Ogilvy PR's Miriam Wells and Nino Tesoriero present 'Exclusive Research: The critical factors for communications success in the age of misinformation at Mumbrella CommsCon 2022.
•
0 likes•56 views
Ogilvy PR's Miriam Wells and Nino Tesoriero present 'Exclusive Research: The critical factors for communications success in the age of misinformation at Mumbrella CommsCon 2022.
Report
Share
Report
Share
Download to read offline
Recommended
Decline in Trust
This document discusses the decline of trust in society and provides several explanations for this trend. It notes that trust in government is at an all-time low according to polls. It then explores cultural, economic, and technological reasons for the lack of trust. Culturally, it suggests America has become more secular and diverse. Economically, it points to a growing income gap and changes in the job market. Technologically, it cites the spread of misinformation online and a decline in personal interactions. Overall, the document finds that while personal relationships still engender trust, distrust is widespread for institutions like the media, politicians, and Facebook.
2020 Edelman Trust Barometer
The 2020 Edelman Trust Barometer found that trust in major societal institutions like government, business, NGOs and media remains stagnant, with no institution achieving majority trust. A growing sense of inequity and fears about the future are undermining people's belief that these institutions can effectively address challenges. Eighty-three percent of employees globally fear job loss due to various factors like automation and a lack of training. Over half of respondents feel they are losing respect and dignity in their country. Trust is much higher among the informed public than the mass population, resulting in record trust inequality in many markets.
2011 trust barometer indonesia results
The 2011 Edelman Trust Barometer found that:
- Indonesians have significantly higher levels of trust in business and media than global and Asia-Pacific peers.
- Indonesia was the only Asia-Pacific country where trust in business increased from 2010 to 2011. Trust in media also increased.
- While most Asia-Pacific countries trust NGOs equally or more than business, Indonesians trust business more than NGOs.
- Technology, telecommunications, automotive, and retail are the most trusted industries in Indonesia. Banks also enjoy high trust.
What Works: How do we get evidence informed policy?
Presented at our fringe event at the Labour Party Conference 2013. Panel: Angela Eagle MP, Jill Rutter, Institute for Government, Hetan Shah, Executive Director, Royal Statistical Society, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Dan Corry, Chief Executive of New Philanthropy Capital (Chair)
Ipsos MORI Event - Trust: the Truth?
Given the global elite’s self-flagellation every year over declining trust in business and society, we have now reviewed all the global long-term trends on the subject from the 1960’s onwards, to look at the extent to which the media’s obsession with declining trust is actually valid, and how much it matters.
We find that trust in experts and science is actually rising in many countries, that “trust” on its own is pretty nebulous - heavily driven by things leaders cannot directly affect, and that it is most meaningful to look at “trust to do what” – in short, there is a problem, but it is not a new crisis, nor is it particularly acute.
Our panel:
Kelly Beaver – Managing Director, Social Research Institute, Ipsos MORI
Ben Page - Chief Executive, Ipsos MORI
Kenneth Cukier – Senior Editor, Economist
Alex Edmans – Professor of Finance, London Business School
Mark Easton – BBC Home Editor
Edelman Deportivo Trust Barometer 2018
1. Trust in media platforms like search and social media has declined in Sweden, while trust in journalism has increased. There is widespread worry about fake news.
2. Experts and academics are highly trusted sources of information now. Trust in institutions like businesses, NGOs, and the government has also increased slightly.
3. To succeed in this environment, communicators should focus on being agents of change, sharing knowledge as experts in their fields, and taking a clear stance on issues even if they are controversial, but they must earn attention and trust with compelling reasons for their messages.
Understanding public sector communications in a post-truth world
How have political events and technology changed the way we communicate and receive messages? On 14 March 2018, a panel of experts gathered in London to debate the future of public sector communications in a post-truth world.
2017 Edelman Trust Barometer - Malaysia
The document provides methodology details for the 2017 Edelman Trust Barometer, including the number of respondents surveyed in each country, margins of error, and criteria for the different respondent populations (Informed Public, General Online Population, Mass Population). It also lists the years of data collection and total number of respondents. The fieldwork for the 2017 study was conducted online between October 13th and November 16th, 2016 across 28 countries.
