• Owned Channels Insights
• OnePlus Facebook fan growth was highest during May,
2018 followed by Apple; Engineers, Music Lovers, Sports
lovers etc.. were most interested in engaging OnePlus
posts
• Google Pixel posts were most engaged by tech
enthusiasts & Developers; Whereas, iPhone was more
popular among students and Instagram users