One system, two parties, many Americans feeling left out. Our political system has fostered an endless shouting match between two ways of thinking. Liberal and conservative values collide while 42% of Americans call themselves independents, uninspired by either option. Because nobody is understanding voters with any real depth.
At W&W, we wanted to tackle this problem by applying the private sector research methodologies that we use on brands like Nike and startups like Bonobos, Harry’s and Oscar. So we started four/twelve, a research initiative to get deep with voters in a new way. Because if we can get these voters motivated around new school candidates, we can change our system for the better.
This document discusses strategies for get out the vote (GOTV) efforts. It recommends targeting GOTV efforts at identified supporters and swing voters. The most effective mobilization methods are door-to-door canvassing and phone calls. Applying social pressure, such as implying that voting behavior is public, is the most persuasive message for getting unlikely voters to the polls. The goal of GOTV should be turning out high-propensity voters who support your side rather than just increasing overall turnout.
Real Time Expert Poll on Corporate Political Activism: November 2016Matt Weingarden
A poll asked a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. The panel gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong; Uber conducted a mailer and an email campaign encouraging voters to “Uber” to polls and cast their vote for him.
Measuring Human Perceptionto Defend DemocracyElissa Redmiles
Invited Talk at the Natural Language Processing for Internet Freedom (NLP4IF) workshop at EMNLP 2019 in Hong Kong.
Talk addresses how to use human perception measurements (large scale survey methodology) to identify and defend against propaganda and fake news on social media, toward protecting democratic elections.
Elissa Redmiles, Princeton University & Microsoft Research
No Criminals Campaign Strategy 18th Jan 09Siddharth Soni
This is a strategy presentation made to members of Association for Democratic Reforms. Of course the strategy hasn't been taken to ground (for various reasons) but we felt it could've contributed to a great extent to the cause of the cleansing Indian politics.
The document discusses "influentials," the 10% of Americans who drive trends and influence others through word-of-mouth recommendations. Studies have found that influentials are more civically engaged, trust word-of-mouth over advertising, support cultural activities, and make up 50% of NYTimes.com registered users. The document then provides tips for effective word-of-mouth marketing campaigns, including having something remarkable to discuss, targeting influentials, testing messages, choosing communication channels, and measuring results.
The document discusses strategies for identifying minority voters and targeting messaging toward conservative values. It promotes canvassing neighborhoods to identify voters and conduct surveys to build a model for getting out the conservative vote. It also describes new campaign software called ARC that uses voter data and mobile technology to help communicate with and mobilize conservative voters.
The document discusses the 2012 US presidential election between Barack Obama and Mitt Romney. It notes that both candidates have heavily criticized each other rather than focusing on issues. The document specifically mentions Romney's "47 percent" comment about people who don't pay income tax and are dependent on the government. Students at Rutgers-Newark had differing views, with some preferring Obama as the "lesser of two evils" or because he understands education needs more, while one student said their family supported Romney due to disagreeing with Obamacare. Overall, the election has people voicing concerns, so everyone should vote.
This document discusses using AI and data to analyze voter insights and target voters in key swing states and districts for the 2018 midterms. It provides "lies" about voter insights in Missouri, Ohio, Arizona, and Pennsylvania and identifies the actual insights. It also discusses identifying targetable media bubbles in these locations. The document then discusses insights about voters in close 2016 districts like CA-49 and MN-08 and targeting strategies for different voter demographics like millennials, seniors, and Hispanics for the midterms. It provides tips on dynamic modeling, targeting beyond party affiliation, and amplifying email marketing.
This document discusses strategies for get out the vote (GOTV) efforts. It recommends targeting GOTV efforts at identified supporters and swing voters. The most effective mobilization methods are door-to-door canvassing and phone calls. Applying social pressure, such as implying that voting behavior is public, is the most persuasive message for getting unlikely voters to the polls. The goal of GOTV should be turning out high-propensity voters who support your side rather than just increasing overall turnout.
Real Time Expert Poll on Corporate Political Activism: November 2016Matt Weingarden
A poll asked a panel of business school professors to grade Uber on its first ever endorsement of a political candidate. The panel gave Uber a “C” for its move to support the re-election of republican candidate Derek Armstrong; Uber conducted a mailer and an email campaign encouraging voters to “Uber” to polls and cast their vote for him.
Measuring Human Perceptionto Defend DemocracyElissa Redmiles
Invited Talk at the Natural Language Processing for Internet Freedom (NLP4IF) workshop at EMNLP 2019 in Hong Kong.
Talk addresses how to use human perception measurements (large scale survey methodology) to identify and defend against propaganda and fake news on social media, toward protecting democratic elections.
Elissa Redmiles, Princeton University & Microsoft Research
No Criminals Campaign Strategy 18th Jan 09Siddharth Soni
This is a strategy presentation made to members of Association for Democratic Reforms. Of course the strategy hasn't been taken to ground (for various reasons) but we felt it could've contributed to a great extent to the cause of the cleansing Indian politics.
The document discusses "influentials," the 10% of Americans who drive trends and influence others through word-of-mouth recommendations. Studies have found that influentials are more civically engaged, trust word-of-mouth over advertising, support cultural activities, and make up 50% of NYTimes.com registered users. The document then provides tips for effective word-of-mouth marketing campaigns, including having something remarkable to discuss, targeting influentials, testing messages, choosing communication channels, and measuring results.
The document discusses strategies for identifying minority voters and targeting messaging toward conservative values. It promotes canvassing neighborhoods to identify voters and conduct surveys to build a model for getting out the conservative vote. It also describes new campaign software called ARC that uses voter data and mobile technology to help communicate with and mobilize conservative voters.
The document discusses the 2012 US presidential election between Barack Obama and Mitt Romney. It notes that both candidates have heavily criticized each other rather than focusing on issues. The document specifically mentions Romney's "47 percent" comment about people who don't pay income tax and are dependent on the government. Students at Rutgers-Newark had differing views, with some preferring Obama as the "lesser of two evils" or because he understands education needs more, while one student said their family supported Romney due to disagreeing with Obamacare. Overall, the election has people voicing concerns, so everyone should vote.
