The document provides methodology details for the 2017 Edelman Trust Barometer, including the number of respondents surveyed in each country, margins of error, and criteria for the different respondent populations (Informed Public, General Online Population, Mass Population). It also lists the years of data collection and total number of respondents. The fieldwork for the 2017 study was conducted online between October 13th and November 16th, 2016 across 28 countries.
In modern society, we delegate important aspects of our well-being to the four institutions of business) economic well-being), government (national security and public policy), media (information and knowledge) and NGOs (social causes and issues).
In order to feel safe delegating important aspects of our lives and well-being to others, we need to trust them to act with integrity and with our best interests in mind. Trust, therefore, is at the heart of an individual’s relationship with an institution and, by association, its leadership.
If trust in these institutions breaks down, we begin to fear that we are no longer in safe, reliable hands. Without trust, the fabric of society can unravel to the detriment of all.
In this session, we will look at the present state of trust globally through the lens of the Edelman Trust Barometer. We will dig into various aspects of trust specifically focusing on media and business.
In modern society, we delegate important aspects of our well-being to the four institutions of business) economic well-being), government (national security and public policy), media (information and knowledge) and NGOs (social causes and issues).
In order to feel safe delegating important aspects of our lives and well-being to others, we need to trust them to act with integrity and with our best interests in mind. Trust, therefore, is at the heart of an individual’s relationship with an institution and, by association, its leadership.
If trust in these institutions breaks down, we begin to fear that we are no longer in safe, reliable hands. Without trust, the fabric of society can unravel to the detriment of all.
In this session, we will look at the present state of trust globally through the lens of the Edelman Trust Barometer. We will dig into various aspects of trust specifically focusing on media and business.
2017 es el año de la Crisis de Confianza.
La confianza en las instituciones cae en caída libre.
- El 75% de los países que participan en el estudio, desconfían del gobierno.
- El 82% de los encuestados desconfían de los medios de Comunicación.
La desconfianza está instalada en el sistema y afecta a todo tipo de instituciones: empresas, medios de comunicación, gobiernos y, por primera vez, desde que se hace el estudio, aparecen las ONGs.
El estudio desvela que:
- El 53% de la población cree que el sistema no funciona.
- Solo el 15% piensa que el sistema funciona.
- El resto, el 32% se muestra indeciso.
Entre las preocupaciones más populares que motivan la desconfianza en el sistema:
-La corrupción.
-La globalización
- La erosión de los valores sociales.
-El fenómeno de la inmigración.
- La incertidumbre que genera la rapidez con las que se producen las innovaciones.
El Barómatro de Confianza 2017 identifica tres atributos que ayudan a construir confianza en las empresas y marcas:
- Los empleados como elemento indispensable. Las empresas tienen que dar un giro y tomar conciencia que el talento hay que retenerlo y que los empleados son la base de generación de confianza. Tratar bien los empleados es vital.
- Ofrecer productos y servicios de calidad.
- Escuchar y empatizar con los clientes.
2017 Edelman Trust Barometer - Canadian ResultsEdelman
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
2017 Edelman Trust Barometer Special Report: Family BusinessEdelman
The 2017 Edelman TRUST BAROMETER Special Report: Family Business is a general population survey conducted amongst 15,000 respondents across 12 markets: U.S., UK, China, Indonesia, Saudi Arabia, India, Germany, Brazil, Italy, France, Canada and Mexico.
The study looks at trust in family business as it relates to business performance; perception of next-generation leaders; expectations of the wealthy; and philanthropy.
Learn more here: http://edl.mn/2ha727I
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. Trust in media fell from 39 percent to 29 percent and media is now seen as the least trusted institution in Ireland. Trust in Government in Ireland remained at the same level as the previous year on 32 percent. Trust in Business and NGOs dropped and are now only 2 percentage points apart at 41 percent and 43 percent respectively.
Edelman Ireland can benchmark trust levels in your organisation compared to your competitors and wider industry. Further information, analysis and commentary on this year's Edelman Trust Barometer is available at www.edelman.ie
I do not own the copyright to this material. I uploaded it to be able to embed it in a post because I could not find any version of the full report uploaded by Edelman.
This year, the Edelman Trust Barometer asked about the importance and performance of several behaviors regarding the financial services industry. The gaps shown in this graphic detail the divide in behaviors of financial services companies, including contributing to the greater good and effectively representing interests of all stakeholders.
Explore the results for more: www.edelman.com/trust2017
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
On October 31 and November 1, 2017, Google, Twitter and Facebook sent their general counsels to testify before House and Senate intelligence committees to answer questions about the role their platforms played in the dissemination of Russian-instigated disinformation designed to disrupt the 2016 U.S. presidential election.
