The document discusses Monogram Group's work helping Chinese companies enter the US market through branding. It outlines Monogram's research finding low awareness of Chinese brands in the US. The document then details Monogram's process of developing brand strategies, including creating a new US brand called Züuma for a Chinese GPS mount company called Asianbag. Monogram established US operations for Asianbag and helped launch its new branded products.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
Dosentti Jouko Kajanojan (Helsingin yliopisto) esitys "Hyvinvoinnin eurooppalainen ja globaali hallinta" Kelan tutkimus 50 -juhlaseminaarissa 5.6.2014.
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
Buku ini memberikan cara baru untuk melihat branding B2B bahkan bagi manager bisnis yang berpengalaman. Memberikan studi kasus yang telah terbukti mampu menghidupkan manajemen brand B2B
We all know branding is more than just a logo, but how do you brand companies that are still searching for their core market or product?
When we practice Lean UX we learn about our customers' experiences, test our assumptions, refine them, pivot, and repeat. This session will explore how we can use this approach to create and evolve a companies' brand through a process of continual brand discovery.
Presented at Lean UX NYC 2013
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
Dosentti Jouko Kajanojan (Helsingin yliopisto) esitys "Hyvinvoinnin eurooppalainen ja globaali hallinta" Kelan tutkimus 50 -juhlaseminaarissa 5.6.2014.
Olli Kankaan esitys "Elinkaaren vaikutus hyvinvointivaltion ja eläkkeitten rahoitukseen ja kestävyysvajeeseen eri regiimeissä" Kelan tutkimus 50 -juhlaseminaarissa 5.6.2014.
Hennamari Mikkola ja Minna Ylikännö: Sosiaalibarometri antaa evästystä Kelalle ja kunnille. Puheenvuoro Sosiaalibarometrin julkistamistilaisuudessa 19.4.2016.
Tutkija Elina Aholan esitys Kelan tutkimusosaston ja Suomen sosiaalioikeudellisen seuran seminaarissa 21.11.2013. Esityksessä kerrotaan toimeentulotuen saajista Helsingissä. Ketkä tukea saavat, kuinka kauan ja mihin käyttötarkoituksiin tukea myönnetään?
Laura Kalliomaa-Puhan esitys "Vanhuksen oikeus hoivaan" 2.9.2014 pidetystä "Oikeus sosiaali- ja terveyspalveluihin II - Hoivan oikeudelliset ulottuvuudet" -seminaarista.
Laura Kalliomaa-Puha: Mitä oikeusturvan saaminen edellyttää asiakkaalta? Oikeussuoja sosiaali- ja terveydenhuollossa -seminaari 4.12.2014, Kela, Helsinki.
Essi Rentola (STM): Perustulo ja vapaa liikkuvuus. Esitys seminaarissa "Perustulo globaalissa maailmassa" 13.4.2016 Helsinki, Kelan päätalo. / Presentation in the seminar "Basic income in a global world" held in Helsinki 13 April 2016. More info: http://www.kela.fi/perustulo-globaalissa-maailmassa
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Product Management Principles in a Services Company (or how to sell brains!)Berenice Mann
Selling and marketing services is not easy and differs from product marketing, but it also has much in common. Cliff and Berenice discussed this at the Cambridge Product Managers Network on 29 September 2014.
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Branding, Positioning & Understanding Current Marketing Issues, presented at CSUSB on 11/20/14. Understanding how to build a positioning statement is the most important part of creating your base to your strategic marketing plan. This presentation goes through how RedFusion builds relationship based, executable marketing cycles for small businesses.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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VAT Registration Outlined In UAE: Benefits and Requirements
Booth school presentation
1. Branded Entry into the U.S.
Market for Chinese Companies
Presented to Booth School Alumni
The Monogram Group
February 17, 2011
Copyright 2011 The Monogram Group, Inc.
3. Monogram is a branding & advertising
agency that specializes in boldly creating
and repositioning brands.
Founded in 1990, we serve divisions of the Fortune 500,
leading middle-market private companies, civic
organizations and entrepreneurial startups.
