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www.nms-group.com.ua
The Brand
Experience Agency
Make Your Brand
Perceptible
“For more than 11 years New Market Solution Agency assists its partners in
customer communication.
Appealing to customers’ feelings, changing perception of familiar products and
brands, we spur them into action in response to new brand identity defined in a
unique design language and communication style.
We are sure that emotional bond and customer’s experience have a decisive
importance for success of the most utility product. That is the reason why NMS
team have chosen Brand Experience as a core direction for the agency and
consecutively improve our expertise in digital communication, creative
development and event marketing.
Basing on our vast experience and deep involvement into partner`s business
and regardless the point in the lifecycle of a brand or a particular product, New
Market Solution Team will make customers truly “percept” your brand!”
Digital
Experience
The Lactalis Group -
French company found in 1933.
Development of a Ukraine-wide
Advertising company targeted on parents
with 4-10 years aged children.
Case
LOKO-MOKO
LOKO-MOKO
2 mechanics:
Offline promotion – with promo-codes
and special stickers on the product
packing.
For online communication we’ve
created a promo page with vivid games
for children. Key characters of RIO2
cartoon became main heroes of the
game executed in LOKO-MOKO style.
SNS promotion of the LACTONIA brand
for the Lactalis Group.
Case
LACTONIA
LACTONIA
Custom posts design,
copywriting, posts promotion.
Go Print – self-service printing.
Front- and Backend development
for self-service printing terminals,
development of Android and iOS
apps, design & promotion.
Case
GO PRINT
GO PRINT
sometimes printing of documents
could be a problem if you are out of
office. However, GO PRINT is a
solution!
GO PRINT
NMS took responsibility for the full scale of
works including web design, app
development and backend programming
for the remote printing terminals.
GO PRINT
It’s so easy to print now thanks to
GO PRINT service!
UKRTELECOM – one of the leading
operators of fixed-line telephony.
Creation of the interactive digital
platform with gaming mechanics.
Case
UKRTELECOM
UKRTELECOM
Our team composed a new
UKRTELECOM anthem but it was
just a half of the task. Even bigger
challenge was to present a new
anthem to 30 000 employees and to
involve them into communication.
UKRTELECOM
Project was executed via a digit
quest: we split the anthem compositio
into few parts and encrypted region
accesses only to particular part
Employees were suppose
to answer questions concernin
composition to open encrypted part
Finally, when all regions gave corre
answers, full anthem simultaneous
became availabl
TOTAL Ukraine.
Creation of the digital platform with
social mechanic to increase TOTAL
brand awareness.
Case
TOTAL SAFETY
CIRCLE
TOTAL SAFETY
NMS team offered partner to refuse
from classic advertising in favor of
social project on Facebook.
We rethought the common SMM
approach “invite a friend” and went
further, so that current and potential
customers could select their roles on
the road (driver, cyclist or pedestrian)
and create their own safety circle
inviting three FB friends. They could
also get a special gift depending on
their roles.
We created a special digital platform
with integration of partner‘s CRM and
grate-looking interface to execute our
idea.
TOTAL SAFETY CIRCLE
became the TOAL’s best
digital project
in Eastern Europe
Creative
Experience
One of the leading French retail
operators.
Case
Auchan
AUCHAN
Design of packaging for the
Auchan’s private labels.
«GALNAFTOGAS» Corporation.
Development of brand identity for
automotive care product under Exol
brand
Case
Exol
EXOIL
German products poses a high level
of trust among Ukrainians. Group of
companies GALNAFTOGAS decided
to use this opportunity to reposition
its brand of car care products and to
fix its “foreign” origin in customers’
perception.
EXO
To make such repositioning possible
developed a new brand posit
concept, furthermore, offered EXOL id
vision and new package des
partner`s pro
Motor Oils brand.
Ukrainian launch of TEBOIL
products.
Case
Teboil
TEBOIL
Engine oils market is overstocked and
launch of new brand is a real challenge
both for the representatives of the trade
mark and their partners.
TEBOIL
We were lucky to join TEBOIL team during
the brand`s debut in Ukraine and to
perform market research, market
positioning of the product (including price
positioning), creation of a new brand book
and package design together with
communication strategy.
Creation of image teaser video on
the new city SUV KIA Xceed
Vide is available HERE
Case
KIA
Event industry was shut down by
COVID19 and preventive measures
against it. Well, it does not mean product
presentations are in the past. Currently
they are going online!
Ukrainian KIA distributor went online with a presentation of its
new city crossover XCeed.
To pull back a curtain on brand new car and to show its key
design features keeping audience intrigued, we created a short
30 seconds teaser video for social media promotion.
Network of fuel stations.
Rebranding.
Case
Grand Petrol
GRAND PETROL
To help GRAND PETROL fully be aligned with the actual trends NMS team
created a new eye-catching style which became a basis for the new brand
book.