In the days immediately after the hearings, Edelman fielded a flash poll among the U.S. general population. The survey examined the various definitions people have for fake news, the role people believe social platforms play in disseminating fake news, and whether the social platforms require more oversight and regulation.
The findings of the 2017 Trust Barometer help explain provide a roadmap for understanding the forces shaping these movements and events, the shifts in influence and power as the tide of populist action sweeps across many western-style democracies around the world.
Explore Trust in Technology: www.edelman.com/trust2017
2017 Edelman Trust Barometer - California ResultsEdelman
For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results.
Read the full global results at www.edelman.com/trust2017
2017 es el año de la Crisis de Confianza.
La confianza en las instituciones cae en caída libre.
- El 75% de los países que participan en el estudio, desconfían del gobierno.
- El 82% de los encuestados desconfían de los medios de Comunicación.
La desconfianza está instalada en el sistema y afecta a todo tipo de instituciones: empresas, medios de comunicación, gobiernos y, por primera vez, desde que se hace el estudio, aparecen las ONGs.
El estudio desvela que:
- El 53% de la población cree que el sistema no funciona.
- Solo el 15% piensa que el sistema funciona.
- El resto, el 32% se muestra indeciso.
Entre las preocupaciones más populares que motivan la desconfianza en el sistema:
-La corrupción.
-La globalización
- La erosión de los valores sociales.
-El fenómeno de la inmigración.
- La incertidumbre que genera la rapidez con las que se producen las innovaciones.
El Barómatro de Confianza 2017 identifica tres atributos que ayudan a construir confianza en las empresas y marcas:
- Los empleados como elemento indispensable. Las empresas tienen que dar un giro y tomar conciencia que el talento hay que retenerlo y que los empleados son la base de generación de confianza. Tratar bien los empleados es vital.
- Ofrecer productos y servicios de calidad.
- Escuchar y empatizar con los clientes.
2017 Edelman Trust Barometer - Canadian ResultsEdelman
The Canadian data this year Edelman Trust Barometer uncovers some very worrying trends that we ignore at our peril. And this is true whether you hail from a business, the government or the media.
Take a look at the results of this year’s Trust Barometer in Canada.
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
2017 Edelman Trust Barometer Special Report: Family BusinessEdelman
The 2017 Edelman TRUST BAROMETER Special Report: Family Business is a general population survey conducted amongst 15,000 respondents across 12 markets: U.S., UK, China, Indonesia, Saudi Arabia, India, Germany, Brazil, Italy, France, Canada and Mexico.
The study looks at trust in family business as it relates to business performance; perception of next-generation leaders; expectations of the wealthy; and philanthropy.
Learn more here: http://edl.mn/2ha727I
The 2017 Edelman Ireland Trust Barometer reveals a crisis in trust levels across the institutions of government, business, media and NGOs. Trust in media fell from 39 percent to 29 percent and media is now seen as the least trusted institution in Ireland. Trust in Government in Ireland remained at the same level as the previous year on 32 percent. Trust in Business and NGOs dropped and are now only 2 percentage points apart at 41 percent and 43 percent respectively.
Edelman Ireland can benchmark trust levels in your organisation compared to your competitors and wider industry. Further information, analysis and commentary on this year's Edelman Trust Barometer is available at www.edelman.ie
I do not own the copyright to this material. I uploaded it to be able to embed it in a post because I could not find any version of the full report uploaded by Edelman.
This year, the Edelman Trust Barometer asked about the importance and performance of several behaviors regarding the financial services industry. The gaps shown in this graphic detail the divide in behaviors of financial services companies, including contributing to the greater good and effectively representing interests of all stakeholders.
Explore the results for more: www.edelman.com/trust2017
Our 2016 Edelman TRUST BAROMETER for Ireland revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
On October 31 and November 1, 2017, Google, Twitter and Facebook sent their general counsels to testify before House and Senate intelligence committees to answer questions about the role their platforms played in the dissemination of Russian-instigated disinformation designed to disrupt the 2016 U.S. presidential election.
In the days immediately after the hearings, Edelman fielded a flash poll among the U.S. general population. The survey examined the various definitions people have for fake news, the role people believe social platforms play in disseminating fake news, and whether the social platforms require more oversight and regulation.
The findings of the 2017 Trust Barometer help explain provide a roadmap for understanding the forces shaping these movements and events, the shifts in influence and power as the tide of populist action sweeps across many western-style democracies around the world.
Explore Trust in Technology: www.edelman.com/trust2017
2017 Edelman Trust Barometer - California ResultsEdelman
For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results.