For clients facing substantial growth opportunities
or wanting to change the game in a commoditized
environment, we offer a powerful blend of high-level
strategic thinking and creative execution.
We often act as the quarterback for our client’s brand,
delivering measurable results.
4. Our clients include many leading consumer
and B2B brands, many of them global.
™
5. We also serve many of Chicago’s most
respected civic institutions and retailers.
6. Our Chinese client list includes companies
in a diverse array of sectors and revenue.
7. Scott Markman, Founder and President
The Monogram Group
29 years in branding building and
corporate design.
Media coverage: ARD German TV, Wall
Street Journal, Xinhua (China’s Press
Agency), China Daily USA, Ad Age Global,
Industry Week, China Business Network,
Chicago Tribune, Chicago Sun-Times,
Crain’s Chicago Business
Speaking engagements: US-China Global
Brand Summit, Asia-Pacific Chamber
(Shanghai), National Venture Capital Assn.,
The Smithsonian, the British-American
Business Council and Commercial
Investment Real Estate Institute.
8. Now, let’s do a quick
exercise together:
1) What is a brand?
2) What Chinese brands can you name?
10. Why Chinese brands?
Are we crazy?
What could possibly be
in it for a relatively small
Chicago agency?
11. So how did we get started?
What did we do to establish
credibility, make contacts,
set up meetings and sell
our services?
12. We started with quantitative market research,
querying 1,100 US consumers 2x on their
attitudes towards China and Chinese brands.
Optimal
Position
13. Even the biggest Chinese brands were virtually
unknown to American consumers, scoring the
same awareness levels as brands we fabricated.
% Americans Aware of the Brand
14. And that low awareness (along with a poor
overall image of Chinese quality) correlated to
low scores on quality perception.
% Americans Believe Brand is High Quality Based on Name
15. However, Americans were not shutting the door to
Chinese brands in many categories...especially
those they already associate with China.
% Americans Open to Purchasing from a Chinese Brand
16. The same branding fundamentals that all US/
Western companies must follow were identified
as precursors for Chinese companies as well.
67% of Americans say it is important that a Chinese
company wanting to sell its products in the US has an
English language web site written in excellent English.
45% of Americans say it is important that they purchase
Chinese goods from a brand with which they are familiar.
36% of Americans say it is important that they have
seen ads for a Chinese brand before they buy their
products.
18. Our services reflect an integrated approach for
a Chinese company’s branded entry needs.
PHASE I PHASE II PHASE III PHASE IV
Entry Strategy Supporting Brand Go to Market
Advisory Entry Services Building Programs
Category/Market M&A Brand Concept Trade Shows
Analysis & Messaging
Legal Counsel Advertising
Consumer/Buyer Naming &
Insights Brand Identity
Accounting Direct/Email
Product
Product Packaging
Positioning Banking Social Media
Warehouse Sales Presentation
Product & Brochures Event Marketing
Innovations & Logistics & Sponsorships
Website
Human Resources
Public Relations
Trade Show
Sales and Booth
Distribution
19. And once we got there,
what did we find?
(or, Scott’s excellent adventure
into exploring China, Chinese
culture, values, beliefs and
business practices)
20. Scott Markman’s Top Ten perceptions of
Chinese business people.
#10: Very, very, very risk averse
#9: Assume they can’t trust you until proven otherwise
#8: Follow relationship, not expertise
#7: Reticent to pay for professional service and advice
#6: Hyperfocused on distribution and sales
21. Scott Markman’s Top Ten perceptions of
Chinese business people.
#5: Very short-term in their thinking
#4: Understand “brand” simplistically
#3: Slow to embrace the American Way of business
#2: Won’t say no to your face
#1: Assume a lower price solves all problems
22. What have we learned from
our experiences so far?
How has our approach evolved?
What do we look for in seeking
out clients?
23. Distribution is very different in the US vs. China,
and because that is top of mind for every prospect,
we have to start there.
National
Retailers
Private Innovative Branded
Label Products Products Products
• Dominates products • Creates its own • A strong brand gives
competing on category, highest retailer reason to stock
low price (not chance to gain the product (Chinese
available anymore) distribution companies’ best choice)
24. The Five Prerequisites every Chinese
company needs to have to consider the
US market.