This document discusses using AI and data to analyze voter insights and target voters in key swing states and districts for the 2018 midterms. It provides "lies" about voter insights in Missouri, Ohio, Arizona, and Pennsylvania and identifies the actual insights. It also discusses identifying targetable media bubbles in these locations. The document then discusses insights about voters in close 2016 districts like CA-49 and MN-08 and targeting strategies for different voter demographics like millennials, seniors, and Hispanics for the midterms. It provides tips on dynamic modeling, targeting beyond party affiliation, and amplifying email marketing.
This document discusses segmentation strategies for understanding public audiences on social media. It describes demographic segmentation based on attributes like age, gender and location. Psychographic segmentation is also covered, which examines interests, behaviors, activities, opinions and lifestyle factors. The document states that combining available social media data with these segmentation approaches can provide strategic benefits for companies to better understand consumer behavior and effectively target their audiences.
Informed Citizen Akron #2: Improving Candidate-Focused Media Coverage in the ...Jefferson Center
Following the momentum of the first Informed Citizen Akron, 18 Akron-area residents continued to learn from media experts, to deliberate, and to generate recommendations for how local and Ohio-based media partners can improve issue-based coverage during the 2016 presidential election.
The document discusses how media producers define their target audiences through audience research. It explains that audience research is done to estimate the size of the audience and understand what the audience wants. Different types of research discussed include quantitative research using statistics, qualitative research through surveys and interviews, socio-economic research on economic groups, psychographics analyzing lifestyle profiles, geodemographics on regional identities, and demographics on attributes like age and gender. Understanding these audience characteristics helps media producers decide how to market and tailor their products.
This document provides an analysis of Donald Trump's successful use of political marketing in his 2016 presidential election campaign. It discusses how Trump focused on targeted digital marketing and social media over traditional television advertising. Specifically, Trump heavily utilized Facebook, Twitter, and YouTube to frame his message and slogan of "Make America Great Again" directly to potential voters. His strategic social media presence and emphasis on digital tools contrasted with Hillary Clinton's more expensive television-focused campaign and allowed Trump to win the election while spending less overall on marketing.
This document discusses using data science and behavioral science to drive targeted digital engagement for behavior change. It covers how advances in computing, data availability, and machine learning enable detailed consumer segmentation. Models analyze survey, demographic, and behavioral data to understand personality traits, motivations, and the factors that drive intentions and actions. Advertising is optimized across digital channels, addressable TV, and linear TV to target consumers at different stages of consideration and purchase. Ongoing testing and optimization help refine targeting and messaging to most effectively guide behavior.
This presentation explains a predictive data modeling project that segmented Colorado's 3.5 million voters into 11 groups. The segmentation enables campaign decision makers the ability to understand and target voters beyond data that is is available on a Colorado voter file.
Political Advertising During 2013 ElectionsEisha Salim
A final year Bachelor Business Administration (Majors: Marketing) thesis researched and written to gauge the progressive trends concerning the art of campaigning during the Election Campaign of 2013 compared to 2009 Elections, through the electronic medium and the future potential of campaigning to woo the public into voting for the respective political party via political communication.
Impact of personality on the trust factor in e wom communitiesssuser2a81d8
1. The study examines how personality traits affect consumers' level of trust and willingness to participate in electronic word of mouth (EWOM) online.
2. It develops a model where personality type, as defined by the Big Five traits (openness, conscientiousness, extraversion, agreeableness, neuroticism), influences an individual's disposition to trust, which then determines their collaborative behavior and EWOM activities online.
3. The paper suggests that trust plays a mediating role between personality and willingness to engage in online cooperation and information sharing, which is important for the sustainability of virtual communities.
This document discusses developing a political brand through defining, promoting, and earning it. It emphasizes that a political brand must be built on strong values and align with the aspirations of voters. An effective brand promotes a coherent message through various channels and is maintained through ongoing relationship building between election cycles. The branding process involves understanding constituencies, defining the brand's values and message, positioning it in relation to opponents, and utilizing both paid and earned media to promote it. Overall brand strength depends on consistently delivering on promises and maintaining trust with voters.
The document discusses campaign strategies and voter identification tactics. It emphasizes the importance of identifying likely voters and issues that motivate them, rather than doing broad outreach. It outlines strategies for phone and door-to-door canvassing to collect voter data, as well as get-out-the-vote efforts focused on turning out a campaign's identified supporters. The document also covers logistical planning considerations for phone banking, canvassing events, and maximizing the use of voter identification databases.
Political parties in India are expected to spend $5 billion on advertising for the 2014 elections, triple what was spent in 2009. This large spending is aimed at swaying the perceptions of confused voters through propaganda techniques. A major focus is on first-time voters, who make up over 150 million people and led 40% of social media discussions on elections. Politicians are adopting social media and targeting voters based on issues like jobs, prices, and women's safety. How first-time voters decide could influence India's politics for the next 20 years. Narendra Modi in particular has built a strong social media presence to directly connect with voters.
This document is an integrated marketing communications campaign proposal for the American Red Cross (ARC) created by Clutch Marketing Solutions. It outlines a 12-month campaign to increase blood donations among 18-24 year olds through online, social, and mobile advertising. The proposal includes sections on target market research, SWOT analysis, brand positioning, media planning, public relations tactics, and an evaluation plan. The objectives are to acquire 25,000 new young adult donors and convert 10,000 into active donors over the 12-month period.
The document discusses three different polls and analyzes whether they were biased, fair, or a mixture of both. It depicts the polls in a table with their strengths and weaknesses. The findings showed that all three polls had some degree of bias, either in their wording or methodology. The sources of the polls did not influence their reliability or accuracy. The document aims to investigate the fairness of the polls and outlines what makes a poll fair and unbiased. It discusses different types of polls like benchmark, tracking, and exit polls.
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
A presentation on Political Science on the subject "Public Opinion". A presentation filled with information and diagrams for North South University or any university students. It shows how public opinion might defer from the real world and how it effects the national politics.
