- Sony was founded in 1946 in Tokyo, Japan as Tokyo Tsushin Kogyo and later changed its name to Sony in 1958. - It started by producing Japan's first tape recorder and has since expanded into consumer electronics, gaming, entertainment and financial services. - Sony's mission is to "inspire and fulfill customers' curiosity" through innovative products and providing emotional experiences.

1. Welcome!
Company Name

2. FOUNDERS
Masaru Ibuka
Akia Morita

3. About SONY Corp.
Founded in May 7, 1946. Initially the company was named “Tokyo
Tsushin Kogyo” Tokyo Telecommunications Engineering
Corporation , which they later changed to “Sony” in 1958. Its
diversified business includes consumer and professional electronics,
gaming, entertainment and financial services Sony 1st product was
“Electric Rice Cooker” and then they build Japan’s 1st tape recorder
known as “Type-G”. The core objective of founders of Sony was to
design and produce ground-breaking innovative products which would
enhance the standard of living of people and benefit them. This unique
idea was the kick starter for the company which evolved from one shop
to Multinational Corporation as we know Sony today.

5. SONY
SONY name from Sonus, the Latin word for sound,
and also from the English slang word “Sonny“ for
young Men, they considered themselves to be
"sonny boys", the early 1950s they presented
as young men.

6. SLOGANS
The One and Only- 1979–1982
It’s a Sony- 1982–2004
like.no.other- 2004–2009
Alternative version with tail on the letter ‘t’.
make.believe- 2009–2014
• First
• Second
Logo with tagline.

7. BE MOVED- 2014–present

9. TV & Video
Audio
Digital Camera
Smartphones & Internet
In 1961, Sony launched the world's first transistor-based videotape recorder,
and in 1968, it developed and launched the Trinitron color television.
Sony has since continued to release televisions and video equipment that boast
industry-leading technologies and designs.
Sony launched Japan's first tape recorder in 1950, then went on to release the
Walkman® personal stereo cassette tape player in 1979 which made it possible
for music fans to take their music on the road.
Ever since the launch of the first-generation Handycam® video camcorder in 1985,
Sony has created a wide variety of cameras that make it easy for users to enjoy
high-quality still images and movies.
With the Xperia™ smartphone series at its center, Sony has been providing unprecedented experiences
to users with innovative cameras, music, videos, and much more. In addition to rolling out Xperia smart-products
and smartphone accessories that pursue new ways of communicating, Sony Mobile Communications Inc.
also engages in B2B businesses that utilize IoT to combine devices with services. Meanwhile, as
Sony Group's Internet service provider, Sony Network Communications offers the So-net Internet access service.

10. Game & Network Services
In the game and network services business,
the PlayStation platform business had launched
4 play Stations. Last PlayStation 4,
was released in 2013, selling 1 million consoles
in its first 24 hours on sale, becoming the
fastest selling console in history
Pictures
Sony Pictures Entertainment (SPE)'s global operations encompass motion picture production,
acquisition, and distribution; television production, acquisition, and distribution; television
networks; digital content creation and distribution; operation of studio facilities; and development
of new entertainment products, services and technologies.

11. Music
Sony Music Group, governed by Sony Music Entertainment (Japan) Inc. handles the music business in Japan.
Sony Music Entertainment (USA) produce music for many recording artists, such as popular singers Adele
and Beyoncé, in a wide variety of genres.
Furthermore, Sony/ATV (in the UK) Associated Television)
Music Publishing manages over four million musical compositions
by superstars like the Beatles and Michael Jackson.
Financial Services

12. HR Strategic Choice
Mission Statement of Sony Inc.
“A company that inspires and fulfills your curiosity.”
Sony’s corporate mission is to be “a company that provides customers with
kando – to move them emotionally – and inspires and fulfills their curiosity.”
The mission highlights the importance of kando and what it does for customers.
Sony’s mission statement has the following components:
1. Provides customers with kando(Kando" is something that inspires the heart
and spirit. Emotionally moving.)
2. Inspires and fulfills their curiosity

13. Vision Statement of Sony Inc.
“Our vision is to use our passion for technology, content and services to
deliver kando, in ways that only Sony can.” In this vision, emphasis is
on the concept of kando. The following components are present in
Sony Corporation’s vision statement:
1. Deliver kando
2. Use our passion for technology, content and services
3. Ways that only Sony can.
Sony’s vision statement introduces the concept of kando, which
CEO Kazuo Hirai defines as “emotional involvement” or the
“power to stimulate emotional response.”

14. Sony’s Purpose & Values:
Purpose
Fill the world with emotion, through the power of creativity and
technology.
Our Core Ethical Values:
Fairness
HonestyRespect
Responsibility

15. Sony promotes innovation through our
commitment to the superb standards of ethical and
responsible business conduct. Our culture is built
upon accountability to our core ethical values of
Fairness, Honesty, Integrity, Respect and
Responsibility. This is the way we work with our
colleagues, business partners and the communities
in which we do business to fulfill Sony’s Purpose
& Values.