Read the full global results at www.edelman.com/trust2017
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
Edelman Trust Barometer 2016 - UK ResultsEdelman_UK
The 2016 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. It measures trust across a number of institutions, sectors and geographies.
The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents with an oversample of 1,150 general population respondents ages 18 and over and 500 informed public respondents in the U.S. and China and 200 informed public respondents in all other countries representing 15 percent of the total population across 28 countries. All informed publics met the following criteria: ages 25-64, college-educated; household income in the top 25 percent for their age in their country; report significant media consumption and engagement in business news and public policy. The 2016 Trust Barometer UK Supplement was fielded from 11th – 13th January. The survey consists of 1,000 general online population with Informed Publics occurring naturally in the population sample. Additional boost samples of 250 low income households and 100 high net worth individuals have been included in the UK Supplement.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
2016 Edelman Trust Barometer.
The 2016 Edelman Trust Barometer has been kindly provided by Edelman for the Woolf Institute Trust Website: www.trustcommunity.eu
For more information visit http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/global-results/
At one end of the spectrum, in the U.S., trust in institutions dropped a combined 37 points, the steepest decline of any country. At the opposite end, in the United Arab Emirates, trust towards institutions rose a combined 24 points, second only to China.
Read more: http://edl.mn/2on3C1t
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
2018 Edelman Trust Barometer - South Africa ReportEdelman
The Edelman Trust Barometer revealed that 20 of the 28 markets surveyed now fall into the category of distrusters, with South Africa’s Trust Index decreasing four points and dropping to the third least-trusting market.
Read more: http://edl.mn/2tnraZK
2018 Edelman Trust Barometer - Australia ResultsEdelman
In 2018, trust in Australia continues to decline across all four key institutions: media, business, government and NGOs. This has resulted with Australia sitting just four percentage points above the world’s least trusting country, Russia.
Trust in media has fallen to a new all-time-low of 31 percent, and 60 percent of Aussies are disengaged with news from major organizations.
Read more: http://edl.mn/2sdBiUc
2018 Edelman Trust Barometer: Attitudes Toward Energy in a Polarized World Edelman
Each year, Edelman provides a measure of Trust in the Energy industry and its key subsectors. While trust in the Energy industry writ large continues to rise globally, inherent challenges remain among the subsectors. Particularly notable this year is the precipitous drop in Trust in natural gas. Edelman also offers a summary of threats to Trust in the industry, from activism to literacy to apathy. Still, there is ample opportunity for this industry to tell its story and earn Trust.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Informed
Public
9 years in 20+ markets
Represents 13% of total global population
500 respondents in U.S. and China; 200
in all other countries
Must meet 4 criteria:
Ages 25-64
College educated
In top 25% of household income per
age group in each country
Report significant media consumption
and engagement in business news
General Online
Population
6 years in 25+ markets
Ages 18+
1,150 respondents
per country
All slides show General
Online Population unless
otherwise noted
2017 Edelman Trust Barometer
Methodology
28-country global data margin of error: General Population +/-0.6% (N=32,200), Informed Public +/- 1.2% (N=6,200), Mass Population +/- 0.6% (26,000+). Country-
specific data margin of error: General Population +/- 2.9 ( N=1,150), Informed Public +/- 6.9% (N = min 200, varies by country), China and U.S. +/- 4.4% (N=500),
Mass Population +/- 3.0 to 3.6 (N =min 740, varies by country), half sample Global General Online Population +/- 0.8 (N=16,100).
2
17 years of data
33,000+ respondents total
All fieldwork was conducted
between October 13th and
November 16th, 2016
Online Survey in
28 Countries
Mass
Population
All population not including
Informed Public
Represents 87% of total
global population
3. Trust in Retrospect
3
Rising Influence
of NGOs
2001
Business Must
Partner with
Government to
Regain Trust
2009
Fall of the
Celebrity CEO
2002
Earned Media
More Credible
Than Advertising
2003
U.S. Companies
in Europe Suffer
Trust Discount
2004
Trust Shifts from
“Authorities” to
Peers
2005
“A Person Like
Me” Emerges as
Credible
Spokesperson
2006
Business More
Trusted Than
Government
and Media
2007
Young Influencers
Have More Trust
in Business
2008
Trust is Now an
Essential Line
of Business
2010
Rise of
Authority
Figures
2011
Fall of
Government
2012
Crisis of
Leadership
2013
Business to
Lead the Debate
for Change
2014
Trust is
Essential to
Innovation
2015
Trust
in Crisis
2017
Growing
Inequality of Trust
2016
4. 73%
60%
54%
46%
35%
29%
50%
41%
40%
28%
35%
19%
Trust Matters
Source: 2017 Edelman Trust Barometer Q371-589. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies that
you trust/do not trust? (Yes Summary) Q598-609. Thinking about the information you consume, how much do you trust the information from each of the following
authors or content creators? (Top 4 Box, Trust) Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a 9-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal”. (Top 4 Box, Trust)
General Population, 28-country global total, question asked of half the sample.