Recommended
Decline in Trust
This document discusses the decline of trust in society and provides several explanations for this trend. It notes that trust in government is at an all-time low according to polls. It then explores cultural, economic, and technological reasons for the lack of trust. Culturally, it suggests America has become more secular and diverse. Economically, it points to a growing income gap and changes in the job market. Technologically, it cites the spread of misinformation online and a decline in personal interactions. Overall, the document finds that while personal relationships still engender trust, distrust is widespread for institutions like the media, politicians, and Facebook.
2020 Edelman Trust Barometer
The 2020 Edelman Trust Barometer found that trust in major societal institutions like government, business, NGOs and media remains stagnant, with no institution achieving majority trust. A growing sense of inequity and fears about the future are undermining people's belief that these institutions can effectively address challenges. Eighty-three percent of employees globally fear job loss due to various factors like automation and a lack of training. Over half of respondents feel they are losing respect and dignity in their country. Trust is much higher among the informed public than the mass population, resulting in record trust inequality in many markets.
2011 trust barometer indonesia results
The 2011 Edelman Trust Barometer found that:
- Indonesians have significantly higher levels of trust in business and media than global and Asia-Pacific peers.
- Indonesia was the only Asia-Pacific country where trust in business increased from 2010 to 2011. Trust in media also increased.
- While most Asia-Pacific countries trust NGOs equally or more than business, Indonesians trust business more than NGOs.
- Technology, telecommunications, automotive, and retail are the most trusted industries in Indonesia. Banks also enjoy high trust.
What Works: How do we get evidence informed policy?
Presented at our fringe event at the Labour Party Conference 2013. Panel: Angela Eagle MP, Jill Rutter, Institute for Government, Hetan Shah, Executive Director, Royal Statistical Society, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Dan Corry, Chief Executive of New Philanthropy Capital (Chair)
Ipsos MORI Event - Trust: the Truth?
Given the global elite’s self-flagellation every year over declining trust in business and society, we have now reviewed all the global long-term trends on the subject from the 1960’s onwards, to look at the extent to which the media’s obsession with declining trust is actually valid, and how much it matters.
We find that trust in experts and science is actually rising in many countries, that “trust” on its own is pretty nebulous - heavily driven by things leaders cannot directly affect, and that it is most meaningful to look at “trust to do what” – in short, there is a problem, but it is not a new crisis, nor is it particularly acute.
Our panel:
Kelly Beaver – Managing Director, Social Research Institute, Ipsos MORI
Ben Page - Chief Executive, Ipsos MORI
Kenneth Cukier – Senior Editor, Economist
Alex Edmans – Professor of Finance, London Business School
Mark Easton – BBC Home Editor
Edelman Deportivo Trust Barometer 2018
1. Trust in media platforms like search and social media has declined in Sweden, while trust in journalism has increased. There is widespread worry about fake news.
2. Experts and academics are highly trusted sources of information now. Trust in institutions like businesses, NGOs, and the government has also increased slightly.
3. To succeed in this environment, communicators should focus on being agents of change, sharing knowledge as experts in their fields, and taking a clear stance on issues even if they are controversial, but they must earn attention and trust with compelling reasons for their messages.
Understanding public sector communications in a post-truth world
How have political events and technology changed the way we communicate and receive messages? On 14 March 2018, a panel of experts gathered in London to debate the future of public sector communications in a post-truth world.
2017 Edelman Trust Barometer - Malaysia
The document provides methodology details for the 2017 Edelman Trust Barometer, including the number of respondents surveyed in each country, margins of error, and criteria for the different respondent populations (Informed Public, General Online Population, Mass Population). It also lists the years of data collection and total number of respondents. The fieldwork for the 2017 study was conducted online between October 13th and November 16th, 2016 across 28 countries.
Grbn trust and personal data survey a call to action
The GRBN global Trust & Personal Data survey highlights just how concerned people are about their data and who they (dis)trust with their data. What needs to be done (by whom) to improve trust?
Proof Strategies CanTrust Index 2024
The Proof Strategies CanTrust Index, now in its ninth year, is a leading source of research and insights on trust in Canada. We report a distinctly Canadian story. Societies, democracies and economies cannot function without trust.
Our study uses a 7-point scale with 7 being the highest trust and 1 being the lowest. Respondents choosing 7, 6 or 5 result in the percentages of trust used in this report.
