Modern Insurer Transforms with Social Media
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OCC - Insurer transformation Award 2022
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Modern Insurer Transforms with Social Media
- 1. www.occ.eu 1 © OCC Assekuradeur GmbH, Lübeck, 25.03.2020 From traditional insurance to a modern, digital & social leader brand* *in 24 months
- 2. www.occ.eu We were the leading insurer for classical cars in Germany. But we were in trouble
- 3. www.occ.eu 2020: Zero reach on social media and traditional sales - still market leader No reach No Relevance
- 4. Objective: Be market leader + be seen as it We started the OCC Tiktok Channel in 2020 and reached over 118.000 followers and over 55 million views. We add millions more on our revamped Instagram und YouTube Channels. We are the leading insurance brand on Tiktok as a company with 120 employees. #1 first mover in Germany
- 6. www.occ.eu 22x more views than our traditional event movies Up to 2 Mio. Views pro Reel Impact of our short videos on YouTube We also grew on „old new“ Channels. First Mover x3
- 7. www.occ.eu In 2020 our sales team was not active on Linkedin - but that changed One of the Most active & visible sales team in the German insurance industry. Our 5 colleagues feel like 50
- 8. www.occ.eu Expertise, quality, empathy OCC invented classic car insurance in Germany. The business was founded from collectors for collectors, to supply solutions for a great demand. We are driven by empathy for car lovers and know quite something about cars itself. So why not talk about it? To engage with customers and enable partners, we launched successful content strategies, relaunched our brand, became number 1 on Tiktok, widely seen on Linkedin, admired for sharing our expertise in digital Academies for our brokers and even launched a store for physical OCC and oldtimer products. We understand, that insurance is never the beating heart of any ecosystem. So we start building a platform that goes much further than the insurance platform itself. Online- shop car trading platform (stakeholder cooperation ) OCC magazine digital sales academy
- 9. www.occ.eu 9 2021 has been our record year in revenue and profit - after not easy years before. Modernizing Social Media and Sales contributed to that. Modernizing works. © OCC Assekuradeur GmbH, Lübeck, 25.03.2020
- 10. www.occ.eu We cover classic cars in most modern manners We care about the first moving cars as first mover brand