The fourth branch your link to congressLarry Feldman
The document describes a proposed website called The Fourth Branch that aims to give citizens a direct link to providing input on congressional bills. The website would allow users to read summaries of bills, vote on bills, and discuss bills with other users. When Congress votes, users would be notified how their representatives voted compared to themselves. Representatives and other groups could use the real-time voting data to understand public sentiment. The proposal seeks $100k in funding to market to college students and hire representatives to maintain relationships with professors to drive initial users to the website.
Presentation prepared for a series of lectures on Voting and Elections for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
Slide show prepared for a series of lectures on voting and elections for PS 101 American Government at the University of Kentucky, Fall 2007. Dr. Christopher S. Rice, Lecturer.
Guys must see and do the needful. Choose the perfect representative for the nation. This presentation urges you to move out of our homes and go for polling our vote. This presentation further teach us how to choose the correct representative. Hope you guys are gonna like it and surely gonna vote.
Political Campaigns & Predictive Analytics- Changing how to campaignNathan Watson
This document discusses how predictive analytics can help political campaigns target voters more effectively. It provides two case studies: a gubernatorial campaign that used 13 predictive models to microtarget voters, and a local commissioner race that focused on three voter groups. Both campaigns used the analytics to identify key voter issues, predict turnout, and target messaging, allowing them to compete against better-funded opponents. The analytics accurately predicted election outcomes for both campaigns.
This document discusses segmentation strategies for understanding public audiences on social media. It describes demographic segmentation based on attributes like age, gender and location. Psychographic segmentation is also covered, which examines interests, behaviors, activities, opinions and lifestyle factors. The document states that combining available social media data with these segmentation approaches can provide strategic benefits for companies to better understand consumer behavior and effectively target their audiences.
Informed Citizen Akron #2: Improving Candidate-Focused Media Coverage in the ...Jefferson Center
Following the momentum of the first Informed Citizen Akron, 18 Akron-area residents continued to learn from media experts, to deliberate, and to generate recommendations for how local and Ohio-based media partners can improve issue-based coverage during the 2016 presidential election.
The document discusses how media producers define their target audiences through audience research. It explains that audience research is done to estimate the size of the audience and understand what the audience wants. Different types of research discussed include quantitative research using statistics, qualitative research through surveys and interviews, socio-economic research on economic groups, psychographics analyzing lifestyle profiles, geodemographics on regional identities, and demographics on attributes like age and gender. Understanding these audience characteristics helps media producers decide how to market and tailor their products.
This document provides an analysis of Donald Trump's successful use of political marketing in his 2016 presidential election campaign. It discusses how Trump focused on targeted digital marketing and social media over traditional television advertising. Specifically, Trump heavily utilized Facebook, Twitter, and YouTube to frame his message and slogan of "Make America Great Again" directly to potential voters. His strategic social media presence and emphasis on digital tools contrasted with Hillary Clinton's more expensive television-focused campaign and allowed Trump to win the election while spending less overall on marketing.
This document discusses using data science and behavioral science to drive targeted digital engagement for behavior change. It covers how advances in computing, data availability, and machine learning enable detailed consumer segmentation. Models analyze survey, demographic, and behavioral data to understand personality traits, motivations, and the factors that drive intentions and actions. Advertising is optimized across digital channels, addressable TV, and linear TV to target consumers at different stages of consideration and purchase. Ongoing testing and optimization help refine targeting and messaging to most effectively guide behavior.
This presentation explains a predictive data modeling project that segmented Colorado's 3.5 million voters into 11 groups. The segmentation enables campaign decision makers the ability to understand and target voters beyond data that is is available on a Colorado voter file.
Political Advertising During 2013 ElectionsEisha Salim
A final year Bachelor Business Administration (Majors: Marketing) thesis researched and written to gauge the progressive trends concerning the art of campaigning during the Election Campaign of 2013 compared to 2009 Elections, through the electronic medium and the future potential of campaigning to woo the public into voting for the respective political party via political communication.
Impact of personality on the trust factor in e wom communitiesssuser2a81d8
1. The study examines how personality traits affect consumers' level of trust and willingness to participate in electronic word of mouth (EWOM) online.
2. It develops a model where personality type, as defined by the Big Five traits (openness, conscientiousness, extraversion, agreeableness, neuroticism), influences an individual's disposition to trust, which then determines their collaborative behavior and EWOM activities online.
3. The paper suggests that trust plays a mediating role between personality and willingness to engage in online cooperation and information sharing, which is important for the sustainability of virtual communities.
This document discusses developing a political brand through defining, promoting, and earning it. It emphasizes that a political brand must be built on strong values and align with the aspirations of voters. An effective brand promotes a coherent message through various channels and is maintained through ongoing relationship building between election cycles. The branding process involves understanding constituencies, defining the brand's values and message, positioning it in relation to opponents, and utilizing both paid and earned media to promote it. Overall brand strength depends on consistently delivering on promises and maintaining trust with voters.
The document discusses campaign strategies and voter identification tactics. It emphasizes the importance of identifying likely voters and issues that motivate them, rather than doing broad outreach. It outlines strategies for phone and door-to-door canvassing to collect voter data, as well as get-out-the-vote efforts focused on turning out a campaign's identified supporters. The document also covers logistical planning considerations for phone banking, canvassing events, and maximizing the use of voter identification databases.
Political parties in India are expected to spend $5 billion on advertising for the 2014 elections, triple what was spent in 2009. This large spending is aimed at swaying the perceptions of confused voters through propaganda techniques. A major focus is on first-time voters, who make up over 150 million people and led 40% of social media discussions on elections. Politicians are adopting social media and targeting voters based on issues like jobs, prices, and women's safety. How first-time voters decide could influence India's politics for the next 20 years. Narendra Modi in particular has built a strong social media presence to directly connect with voters.
This document is an integrated marketing communications campaign proposal for the American Red Cross (ARC) created by Clutch Marketing Solutions. It outlines a 12-month campaign to increase blood donations among 18-24 year olds through online, social, and mobile advertising. The proposal includes sections on target market research, SWOT analysis, brand positioning, media planning, public relations tactics, and an evaluation plan. The objectives are to acquire 25,000 new young adult donors and convert 10,000 into active donors over the 12-month period.