4
Percent who engage in each behavior based on trust
Behaviors for Distrusted Companies Behaviors for Trusted Companies
Refused to buy products/services
Criticized companies
Shared negative opinions
Disagreed with others
Paid more than wanted
Sold shares
Chose to buy products/services
Recommended them to a friend/colleague
Shared positive opinions online
Defended company
Paid more
Bought shares
most trusted
content creators#1
Friends and
Family
most trusted
media source#1
Online Search
Engines
Behaviors for
Trusted Companies
Behaviors for
Distrusted Companies
6. How much do you
trust each institution
to do what is right?
7. Trust Index
A World of Distrust
Average trust in institutions,
2016 vs. 2017
7
47 Global
72 India
69 Indonesia
67 China
60 Singapore
60 UAE
53 Netherlands
52 Mexico
52 U.S.
50 Colombia
49 Canada
48 Brazil
48 Italy
48 Malaysia
45 Argentina
44 Hong Kong
44 Spain
43 Turkey
42 Australia
42 S. Africa
41 Germany
40 France
40 U.K.
38 S. Korea
37 Sweden
36 Ireland
35 Japan
35 Poland
34 Russia
2016 2017
50 Global
73 China
66 UAE
65 India
64 Singapore
62 Indonesia
60 Mexico
56 Canada
55 Colombia
52 Netherlands
51 Argentina
51 Malaysia
50 Brazil
49 Australia
49 Italy
49 U.S.
47 Hong Kong
46 Spain
45 S. Africa
42 Germany
42 S. Korea
42 U.K.
41 France
41 Ireland
41 Turkey
39 Russia
38 Japan
37 Sweden
35 Poland
Trusters
(60-100)
Neutrals
(50-59)
Distrusters
(1-49)
Source: 2017 Edelman Trust Barometer. The Trust
Index is an average of a country's trust in the institutions
of government, business, media and NGOs. General Population,
28-country global total.
3-point decrease
in the global
Trust Index
Trust declines in 21
of 28 countries—the
broadest declines
since beginning
General Population
tracking in 2012
2 in 3 countries are
now distrusters
8. 45 Global
70 India
67 Indonesia
62 China
59 Singapore
59 UAE
52 Netherlands
50 Colombia
50 Mexico
47 Brazil
47 Canada
47 Italy
47 Malaysia
47 U.S.
45 Argentina
42 Hong Kong
41 S. Africa
41 Spain
41 Turkey
40 Australia
39 Germany
38 France
37 U.K.
36 S. Korea
36 Sweden
35 Ireland
34 Japan
34 Poland
31 Russia
Trust Index
Mass Population
Left Behind
Average trust in institutions,
Informed Public vs. Mass Population
The Mass Population
distrusts
their institutions in
20 of 28 countries
Source: 2017 Edelman Trust Barometer.
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
Informed Public and Mass Population, 28-country global
total.
Mass
Population
Informed
Public
8
60 Global
80 India
79 China
78 Indonesia
77 UAE
71 Singapore
68 U.S.
62 Canada
62 Netherlands
61 Italy
61 Mexico
57 Malaysia
57 Spain
56 France
56 U.K.
55 Colombia
54 Australia
54 Germany
53 Hong Kong
51 Argentina
51 Brazil
50 S. Korea
50 Turkey
49 Japan
49 S. Africa
47 Sweden
45 Russia
44 Ireland
43 Poland
Trusters
(60-100)
Neutrals
(50-59)
Distrusters
(1-49)
9. 2017: Trust Gap Widens
Source: 2017 Edelman Trust Barometer. The Trust Index is an average of a country’s trust in the institutions of government, business, media and NGOs.
Informed Public and Mass Population, Malaysia.
9
Percent trust in the four institutions of government,
business, media and NGOs, 2012 to 2017
21 pts
19 pts
18 pts
57
58
57
53
50
47
2012 2016 2017
Informed
Public
10pt
Gap
4pt
Gap
A 2-point
increase in
the last year
8pt
Gap
Largest Gaps
Mass
Population
10. 61 58
45
39
58 56
42
37
Trust in All Four Institutions Declines
Source: 2017 Edelman Trust Barometer Q11-620. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population,
Malaysia.