16. HR Policy Components
Recruitment & Selection
The Sony-Test-Pattern and Selection Process is as follows:
Selection Process:
The company conducts recruitment process every year to select new candidates.
The selection process of company consists of 3 rounds. These rounds are as
follows:
Written Exam
Technical Interview
HR Interview
Academic Criteria:
Candidate must be B.Tech(Computer Science)
Education gap of not more than one year.

17. Pattern of Written Exam:
• Aptitude section consists of questions from the topics like algebra, time & work, time, speed
& distance, arithmetic, percentages, profit & loss, geometry, etc. This section also consists
questions from data interpretation and simplification. This section is of moderate level.
• Verbal Questions This section consists of Basic English questions such as Reading
comprehension, synonyms & antonyms, etc.
• Technical section consists of questions from areas like OS, C language, Computer
Organization, Networks along with questions from instrumentation and other related
electronics subject, etc.
-Overall the level of the paper is moderate. Only those candidates who clear the written exam
will qualify for the next round.
Section No. of questions Time Allotted (In minutes)
Aptitudes Test 15 20
Verbal 15 10
Technical 20 30
Total 50 60

18. Learning and Development
Sony is strengthening its systematic training to give employees the skills they
need in various formats including:
Group training and e-learning.
Given the important role that management plays in the growth of the company
and its employees, Sony is also strengthening its overall management using
leadership development and coaching strategies in the electronics business and in
the entertainment business encompassing music and film.
In addition to mandatory training,
Sony supports employee-driven development by offering seminars, courses at
outside institutions, and a growing range of online courses to fit the needs of
employees.

19. Sony has defined the global behaviors it wants to see among employees:
 “Inspire and Be Inspired,”
 “Stay on Point,”
“Break Through Barriers.”

20. What we offer:
Shape our brand. And shape your career
More than a job
•Fueling creativity and innovation aren’t the only things
we do well.
•At Sony, our people also benefit from being part of a
company that cares about its employees, local
community and the world around them.

21. Compensation and Benefit Management:
Sony offers a number of incentives and benefits including:
• Employee assistance plans.
• Life Works child/elder care referral programs.
• Life Works provides employees with information and resources
that can help improve many areas of your life, from personal to professional.
• Career and Employee Development.
• Seminars on stress and other issues.
• Up to 3-weeks paid vacation the first year.
• 11 paid Holidays (vary by Sony location).
• Time off policies to accommodate personal needs.
• Opportunities for flexible work arrangements

22. At Sony, their comprehensive and customized health care plans go beyond medical,
dental and vision benefits. They include preventative health care options, education
programs and access to gym memberships so you stay fit, happy and healthy.
• Medical, Prescription, Dental & Vision benefit coverage for you and your family.
• On-site fitness centers.
• On-site cafeterias.
• Wellness fairs.
• 100 percent coverage for wellness visits
• (check ups) in the medical and dental plans.
• Gym discounts.
• Stop smoking programs.
• Nutrition information

23. • Sony provides retirement and compensation options that will help you build a
financially secure future for you and your family.
• Competitive pay and incentives.
• Annual Retirement savings contribution.
• Life and accidental insurance.
• Salary continuation for disability.
• Long-term disability insurance.
• Long-term care insurance.
• Discounted home and auto insurance.
• Employee stock purchase plans.
• Education assistance.
• Student loans.
• Discounted Sony products.
• Legal Plan – Discounted Legal Services

24. Departmental/ Operational Objectives
Sony’s Operations Management, Decision Areas:
• Design of Goods and Services: Sony considers how its products are designed
for maximum business benefit.
• Quality Management: Operations managers focus on quality standards and
requirements as objectives in this strategic decision area.
• Location Strategy: At Sony, operations management is concerned with
distances from customers, suppliers and resources. The objective in this
strategic decision area is to optimize such distances to minimize operational
costs and maximize revenues.

25. • Job Design and Human Resources: The company’s objective in this strategic
decision area is to develop adequate and high-performance human resources to
support business operations and growth. Operations managers use Sony’s
organizational structure to facilitate HR development
• Supply Chain Management: In this strategic decision area, operations
managers’ objective is to maintain adequate supply to support current
operations and business growth, especially in high-growth developing markets
• Inventory Management: Operations managers make strategic decisions on
ordering and holding to support operations while considering supplier capacity
and customer satisfaction objectives.

26. • Scheduling: The managerial objective in this strategic decision area is to
maintain operations schedules that match resources and market demand.
• Maintenance: Organizational reliability and operational stability are the
objectives in this strategic decision area of operations management

27. Conclusion:
The reputed brand name is one the Sony’s strength, but on the other hand, many
competitors start to see Sony as their target and main competitor, which will
inflict various threats against Sony. Sony also needs to concentrates on improving
itself. They collect “Voice of Customer (VOC)”, which directly reflect the
responses, expectations or suggestions from end-users. It could be observed that
Sony is positively dealing with its competitors, through learning from failure and
looking for room to further improve. Such strategy helps minimize the
probabilities that their customers would turn to other competitors. It aims at
retaining its present customers and keeping their Number 1 market position.

28. “Creativity comes from looking for the unexpected and
stepping outside your own experience.”
-Masaru Ibuka