GIANLUCA FIORELLI
The Alphabet of
Google
@gfiorelli1
Applichiamo il
metodo
socratico
gfiorelli1 #theinbounder
A cosa pensa un SEO
quando si parla di
Google?
gfiorelli1 #theinbounder
gfiorelli1 #theinbounder
SHAME
gfiorelli1 #theinbounder
gfiorelli1 #theinbounder
I soliti sospetti
(nulla di personale, ma…)
Inside Search Blog
Office Hours Videos
Dichiarazioni in rete
Brevetti/Studi Acquisizioni
Rumori
Propaganda
Fandom
Nuovi
Googlers
APP Indexing
Rich Cards
Real time
Indexing API
Webmaster Blog
Interstitial
AMP Series
Reviews in Local
KGraph
New AMP
Tester
More Https
PWA
Mobile
1st
Rich Cards
New Mobile Friendly
Test API
UGC
Spam
Crawl Budget
Google Safe
Browsing’s Site
Status
#Nohacked
Similar
Item
How We Fought
Webspam
Research
Blog
Più di 40
posts in 5
mesi e un
solo grande
tema gfiorelli1 #theinbounder
BrevettiSentence Compression Patent
Associating an Entity With a Search Query
Methods & Systems For Classifying Data Using a Hierarchical Taxonomy
Ranking Events
User-Context-Based Search Engine
Recommended News On Map With Geo Entities
Will Google Start Giving People Social Media Influencer Scores?
How Google May Rank Websites Based Upon Their Databases Answering Queries
Google’s Related Questions Patent or ‘People Also Ask’ Questions
Ranking Local Businesses Based Upon Quality Measures including Travel Time
Google May Check to See if People Go to Geographic Locations Google May Recommend
Google Introduces a Social Where Next Suggestion Patent
Google Search Query Refinements Patent Updated
Google and Spoken Queries: Understanding Stressed Pronouns
A New Search Results Evaluation Model from Google
Answering Featured Snippets Timely, Using Sentence Compression on News
Google Patents Context Vectors to Improve Search
How Google May Respond to Reverse Engineering of Spam Detection
How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder
http://www.seobythesea.com/
Sentence Compression Patent
Associating an Entity With a Search Query
Methods & Systems For Classifying Data Using a Hierarchical Taxonomy
Ranking Events
User-Context-Based Search Engine
Recommended News On Map With Geo Entities
Will Google Start Giving People Social Media Influencer Scores?
How Google May Rank Websites Based Upon Their Databases Answering Queries
Google’s Related Questions Patent or ‘People Also Ask’ Questions
Ranking Local Businesses Based Upon Quality Measures including Travel Time
Google May Check to See if People Go to Geographic Locations Google May Recommend
Google Introduces a Social Where Next Suggestion Patent
Google Search Query Refinements Patent Updated
Google and Spoken Queries: Understanding Stressed Pronouns
A New Search Results Evaluation Model from Google
Answering Featured Snippets Timely, Using Sentence Compression on News
Google Patents Context Vectors to Improve Search
How Google May Respond to Reverse Engineering of Spam Detection
How Google May Map a Query to an Entity for Suggestions
gfiorelli1 #theinbounder
http://www.seobythesea.com/
Entity Search
Voice Search
Informational Retrieval
Local Search / Geolocalization
Search User Experience
Brevetti
Learning from User Interactions in Personal Search via Attribute Parameterization
Related Event Discovery
Situational Context for Ranking in Personal Search
Improving topic clustering on search queries with word co-occurrence and
bipartite graph co-clustering
Incorporating Clicks, Attention and Satisfaction into a Search Engine
Result Page Evaluation Model
Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with
Mobile Proactive Systems
Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection
Learning to Rank with Selection Bias in Personal Search
M3A: Model, MetaModel, and Anomaly Detection in Web Searches
Using Machine Learning to Improve the Email Experience
Wide & Deep Learning for Recommender Systems
gfiorelli1 #theinbounder
Studi - Information Retrieval
Learning from User Interactions in Personal Search via Attribute Parameterization
Related Event Discovery
Situational Context for Ranking in Personal Search
Improving topic clustering on search queries with word co-occurrence and bipartite
graph co-clustering
Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page
Evaluation Model
Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with
Mobile Proactive Systems
Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection
Learning to Rank with Selection Bias in Personal Search
M3A: Model, MetaModel, and Anomaly Detection in Web Searches
Using Machine Learning to Improve the Email Experience
Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder
Machine Learning
Context
Personal Search
Search User Experience
Studi - Information Retrieval
gfiorelli1 #theinbounder
Generating Long and Diverse Responses with Neural Conversation Models
Language Modeling in the Era of Abundant Data
Multilingual Metaphor Processing: Experiments with Semi-Supervised
and Unsupervised Learning
A Piggyback System for Joint Entity Mention Detection and Linking in
Web Queries
Collective Entity Resolution with Multi-Focal Attention
Conversational Contextual Cues: The Case of Personalization and
History for Response Ranking
Exploring the Steps of Verb Phrase Ellipsis
Studi - Natural Language
Processing
gfiorelli1 #theinbounder
About 45 Papers in just 1 year!
