Leor Franks looks at how marketers can audit the current
state of a firm in its market, in order to guide the
development of appropriate objectives and planning.
July 27, 2014, Jose Matias del Pino, CEO and co-founder of Ondago, gave a presentation to BSA 3rd semester teams about customer acquisition and choosing the right channels based on your business.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Leor Franks looks at how marketers can audit the current
state of a firm in its market, in order to guide the
development of appropriate objectives and planning.
July 27, 2014, Jose Matias del Pino, CEO and co-founder of Ondago, gave a presentation to BSA 3rd semester teams about customer acquisition and choosing the right channels based on your business.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
Industry leader, Trish Bertuzzi discusses trends in sales development, based off of her book - The Sales Development Playbook - at Rainmaker 2016.
Trish Bertuzzi:
Well I am really excited to be here. Let me tell you something. When you have someone like Kyle Porter endorse your book, it's like you hit winning the Oprah Winfrey Book Club, because this man knows sales development, so really, really excited. Sales development is hot. I'm talking caliente hot, hot, hot, hottest job in sales today. Forbes Magazine published an article, Inc Magazine, you name it. You're sitting in the most happening place in the entire career profession. One of the reasons I know it's so hot is because Kanye West went on a Twitter rant about it. You know Kanye trends, so all good, all good. I'm glad you like that one. I'm going to ask you a question. There are two companies. One has sales development, one doesn't. Obviously the one that has sales development is more productive, but how more productive do you think they make their reps, 5, 15, or 25%? What do you think?
[00:02:00]
It's hard to say, right? Let me tell you, it's all of these numbers, because having sales development does mean you're more productive. That's the good news. The bad news is that it's not always the same uplift in productivity. That's a challenge because who doesn't want to be 25% more productive. We all do. I wrote a book. I don't know if you guys have heard that, but I wrote a book called The Sales Development Playbook. In it, I talk about the six major elements that you, as sales development leaders, need to really get under your belt to be super productive, and be real rock stars. You're probably awesome at two, three, maybe four of these, but to really kill it, to really crush it, you need to be good at all six. I'm going to talk to you about three ideas that came out of the book. I did have Kyle's help in this. I said, "Give me three ideas that really resonated with you." He picked the three, and I'm going to share them with you.
[00:03:00]
The first idea is something I call the five lies, but before I talk about idea number one, I'm going tell you why I wrote the book, because I had no burning desire to be an author. If I could have written anything, believe me, it would have been 50 Shades of Grey, or something similar. I wrote this book instead. I wrote the book because I was pissed off, I mean really mad, really angry. I was reading books, and blog articles, and magazine articles that said, "Here's how you do sales development. Here's how I did it at this company, and this is how you should do it too." I'm like, "Sure, that was a great company. Who wouldn't want to do that? Wait, my buyer's not the same. My market's not the same. My sales cycle's not the same. My solution's not the same." This isn't cookie cutter. It's not a one size fits all strategy, so I was so mad that I
This presentation discusses how to increase your revenues with your existing customer base by prioritizing customer value and projecting revenue based on customer market segment.
In this presentation for the Colorado Springs Chamber of Commerce "Chamber University" series, Barry McCann explains three reasons why direct marketing rules: 1) you can target customers; 2) you can measure results; and 3) you can test like a mad scientist.
A Guide to Sales and Marketing Messaging Alignment with WittyParrotWittyParrot
A guide to align the sales and marketing messaging and content reuse. It also covers certain vital points including capturing, managing, maintaining, reusing and sharing messaging components.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
Industry leader, Trish Bertuzzi discusses trends in sales development, based off of her book - The Sales Development Playbook - at Rainmaker 2016.
Trish Bertuzzi:
Well I am really excited to be here. Let me tell you something. When you have someone like Kyle Porter endorse your book, it's like you hit winning the Oprah Winfrey Book Club, because this man knows sales development, so really, really excited. Sales development is hot. I'm talking caliente hot, hot, hot, hottest job in sales today. Forbes Magazine published an article, Inc Magazine, you name it. You're sitting in the most happening place in the entire career profession. One of the reasons I know it's so hot is because Kanye West went on a Twitter rant about it. You know Kanye trends, so all good, all good. I'm glad you like that one. I'm going to ask you a question. There are two companies. One has sales development, one doesn't. Obviously the one that has sales development is more productive, but how more productive do you think they make their reps, 5, 15, or 25%? What do you think?
[00:02:00]
It's hard to say, right? Let me tell you, it's all of these numbers, because having sales development does mean you're more productive. That's the good news. The bad news is that it's not always the same uplift in productivity. That's a challenge because who doesn't want to be 25% more productive. We all do. I wrote a book. I don't know if you guys have heard that, but I wrote a book called The Sales Development Playbook. In it, I talk about the six major elements that you, as sales development leaders, need to really get under your belt to be super productive, and be real rock stars. You're probably awesome at two, three, maybe four of these, but to really kill it, to really crush it, you need to be good at all six. I'm going to talk to you about three ideas that came out of the book. I did have Kyle's help in this. I said, "Give me three ideas that really resonated with you." He picked the three, and I'm going to share them with you.