The Proof Strategies CanTrust Index is released within one month of completion to ensure the most current data and analysis, unlike older studies. Our research tells the unique story of trust among Canadians, and who they believe is trustworthy in this world of ever-increasing misinformation, conspiracy theories and keyboard warriors.
2017 Edelman Trust Barometer - Hong Kong
This document provides information from the 2017 Edelman Trust Barometer report on Hong Kong. It includes data on trust levels in institutions like government, business, and media. Some key findings are:
- Trust in government is at an all-time low in Hong Kong, declining from 55% in 2012 to 42% in 2017.
- Trust in business is also at an all-time low in Hong Kong, falling from 43% in 2012 to 34% in 2017.
- Trust in media has declined significantly in Hong Kong over the past 5 years, down from 54% in 2012 to 41% in 2017.
How to Engage with the Independent Voter in Virginia: An Insights Report
One system, two parties, many Americans feeling left out. Our political system has fostered an endless shouting match between two ways of thinking. Liberal and conservative values collide while 42% of Americans call themselves independents, uninspired by either option. Because nobody is understanding voters with any real depth.
At W&W, we wanted to tackle this problem by applying the private sector research methodologies that we use on brands like Nike and startups like Bonobos, Harry’s and Oscar. So we started four/twelve, a research initiative to get deep with voters in a new way. Because if we can get these voters motivated around new school candidates, we can change our system for the better.
Reuters/Ipsos Core Political: Presidential Approval Tracker (06/24/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between June 22-23, 2020. It provides data on topics including views on the direction of the country, approval ratings for President Trump, concerns about COVID-19, and partisan identification. The poll surveyed 1,115 American adults with margins of error between 3.3-12.0 percentage points depending on the subgroup. It also explains how the data was weighted and how Bayesian credibility intervals were calculated.
2017 Edelman Trust Barometer - Hong Kong
This document provides methodology details for the 2017 Edelman Trust Barometer report. It describes the sample sizes and margins of error for the general population, informed public, and mass population in 28 countries. It also outlines the criteria for classifying respondents as the informed public versus the mass population. Charts are included showing average trust levels in various institutions from 2016 to 2017.
The Perfect (Experiential) Storm: Why "experience" is the new black
Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin.
Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4
Understanding the Landscape of Information Generation in the Media Age by Ami...
The document discusses the changing landscape of information generation and perception in the media age. It notes that trust in news media is at an all-time low, with only 40% of the global population trusting the information they encounter. With the proliferation of artificial intelligence, tackling disinformation has become a major concern. The document also examines trends in Pakistan such as its growing youth population and changing demographics.
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...
An extensive survey based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly has found that people below the age of 20 or those above the age of 50 are most susceptible to be swayed by fake news.
Reuters/Ipsos Core Political: Presidential Approval Tracker (07/01/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between June 29-30, 2020. It provides data on various political and policy issues from a sample of 1,115 American adults, including registered Democratic, Republican, and Independent voters. The results include approval ratings for President Trump, views on important issues like the economy and coronavirus response, and preferences in a hypothetical Biden vs. Trump general election matchup. The document also describes the methodology used in the poll and provides an appendix on calculating Bayesian credibility intervals.
Edelman Trust Barometer 2011 Ireland
- Trust in key Irish institutions like government and media is low compared to other EU countries, with trust in government dropping significantly from 2009-2011.
- While trust in business increased in Ireland from 2010-2011, trust in banks took a big hit globally since the financial crisis.
- NGOs are the most trusted institution in Ireland, more so than in other markets. Traditional media and online search engines are the most trusted sources of information.
- To rebuild trust, organizations must engage transparently with multiple stakeholders through various channels, align profit with social purpose, and demonstrate accountability and leadership. Earning and maintaining trust requires ongoing effort.
Trust in news and approaches to combat misinformation
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
Middle class population and Leaders’ attitudes and opinions towards Child Mor...