10
Percent trust in the four institutions of government,
business, media and NGOs, 2016 vs. 2017
Business MediaNGOs Government
Trust in govt
increased from 34%
to 43% among the
informed public
50%
Neutral
Trusted
Distrusted
-3 -2 -3 -2
20172016
12. Without Trust,
Belief in the System Fails
12
How true are each of the following?
Sense of Injustice
Desire for Change
Need forceful reformers to bring change
Lack of Confidence
No confidence in current leaders
Lack of Hope
Hard work not rewarded, children will not
have a better life, country not moving in
right direction
System biased in favor of elites, elites
indifferent to the people, getting richer than
they deserve
13. How true is
this for you?
Sense of injustice
Lack of hope
Lack of confidence
Desire for change
52%
37%
12%
Majority Believe the
System is Failing Them
Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690. Malaysia For details on how the “system failing” measure was calculated, please refer to the
Technical Appendix.
13
Not at all true
9 8 7 6 5 4 3 2 1
2 in 5 are uncertain
Completely true
System failing System working
Nearly
14. Source: 2017 Edelman Trust Barometer Q672-675, 678-680, 688-690.
For details on how the “system failing” measure was calculated, please refer to the Technical Appendix. The margin of error for the countries scores was added and subtracted from
the global mean. Countries were considered above the global average if their score was higher than the global mean plus the margin of error. Countries were considered below the
global average if their score was lower than the global mean minus the margin of error. All other scores were considered aligned. 14
Global
France
Italy
Mexico
S.Africa
Spain
Poland
Brazil
Colombia
Germany
U.K.
Australia
Ireland
U.S.
Netherlands
Canada
Sweden
Argentina
Malaysia
Turkey
Russia
S.Korea
Indonesia
Japan
India
HongKong
Singapore
China
UAE
System failing 53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19
Uncertain 32 22 24 25 24 25 25 25 27 26 29 30 26 33 33 30 29 29 37 31 28 41 40 45 45 50 43 47 40
In 14 countries, the percent of
population that has lost faith is
above the global average
Systemic loss of faith
restricted to Western-
style democracies1 in 2 Countries Have Lost
Faith in the System
Percent of population who believe
the system is not working
Above
global average
Aligned with
global average
Below
global average
15. Systemic Distrust and Fear Trigger Action
Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation Q677. System is
failing: Q672-675, 678-680, 688-690. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. The margin of
error for the countries scores was added and subtracted from the global mean. Countries were considered above the global average if their score was higher than the global mean
plus the margin of error. 15
% Who Agree
System is Failing
53 72 72 67 67 67 64 62 62 62 60 59 59 57 56 55 55 53 52 51 48 48 42 42 36 35 30 23 19
Global
France
Italy
Mexico
S.Africa
Spain
Poland
Brazil
Colombia
Germany
U.K.
Australia
Ireland
U.S.
Netherlands
Canada
Sweden
Argentina
Malaysia
Turkey
Russia
S.Korea
Indonesia
Japan
India
HongKong
Singapore
China
UAE
Above-Average Level of Fear
Above-Average Belief the
System is Failing
Countries with Multiple
Fears and Failing System
10 countries with above-
average belief the system
is failing and multiple fears
4 countries with above-
average belief the system is
failing – but lack multiple fears
Corruption
Immigration
Globalization
Eroding social values
Pace of change
16. Even Those at the Top Are Disillusioned
Percent who believe the system is not working
Source: 2017 Edelman Trust Barometer. S8. Thinking about your annual household income in 2015, which of the following categories best describes your total
household income that year? S7. What is the last grade in school you completed? S9. How often do you follow public policy matters in the news? S10. How often do
you follow business news and information? General Population, Malaysia, cut by ‘the system is failing segments’.
High-Income College-Educated Well-Informed
Top quartile of income College degree or higher
Follow business and public policy
information several times a week or more
53% 54% 54%
16
18. Corruption Globalization Eroding Social Values Immigration Pace of Innovation
Widespread corruption
Compromising the safety of
our citizens
Makes it difficult to institute the
changes necessary to solve our
problems
Protect our jobs from
foreign competition
Foreign companies/influence
damaging our economy/
national culture
Foreign corporations favor their
home country
Most countries cannot be
trusted to engage in fair
trade practices
Values that made this country
great are disappearing
Society changing too quickly and
not in ways that benefit people
like me
Influx of people from other
countries damaging our economy
and national culture
Technological innovations
happening too quickly and leading
to changes not good for
people like me
Concerns Have Become Fears
Source: 2017 Edelman Trust Barometer. Corruption Q685-687, Globalization Q681-684, Eroding social values Q676 and Q758, Immigration Q685, Pace of innovation
Q677. Malaysia. For details on how the societal fears were measured, please refer to the Technical Appendix.
