SlideShare a Scribd company logo
How Digital Marketing Helps
Start-ups
Presented By
Wecare Technologies
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
"Company Selling of a Product or Service"
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
What is Marketing?
Marketing is an Advertisement or a Brochure or a Video
clips or a Newspaper release. And more recently, is a Face
Book page or a Twitter or LinkedIn or Instagram etc...
Marketing is the process of customers to buy your products
or services.
In this sentence "process" keyword contains Researching,
Promoting, Selling, and Branding your products or
services.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
What is Marketing?
Target Audience - perfect customer
Awareness- boost better brand awareness
Unique Advantages - Identify one or two things that makes
you different
Communication with Your Clients - Monitor your audience
Activities - you identified your target audience, you started
building brand awareness
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
What are Components of Good Marketing Strategy?
Product - Price - Place - Promotion
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
What is 4Ps?
Now a days Digital Marketing has become a main
marketing component for all organizations.
Digital marketing, also called Online Marketing. Connect
with customers to buy your products / services using
Digitally .
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
What is Digital Marketing?
 Search Engine Optimization(SEO)
 Search Engine Marketing or Pay Per Click (SEM or PPC)
 Social Media Optimization (SMO)
 Social Media Marketing (SMM)
 Content Marketing
 Email Marketing
 Viral Marketing
 Mobile Marketing
 Online Public Relations (PR)
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Types of Digital Marketing?
SEO is to increase the website visitors using some target
keywords so that your website organic ranking reflected in
major search engines.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Search Engine Optimization(SEO)
Get Higher Rankings using PPC
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Search Engine Marketing or Pay Per Click
(SEM or PPC)
Your social network activity and published content reached
on your closed circle only.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Social Media Optimization (SMO)
You have to pay and reach wide range of audience in social
network.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Social Media Marketing (SMM)
creating and distributing valuable and relevant content to
attract the audience
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Content Marketing
Email marketing is sending email message ( Newsletters
/Greetings/ New Products /Offers ) to your customers.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Email Marketing
It generates interest in a brand or product through messages
that spread quickly from person to person.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Viral Marketing
Advertising activity that promotes products / services via
Mobile Devices, such as tablets and smartphones.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Mobile Marketing
Digital PR network with journalists, bloggers and
influencers and send online press releases to gain high-
quality back links
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Online Public Relations (PR)
 Understanding Goals
 Identify your Opportunities
 Identify Competitors
 Your Current Market Value
 Create new marketing strategies
 Allocate funds
 Identify new target markets
 Create new marketing tactics
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Objectives of a Digital Marketing
 Affordable Cost
 Target the Right Audience
 Better Conversion Rates
 Get Brand Credibility
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Benefits of Digital Marketing?
Digital marketing used for reaching a wide range of
audience, scale up their business further, and generate
more revenue.
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
Conclusion
Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
ALS. Senthur Ganesh Ram Kumar
Wecare Technologies
Mobile: 97 90 236 436 , 90 42 20 30 20

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Digital marketing

  • 1. How Digital Marketing Helps Start-ups Presented By Wecare Technologies Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions
  • 2. "Company Selling of a Product or Service" Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions What is Marketing?
  • 3. Marketing is an Advertisement or a Brochure or a Video clips or a Newspaper release. And more recently, is a Face Book page or a Twitter or LinkedIn or Instagram etc... Marketing is the process of customers to buy your products or services. In this sentence "process" keyword contains Researching, Promoting, Selling, and Branding your products or services. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions What is Marketing?
  • 4. Target Audience - perfect customer Awareness- boost better brand awareness Unique Advantages - Identify one or two things that makes you different Communication with Your Clients - Monitor your audience Activities - you identified your target audience, you started building brand awareness Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions What are Components of Good Marketing Strategy?
  • 5. Product - Price - Place - Promotion Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions What is 4Ps?
  • 6. Now a days Digital Marketing has become a main marketing component for all organizations. Digital marketing, also called Online Marketing. Connect with customers to buy your products / services using Digitally . Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions What is Digital Marketing?
  • 7.  Search Engine Optimization(SEO)  Search Engine Marketing or Pay Per Click (SEM or PPC)  Social Media Optimization (SMO)  Social Media Marketing (SMM)  Content Marketing  Email Marketing  Viral Marketing  Mobile Marketing  Online Public Relations (PR) Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Types of Digital Marketing?
  • 8. SEO is to increase the website visitors using some target keywords so that your website organic ranking reflected in major search engines. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Search Engine Optimization(SEO)
  • 9. Get Higher Rankings using PPC Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Search Engine Marketing or Pay Per Click (SEM or PPC)
  • 10. Your social network activity and published content reached on your closed circle only. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Social Media Optimization (SMO)
  • 11. You have to pay and reach wide range of audience in social network. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Social Media Marketing (SMM)
  • 12. creating and distributing valuable and relevant content to attract the audience Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Content Marketing
  • 13. Email marketing is sending email message ( Newsletters /Greetings/ New Products /Offers ) to your customers. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Email Marketing
  • 14. It generates interest in a brand or product through messages that spread quickly from person to person. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Viral Marketing
  • 15. Advertising activity that promotes products / services via Mobile Devices, such as tablets and smartphones. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Mobile Marketing
  • 16. Digital PR network with journalists, bloggers and influencers and send online press releases to gain high- quality back links Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Online Public Relations (PR)
  • 17.  Understanding Goals  Identify your Opportunities  Identify Competitors  Your Current Market Value  Create new marketing strategies  Allocate funds  Identify new target markets  Create new marketing tactics Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Objectives of a Digital Marketing
  • 18.  Affordable Cost  Target the Right Audience  Better Conversion Rates  Get Brand Credibility Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Benefits of Digital Marketing?
  • 19. Digital marketing used for reaching a wide range of audience, scale up their business further, and generate more revenue. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions Conclusion
  • 20. Website Design | Digital Marketing | Digital Visiting Card | E Commerce Solutions ALS. Senthur Ganesh Ram Kumar Wecare Technologies Mobile: 97 90 236 436 , 90 42 20 30 20