Generating Long and Diverse Responses with Neural Conversation Models
Language Modeling in the Era of Abundant Data
Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised
Learning
A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries
Collective Entity Resolution with Multi-Focal Attention
Conversational Contextual Cues: The Case of Personalization and History for Response
Ranking
Exploring the Steps of Verb Phrase Ellipsis
Entity Search Context
Rhetoric Personalization
Search User Experience
Studi - Natural Language
Processing
WebPass
Moodstock
Anvato
Kifi
Launch
Kit
Orbitera
Apigee
Eyefluence
AcquisizioniUrban
Engine
API.ai
Famebit
Kaggle
gfiorelli1 #theinbounder
Immagini
Video
Video Influencers
APP Link Sharing &
Raccomandazioni
locali & Geo-
localizzazione
AI
Chatbots
Ricerca Vocale &
Linguaggio naturale
ML & Datasets
Entity Search
Coding Collaborativo
API
ProdottiGoogle Assistant
DayDream VR
Google Home
GBoard
Google Lens
Search User Experience
Search Experience Optimization
SEO Tecnico
HTTP/2
Mobile First
AMP / PWA
SEO come MARKETING
Video & Immagini
Ricerca Locale
Semantic Search
UNDERSTANDING
INFORMATION RETRIEVAL
FILTERING & CLUSTERING
RANKING
PAINTING
I
N
D
E
X
I
N
G
C
R
A
W
L
I
N
G
UNDERSTANDING
INFO RETRIEVAL
FILTERING &
CLUSTERING
RANKING
PAINTING
P
A
R
S
I
N
G
ML
NO
ML
MOBILE
FIRST
HTTP/2
AMP
PWA
MOBILE
FIRST
MOBILE
FIRST
CHECKLIST
#1
Check Mobile Agent / Client
Handling
#2
Seguite il Modello RAIL
https://developers.google.com/web/fundamentals/performance/rail
#3
Implementare i dati strutturati per Rich
Cards a Livello di Dominio e Pagina
https://youtu.be/B0BA7Tswavs
A livello di Pagina
https://youtu.be/B0BA7Tswavs
A livello di Dominio
https://youtu.be/B0BA7Tswavs
#4
Prestare attenzione alla gerarchia
delle Urls > Hreflang!!
#5
Rivedete l’usabilità dei contenuti
per evitare un Bounce Rate alto
https://youtu.be/DIGfwUt53nI
#6
Rivedete la UX lungo tutto il
Customer Journey facendo test su
SPEED
SPEEDCHECKLIST
#1
Speed > HTTP/2
Multiplexed resources Browser to Server
Prioritized by type & context Keep-Alive by default
https://developers.google.com/web/fundamentals/performance/http2/
#2
Speed Front-End with Image
Spriting
#3
Gestione dei tag - Use Tag Assistant
extension for Chrome
http://itseo.org/tagasstnt
#4
Usate JSON-LD per i Dati Strutturati
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-
schema-org-json-ld-tags
#6
Service Workers - PWA
CONTESTO
CONTESTO
Pensare la Local search solo come
MyBusiness potrebbe limitare le
opportunità che le aziende hanno di
ottenere visibità e traffico organico.
