This document is a brand audit questionnaire from Corposites.com, a branding and design firm. The questionnaire contains questions in three sections to help clients evaluate their current brand: (1) questions about the brand's history, goals, and values; (2) questions about the target customer, including demographics and perceptions; (3) questions about competitors. The goal is to gather key insights that will inform a rebranding or new branding strategy.
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
This is a presentation on Brand and Branding, written and presented by me recently.
The presentations tells about, what a brand is and how does it differs from other existing competitors. It tells about the difference between branding and marketing.
It covers certain examples of successful brands which have become one by adopting certain marketing strategies.
The presentation also comprises of certain Q & A's which could be helpful in becoming a brand. Though there is no specific method in this world to be able to become a brand.
The questions must be answered and the answers must be evaluated such that one could understand the importance of being a brand.
I strongly believe that becoming a brand is more important than sales and marketing. Sales and marketing are just two constituents of a brand.
In the race of achieving the targets and doing sales, almost all the companies miss upon the things which could have led them to become a brand.
As the inflow of money is faster than becoming a brand, companies usually suffer temporary profits rather permanent brand loyalty of the people they sell their product and solutions to.
I hope it will be useful for a pretty basic level of understanding.
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Rachel Quilty of Jump the Q Inc. shares Part 2 - Brand Yourself Blueprint 3 part training series. Notes and Work Journal are a FREE resource available at http://www.brandyourselfblueprint.com
In this presentation we discuss:-
What is a personal brand?
Considering the three concepts that comprise our total image.
1. Presentation
2. Attitude and communications skills
3. Performance and reputation
We also consider:-
- What is your current personal brand or image?
- What is your best personal brand?
- Why change or update your personal brand? Or Professional Image?
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
This free e-book from Fraley AEC Solutions explains what it takes to design an A/E brand that drives selections. Whether you're an architect, engineer, or planner, you will find a concise guide that can be implemented today to create a brand that stands out in a crowded marketplace.
There has been so much buzz on the subject of Branding that it has caused as much confusion as it has caused excitement.
• Is branding all about coming up with beautiful logo for your company? Or is it more?
• What has branding got to do with marketing?
• Is branding just for the big boys? Can small business owners benefit from having a brand strategy?
In this talk Dean explains Branding in ‘plain English’ to give business owners a good understanding of the subject so that they can start implementing elements of brand strategy into their business and thus improve the quality of their business and eventually increase profits.
You'll learn:
What personal branding is and why it matters
Top 10 reasons everyone needs personal branding
FAQs about personal branding
Terms to know
Pros and cons of personal branding
Example of personal brand success
How to hire a professional
Tips and Reminders
Analyzing your results
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Joomla Modules with Permissions and Front-End EditingRandy Carey
Imaging a Joomla website where staff can edit modules on the front-end. Randy Carey of the iCue Project presents his work on making this a reality and on the issues he discovered during implementation of the solution. This presentation was given at JAB 2013 near Amsterdam.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A presentation by Erik Snyder from Parlance Creative about how to create brands that connect with consumers and provide a foundation for engaging customer experiences.
This free e-book from Fraley AEC Solutions explains what it takes to design an A/E brand that drives selections. Whether you're an architect, engineer, or planner, you will find a concise guide that can be implemented today to create a brand that stands out in a crowded marketplace.
There has been so much buzz on the subject of Branding that it has caused as much confusion as it has caused excitement.
• Is branding all about coming up with beautiful logo for your company? Or is it more?
• What has branding got to do with marketing?
• Is branding just for the big boys? Can small business owners benefit from having a brand strategy?
In this talk Dean explains Branding in ‘plain English’ to give business owners a good understanding of the subject so that they can start implementing elements of brand strategy into their business and thus improve the quality of their business and eventually increase profits.
You'll learn:
What personal branding is and why it matters
Top 10 reasons everyone needs personal branding
FAQs about personal branding
Terms to know
Pros and cons of personal branding
Example of personal brand success
How to hire a professional
Tips and Reminders
Analyzing your results
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Joomla Modules with Permissions and Front-End EditingRandy Carey
Imaging a Joomla website where staff can edit modules on the front-end. Randy Carey of the iCue Project presents his work on making this a reality and on the issues he discovered during implementation of the solution. This presentation was given at JAB 2013 near Amsterdam.