The document discusses three different polls and analyzes whether they were biased, fair, or a mixture of both. It depicts the polls in a table with their strengths and weaknesses. The findings showed that all three polls had some degree of bias, either in their wording or methodology. The sources of the polls did not influence their reliability or accuracy. The document aims to investigate the fairness of the polls and outlines what makes a poll fair and unbiased. It discusses different types of polls like benchmark, tracking, and exit polls.
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
A presentation on Political Science on the subject "Public Opinion". A presentation filled with information and diagrams for North South University or any university students. It shows how public opinion might defer from the real world and how it effects the national politics.
The fourth branch your link to congressLarry Feldman
The document describes a proposed website called The Fourth Branch that aims to give citizens a direct link to providing input on congressional bills. The website would allow users to read summaries of bills, vote on bills, and discuss bills with other users. When Congress votes, users would be notified how their representatives voted compared to themselves. Representatives and other groups could use the real-time voting data to understand public sentiment. The proposal seeks $100k in funding to market to college students and hire representatives to maintain relationships with professors to drive initial users to the website.
Presentation prepared for a series of lectures on Voting and Elections for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
Increasing Voter Knowledge with Pre-Election Interventions on FacebookMIT GOV/LAB
As part of our Data Science to Solve Social Problems series, Facebook Data Scientist Winter Mason presented on efforts to increase online civic engagement.
Slide show prepared for a series of lectures on voting and elections for PS 101 American Government at the University of Kentucky, Fall 2007. Dr. Christopher S. Rice, Lecturer.
Guys must see and do the needful. Choose the perfect representative for the nation. This presentation urges you to move out of our homes and go for polling our vote. This presentation further teach us how to choose the correct representative. Hope you guys are gonna like it and surely gonna vote.
Political Campaigns & Predictive Analytics- Changing how to campaignNathan Watson
This document discusses how predictive analytics can help political campaigns target voters more effectively. It provides two case studies: a gubernatorial campaign that used 13 predictive models to microtarget voters, and a local commissioner race that focused on three voter groups. Both campaigns used the analytics to identify key voter issues, predict turnout, and target messaging, allowing them to compete against better-funded opponents. The analytics accurately predicted election outcomes for both campaigns.
This study, prepared by a Republican-led group of researchers, seeks to better understand to the factors that are motivating nativism, racism, and other cultural anxieties among the American electorate.
Progress Now Arizona conducted an online poll in April 2018 to quantify themes from qualitative research, including Arizonans' negative views of politics. Key findings include:
- Voters see corporations and lobbyists as symbols of problems and support taxing corporations more.
- Populist messages rejecting help for the powerful resonate more than overtly progressive ones.
- Voters want honest leaders who provide facts over spin.
However, centrist messages also test well. Some theories did not pan out, and voters prioritize candidate qualities like honesty over struggling financially or personal attributes. This non-probability survey of 814 adults is biased towards more engaged online voters.
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
The document discusses several aspects of successful political campaigns, including building name recognition, voter mobilization through get-out-the-vote efforts, decreasing support for opponents, fundraising, hiring professional consultants, and focusing the campaign strategy. Fundraising is important in the beginning to hire staff who can work on voter outreach, while consultants can advise on multiple races. The campaign aims to get voters to the polls and persuade them through different methods.
Bridging the gap between public officials and the public slides with video ...Matt Leighninger
How can legislators and other leaders help create more productive, healthy civil discourse? A new slideshow from the DDC summarizes recent research on legislators’ attitudes, and compares those findings with evaluations of deliberative projects. In these new materials, we ask whether public deliberation projects can create the kind of communication legislators say they want with their constituents. Finally, we provide a set of recommendations for public officials, funders, and the field of public engagement.
This document discusses strategies for moving beyond "horse race" reporting of political campaigns. It defines horse race reporting as focusing on who is winning/losing polls rather than substantive policy issues. The document provides tips for local political reporting, such as fact-checking candidates' resumes and spending claims. It also discusses following the money in campaigns by examining donors and how they may influence politicians. The document emphasizes the importance of local political reporting for accountability and engaged voters.
This document describes a proposed political polling platform called The Fourth Branch. It aims to provide more accurate and real-time polling of constituents' views on legislation compared to traditional methods. Anyone with internet access can join and read summaries of bills, discuss them, and vote on them. Representatives will see how their constituents vote on bills before floor votes. Users will be notified how their votes compare to their representatives'. The platform will generate revenue from political groups purchasing polling data. It seeks funding to fix bugs, improve the user experience, and market to universities to reach an initial user base.
This document provides an analysis of the 1993 documentary film "The War Room" by D.A. Pennebaker. It discusses how the film uses editing techniques like cutting between sides of phone conversations to show the interconnected nature of communication within a political campaign. It also contrasts scenes of strategists debating details with the polished final outputs, revealing the intentional work behind constructing a public narrative and image. The analysis argues the film lays bare the hidden layers of communication and shows viewers the tactical brilliance of the campaign staff through Pennebaker's filmmaking choices.
Torch provides a platform to track and analyze social media conversations. It aggregates data from over 1.6 million verified advocacy groups, foundations, elected officials, and activists. This allows organizations to understand discussions and influencers to engage more effectively on issues. The platform delivers real-time intelligence reports, search and filtering tools, and branded exports. It helps with tasks like risk management, relationship building, and fundraising. Competitors lack Torch's exclusive focus on public sector voices and geo-targeting capabilities. The company is led by an experienced CEO with decades working in communications and philanthropy.
The document provides guidance on developing an effective campaign message. It emphasizes that the message should be short, truthful, persuasive to voters, show contrast between candidates, be clear and emotional, targeted to specific voters, and repeated consistently. An effective message is tested through research on voters' values, attitudes, important issues, and desired leadership qualities. The document also provides exercises to help candidates craft a concise message and consider how opponents may respond.
Similar to How to Engage with the Independent Voter in Virginia: An Insights Report (20)
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
2. 2
four/twelve is a political research and candidate strategy offering
of Wolf & Wilhelmine, a premium brand strategy shop based in Brooklyn, NY.