We have also created the architectural project which includes both external
styling of fuel station and completely new design of shopping area.
Event
Experience
Arrangement of the new
Samsung Galaxy S10
smartphone presentation
Case
Samsung
Galaxy S10
SAMSUNG
Each new generation of the flagship
smartphone Galaxy S10 not only emphasizes
Samsung's technological leadership, but
also serves as a confirmation of the brand's
claims to premium status.
Actually, it was in this spirit that we
organized the presentation of Galaxy S10,
inviting bloggers, journalists and opinion
leaders to get acquainted
with the novelty.
Pharmaceutical company
DR.Reddy’s
Market launch of the Rx
product Sudorega.
Case
SUDOREGA.
NO PAIN HARBOR
NO ADS
The specificity of Rx products does not
allow to use classic promotion tools.
In order to communicate with
professional medical audience, NMS
created a memorable visual image of
Sudorega Rx medicine and a special
mechanic to involve doctors from all over
Ukraine into communication during
academic conferences.
SUDOREGA
No Pain Harbor – is the concept which
laid into the basis of Rx pregabalinic
pain medication presentation.
Stage 1: teaser
Sudorega made its debut during the
2017 Neuro Symposium.
Product communication was fulfilled
with a special digital platform as well
as off-line tools.
Stage 2:
Draw Your No Pain
Harbor
Боль – это не просто абстрактное
понятие. Для того, чтобы медики
смогли «примерить» на себя
ощущения своих пациентов, мы
реализовали активность «Нарисуй
свою гавань без боли».
Pain is not just an abstract concept. In
order to let doctors “fit” the feelings of
their patients, we implemented the
activity “Draw Your No Pain Harbor”
Мы привлекли художников-
терапевтов, которые учили врачей-
невропатологов рисовать.
Этот проект был запущен
по всей Украине на научных встречах
врачей неврологов.
Шаг 2:
Нарисуй свою
«гавань без боли»
Involve your patient,
show the way out of the
“stormy sea” into the
“safe harbor”.
Stage 3:
involving
In a year, during the 2018 Neuro
Symposium we said nothing, but
demonstrated pictures created by
patients.
Project lasted
for a year
Today we continue close
cooperation with
Dr. Reddy’s on other Rx medicine
promotion.
The result of the campaign
was a 5-time growth
of Sudoreg's sales comparing
to initial plans.
We’ll Make your Brand
Perceptible
www.nms-group.com.ua
Best Regards,
New Market Solutions Team

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NMS | The Brand Experience Agency Presentation

  • 3. “For more than 11 years New Market Solution Agency assists its partners in customer communication. Appealing to customers’ feelings, changing perception of familiar products and brands, we spur them into action in response to new brand identity defined in a unique design language and communication style. We are sure that emotional bond and customer’s experience have a decisive importance for success of the most utility product. That is the reason why NMS team have chosen Brand Experience as a core direction for the agency and consecutively improve our expertise in digital communication, creative development and event marketing. Basing on our vast experience and deep involvement into partner`s business and regardless the point in the lifecycle of a brand or a particular product, New Market Solution Team will make customers truly “percept” your brand!”
  • 5. The Lactalis Group - French company found in 1933. Development of a Ukraine-wide Advertising company targeted on parents with 4-10 years aged children. Case LOKO-MOKO
  • 6. LOKO-MOKO 2 mechanics: Offline promotion – with promo-codes and special stickers on the product packing. For online communication we’ve created a promo page with vivid games for children. Key characters of RIO2 cartoon became main heroes of the game executed in LOKO-MOKO style.
  • 7.
  • 8.
  • 9. SNS promotion of the LACTONIA brand for the Lactalis Group. Case LACTONIA
  • 11.
  • 12. Go Print – self-service printing. Front- and Backend development for self-service printing terminals, development of Android and iOS apps, design & promotion. Case GO PRINT
  • 13. GO PRINT sometimes printing of documents could be a problem if you are out of office. However, GO PRINT is a solution!
  • 14.
  • 15. GO PRINT NMS took responsibility for the full scale of works including web design, app development and backend programming for the remote printing terminals.
  • 16. GO PRINT It’s so easy to print now thanks to GO PRINT service!
  • 17.
  • 18. UKRTELECOM – one of the leading operators of fixed-line telephony. Creation of the interactive digital platform with gaming mechanics. Case UKRTELECOM
  • 19. UKRTELECOM Our team composed a new UKRTELECOM anthem but it was just a half of the task. Even bigger challenge was to present a new anthem to 30 000 employees and to involve them into communication.
  • 20. UKRTELECOM Project was executed via a digit quest: we split the anthem compositio into few parts and encrypted region accesses only to particular part Employees were suppose to answer questions concernin composition to open encrypted part Finally, when all regions gave corre answers, full anthem simultaneous became availabl
  • 21. TOTAL Ukraine. Creation of the digital platform with social mechanic to increase TOTAL brand awareness. Case TOTAL SAFETY CIRCLE
  • 22. TOTAL SAFETY NMS team offered partner to refuse from classic advertising in favor of social project on Facebook.