[00:03:00]
The first idea is something I call the five lies, but before I talk about idea number one, I'm going tell you why I wrote the book, because I had no burning desire to be an author. If I could have written anything, believe me, it would have been 50 Shades of Grey, or something similar. I wrote this book instead. I wrote the book because I was pissed off, I mean really mad, really angry. I was reading books, and blog articles, and magazine articles that said, "Here's how you do sales development. Here's how I did it at this company, and this is how you should do it too." I'm like, "Sure, that was a great company. Who wouldn't want to do that? Wait, my buyer's not the same. My market's not the same. My sales cycle's not the same. My solution's not the same." This isn't cookie cutter. It's not a one size fits all strategy, so I was so mad that I
This presentation discusses how to increase your revenues with your existing customer base by prioritizing customer value and projecting revenue based on customer market segment.
In this presentation for the Colorado Springs Chamber of Commerce "Chamber University" series, Barry McCann explains three reasons why direct marketing rules: 1) you can target customers; 2) you can measure results; and 3) you can test like a mad scientist.
A Guide to Sales and Marketing Messaging Alignment with WittyParrotWittyParrot
A guide to align the sales and marketing messaging and content reuse. It also covers certain vital points including capturing, managing, maintaining, reusing and sharing messaging components.
When marketing and sales are in lockstep, your revenue soars. Hear from experts on both sides of the sales and marketing fence, and learn best practices for closing the gap with the help of marketing automation.
How to run your business better with a SWOT AnalysisMark Germanos
You need to perform regular SWOT Analyses for your business. You will identify your Strengths, Weaknesses, Opportunities and Threats. You can decide where to put your time and energy.
Professional and Clean PowerPoint slides. Fully editable, perfect to impress your audience on your next presentation.
1. FULL HD Aspect Ratio: 16:9 (1900×1080)
2. Fully animated
3. Quickly, Easy and Fully Editable in PowerPoint (All Graphic Resizable and Editable)
4. Drag and Drop Images
5. Print Version Included (A4 Handouts Ready)
6. Retina Ready
7. Data charts (Editable via Excel)
8. Sync in SharePoint
9. Based on Master Slide
10. Pictures Placeholder Ready
11. PPTX and PPT Files
12. Vector icons as Shape
Note: Not need Photoshop – All Photos not included
Is Doing a Business Plan Worth the Time?ventureneer
When starting a small business, developing a business plan can save you time and aggravation. Learn what type of plan is right for your company and how to write.
Start-ups are all the rage these days, everyone is trying to create the next facebook, twitter or whatever. Where's your idea for a killer startup?? Here's a template that will help you for sure. | abhishek.shah@live.com
Be ahead of the trend, not behind it: 56% of global talent leaders are prioritizing talent branding for their company this year. But, in order to have a strong talent brand, it’s critical for you to focus on the connection between talent acquisition and marketing.
In this presentation, we’ll go over how you can apply common marketing principles to develop and execute on your talent brand.
You’ll learn how to:
- Identify the right players from your marketing team to collaborate with on your talent brand
- Align your talent brand strategy with your marketing strategy
- Learn the best marketing tools to build and assess your strategy
Whether you sell to other businesses or to consumers, or whether your product is simple or complex, better qualification skills will reduce your frustration and improve your sales effectiveness. Why? Effective qualification lowers risk. It increases productivity. It enables you to focus your limited time on the opportunities most likely to produce the results you seek.
I gave this presentation on February 16, 2016, at the Decatur Morgan County Entrepreneurial Center. It covers market analysis competitive analysis, the importance of target markets, pricing strategies, and positioning in the marketplace.
Talent Brand: The Intersection of Talent Acquisition & MarketingRebecca Feldman
This presentation was used in a LinkedIn webinar that I led. It covers how to use traditional marketing principles and tools for building your talent brand strategy.
A Guide to Building a Minimum Viable Product. This guide is intended for the entrepreneur planning their next venture, the business owner who needs a "pivot' to a more optimized model, and anyone with a passion for new businesses, products and services, and wants to put their ideas on paper.
