This document summarizes how the media product uses and develops conventions of real advertisements. It discusses how the sponsorship sequence takes inspiration from an actual HungryHouse sponsorship of the TV show GoggleBox, where participants discuss the program and sponsored food item. Like real advertisements, the sequence had to work within a specific time restraint, in this case 15 seconds to mirror typical sponsorship lengths. Overall, the production follows many standard conventions of advertisements to sell a product to viewers, as the main purpose is to sponsor "Bon appetEat" in the style of real TV sponsorships.

1. EVALUATION QUESTION 1: IN WHAT
WAYS DOES YOUR MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE FORMS
AND CONVENTIONS OF REAL MEDIA
PRODUCTS?
By Patryk Woloch

2. Bon appetEat Sponsorship sequence

3. For the production I decided to follow the main
conventions of advertisements due to having the
same purpose in the production of the media
piece, to sell a product to the audience. For this
reason many of the main conventions I identified
were followed and implemented into my production
too.

4. The main inspiration behind the sponsorship sequence is
this sponsorship of GoggleBox by HungryHouse. In this
advert HungryHouse takes the production style of
GoggleBox in which they have a wide angle of their
participants talking about the programme their viewing.
However, in this sponsorship the subject is based on food in
some way, in this case ‘Chicken balls’

5. As with a vast majority of advertisements, the production
company has to work within a very specific time restraint.
Whether the advert has to be 10,15,30 or 60 seconds, the
producers and editors have to ensure that the advert is
completed and lasts that specific time. With sponsorship
sequences they very often only last between 10 and 15
seconds. My sponsorship sequence follows that trend as it
too last 15 seconds.