18
Percent of respondents who are concerned or fearful regarding each issue
83% Concerned
58% Fearful
67% Concerned
34% Fearful
58% Concerned
24% Fearful
64% Concerned
26% Fearful
54% Concerned
21% Fearful
19. 11
34
A Case in Point: U.S.
19
Trust Barometer Supplement: Post-U.S. Election Flash Poll,
1,000+ General Population Respondents, Nov. 28 to Dec. 11, 2016
Trump Voters Clinton Voters
25
42
67%
are fearful
45%
are fearful
Source: 2017 Edelman Trust U.S. Flash Poll Q14. Who did you vote for? Audience: U.S. General Population, grouped by “system failing” segments and level of fear
from the Trust Barometer. For details on how systemic distrust and societal fears were measured, please refer to the Technical Appendix. Respondents were labeled
as “fearful” if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of innovation.
System Failing
and Fearful Fearful
20. 7
20
A Case in Point: U.K.
20
Trust Barometer Supplement: UK Supplement, 1,150 General
Population Respondents, December 23, 2016 to January, 7 2017
Leave
the EU
Remain
in the EU
54%
are fearful
27%
are fearful
Source: 2017 UK Trust Supplement Q15. Did you vote…? Audience: UK General Population, grouped by ‘system failing’ segments and level of fear from the Trust
Barometer. For details on how the societal fears and the “system failing” measure were calculated, please refer to the Technical Appendix. Respondents were
labeled as ‘fearful’ if they were fearful of at least one of the following societal issues: corruption, immigration, globalization, eroding social values, and pace of
innovation.
System Failing
and Fearful Fearful
LEAVE
10
44
22. 22
The Echo Chamber in Action
Facts matter less Bias is the filter No humans needed
3 in 5 agree
“I would support politicians
I trust to make things better
for me and my family
even if they
exaggerated the truth”
66%
Do not regularly listen to
people or organizations
with whom they often
disagree
3x more likely
to ignore information
that supports a position
they do not believe in
More likely
to believe
71%
Search
Engines
29%
Human
Editors
53%45% Never or rarely change their
position on important social issues
Source: 2017 Edelman Trust Barometer Q709-718. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q755 Have you ever changed your position on an
important social issue? (Sum of “Yes, but rarely”, “No, never”) General Population, 28-country global total. Q749. When someone you know provides you with some information that supports a position that you do
NOT believe, which of following do you typically do with it? Q752. How often do you read or listen to information or points of view from people, media sources or organizations with whom you often disagree? (Sum of
“Never”, “Almost Never”, “Several Times a year”, “Once or Twice a Month”) Q754. You are about to see a series of two choices. Each choice describes a different source of information, a different format for
presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are more likely to believe is giving you the truth. While we know that some of
these choices may not be easy, please do your best to select only one of the two options given--the one that is most likely to be true most often. General Population, Malaysia, question asked of half the sample.
More than
23. 2016 2017
Search engines* 66 66
Online-only media** 52 52
Traditional media 49 51
Owned media 47 48
Social media 42 45
Trust in Media Continues to Change
Source: 2017 Edelman Trust Barometer Q178-182. When looking for general news and information, how much would you trust each type of source for
general news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means that you “trust it a great deal.”
(Top 4 Box, Trust) General Population, Malaysia, question asked of half the sample.
Percent trust in each source for general news and information
23
Change,
2016 - 2017
-
-
+2
+1
+3
Search Engines
remain most trusted
Social media
remains most
distrusted
25. Business Plays a Role in Stoking Societal Fears
Source: 2017 Edelman Trust Barometer Q693-762. Some people say they worry about many things while others say they have few concerns. We are interested in
what you worry about. Specifically, how much do you worry about each of the following? Please indicate your answer using a nine point scale where one means “I do
not worry about this at all” and nine means “I am extremely worried about this”. (Top 4 Box, Worried) Q709-718. For each of the statements below, please indicate
how much you agree or disagree. (Top 4 Box, Agree) General Population, 28-country global total. Q349-671. For the statements below, please think about the pace of
development and change and select the response that most accurately represents your opinion. (Top 4 Box, Too Fast) General Population, Malaysia, question asked
of half the sample.