Middle class population and Leaders’ attitudes and opinions towards Child Mor...Global Movement for Children
The document reports on a study conducted in 8 countries to understand middle class attitudes and opinions toward child mortality. It surveyed over 8,000 middle class individuals through in-person interviews. The study found that corruption was among the top concerns in each country. Trust was highest in hospitals, international organizations, and religious groups, while trust was lowest in political parties, police, and civil service across most countries.2017 Edelman Trust Barometer - China
The document summarizes findings from the 2017 Edelman Trust Barometer in China. It shows that the gap in trust levels between China's informed public and mass population has widened further. Trust in key institutions like government, business, media and NGOs declined between 2016 and 2017 for both groups. However, belief that "the system is failing" does not directly correlate with lower trust levels. Instead, societal fears around issues like corruption, globalization and immigration contribute to eroding belief in the system. The data also suggests that in China, unofficial sources and individuals are seen as more credible than official spokespeople when it comes to news and information.
Carat COVID19 Government Category deep dive.pdf
The document discusses how initial distrust in the Australian government during the COVID-19 pandemic shifted as the government took more decisive action and clear, transparent communications. Research showed that distrust was high initially but approval ratings increased dramatically to 65% as the government announced clearer policies and shared COVID-19 modeling publicly. The document provides recommendations around communicating clearly and consistently and building trust during a crisis.
Trust Barometer 2008
The document provides information about the 2008 Edelman Trust Barometer survey. Some key findings include:
1. The survey polled opinion elites ages 35-64 in 18 countries as well as ages 25-34 in 12 countries for the first time.
2. The survey found that in most countries, respondents trust NGOs and businesses more than the government to do what is right.
3. Younger opinion elites ages 25-34 generally showed higher levels of trust in businesses compared to older respondents. They are also more open to information from a variety of sources.
HLEG thematic workshop on Measuring Trust and Social Capital, Monica Ferrin
HLEG thematic workshop on Measuring Trust and Social Capital, 10 June 2016, Paris, France. More information at: www.oecd.org/statistics/measuring-economic-social-progress/hleg-workshop-on-measuring-trust-and-social-capital-2016.htm
Chapter 17 Powerpoint
Public relations plays an important role in government at all levels. At the federal level, the President and his staff receive significant media attention to communicate their agenda to citizens. State governments also use public relations to promote tourism and inform constituents. Local governments employ information specialists to keep communities aware of news and issues. Election campaigns are a major focus of public relations, with spending on presidential races increasing from $2.6 billion in 2000 to $6 billion in 2012. Social media allows more voters to be informed and engaged in the political process.
2017 Edelman Trust Barometer - Canadian Results
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between August 19-25, 2020. It includes data on:
- Approval ratings for President Trump on issues like the economy, immigration, and coronavirus response
- Voting preferences in a hypothetical Biden vs. Trump general election matchup
- Views on the most important problems facing the country
- Partisan identification of respondents
The document also provides context on the methodology, sample size, and margins of error for the survey results.
How to Harness Nature to Create PR Ideas People Actually Care About
How to Harness Nature to Create PR Ideas People Actually Care About by Matt Holmes at Mumbrella CommsCon 2023.
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
This document discusses sustainability and the risks it poses to organizations. It begins with defining sustainability as anything that threatens long-term business sustainability, focusing on environmental, social and governance (ESG) factors. The document then notes that overblown sustainability claims can lead to greenwashing accusations. It presents a case study on cybersecurity risks, calling it the number one governance issue and noting that failures to protect data will face regulatory, legal and reputational consequences. The document concludes by advising communicators to partner with experts, separate communication from technical issues, ask hard questions to verify facts, and avoid sustainability pitfalls.
More Related Content
Similar to Ogilvy PR's Miriam Wells and Nino Tesoriero present 'Exclusive Research: The critical factors for communications success in the age of misinformation at Mumbrella CommsCon 2022.
Grbn trust and personal data survey a call to action
The GRBN global Trust & Personal Data survey highlights just how concerned people are about their data and who they (dis)trust with their data. What needs to be done (by whom) to improve trust?
Proof Strategies CanTrust Index 2024
The Proof Strategies CanTrust Index, now in its ninth year, is a leading source of research and insights on trust in Canada. We report a distinctly Canadian story. Societies, democracies and economies cannot function without trust.
Our study uses a 7-point scale with 7 being the highest trust and 1 being the lowest. Respondents choosing 7, 6 or 5 result in the percentages of trust used in this report.
The Proof Strategies CanTrust Index is released within one month of completion to ensure the most current data and analysis, unlike older studies. Our research tells the unique story of trust among Canadians, and who they believe is trustworthy in this world of ever-increasing misinformation, conspiracy theories and keyboard warriors.