GBoard
CONTESTO
CONTESTO
PARSING
SEMANTICA
@gfiorelli1
@gfiorelli1
@gfiorelli1
Ricerca
Personalizzata
@gfiorelli1
@gfiorelli1
PARSING
UNDERSTANDING
RELEVANCY
QUALITY
QUALITY
NON “BEI TESTI”
QUALITY
MA UN MIX DI:
• Coerenza tra pagina e
intenzione di ricerca
targetizzata
QUALITY
MA UN MIX DI:
• Capacità di offrire risposte
alle domande esplicite ed
esplicite
QUALITY
MA UN MIX DI:
• Facilità d’uso, soprattutto da
Mobile
QUALITY
MA UN MIX DI:
• In un ambiente sicuro
Video &
Immagini
Uno degli eroi dei miei figli
1.The average age kids start owning
a smartphone is 10.3 years;
2.Children from 5 to 13 years old
(and also young people up to 20
years old) tend to me more visual
than textual;
3.Their influence on the buying
habits of their parents has been
known for many years and, in 2012,
it was equal to $1.2 trillion USD in
spending.
Similar items:
Rich products feature on
Google Image Search
Google Lens
https://www.google.com/intl/en/about/
Generico (ma non triviale) conoscimento di
tutte le discipline del marketing online
T
E
C
H
N
I
C
A
L
M
A
R
K
E
T
E
R
S
http://safecont.com/
https://research.google.com/teams/nlu/
Buyer
Persona
KW
Research
Top 10
Ranking Sites
* Query
Intention
Entity
Recognition
via CNL API
Thesaurus
Creation
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google

Gianluca Fiorelli - The Alphabet of Google

  • 2.
    GIANLUCA FIORELLI The Alphabetof Google @gfiorelli1
  • 3.
  • 4.
    A cosa pensaun SEO quando si parla di Google? gfiorelli1 #theinbounder
  • 9.
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    gfiorelli1 #theinbounder I solitisospetti (nulla di personale, ma…)
  • 12.
    Inside Search Blog OfficeHours Videos Dichiarazioni in rete Brevetti/Studi Acquisizioni Rumori Propaganda Fandom Nuovi Googlers
  • 13.
    APP Indexing Rich Cards Realtime Indexing API Webmaster Blog Interstitial AMP Series Reviews in Local KGraph New AMP Tester More Https PWA Mobile 1st Rich Cards New Mobile Friendly Test API UGC Spam Crawl Budget Google Safe Browsing’s Site Status #Nohacked Similar Item How We Fought Webspam
  • 14.
    Research Blog Più di 40 postsin 5 mesi e un solo grande tema gfiorelli1 #theinbounder
  • 15.
    BrevettiSentence Compression Patent Associatingan Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/
  • 16.
    Sentence Compression Patent Associatingan Entity With a Search Query Methods & Systems For Classifying Data Using a Hierarchical Taxonomy Ranking Events User-Context-Based Search Engine Recommended News On Map With Geo Entities Will Google Start Giving People Social Media Influencer Scores? How Google May Rank Websites Based Upon Their Databases Answering Queries Google’s Related Questions Patent or ‘People Also Ask’ Questions Ranking Local Businesses Based Upon Quality Measures including Travel Time Google May Check to See if People Go to Geographic Locations Google May Recommend Google Introduces a Social Where Next Suggestion Patent Google Search Query Refinements Patent Updated Google and Spoken Queries: Understanding Stressed Pronouns A New Search Results Evaluation Model from Google Answering Featured Snippets Timely, Using Sentence Compression on News Google Patents Context Vectors to Improve Search How Google May Respond to Reverse Engineering of Spam Detection How Google May Map a Query to an Entity for Suggestions gfiorelli1 #theinbounder http://www.seobythesea.com/ Entity Search Voice Search Informational Retrieval Local Search / Geolocalization Search User Experience Brevetti
  • 17.
    Learning from UserInteractions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder Studi - Information Retrieval
  • 18.
    Learning from UserInteractions in Personal Search via Attribute Parameterization Related Event Discovery Situational Context for Ranking in Personal Search Improving topic clustering on search queries with word co-occurrence and bipartite graph co-clustering Incorporating Clicks, Attention and Satisfaction into a Search Engine Result Page Evaluation Model Large-Scale Analysis of Viewing Behavior: Towards Measuring Satisfaction with Mobile Proactive Systems Learning for Efficient Supervised Query Expansion via Two-stage Feature Selection Learning to Rank with Selection Bias in Personal Search M3A: Model, MetaModel, and Anomaly Detection in Web Searches Using Machine Learning to Improve the Email Experience Wide & Deep Learning for Recommender Systems gfiorelli1 #theinbounder Machine Learning Context Personal Search Search User Experience Studi - Information Retrieval
  • 19.