We take a cross discipline
(quant and qual) research
approach that is empathetic
and rigorous.
We build candidate brands and
strategies to inspire voters to vote
for people they can believe in.
We know that the health of
America depends on our deep
understanding of voters.
WHAT WE DO WHY WE’RE HERE HOW WE DO IT
3. Republicans and Democrats are at war, and in this conflict, nobody
wins and voters lose. Because voters are left searching for more.
The public sector’s approach to research is too traditional —
times are changing and the realm of politics isn’t changing with
it. Connecting, engaging and swaying American voters isn’t the
same as it was ten years ago...
3
America is being pulled
left and right, but not forward
4. In an age of too much
information, talk is cheap
The internet and fair trade have provided us constant access
to new ideas and perspectives, giving rise to a newfound
freedom to be ourselves.
But, this also opens the floodgates to misinformation,
deceptive messaging and radical opinions — this has made
us critical of messages, news headlines and campaign
promises.
4
5. 5
We have to radically
rethink how we
approach voter
engagement
FROM
Messages
Targeting
demographics
Party Values
On pedestals
Behaviors
Of the people
Engaging values
Personal Purpose
TO
6. 6
Based on our research:
On average, a candidate’s Party label makes up
only 8% of a Virginia voter’s decision.
But 30% of their decision is determined by the
candidate’s personal attributes.
To get in deep with people and understand
the core of their beliefs, a creative research
approach is necessary. No one knows this
better than the private sector.
Americans vote for
people, not party
7. The private sector is making brands
feel more human than candidates
The private sector has invested in understanding people by
exploring new research methods, getting in deep with audiences
and leveraging the power of brand.
Brands aren’t just marketing tactics — they express the reason a
business, organization or person exists, how they operate, what they
stand for and what they stand against.
7
8. 8
Our insights nailed the
root cause of people’s
distrust with health
insurance companies so
Oscar Health could
navigate truth and better
serve their budding
consumer base.
Our team helped Hurley
realize, through rigorous
qualitative, that surfers
today reject flash and
ego for positive vibes and
memories – they seek
brands that help them live
that life.
We designed a
multi-sensory workshop,
using location, props and
thought stimulus for the
Global Bacardi leadership
team to determine and
understand who they
naturally resonate with as
a brand.
We’ve helped brands connect with people
9. To us, an audience is an
audience. A voter is a consumer.
Candidate messaging
is brand messaging.
A vote is a brand choice. Voter
research should be approached
in the same way.
9
Now we want to help
candidates connect
with people
10. Our quantitative approach reimagines the possibilities of private
sector research models applied to the public sector.
Our qualitative research yields behaviors that any candidate can adopt, but
we work with candidates to align those behaviors with their vision and values.
Our nomadic process allows us to be where voters are — in their
homes — to get in deep with them, asking better questions to
understand them outside of the ballot box.
10
Our process
A rock-solid
candidate brand
IMMERSION
SMART DATA
CO-CREATION
We offer a 360° approach to building candidate brands — each piece of the
cycle drives the development of a rock-solid and influential candidate brand.
11. Our empathetic quantitative research
Our research bolsters traditional private sector research approaches by using the same techniques that
brands use to understand the core makeup and motivations of audiences. We believe that stories need
data and data needs stories – you win by blending the two.
11
Our quantitative research utilizes the most advanced techniques
from modern marketing science, including discrete choice and behavioral
models. These models are typically used to evaluate drivers behind brand
choice, but here, we have adapted these models to understand the
dynamics of voter choice.
We gave voters hypothetical candidates to choose between in a race for
Virginia’s next governor, systematically varying their attributes (e.g. their
background, party affiliation, positions on issues like terrorism and
healthcare, and their personal qualities). We then used statistical
methods to back out the importance of say – their position on the
economy – in making their choice, and which position was most favorable
for each respondent.
Similar to classic consumer segmentation in the world of brand, we
clustered voters and built segments of like-minded people.
Candidate A Candidate B
I would not
vote for
either of
these
candidates
Party Republican Democrat
Age 34 54
Position
on
Healthcare
“The government
should provide
affordable options
for healthcare.”
“Access to
healthcare is an
individual’s
responsibility.”
...
Select Candidate A Select Candidate B
A sketch of a “choice block” above
12. Our immersive qualitative research
By leveraging cutting-edge quantitative and qualitative methodologies, we can determine
what independent voters find important, what makes them tick and, ultimately, how to guide
their voting decisions.
12
Our qualitative research explores the emotional depth of consumers in order to identify the roots and manifestations
of their beliefs. In this case, the consumer is the Independent voter. We believe speaking with consumers in real life, in the
comfort of their homes, gives us the opportunity to build trust with them and observe another dimension of their lives.
While it may seem like an unusual way to conduct research in the public sphere, it’s an invaluable tool in the private sector
and has uncovered insights that have launched some of the most successful brands of all time.
With an empathetic approach and a rigorous interview method, we were able to uncover the rich stories of independent
voters and develop insights to offer candidates looking to connect with them.
13. Theory is never enough
We needed to test our hunch that our private sector methodologies
could make a difference in the public sector world by doing
research with real voters.
We identified Virginia as the perfect place to conduct a case study.
Not only is there a high number of Independent voters, it’s a
state-level battleground between both major parties. We knew we
would be speaking with voters that really felt the polarity in politics.
13
14. Beginning with smart data, we sent
surveys to Virginia swing voters to gauge
the most important factors leading to the
candidates they support and vote for.
But, we believe data needs stories and so
we hit the road and went down to Virginia
to immerse ourselves through qualitative
research — blending our data with
insightful conversation.
Virginia Road Dispatch
by the numbers:
3 regions
16 cities
22 interviewees
42 hours of raw video
66 hours of audio
1449 pages of transcripts
15. Our findings
Three themes, nine behaviors and a whole lot of research.
15
1. Add honesty to your arsenal
2. Flex humility & reject the pedestal
3. Take the middle road less travelled
16. While the war rages between Democrats and Republicans, Independent
voters, or 42% of Americans, are left out of the political conversation
and are not represented by our current politicians. Independent voters have
felt betrayed by politicians on the left and right too many times. They now
look for candidates who are honest, down-to-earth and lead the charge
in creating change through compromise, not hiding behind party lines.