2017 Edelman Trust Barometer - Hong Kong
This document provides information from the 2017 Edelman Trust Barometer report on Hong Kong. It includes data on trust levels in institutions like government, business, and media. Some key findings are:
- Trust in government is at an all-time low in Hong Kong, declining from 55% in 2012 to 42% in 2017.
- Trust in business is also at an all-time low in Hong Kong, falling from 43% in 2012 to 34% in 2017.
- Trust in media has declined significantly in Hong Kong over the past 5 years, down from 54% in 2012 to 41% in 2017.
How to Engage with the Independent Voter in Virginia: An Insights Report
One system, two parties, many Americans feeling left out. Our political system has fostered an endless shouting match between two ways of thinking. Liberal and conservative values collide while 42% of Americans call themselves independents, uninspired by either option. Because nobody is understanding voters with any real depth.
At W&W, we wanted to tackle this problem by applying the private sector research methodologies that we use on brands like Nike and startups like Bonobos, Harry’s and Oscar. So we started four/twelve, a research initiative to get deep with voters in a new way. Because if we can get these voters motivated around new school candidates, we can change our system for the better.
Reuters/Ipsos Core Political: Presidential Approval Tracker (06/24/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between June 22-23, 2020. It provides data on topics including views on the direction of the country, approval ratings for President Trump, concerns about COVID-19, and partisan identification. The poll surveyed 1,115 American adults with margins of error between 3.3-12.0 percentage points depending on the subgroup. It also explains how the data was weighted and how Bayesian credibility intervals were calculated.
2017 Edelman Trust Barometer - Hong Kong
This document provides methodology details for the 2017 Edelman Trust Barometer report. It describes the sample sizes and margins of error for the general population, informed public, and mass population in 28 countries. It also outlines the criteria for classifying respondents as the informed public versus the mass population. Charts are included showing average trust levels in various institutions from 2016 to 2017.
The Perfect (Experiential) Storm: Why "experience" is the new black
Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin.
Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4
Understanding the Landscape of Information Generation in the Media Age by Ami...
The document discusses the changing landscape of information generation and perception in the media age. It notes that trust in news media is at an all-time low, with only 40% of the global population trusting the information they encounter. With the proliferation of artificial intelligence, tackling disinformation has become a major concern. The document also examines trends in Pakistan such as its growing youth population and changing demographics.
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...
An extensive survey based study titled, ‘Countering Misinformation (Fake News) in India’ by Internet and Mobile Association of India (IAMAI) and Factly has found that people below the age of 20 or those above the age of 50 are most susceptible to be swayed by fake news.
Reuters/Ipsos Core Political: Presidential Approval Tracker (07/01/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between June 29-30, 2020. It provides data on various political and policy issues from a sample of 1,115 American adults, including registered Democratic, Republican, and Independent voters. The results include approval ratings for President Trump, views on important issues like the economy and coronavirus response, and preferences in a hypothetical Biden vs. Trump general election matchup. The document also describes the methodology used in the poll and provides an appendix on calculating Bayesian credibility intervals.
Edelman Trust Barometer 2011 Ireland
- Trust in key Irish institutions like government and media is low compared to other EU countries, with trust in government dropping significantly from 2009-2011.
- While trust in business increased in Ireland from 2010-2011, trust in banks took a big hit globally since the financial crisis.
- NGOs are the most trusted institution in Ireland, more so than in other markets. Traditional media and online search engines are the most trusted sources of information.
- To rebuild trust, organizations must engage transparently with multiple stakeholders through various channels, align profit with social purpose, and demonstrate accountability and leadership. Earning and maintaining trust requires ongoing effort.
Trust in news and approaches to combat misinformation
News organisations used to trade in attention. But with the current uproar over so-called “fake news” trust is the new currency of news professionals around the world. But trust is complex. What are the key drivers of distrust in our society, and how news professional can (re)build a trusted relationship with the public?
Middle class population and Leaders’ attitudes and opinions towards Child Mor...