Burtch Works’ Top Career Tips for Analytics, Data Science, & Marketing ResearchLinda Burtch
If you're working in analytics, data science, and marketing research, congrats! You've chosen one of the hottest career fields today. Want to know how to set yourself apart from the pack? Click through for Burtch Works' best career tips for quantitative professionals, gleaned from decades of experience recruiting in these dynamic fields.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
6. Your product or service is one among millions. With so many choices, why should a customer choose yours? Go For Unique A product or service’s “position” is the place it occupies in the customer’s mind
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9. Marketing Track: Roadmap Understanding your current situation Potential revenue opportunities Defining your target audience Need – Feature – Benefit Value Proposition Positioning Clearly communicating your uniqueness Build a plan to acquire customers (including discussion on direct mail and PR) Social Media Online marketing Opening Symposium Webinar 2 Webinar 3 Webinar 4 Special Interest Webinar Special Interest Webinar Strategy Tactics
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14. Your Computer Lady Phoenix Step-It-Up Business of the Year 2009 Your Computer Lady is located in Phoenix, AZ and can be reached at 480-929-0335 www.YourComputerLady.com
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18. Weaknesses Weaknesses Is it in your control to change? Action to be taken Company growth is dependent on owner Y Hire part time person Let new person contact clients directly Moderate marketer Y Find a coach Find a business group to talk things over with and hold me accountable Need to constantly advance software skills Y Schedule learning time on calendar Doesn’t sell hardware product N None – can’t sell enough hardware to be a remarketer
Thanks SWOT was very popular last year Tool that’s used to build the foundation of your marketing plan But let’s first talk about marketing, “ On a scale of 1 to 10, 10 being “guru”, give me a show of hands of those who are at least an 8 or better on the topic of Marketing How many of you have an up-to-date marketing plan written down and are currently executing? 9 times out of 10, an entrepreneur will say that “marketing better” is the one thing he has to do for his business, but in reality its what gets the least attention. Call up 3 volunteers – elevator pitch This is why the 1 st step of marketing is working on our identity and the write message . . . Not only for verbal encounters but for written work to. So WHAT MAKES SOME SMALL BUSINESS PEOPLE REALLY GOOD AT MARKETING?
This list is excerpted from 130 Reasons why some people are much, much more successful in business than others. From the “Profit Coach” These are tips from mega-successful entrepreneurs and small business consultants. The World is Not Your Oyster Narrowing Your Focus Equals Power Rush Limbaugh – passionate character who preaches conservative values and embraces the Republican party. Does everyone agree with him. No. Does he appeal to the widest possible audience? No. Is he highly successful? Without a doubt. Eric Clapton – musician closely associated with blues-based rock music. With his talents, he could probably do reggae, Irish Jigs, folk tunes. However the songs on his albums that he releases are focused on the blues. Could he sell more records if he played all styles of music? No, because fans embrace him for what he’s know for. The wider you cast your branding net, the more watered down you message becomes. Knowing your target market, and having an effective strategy and positioning, as well as constant talk with your customers is what sets good marketers apart. SWITCH SLIDE After all, there’s a lot of competition out there, If you run a janitorial business in your city, what’s your story (i.e. what’s the unique benefit you give your customers)?
The human brain works by recognizing patters and making connections. The more specific your brand is (to a point), the better your chances of inspiring a connection. Positioning provides the set-up in which you can clearly communicate your value proposition. Positioning should be based on the strengths you already have AL RIES & JACK TROUT Example: 7up, Avis, M&M’s ( M&M’s -- Melts in your mouth, not in your hands) All products have a position— Even if it’s the position of “unfamiliar” or “irrelevant to me” or “not very good”. Successful products and service stand out. They have a unique position. The purpose of “positioning” is to create and articulate what makes your product unique Sometimes, in small business – we call this your “identity”
Bumper Sticker = Identity Statement BIS can be used: Internally, keeps you focused on what to say Email Press releases Post to a discussion group Update to your website Externally Slogan on your website Banner ad Newsletters, PR Email
If you were a part of the program last year and did a SWOT, it’s time to do it again. Your business changes, your threats change, etc.
After you do a SWOT with you and your staff, then the next step is to talk to your customer.
Introduce company first
HOW MANY OF YOU HAD AT LEAST 5 STRENGTHS? Applause ACTION: Circle your top 3 strengths – you just might have found the basis of your identity The combo of the strengths (flexible, fast response, and high quality) was the building blocks of her tag line “I can handle it”
Ask the audience to think of other ideas Such as “strategic partnerships”
Figuring out your top opportunities is important because based on the opportunities that you select . . . That will determine your TARGET AUDIENCE(s) So if Google Apps is your #1 opportunity, who are the customers that would want training on Google Apps Knowing your top opportunities can also help you understand where to direct your marketing campaigns. Ex. Pam knew that teaching computer skills classes was a sizable opportunity for her, so she developed a marketing initiative where she partnered with associations and co-branded training classes with them. Not only did she get a fee for teaching the initial class, but she got to know the students and received significant follow-up work from them.
Tell the story that anyone can do the “threats” page for anyone. Have to be very specific to your target audience.
Pull out the unique strengths, the must-fix weaknesses, and the best revenue generating opportunities IT SEEMS LIKE A TON OF WORK, BUT TIME & time, SWOT and Voice of the Customer, proves to be worth it . . . FLIP
On May 24, we’ll take our strengths and opportunities and use it to complete the strategy process Target audience Needs – Feature – Benefit Competitor Positioning Grid Building a Positioning Statement (a unique identity)
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