Behaviors speak louder than words — our voters want to see their
potential leaders as authentic and compassionate human beings. Without a
default stance, Independent voters are constantly looking to piece together
their opinions, and they’re struggling against so many media companies
and news personalities with specific agendas. But it’s more than just
having a social media account: they want information that comes
directly from candidates without polish, something they can believe in,
digest and internalize. Candidates willing to learn from our work can
campaign powerfully from the middle to gain support from the middle.
Executive summary
16
17. 17
Watch our video to see our research first hand: https://vimeo.com/241920328
18. 18
Reject party talking points and be open with the
public about your life out of the office. Interact with
other politicians like colleagues, not enemies. Tell
your story of perseverance and development.
Wrestle with extreme views, don’t dismiss them.
Commit to digging into issues collaboratively with
all parties to find new solutions to old problems.
These voters aren’t
asking for much
Transparency and personability matter most
Progress and compromise place high on their list
19. Candidates are strongest at center-left
19
FAR-LEFT:
“Guns are dangerous and must be severely regulated.”
CENTER-LEFT:
“Guns should be limited to those who pass
extensive background checks and safety tests.”
CENTER-RIGHT:
“Gun control legislation should ultimately
fall on individual states.”
FAR-RIGHT:
“Americans have an undeniable
constitutional right to bear arms.”
Virginia voters’ strongest preference on policy stance is center-left across the board. Democrats have most
to gain from realigning their position from a liberal far-left to a more moderate center-left.
20. 20
Add honesty to
your arsenal
Candidates are brands.
Candidates market
themselves to persuade an
audience to choose them over
others just as brands do.
Consumers are sick of
traditional brands like voters
are sick of traditional
candidates. Voters are
backing candidates who feel
real and honest.
Flex humility &
reject the pedestal
Voters aren’t looking for a
candidate to blindly follow. They
want a candidate they can
trust, that has the ambition to
create a positive change in the
world rather than adding
change to their own pockets.
Voters believe politicians should
start acting like leaders rather
than demagogues.
Take the middle road
less traveled
With brands, taking the middle
road is usually a weak approach
since it implies there’s a lack of
POV. This makes a brand feel
irrelevant as culture shifts. In
politics, taking the middle road
means the opposite. Since there
are blue and red shades to any
political argument, taking the
middle road takes courage.
We’ve identified three major themes that connect candidates with modern Virginians.
Candidate brands: three themes
21. Our approach: Framing around behavior
Once we collected and examined all of our quantitative and qualitative data, we moved on to the most important
part of our process: Constructing adoptable behaviors out of our voter insights to help candidates win
elections. The following document is a list of our findings, framed as themes that capture the values that resonate
with Independent voters.
21
Each theme offers
four key elements:
Behavior
An adoptable behavior for
candidates looking to connect
with Independent voters.
Research inputs
Our quantitative and qualitative
research points that substantiate
the behavior.
How it comes to life
An example of how the behavior
can powerfully come to life.
How it works with brands
How the private sector uses these
behaviors and how we’ve applied
these behaviors to brands.
22. 22
THEME ONE
Add honesty to your arsenal
Candidates are brands. Candidates market themselves to persuade an audience to
choose them over others just as brands do. Consumers are sick of traditional brands like
voters are sick of traditional candidates.
Independent voters are backing candidates who feel real and honest.
They’ve seen career politicians over the years campaigning on promises only to go back
on their words. They’ve felt the pang of shame upon realizing the candidates they’ve
supported become “puppets” of the Democratic or Republican agenda.
23. 23
Just 8% of voter choice results from a
candidate’s party identification. Voters
don’t use party label, Democrat or
Republican, to inform their choice when
choosing a candidate. The two major
parties are losing the trust and relevancy of
the American voter. Voters do focus on a
candidate’s policy positions, messaging
and personal qualities. While party brands
languish, candidate grands surge.
Age, ethnicity, prior occupation, family life,
character strengths and volunteer history
(specifically preferring health and
education causes) are all considered in
30% of voter decisions.
24. Behaviors
The tried and true method of connecting with the new sensibilities of consumers can be applied
to the new sensibilities of Independent voters. Find the intersection between your values and
the needs of these voters, expressing yourself honestly while being passionate about your
role in society. Let your natural personality shine through your campaign. When you run into
difficulties in your role, be vocal about it. Don’t be afraid to tell these voters that you don’t know
what the solution to a problem is but that you will make it a priority to find one.
24
| Add honesty to your arsenal |
With people talking about “fake news”
and the obvious partisanship of major
news companies, Independent voters
are struggling to find the truth. Many
of them listen and watch several news
programs before judging right from
wrong. For these voters, news has
become an obsession, but there’s so
much it’s overwhelming.
Tell it straight
“It used to be, you’d read the
newspaper in the morning, watch the
news at night. That’s what I heard my
parents doing, now it’s just a constant
barrage and it can be overwhelming.
And being overwhelmed, it’s almost
like it takes away the capacity to
really process things, to digest them,
to give them their proper thought
because it’s on to the next thing.”
Matt Give them clean information
that comes directly from
your team or pulls from
fact-based news companies.
25. Behaviors
25
| Add honesty to your arsenal |
Independent voters want to know
that they’re backing a real person
and not a blind follower of a major
party. They consider many factors
when deciding the sincerity of a
candidate, including language,
recreational activities and their
relationships with other politicians.
Don’t be an actor
“I am looking for candidates who
have more real life experience... are
not so far removed from day-to-day
living that they've become entirely
insulated in the think tank
called Washington.”
Randy
Reject party talking
points and be open with
the public about your
hobbies and interact
with other politicians
like colleagues, not
enemies.
26. 26
Independent voters have a hard time
thinking of politicians as squeaky
clean. They’re not only critical of the
two party system, they’re critical of
politicians who act as if they’ve never
done wrong. They want human
politicians that don’t hide their
mistakes but rather celebrate them
as learning moments.