Middle class population and Leaders’ attitudes and opinions towards Child Mor...Global Movement for Children
The document reports on a study conducted in 8 countries to understand middle class attitudes and opinions toward child mortality. It surveyed over 8,000 middle class individuals through in-person interviews. The study found that corruption was among the top concerns in each country. Trust was highest in hospitals, international organizations, and religious groups, while trust was lowest in political parties, police, and civil service across most countries.2017 Edelman Trust Barometer - China
The document summarizes findings from the 2017 Edelman Trust Barometer in China. It shows that the gap in trust levels between China's informed public and mass population has widened further. Trust in key institutions like government, business, media and NGOs declined between 2016 and 2017 for both groups. However, belief that "the system is failing" does not directly correlate with lower trust levels. Instead, societal fears around issues like corruption, globalization and immigration contribute to eroding belief in the system. The data also suggests that in China, unofficial sources and individuals are seen as more credible than official spokespeople when it comes to news and information.
Carat COVID19 Government Category deep dive.pdf
The document discusses how initial distrust in the Australian government during the COVID-19 pandemic shifted as the government took more decisive action and clear, transparent communications. Research showed that distrust was high initially but approval ratings increased dramatically to 65% as the government announced clearer policies and shared COVID-19 modeling publicly. The document provides recommendations around communicating clearly and consistently and building trust during a crisis.
Trust Barometer 2008
The document provides information about the 2008 Edelman Trust Barometer survey. Some key findings include:
1. The survey polled opinion elites ages 35-64 in 18 countries as well as ages 25-34 in 12 countries for the first time.
2. The survey found that in most countries, respondents trust NGOs and businesses more than the government to do what is right.
3. Younger opinion elites ages 25-34 generally showed higher levels of trust in businesses compared to older respondents. They are also more open to information from a variety of sources.
HLEG thematic workshop on Measuring Trust and Social Capital, Monica Ferrin
HLEG thematic workshop on Measuring Trust and Social Capital, 10 June 2016, Paris, France. More information at: www.oecd.org/statistics/measuring-economic-social-progress/hleg-workshop-on-measuring-trust-and-social-capital-2016.htm
Chapter 17 Powerpoint
Public relations plays an important role in government at all levels. At the federal level, the President and his staff receive significant media attention to communicate their agenda to citizens. State governments also use public relations to promote tourism and inform constituents. Local governments employ information specialists to keep communities aware of news and issues. Election campaigns are a major focus of public relations, with spending on presidential races increasing from $2.6 billion in 2000 to $6 billion in 2012. Social media allows more voters to be informed and engaged in the political process.
2017 Edelman Trust Barometer - Canadian Results
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
This document summarizes the results of an Ipsos poll conducted for Thomson Reuters between August 19-25, 2020. It includes data on:
- Approval ratings for President Trump on issues like the economy, immigration, and coronavirus response
- Voting preferences in a hypothetical Biden vs. Trump general election matchup
- Views on the most important problems facing the country
- Partisan identification of respondents
The document also provides context on the methodology, sample size, and margins of error for the survey results.
Similar to Ogilvy PR's Miriam Wells and Nino Tesoriero present 'Exclusive Research: The critical factors for communications success in the age of misinformation at Mumbrella CommsCon 2022. (20)
Grbn trust and personal data survey a call to action
Grbn trust and personal data survey a call to action
How to Engage with the Independent Voter in Virginia: An Insights Report
How to Engage with the Independent Voter in Virginia: An Insights Report
Reuters/Ipsos Core Political: Presidential Approval Tracker (06/24/2020)
Reuters/Ipsos Core Political: Presidential Approval Tracker (06/24/2020)
The Perfect (Experiential) Storm: Why "experience" is the new black
The Perfect (Experiential) Storm: Why "experience" is the new black
Understanding the Landscape of Information Generation in the Media Age by Ami...
Understanding the Landscape of Information Generation in the Media Age by Ami...
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...
IAMAI Factly Report: People below age 20 or above 50 more susceptible to fake...
Reuters/Ipsos Core Political: Presidential Approval Tracker (07/01/2020)
Reuters/Ipsos Core Political: Presidential Approval Tracker (07/01/2020)
Trust in news and approaches to combat misinformation
Trust in news and approaches to combat misinformation
Middle class population and Leaders’ attitudes and opinions towards Child Mor...
Middle class population and Leaders’ attitudes and opinions towards Child Mor...
HLEG thematic workshop on Measuring Trust and Social Capital, Monica Ferrin
HLEG thematic workshop on Measuring Trust and Social Capital, Monica Ferrin
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (08/26/2020)
More from Brittany Ferdinands
How to Harness Nature to Create PR Ideas People Actually Care About
How to Harness Nature to Create PR Ideas People Actually Care About by Matt Holmes at Mumbrella CommsCon 2023.
