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Realtime advertising perspectives:
- Publisher
- Agency
- Brand
Graham Wylie, AppNexus
1. The Digital, Mobile and Realtime journey
2. The Why & How of Programmatic
3. IAB Europe & WARC research preview
4. What...
Image from http://images-hd.blogspot.co.uk
Image from Flickr JD Hancock
Conclusions
Programmatic is key to Realtime
Realtime is key to Digital
Digital is key to Audience Engagement
Audience Enga...
Programmatic is key to
Publisher, Agency and Brand success
CLIENT FORUMCLIENT FORUM
Panel Stephan Noller
CEO & Founder
nugg.ad
Erhard Neuman
CEO
ADTECH AG
Joelle Frijters
CEO & Co-f...
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie
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"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie

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"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus, Graham Wylie

  1. 1. Realtime advertising perspectives: - Publisher - Agency - Brand Graham Wylie, AppNexus
  2. 2. 1. The Digital, Mobile and Realtime journey 2. The Why & How of Programmatic 3. IAB Europe & WARC research preview 4. What’s next – an example 5. Panel discussion Agenda
  3. 3. Image from http://images-hd.blogspot.co.uk
  4. 4. Image from Flickr JD Hancock
  5. 5. Conclusions Programmatic is key to Realtime Realtime is key to Digital Digital is key to Audience Engagement Audience Engagement is key to Publisher, Brand and Agency success
  6. 6. Programmatic is key to Publisher, Agency and Brand success
  7. 7. CLIENT FORUMCLIENT FORUM Panel Stephan Noller CEO & Founder nugg.ad Erhard Neuman CEO ADTECH AG Joelle Frijters CEO & Co-founder Improve Digital Khurran Hamid Global Director of Digital Media GSK

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