25
Malaysians worry about
losing their jobs due to:
47% globalization
is taking us in the
wrong direction
57% the pace of change
in business and industry is
too fast
68%
68%
72%
74%
75%
Jobs moving to cheaper markets
Automation
Lack of training/skills
Foreign competitors
Immigrants who work for less
26. Support for Anti-Business Policies
Source: 2017 Edelman Trust Barometer. Q709-718 For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) General
Population, Malaysia.
26
Nearly 3in5 agree 78%agree 77%agree
Protectionism Slower Growth
“The government
should protect our
jobs and local
industries, even if
it means that our
economy grows
more slowly.”
“We need to
prioritize the
interests of our
country over those
of the rest of the
world.”
“We should not
enter into free
trade agreements
because they hurt
our country’s
workers.”
Protectionism
27. License to Operate at Risk
Source: 2017 Edelman Trust Barometer Q667-670. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q661-
664. For each of the statements below, please indicate how much you agree or disagree. (Top 4 Box, Agree) Q658. For the statement below, please indicate how
much you agree or disagree. (All respondents except Top 4 Box, Agree) General Population, Malaysia, question asked of one-fifth the sample.
27
82%agree that the
pharmaceutical
industry needs
more regulations
75%agree that policy
makers should
tax foods that negatively
impact health
44%do not agree that
financial market reforms
have increased
economic stability
Regulation ReformTax Policy
29. Source: 2017 Edelman Trust Barometer. Q732. What can businesses do that would cause the most damage to your trust in a better future?
(Please select up to five.) General Population, Malaysia, question asked of half the sample.
29
First, Do No Harm
Actions business can take that would most damage
trust in a better future (top 5 most-selected)
1.
Pay bribes to
government
officials to
win contracts
2.
Reduce costs
by lowering
product
quality
3.
Overcharge
for products
that people
need to live
4.
Reduce
employees’
benefits
5.
Pay
executives
hundreds of
times more
than workers
30. When the System is Failing,
Companies Must Do More
Source: 2017 Edelman Trust Barometer Q80-639. How important is each of the following attributes to building your TRUST in a company? Use a 9-point scale
where one means that attribute is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2
Box, Importance) Data displayed is mean Top 2 Box rating for the listed items. Items were included if they were considered important by 50% or more of those
who believe the system is failing. General Population and cut by “the system is failing segments,” Malaysia. 30
Percent who rate each attribute as important in building trust in a company
(top 5 most important shown)
47
48
48
50
50
58
59
60
63
64
Takes responsible actions to
address an issue or a crisis
Listens to customer needs and
feedback
Has transparent and open business
practices
Offers high quality products or
services
Has ethical business practices
Among those who have
lost faith in the system,
expectations are higher
across the board
On average
+12pts
higher expectations
System Failing
General Population
31. 1
60 60 59
46
41 40 39
36
30
Technical
expert
Apersonlike
yourself
Academic
expert
Financial
industry
analyst
NGO
representative
CEO
Employee
Boardof
directors
Government
official/
regulator
Peers Now as Credible as Technical Experts
Source: 2017 Edelman Trust Barometer. Q130-747 Below is a list of people. In general, when forming an opinion of a company, if you heard information about a
company from each person, how credible would the information be—extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box,
Very/Extremely Credible) General Population, Malaysia, question asked of half the sample.
31
Percent who rate each spokesperson as extremely/very credible,
and change from 2016 to 2017
CEO credibility decreased the
most, dropping to an all-time low
A person like yourself now tied
for most credible spokesperson
-7 +3 -10 -12 -2 -16 +2 -15 -5
Y-to-Y Change+−
32. Partnerships/
programs to address
societal issues
Business practices/
crisis handling
Financial earnings &
operational
performance
Multiple Faces Drive more credibility for businesses
Source: 2017 Edelman Trust Barometer Q610. Who do you trust MOST to provide you with credible and honest information about a company's financial earnings and operational
performance, and top leadership’s accomplishments? Q611. A company’s business practices, both positive and negative, and its handling of a crisis? Q612. A company’s employee
programs, benefits and working conditions, and how a company serves its customers and prioritizes customer needs ahead of company profits? Q613. A company’s partnerships
with NGOs and effort to address societal issues, including those to positively impact the local community? Q614. A company’s innovation efforts and new product development?
Q615. A company’s stand on issues related to the industry in which it operates? General Population, Malaysia, question asked of one-quarter of the sample.