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
This document discusses sustainability and the risks it poses to organizations. It begins with defining sustainability as anything that threatens long-term business sustainability, focusing on environmental, social and governance (ESG) factors. The document then notes that overblown sustainability claims can lead to greenwashing accusations. It presents a case study on cybersecurity risks, calling it the number one governance issue and noting that failures to protect data will face regulatory, legal and reputational consequences. The document concludes by advising communicators to partner with experts, separate communication from technical issues, ask hard questions to verify facts, and avoid sustainability pitfalls.
Media, Malice and Manipulation in the Age of Purpose
Global CEO of Red Havas presents 'Media, Malice and Manipulation in the Age of Purpose' at Mumbrella CommsCon 2023
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
The document discusses the Australian Red Cross's use of digital platforms to optimize experiences and drive outcomes. It summarizes the Red Cross's response to recent floods in NSW and QLD, deploying over 500 personnel and registering over 7,000 people. It also discusses using the Optimizely platform to plan, develop, and experiment with digital experiences, with the goal of improving outcomes through testing and data. The platform is aimed at improving experiences for both employees and customers.
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House Agencies Can Partner With Externals to Get the Best of Both Worlds' at Mumbrella360, 2022.
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In It For The Long Haul The Parallels of Client Relationship Tenure With Brand Performance' at Mumbrella360, 2022.
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying the Attention Economy The Building Blocks for Capturing Attention' at Mumbrella360, 2022.
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Business In the New Era of Collaboration' at Mumbrella360, 2022.
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinking Like a Startup' at Mumbrella360, 2022.
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments that Connect, Engage and Drive Measurable ROI' at Mumbrella360, 2022.
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
This document discusses how Australian innovators can break the status quo of mass media by focusing on engagement based on trust, first-class personalization, mindset-based marketing, and aligning technology, people and processes. It argues that local publishers are uniquely positioned to create excellent customer experiences through genuine value exchanges due to changes in the digital media ecosystem around privacy and increased online time. The document provides examples of how carsales achieves personalization at scale through a customer data platform that unifies customer data and orchestrates delivery to various destinations.
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu is the Director of Australia for SI Partners and founder of New Business Methodology. She presents on the topic "#FitForScale" and provides her contact information including email and phone number for anyone interested in learning more. The document contains repeated copyright notices for New Business Methodology.
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfully Market Products and Services In Times of Economic Instability' at Mumbrella360 2022.
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Marketing & Beyond' at Mumbrella360 2022.
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Advertising Matters to Brands' at Mumbrella360, 2022.
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability, presents 'Filling the Gaps Building Disability Confidence to Increase Your Customer Connections' at Mumbrella360, 2022.
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With This Powerful Force' at Mumbrella360, 2022.
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
This document discusses creating value through collaborations between Tag and Little Rocket. It introduces Trent Agnew as Managing Director and Creative Operations at Tag in ANZ, and John Burgess as Founder of Little Rocket and First Nations Director at Tag. The document aims to explore how the two companies can work together.
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter' at Mumbrella360, 2022.
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety Is Wrong' at Mumbrella360 2022.
More from Brittany Ferdinands (20)
How to Harness Nature to Create PR Ideas People Actually Care About
How to Harness Nature to Create PR Ideas People Actually Care About
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
Media, Malice and Manipulation in the Age of Purpose
Media, Malice and Manipulation in the Age of Purpose
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
Recently uploaded
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Recently uploaded (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Ogilvy PR's Miriam Wells and Nino Tesoriero present 'Exclusive Research: The critical factors for communications success in the age of misinformation at Mumbrella CommsCon 2022.
- 4. A nationally representative survey of 1,000 Australian voters was conducted in February 2022, using System 1 (intuitive feel) and System 2 (considered response) techniques.
- 9. Who voters would most like to see as PM
- 16. Media believability- broadcast 13% / 36% 10% / 34% 14% / 23% 14% / 22% 13% / 21% 22% / 20%
- 17. Media believability - print 12% / 6% 15% / 7% 12% / 8% 10% / 22%
- 19. Shared values most important Political believability gap for young people and female voters Commitment critical for corporates