  • 23. We rethought the common SMM approach “invite a friend” and went further, so that current and potential customers could select their roles on the road (driver, cyclist or pedestrian) and create their own safety circle inviting three FB friends. They could also get a special gift depending on their roles.
  • 24. We created a special digital platform with integration of partner‘s CRM and grate-looking interface to execute our idea.
  • 25. TOTAL SAFETY CIRCLE became the TOAL’s best digital project in Eastern Europe
  • 27. One of the leading French retail operators. Case Auchan
  • 28. AUCHAN Design of packaging for the Auchan’s private labels.
  • 29.
  • 30. «GALNAFTOGAS» Corporation. Development of brand identity for automotive care product under Exol brand Case Exol
  • 31. EXOIL German products poses a high level of trust among Ukrainians. Group of companies GALNAFTOGAS decided to use this opportunity to reposition its brand of car care products and to fix its “foreign” origin in customers’ perception.
  • 32. EXO To make such repositioning possible developed a new brand posit concept, furthermore, offered EXOL id vision and new package des partner`s pro
  • 33. Motor Oils brand. Ukrainian launch of TEBOIL products. Case Teboil
  • 34. TEBOIL Engine oils market is overstocked and launch of new brand is a real challenge both for the representatives of the trade mark and their partners.
  • 35. TEBOIL We were lucky to join TEBOIL team during the brand`s debut in Ukraine and to perform market research, market positioning of the product (including price positioning), creation of a new brand book and package design together with communication strategy.
  • 36.
  • 37. Creation of image teaser video on the new city SUV KIA Xceed Vide is available HERE Case KIA
  • 38. Event industry was shut down by COVID19 and preventive measures against it. Well, it does not mean product presentations are in the past. Currently they are going online!
  • 39. Ukrainian KIA distributor went online with a presentation of its new city crossover XCeed. To pull back a curtain on brand new car and to show its key design features keeping audience intrigued, we created a short 30 seconds teaser video for social media promotion.
  • 40.
  • 41.
  • 42. Network of fuel stations. Rebranding. Case Grand Petrol
  • 43. GRAND PETROL To help GRAND PETROL fully be aligned with the actual trends NMS team created a new eye-catching style which became a basis for the new brand book. We have also created the architectural project which includes both external styling of fuel station and completely new design of shopping area.
  • 44.
  • 45.
  • 46.
  • 47.
  • 49. Arrangement of the new Samsung Galaxy S10 smartphone presentation Case Samsung Galaxy S10
  • 50. SAMSUNG Each new generation of the flagship smartphone Galaxy S10 not only emphasizes Samsung's technological leadership, but also serves as a confirmation of the brand's claims to premium status. Actually, it was in this spirit that we organized the presentation of Galaxy S10, inviting bloggers, journalists and opinion leaders to get acquainted with the novelty.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55. Pharmaceutical company DR.Reddy’s Market launch of the Rx product Sudorega. Case SUDOREGA. NO PAIN HARBOR
  • 56. NO ADS The specificity of Rx products does not allow to use classic promotion tools. In order to communicate with professional medical audience, NMS created a memorable visual image of Sudorega Rx medicine and a special mechanic to involve doctors from all over Ukraine into communication during academic conferences.
  • 57. SUDOREGA No Pain Harbor – is the concept which laid into the basis of Rx pregabalinic pain medication presentation.
  • 58. Stage 1: teaser Sudorega made its debut during the 2017 Neuro Symposium. Product communication was fulfilled with a special digital platform as well as off-line tools.
  • 59. Stage 2: Draw Your No Pain Harbor Боль – это не просто абстрактное понятие. Для того, чтобы медики смогли «примерить» на себя ощущения своих пациентов, мы реализовали активность «Нарисуй свою гавань без боли». Pain is not just an abstract concept. In order to let doctors “fit” the feelings of their patients, we implemented the activity “Draw Your No Pain Harbor”
  • 60. Мы привлекли художников- терапевтов, которые учили врачей- невропатологов рисовать. Этот проект был запущен по всей Украине на научных встречах врачей неврологов. Шаг 2: Нарисуй свою «гавань без боли»
  • 61. Involve your patient, show the way out of the “stormy sea” into the “safe harbor”. Stage 3: involving
  • 62. In a year, during the 2018 Neuro Symposium we said nothing, but demonstrated pictures created by patients. Project lasted for a year
  • 63. Today we continue close cooperation with Dr. Reddy’s on other Rx medicine promotion. The result of the campaign was a 5-time growth of Sudoreg's sales comparing to initial plans.
  • 64. We’ll Make your Brand Perceptible www.nms-group.com.ua Best Regards, New Market Solutions Team