Brand strategy & marketing agency in Tulsa with deep expertise in helping brands find their compelling point of difference. Stand out, transform and grow your business
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Businesses can be recognized by certain aspects of their visual identity which contribute to their distinctiveness. Brand identity services in USA are the skill of setting a company apart from the competition, and developing a devoted clientele depends on the idea.
Every aspect of society, every nation, and every culture should be represented by a strong brand. A comprehensive brand identity is immediately identifiable to all, regardless of whether they are passionate promoters of the company’s offerings or not.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
A brand is not your logo. A brand is not your identity. A brand is not a product.
A brand is a person’s gut feeling about a product, service, or organization. Brands are now defined by individuals, not companies or markets. It’s a gut feeling because people are emotional, intuitive beings and make decisions based upon those feelings. So, it’s not what you say it is, it’s what they say it is.
Your brand identity design is essentially anything that represents your brand visually. It’s both your perceived image and therefore the visual pieces that form your overall brand. It’s the primary impression you create on your customers.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
The Corporate Profile for And All.
And All is a media, publishing and content outfit, run by Devangini M Chauhan.
Check us out on facebook: www.facebook.com/studioandall
Our Website: www.studioandall.com
Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
Brandharvest is a brand design agency based in Mumbai India that provides Complete Brand Identity Designing Services. We also offer Print Design, Interactive Design, Packaging Graphics solutions. A premier brand design company specializing in corporate identity design services.
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Kyiv PMDay 2024 Summer
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4. Dear valued client,
There’s a reason we’re called Corposites.com; we know the value of a proper corporate branding. And,
we also understand the challenges that every small business owner faces when starting, managing,
expanding or selling a business. Regardless of what your product or business is, brand recognition is the
single most important tool to success. Creating a lasting, easily-recognizable and distinct brand will
influence your target market, and permit your business to flourish.
Concepts like identity design can often seem ambiguous or hard to pin down, but at Corposites.com, we
understand what excellent identity design entails. We are much more than simply a web design firm, as
we offer a full range of design services. We can help you answer tough questions like, “who are we as a
company?” and “where are we going?” and then represent those answers visually. From logos to
packaging and content building, we have expertise in the full range of visual representations of a
company’s identity.
At Corposites.com we begin any branding or logo design by asking questions. We get to know your
target audience. Get into their shoes and understand what will appeal. If you are a start-up company,
should you look like one? If you are a law firm should you appear as if you have been around forever? If
you make widgets, do you want to look like the industry leader? Once we understand your audience we
can start communicating with them and make you look like the company you are going to become.
Your corporate branding is essentially what people think about you, how they respond, what actions
they take and what subconscious image they retain of your business. In other words your brand is what
other people say about you when you have left the room. Your logo design is the figurehead for your
brand, the identifier by which you should stand head and shoulders above the competition. Your
messages may be complex but the way you communicate them needs to be simple.
Give Corposites.com a call today to find out how we can work together to win customers over to your
side. Let’s face it, branding happens whether you want it to or not - make sure you are in control of it.
Warm Regards,
Nazmul Karim
Manager, Marketing
Gonona Technologies Limited
Level 3, Parkwest,
37 Shuhrawardi Avenue,
Baridhara Diplomatic Zone.,
Dhaka- 1212, Bangladesh.
5. Who we are
We are a collective group of creative designers, developers, and programmers from around the
globe specializing in the field of corporate IT solution. We are very proud of our team’s
diversity, as we have members from Europe, Asia, and Australasia. Even though we do not
share the same homeland, our vision is perfectly in harmony from one another. We promise to
deliver you corporate creativity at its best.
