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miraminds - NOAH18 Berlin

Company Pitch by Sofia Kermas, miraminds at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.

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miraminds - NOAH18 Berlin

  1. 1. Equally empowering everyone to succeed with software.
  2. 2. Three Conferences, One Mission: Empower the European Digital Ecosystem To provide a physical marketplace that facilitates funding of digital European companies at all stages Mission MissionMission To promote Israel - European relationships and enable funding To bring together future-shaping executives and investors active across segments driven by digital revolution Connecting Capital with Entrepreneurs Connecting European Champions and Challengers Connecting Israel’s Startups with Large Corporates and Investors 30-31 October 2018 Old Billingsgate, London 13-14 June 2019 STATION Berlin 9-10 April 2019 Haoman 17, Tel Aviv
  3. 3. We’re facing a global problem 5.6k € 15 % time spent on service & support only of acquisition cost anually spend on support average IT spending per employee 30 % ? ... Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Quick question to the IT
  4. 4. Solution: miracle Suite (Windows Apps) 1. Flowshare Automatically creates standardized step-by-step guides in the background. 2. Flowguide Replays recorded FLOW-guides in the respective software as an interactive tour.
  5. 5. We want to equally empower everyone to succeed with software. 1. Product: Flowshare 2. Product: Flowguide 3. Platform for workflows 4. Product: Flowbase (AI Workflow Repository) Standardize & automate guide creation process. Cloud repository: collect workflows. Interactive step-by-step guides live in applications. Delivers assistance to a user in need by big data analyisis of historic workflow data.
  6. 6. Market potential IT Support worldwide 2017, 8% growth in the next 4 years 140 billion€ IT Support Western Europe 47.9 billion€ Target Groups: • 115K – SMEs IT (multipliers) • 920K – SMEs with complex IT infrastructures • 100K – SME: Logistics • ~ 500 – Administrations Estimated overall anual turnover by 2028: 27 Million € (Germany only)
  7. 7. Pricing model: Off the shelf: • freemium user based subscription starting at 57 Euro per month • monthly or annual licence Enterprise: • Custom deals with large companies, • Sales Partnerships and white label solutions starting at 20 licenses Business model Distribution: • LeadGen through social selling • Google Adwords + Automated Onboarding and trial conversion for inbound leads. • Establishing affiliate partnerships.
  8. 8. Traction freemium conversion rate counted by licenses B2B clients 250 25% > 50 installations in Q1 2018 installations in the first 12 months400 "Every company or administration with com- plex IT structures should use it immediately." (t3n 9/2017 about Flowshare, Note: translated from German) "All the tools that we used previously have been substantially optimized and simplified by Flowshare." (Günter Englert, CIO at Kapsch AG)
  9. 9. Funded by InnoRampUp, 150 K € innovation grant: Dr. Oliver Fluck (Co-Founder, development, innovations) 16+ years exp. as software engineer on R & D projects Sofia Kermas (Co-Founder, design, marketing, sales) 8+ years experience in design & marketing Louis Maywald (Co-Founder, operations, finance, sales) Extensive leadership and entrepreneural experience Founding Team
  10. 10. 200 Projections Income Costs in K € 746 1.4 m 1 m 5.2 m 1.9 m 23644 2018 2019 2020 2021 1 Million € Seed Investment Raising:
  11. 11. Join us to equally empower everyone to succeed with software. info@miraminds.com https://miraminds.com
  12. 12. Selected Completed NOAH Transactions Focus on Leading European Internet companies Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates Deep understanding of industry dynamics Ability to add value beyond banking advice Facilitates overall process and minimizes management distraction NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry Knowledge of and strong relationships with potential buyers’ key decision makers Proactively finds and unlocks attractive investment opportunities for leading investors Annual NOAH Conference in its 8th year Over 40 years of combined relevant M&A experience Routine execution of M&A and financing transactions with sizes of several billion euros 30 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence Ability to deliver top results in short time frames Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results Creative deal solutions December 2014 September 2014 October 2014 May 2014 Sale of 100% of for $800m to Exclusive Financial Advisor to Fotolia and the Selling Shareholders Sale of 100% of for €80m to Exclusive Financial Advisor to Trovit and its Shareholders Sale of controlling stake in to Exclusive Financial Advisor to Facile.it and its Shareholders sold 100% of for $228m to a joint venture between Exclusive Financial Advisor to Yad2 and its Shareholders Unique Industry Know-How Unmatched Network and Relationships Strong Investment Banking Competence Full Commitment - We Are Entrepreneurs! EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE September 2016October 2016 December 2016 Financial Advisor to Oakley Capital ® Marco Rodzynek Managing Director & Founder marco.rodzynek@noah-advisors.com Jan Brandes Managing Director jan.brandes@noah-advisors.com The NOAH Advisors Core Banking Team Acquisition of a Majority Stake in by from at a valuation of €300m Investment in Exclusive Financial Advisor to KäuferPortal and its Shareholders by 84% Ownership Financial Advisor to Silver Lake Investment in by August 2017 Financial Advisor to EMK Capital Acquisition of a Majority Stake in by at a valuation of $200m Aleksander Skwarczek Analyst aleksander.skwarczek@noah-advisors.com Nikhil Parmar Director nikhil.parmar@noah-advisors.com

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