32
Most trusted spokesperson to communicate each topic
Innovation effortsTreatment of
employees/customers
Views on
industry issues
Company CEO
Senior executive
Employee
Activist consumer
Academic
Media spokesperson
26
28
31
33 33
2626
29
32
38
36
29
49
28
40
31
27
34
42
40
37
34 34
40
22
28
22 21
23
25
6 6 5
12 12 13
33. Which is more believable?
Talk With, Not At
33
Source: 2017 Edelman Trust Barometer Q754. You are about to see a series of two choices. Each choice describes a different source of information, a
different format for presenting information, or a different style of communicating information. For each pair, we want you to choose the one that you are
more likely to believe is giving you the truth. While we know that some of these choices may not be easy, please do your best to select only one of the two
options given--the one that is most likely to be true most often. General Population, Malaysia, choices shown to half the sample.
36%
Personal
experience
64%
Data
57%
Spontaneous
speaker
43%
Rehearsed
speaker
19%
Blunt and
outspoken
81%
Diplomatic
and polite
61%
Company’s
social media
39%
Advertising
34. Integrity 48 43 5
Has Ethical Business Practices 50 44 6
Takes Responsible Actions To Address An Issue Or A Crisis 47 42 5
Has Transparent And Open Business Practices 48 42 6
Engagement 47 42 5
Treats Employees Well 47 42 5
Listens To Customer Needs And Feedback 48 42 6
Places Customers Ahead Of Profits 45 42 3
Communicates Frequently And Honestly On The State Of Its Business 46 44 2
Products 44 40 4
Offers High Quality Products Or Services 50 44 6
Is An Innovator Of New Products, Services Or Ideas 39 37 2
Purpose 39 36 3
Works To Protect And Improve The Environment 42 41 1
Creates Programs That Positively Impact The Local Community 42 37 5
Addresses Society's Needs In Its Everyday Business 39 35 4
Partners With NGOs, Government And Third Parties To Address Societal Issues 34 32 2
Operations 39 37 2
Has Highly-Regarded And Widely Admired Top Leadership 42 38 4
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired 36 36 0
Delivers Consistent Financial Returns To Investors 39 37 2
The Trust-building Attributes
Company Importance vs. Performance
%
Performance
%
Importance Gap
34
Source: 2017 Edelman Trust
Barometer Q80-639. How important is
each of the following attributes to
building your TRUST in a company?
Use a 9-point scale where one means
that attribute is “not at all important to
building your trust” and nine means it
is “extremely important to building
your trust” in a company. (Top 2 Box,
Importance) Q114-654. Please rate
businesses in general on how well
you think they are performing on each
of the following attributes. Use a 9-
point scale where one means they are
"performing extremely poorly" and
nine means they are "performing
extremely well". (Top 2 Box,
Performance) General Population,
Malaysia.
35. 69
72
67
71
75
59
76 75 73 74
71
75
79
71
81
FinancialServices
Energy
ConsumerPackaged
Goods
Fashion
Telecommunications
Entertainment
HealthCare
Automotive
FoodandBeverage
ProfessionalServices
Retail
Transportation
Education
Manufacturing
Technology
Source: 2017 Edelman Trust Barometer Q45-429. Please indicate how much you trust businesses in each of the following industries to do what is right. Again,
please use the same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust)
General Population, 28-country global total.
Tech Sector Most Trusted
35
Percent who trust each industry - 2017
NeutralDistrust Trust
36. Companies Headquartered in
Developed Markets Most Distrusted
Source: 2017 Edelman Trust Barometer Q26-Q422. Now we would like to focus on global companies headquartered in specific countries. Please indicate how much
you trust global companies headquartered in the following countries to do what is right. Use the same nine-point scale, where one means that you “do not trust them at
all” and nine means that you “trust them a great deal.” (Top 4 Box, Trust) General Population, 25-country global total, countries shown to half the sample.
36
Trust in companies headquartered in each country
72 70 69
64 61
57 57
47
80
39 38
65
71
37
31
61 6366
62
71 69
57
52
61
48
76
43
33
66
70
31 28
56
69
UK
Germany
Switzerland
Sweden
France
Italy
Netherlands
Spain
Japan
China
India
SouthKorea
Australia
Brazil
Mexico
US
Canada
General
Population
Significant Decrease
38. 38
A Fundamental Shift
38
Current
Tension
Old Model:
For the People
New Model:
With the People
Elites manage
institutions to
do things “for”
the people
Influence has
shifted to the
people; people
using influence to
reject established
authority
Institutions
working
with the people;
institutional silos
dissolved
Influence
& Authority
Influence
& Authority
Influence
& Authority
39. The
Trust
10
1. Trust in
Crisis
2. Trust
inequality
grows
3. A Broken
System
4. Concerns
& Fears
5. Failing
Systems +
fears = action
6. Media Echo
Chamber
7. Peers highly
credible
9. High
Expectations
for business
8. Business
adds to fears 10. With the
people