What we do
At CorpoSites.com we promise to deliver you corporate creativity at its best. We display
profound professionalism when it comes to establishing your corporate identity. Whether it is
via designing a website, logo, business card, brochures, or even a letterhead; we are fully
committed to a total client satisfaction approach. In addition to inspiring creativity, our sound
technical knowledge enables us to provide unique corporate solutions in IT field. Our
experience in working in wide range of platform enables us to choose the best technical
solution for you. From creating a professional website to prove a found ground on your
business, or developing a web application to streamline your business and management, we
aim to build a name through rich user experience through user friendly, intuitive, and cutting
edge solutions.
Why we do it
Creativity is what pays our bills. We are an organization that believes in integrating creativity
with discipline to provide professional level of service to corporate clients. With professional
designers from UK and international project experience with renowned clients, we promise to
bring you nothing less than the finest IT service that an organization can offer.
6. Brand Audit Questionnaire
I. Brand Profile
The following questions refer to the brand as the collective set of communications, attitudes,
beliefs and practices that define the company.
A. History of Branding/Marketing Efforts
1. What if any past marketing or branding efforts have been undertaken? Please explain in
detail and create a timeline if necessary.
2. How would you rate the success of each of these efforts?
3. What lessons were learned from these past efforts?
4. What are the strengths and weaknesses you associate with the current state of
marketing/branding at your company?
B. Brand Evaluation
1. In what ways do you hope a revitalized branding effort will impact your business?
2. What are the primary financial, planning and development goals of the company this
year? In the next 5 years?
3. What are your brand’s core values and beliefs?
C. Brand Profile
There are four key components to designing or redesigning an existing brand: Target Audience, Brand
Essence, Brand Promise and Brand Personality. The Target Audience is covered in the next section.
Brand Essence is the “heart and soul” of the brand and is often expressed in a tag line. Do you have any
ideas for articulating this? If yes, please list them below.
Brand Promise declares the relevant differentiating benefits the brand promises to deliver to its target
audience. Do you have any ideas for articulating this? If yes, please list them below.
Brand Personality is the description of your brand as if it were a person. How would you describe your
brand using keyword descriptors, as if it were a human personality?
(Please list at least 10 keywords.)
______________________________
______________________________
______________________________
7. ______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
______________________________
II. Customer Profile
The following questions will ask you to provide responses based on what you know or understand about
your customers. Most businesses have more than one type of customer. However, for our purposes,
your responses should represent the majority or prevailing view of your customer base.
1. Develop a customer profile that includes patterns or trends you’ve observed.
Core values and beliefs
Personal and professional goals
General fears and concerns
Leisure activity
Work activity
General lifestyle description
Age
Attitudes and practices of investing
2. Define your customer’s personality in keywords (please list at least 10 keywords).
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
3. Do you know where your customers get their information about the services you provide?
Yes___ No___. If yes, through what mediums?
4. Do you know which of these sources “carry the most weight” for them?
Yes ___ No ___. If yes, please explain.
5. Do you fully understand how customers experience your services when using them? Do you know
what emotions the experience evokes, how it makes them feel and think?
8. 6. Are you aware of any problems customers encounter when they use your services?
7. Do you know why customers chose your brand over others?
8. Do you know why certain prospects chose another brand over your own?
9. Do you know which kinds of customers are the most valuable to your company?
10. Do you understand the decision making process of your customers' organizations and how to reach
decision makers?
11. Do you know what customers say about your brand or services when they recommend or discuss
them to others?
12. How do you receive input from customers on the company’s services, staff or other issues
concerning your relationship with customers?
13. How do you acknowledge this input from customers?
III. Competition Profile
1. Have you identified your brand’s primary competitors? If yes, please list them below.
2. Have you conducted a careful analysis of each of your competitors’ strengths, weaknesses,
opportunities and threats? If so, please provide a basic profile of each competitor that reflects your
analysis.
3. Do you know where your competitors are most vulnerable? If yes, please explain.
4. Do you know how loyal your customers are and why?
5. Does someone in your organization track competitor news on a regular basis?
6. Do you offer any key benefits that your competitors do not?
7. Does your brand promise to fulfill an unmet customer need that is not being served by the
competition?
8. Do you know what benefits your competitors’ brands own in consumers’ minds?