Celebrate
your mistakes
“I feel like a lot of politicians have a
front. They have the ... I am the family
man, or the family woman, I’m a
good Christian, I’m this, I’m that,
instead of, I am a person that has
made mistakes. These are the things I
do every day, just like you.”
Mary Give them your story of
perseverance and
development.
Behaviors
| Add honesty to your arsenal |
27. 27
Host Facebook Live Q&As
Give people the opportunity to
connect with you and your family
through Facebook Live. Showing that
you and your family are real people
makes you feel extremely relatable
and builds a bridge of trust.
Hold “Independent-only” events
Allow voters with moderate views to be
in the same room with you, understand
you on a human level and foster natural
conversations.
Create data rich infographics
Connect you and your campaign
to the facts with digestible,
bite-size content and set up a rapid
distro network for disseminating.
| Add honesty to your arsenal |
How this could come to life
28. | Add honesty to your arsenal |
Voters are consumers — they choose their candidates like they choose their brands, weighing
multiple attributes to come to a decision whether they should vote one way or whether they
should buy another way. Our voters hold many of the same values that consumers hold, a
need for genuine, salt-of-the-earth choices that rival trendy or traditional brands.
Over the years, audiences have become fatigued by mass-marketed, cookie-cutter brands. In
an effort to find brands that go against the grain, consumers seek authenticity — brands
with a story, a heritage and a realness that separates them from the generic pack.
Authenticity still reigns supreme in the private sector but many brands have bandwagoned
their way into the space. Now, the standout brands take a more nuanced approach to
authenticity that identifies the intersection of audience needs and stakeholder values.
Bridging the voter/consumer divide
28
29. Summary: Add honesty to your arsenal
29
Tell it straight
Give them clean information that
comes directly from your team or
pulls from fact-based
news companies.
Don’t be an actor
Reject party talking points and be
open with the public about your
hobbies and interact with other
politicians like colleagues, not
enemies.
Celebrate your mistakes
Give them your story of
perseverance and development.
Behaviors
How this could come to life
Host Facebook Live Q&As
Give people the opportunity to
connect with you and your family
through Facebook Live. Showing that
you and your family are real people
makes you feel extremely relatable and
builds a bridge of trust.
Hold “Independent” events
Allow voters with moderate views to
be in the same room with you,
understand you on a human level
and foster natural conversations.
Create data rich infographics
Connect you and your campaign
to the facts with digestible,
bite-size content.
30. 30
THEME TWO
Flex humility &
reject the pedestal
Independent voters aren’t looking for a candidate to blindly follow, they want a
candidate they can trust that has the ambition to create a positive impact on the world
rather than their own pockets.
They themselves aspire to be successful and conscious, to rebel against self-interest and
blind faith. They believe politicians should start acting like leaders rather than demigods.
31. 31
Voters want to see prospective
politicians making a grassroots
difference. Being down-to-earth, and
proving it through local initiatives, goes a
long way. About 50% of voters pay more
attention to local politics than national.
A candidate’s community-based
volunteering experience has as large an
impact on a voter’s decision as a
candidate’s stance on foreign policy.
32. Behaviors
You can reject the pedestal of politics by keeping voters close and having a clear voice
online and off that keeps you on their level. Being humble, celebrating your mistakes and
fighting against elitism is key in showing that you are campaigning for all the right reasons
in the eyes of Independent voters.
32
| Flex humility & reject the pedestal |
Independent voters have thought
long and hard about the value of
term limits as a means to curb the
long-term mindset of career
politicians. They want their politicians
striving to make short-term impacts
with the same amount of enthusiasm
as long-term gains.
Stay present
“Talk to the people, don’t talk through
your people. I don’t want to hear your
press secretary. I don’t want to hear
your people talk about what you
believe. I want to hear you, whether
that’s on TV or Facebook.”
Rena
Instead of ranting or raving
about past progress or
upsets, talk about here and
now and what you will do to
make America better.
33. Behaviors
33
| Flex humility & reject the pedestal
|
You’re a public servant of the
American people and so your
campaign finances and donations
should be public knowledge. You
may think voters care little about
the intricacies of your work, but
Independent voters sure do, and
telling them brings them closer to
you and your campaign.
Show the money
“Everybody has a price. And in
government it’s worse. You know,
they’re so dependent on funding.
Anyone can make believe they’re not
influenced. But you know that person
who gives you the $100,000 will still
be more on your mind than the
person who gives you a thousand
dollars [...] you have to stop it.”
Robert Be transparent with
campaign financing and
build trust with voters.
34. Behaviors
34
| Flex humility & reject the pedestal |
The DNC and RNC are like elite
fortresses in the minds of
Independent voters, where
"compromise" and "newness" take a
backseat to willpower and tradition.
They're waiting for someone like you
to come along and turn process on it's
head, making politics great again so
that the majority of America can start
benefitting from its public servants.
Oppose elitism
“[The DNC and GOP] have a message
that they’re trying to get across, a
narrative that they’re trying to
portray… [Media companies] just run
with them...you can’t really just watch
them and take what they say.
Because then you’re just right on that
bandwagon.”
Erik
Fight against strong-arming
tactics from either party.
35. 35
Social posts celebrating failures
Instantly take yourself off the pedestal
and garner trust with others who
know the importance of falling on
your face and picking yourself back
up. This should also influence
campaign advertisement scripts.
Publish “Lessons Learned”
In the private sector, a “Failure CV”
lists a person or brand’s failures to
show how they’ve persevered and
learned over time. Here, a blog of
“Lessons Learned” can communicate
that same human vulnerability.
Monthly workday
Spend a day each month working
alongside a voter in his or her job.
Independent voters trust candidates
who take action and get their hands
dirty as it makes candidates more real.
| Flex humility & reject the pedestal |
How this could come to life
36. | Flex humility & reject the pedestal |
How do start-up brands compete with goliath brands? They approach their audience as an
equal rather than parade themselves atop a pedestal. Big brands have history and that sets
them apart, but having history alone does not make a brand superior in their market.
Smaller brands are making an impact with their consumers by becoming aspirational to
their audiences purposefully rather than becoming a brand for people to follow. Consumers
aspire to become a better version of themselves through their engagement with brands.