    gfiorelli1 #theinbounder Generating Longand Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis Studi - Natural Language Processing
  • 20.
    gfiorelli1 #theinbounder About 45Papers in just 1 year! Generating Long and Diverse Responses with Neural Conversation Models Language Modeling in the Era of Abundant Data Multilingual Metaphor Processing: Experiments with Semi-Supervised and Unsupervised Learning A Piggyback System for Joint Entity Mention Detection and Linking in Web Queries Collective Entity Resolution with Multi-Focal Attention Conversational Contextual Cues: The Case of Personalization and History for Response Ranking Exploring the Steps of Verb Phrase Ellipsis Entity Search Context Rhetoric Personalization Search User Experience Studi - Natural Language Processing
  • 21.
  • 22.
    gfiorelli1 #theinbounder Immagini Video Video Influencers APPLink Sharing & Raccomandazioni locali & Geo- localizzazione AI Chatbots Ricerca Vocale & Linguaggio naturale ML & Datasets Entity Search Coding Collaborativo API
  • 23.
  • 25.
    Search User Experience SearchExperience Optimization SEO Tecnico HTTP/2 Mobile First AMP / PWA SEO come MARKETING Video & Immagini Ricerca Locale Semantic Search
  • 26.
    UNDERSTANDING INFORMATION RETRIEVAL FILTERING &CLUSTERING RANKING PAINTING I N D E X I N G C R A W L I N G
  • 27.
  • 28.
  • 29.
  • 31.
  • 32.
    #1 Check Mobile Agent/ Client Handling
  • 33.
    #2 Seguite il ModelloRAIL https://developers.google.com/web/fundamentals/performance/rail
  • 34.
    #3 Implementare i datistrutturati per Rich Cards a Livello di Dominio e Pagina https://youtu.be/B0BA7Tswavs
  • 35.
    A livello diPagina https://youtu.be/B0BA7Tswavs
  • 36.
    A livello diDominio https://youtu.be/B0BA7Tswavs
  • 37.
    #4 Prestare attenzione allagerarchia delle Urls > Hreflang!!
  • 38.
    #5 Rivedete l’usabilità deicontenuti per evitare un Bounce Rate alto https://youtu.be/DIGfwUt53nI
  • 39.
    #6 Rivedete la UXlungo tutto il Customer Journey facendo test su
  • 40.
  • 42.
  • 43.
    #1 Speed > HTTP/2 Multiplexedresources Browser to Server Prioritized by type & context Keep-Alive by default https://developers.google.com/web/fundamentals/performance/http2/
  • 44.
  • 45.
    #3 Gestione dei tag- Use Tag Assistant extension for Chrome http://itseo.org/tagasstnt
  • 46.
    #4 Usate JSON-LD peri Dati Strutturati https://moz.com/blog/using-google-tag-manager-to-dynamically-generate- schema-org-json-ld-tags
  • 47.
  • 48.
  • 51.
  • 54.
    Pensare la Localsearch solo come MyBusiness potrebbe limitare le opportunità che le aziende hanno di ottenere visibità e traffico organico.
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  • 72.
    QUALITY MA UN MIXDI: • Coerenza tra pagina e intenzione di ricerca targetizzata
  • 73.
    QUALITY MA UN MIXDI: • Capacità di offrire risposte alle domande esplicite ed esplicite
  • 74.
    QUALITY MA UN MIXDI: • Facilità d’uso, soprattutto da Mobile
  • 75.
    QUALITY MA UN MIXDI: • In un ambiente sicuro
  • 76.
  • 77.
    Uno degli eroidei miei figli
  • 78.
    1.The average agekids start owning a smartphone is 10.3 years; 2.Children from 5 to 13 years old (and also young people up to 20 years old) tend to me more visual than textual; 3.Their influence on the buying habits of their parents has been known for many years and, in 2012, it was equal to $1.2 trillion USD in spending.
  • 81.
    Similar items: Rich productsfeature on Google Image Search
  • 82.
  • 84.
  • 91.
    Generico (ma nontriviale) conoscimento di tutte le discipline del marketing online T E C H N I C A L M A R K E T E R S
  • 93.
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  • 100.
    Buyer Persona KW Research Top 10 Ranking Sites *Query Intention Entity Recognition via CNL API Thesaurus Creation