Excellent product quality (ideally, innovative products)
Clear, realistic business objectives
An international talent team
Appropriate financial resources
Patience (minimum 2 year time commitment)
25. ...which lead to The Five Factors every
Chinese company needs to master for
success in the US market.
New product development
Willingness to adapt business practices to US standards
and methodologies
Insights about consumers who buy their products
An understanding of the wholesale and retail process
The differences between OEM and Branded business
models and how to do both concurrently as a
transitional stage
26. The Old Reality vs. the Future Opportunity
OEM Model Branded Model
Good enough for client specs Excellent quality, own design
Cheapest price Competitive price
FOB only Entire logistics & customs continuum
Transactional focus Relationship with buyers and consumers
Trade shows, friends’ intros Marketing and sales support
Immediate sales Longer sales cycles with many factors
No consumer contact Understanding, serving consumers
Low margin, high volume Much higher margins and creation
financials of brand value
28. Asianbag is the leading manufacturer
in dashboard mounts for portable GPS
devices and smartphones.
This US$12 million company has been selling to four US
importers for 2 years. They have 10% market share, and
their products are sold at Best Buy and Radio Shack.
They own two US patents and several Chinese patents for
their designs.
Monogram was hired in Sept. 2009 to create a US brand
for Asianbag and build US distribution to grow sales and
dramatically increase profit margin.
29. Steps in our process to date.
Conducted online market research with 55 US consumers.
Created the brand concept, value proposition,
positioning and personality.
Created names for the brand and product line,
trademark, package design, web site and sales materials
to prepare for the brand launch in May 2010.
Coordinated the company’s setup in the US,
including filing a trademark application.
30. Steps in our process to date.
Attended National Consumer Electronics Show, met
potential sales reps, gathered feedback from retailers.
Set up warehousing, sales and merchant banking
operation.
Developed e-commerce enabled website.
Created social media strategy including Facebook, Twitter.
Developed new product features.
36. Züuma Sales
Collateral
Comes with an adjustable
bracket. Ideal for cell phones.
Inner diameter : 55mm
Outer diameter : 140mm
Please call us at
877-90-ZUUMA.
Or, you can email our North American
Sales & Distribution Manager,
Michael Zakkour, at:
michael.zakkour@myzuuma.com.
37.
38.
39.
40.
41.
42.
43. What have we accomplished?
Established a long-term partnership with Priceless
Resource, a leading electronics distributor to reach
all big box retailers.
Established a relationship with a Canadian distributor
in to sell Züuma products in Canadian market.
Got Züuma listed on a leading loyalty reward service
whose clients include Citibank.
Placing Züuma products in major retailers,
both online and brick & mortar stores
47. Green-Ship is a $7.5 million manufacturer
of unique flower pots and planters made
from a patented composite material.
$5 million in sales in Europe and $2.5 million in the US, all
under private label. They have no domestic market.
Founded in 1993, they own over 20 Chinese patents for
their manufacturing of their products.
They are completing the construction of a new factory in
Qingdao that will allow them to triple in sales.
Monogram was hired in January 2011 to create a US brand
and build distribution to dramatically grow sales with
independent garden centers.
48. Steps in our process to date.
Conducted online market research with US consumers.
Created the brand concept, value proposition,
positioning and personality.
Conducting online research with buyers at independent
garden centers nationwide.
Developing marketing communications materials.
Preparing list of distributors for factory, planning to attend
3 major trade shows in 2011.
70. Thank you very much
for your time tonight.
Questions? Comments?
71. For more information, please contact:
The Monogram Group
233 S. Wacker Drive, Suite 410
Chicago, Illinois 60606 USA
Tel: +1 312-726-4300
Fax: +1 312-726-4308
www.monogramgroup.com
www.monogramgroup.com.cn
Scott Markman, President
smarkman@monogramgroup.com
John Yang, AE/China Specialist
jyang@monogramgroup.com
Direct: +1 312-268-6687