How it works in the branding world
36
37. Summary: Flexing humility & rejecting the pedestal
37
Stay present
Instead of ranting or raving about
past progress or upsets, talk about
here and now and what you will do
to make America better.
Show the money
Be transparent with campaign
financing and build trust with voters.
Oppose elitism
Fight against strong-arming
tactics from either party.
Behaviors
How this could come to life
Post about your failures
Instantly take yourself off the pedestal
and garner trust with others who know
the importance of falling on your face
and picking yourself back up. This
should also influence campaign
advertisement scripts.
Publish “Lessons Learned”
In the private sector, a “Failure CV”
lists a person or brand’s failures to
show how they’ve persevered and
learned over time. Here, a blog of
“Lessons Learned” can communicate
that same human vulnerability.
Monthly workday
Spend a day each month working
alongside a voter in his or her job.
Independent voters trust candidates
who take action and get their hands
dirty as it makes candidates more real.
38. 38
THEME THREE
Take the middle
road less travelled
With brands, taking the middle road is usually a weak approach since it implies there’s a
lack of POV, making a brand irrelevent to cultural shifts. In politics, taking the middle
road means the opposite. Since there are blue and red shades to any political
argument, taking the middle road takes courage.
39. 39
When it comes to issues surrounding
the economy, immigration, healthcare,
gun rights, foreign policy, the
environment and terrorism, moderate
positions resonate best with voters
across the board – especially
Independent voters. Even more
partisan voters prefer moderate
policy positions half the time.
40. Behaviors
While the war rages on between both parties, Independent voters look for candidates
who listen to the concerns of each party and find compromise. To break through the
noise, don’t make more noise. Listen first, empathize and speak from the middle
ground. Don’t take extreme stances on issues and always speak from the perspective of
someone who has considered both sides of the argument.
40
| Take the middle road less traveled |
Voters have a difficult time trusting
candidates that constantly criticize the
opposing party without considering the
shortcomings of their own party. To
appeal to Independent voters, don’t
take extreme stances, not only because
they are deal breakers to some
Independent voters but because they
go against your ability to compromise.
Don’t be extreme
“[A perfect politician] would have to
be a decent person, be open
minded...they would probably get
along with other politicians, have a
good relationship with them.”
Phil
Wrestle with extreme views,
don’t dismiss them.
41. Behaviors
41
| Take the middle road less traveled |
Polarization in politics grows while
people’s faith in the Democratic and
Republican parties declines. More and
more people are calling themselves
Independent voters and they aren’t
getting the same attention by politicians
for straying away from both bases. They
listen to both parties but think for
themselves and they look for candidates
who do the same.
Listen first
“There’s so much drama just
because people can’t talk to one
another and really listen to each
other and see the value each can
give one another.”
Theresa
Take a listen first approach
when engaging with voters
and other candidates.
42. Behaviors
42
Democrats and Republicans have their
solutions. Independent voters aren’t fully
on board with either. To resonate with
these voters you have to show that
you’re an independent thinker rather
than an echo chamber of established
ideologies. Establish yourself with new
solutions — they might lean left or right
but the most important thing is that
they are new solutions to old problems.
Commit to collaborate
“It’s up to that person to do
everything they can, to be as
independent as possible…
constructive both on the part of
the government and the people
that it’s serving.”
Joe Commit to digging into the
problem collaboratively with
all parties to find new
solutions to old problems.
| Take the middle road less traveled |
43. 43
Mediate partisan debates
Flex your ability to work with and
push back against partisan thinking.
Independent voters are looking for
cool-headed thinkers to calm down
the chaos.
Leverage tech to listen better
Use Twitter to set up “Office Hours”
where anyone can tweet in questions
to be answered in real time.
Speak directly to people
Inform voters through concise and
relevant newsletters, community
bulletins or podcasts. Understand
how voters receive information and
speak to them directly through the
appropriate channels.
| Take the middle road less traveled |
How this could come to life
44. | Take the middle road less traveled |
While branding was once as simple as telling consumers the value of a company’s products, it
has since evolved. Brands today tell emotional stories that resonate with audiences beyond
what a product can physically do for them. Since companies now use emotion to sell their
products, it’s no wonder brands have since been involved in political debates.
Being a brand with a POV is becoming the norm. People want human brands and there’s
nothing more human than having an opinion. In the branding world, taking the middle road
means not having a POV, being a pleaser of the masses and becoming nothing by being
everything. In politics, taking the middle road is zigging while everyone else is zagging —
differentiating your candidacy to connect more powerfully with people.
How this works in the branding world
44
45. Summary: Take the middle road less travelled
45
Don’t be extreme
Wrestle with extreme views, don’t
dismiss them.
Listen first
Take a listen first approach
when engaging with voters
and other candidates.
Commit to collaborate
Commit to digging into the problem
collaboratively with all parties to find
new solutions to old problems.
Behaviors
How this could come to life
Mediate partisan debates
Flex your ability to work with and push
back against partisan thinking.
Leverage tech to listen better
Use Twitter to set up “Office Hours”
where anyone can tweet in questions
to be answered in real time.
Speak directly to people
Inform voters through concise and
relevant newsletters, community
bulletins or podcasts. Understand
how voters receive information and
speak to them directly through the
appropriate channels.
46. Independent Voter Report summary
46
Add honesty
to your arsenal
Tell it straight
Flex humility &
reject the pedestal
Stay present Don’t be extreme
Take the middle
road less travelled
Listen first
Give a fresh take
Show the money
Oppose elitismCelebrate your mistakes
Don’t be an actor
Behaviors
Themes
Manifestations
- Online forums
- “Independent” events
- Infographics
- Social posts
- “Lessons Learned”
- Volunteering
- Partisan debates
- “Mail Drop”
- Newsletters
47. We went deep in Virginia to test and approve
our research approach.
While our insights can be used right now to
improve a candidate's brand, we’re able to
conduct the same deep dive anywhere in the
country with any kind of voter.
Get in touch at
hello@wolfwilhelmine.com
47
Let’s hit the road