The document discusses event management as a business model. It describes event management as the process of planning and coordinating events, applying project management techniques. The business aims to conceptualize, plan, organize and execute events, taking responsibility for creative, technical and logistical elements. It brings people together for different purposes.

1. BUSINESS MODEL:
EVENT MANAGEMENT
Mapping out a business model for the brand.
THE BUSINESS EXPERTS

2. EVENT MANAGEMENT:
Process of planning and coordinating the event is usually
referred to as event planning
T H E A P P L I C A T I O N O F P R O J E C T M A N A G E M E N T F O R T H E C R E A T I O N A N D
D E V E L O P M E N T O F L A R G E S C A L E E V E N T S .
C O N C E P T U A L I Z I N G , P L A N N I N G , O R G A N I Z I N G A N D E X E C U T I N G T H E E V E N T ,
T A K I N G R E S P O N S I B I L I T Y F O R T H E C R E A T I V E , T E C H N I C A L , A N D L O G I S T I C A L
E L E M E N T S .
C A N B R I N G S O C I E T Y F O R D I F F E R E N T P U R P O S E S .
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3. 0 1
EXECUTIVE SUMMARY
WELCOME TO THE FUTURE:
Occasions aims to be the number one
resource for any organisation.
Its an equal opportunity business making
its expertise and its products available to
help its customers plan their own events
making it closer to their heart.
Combining old fashioned values, going
the extra mile, and using cutting edge
event-planning.

4. 0 2
OBJECTIVES
O c c a s i o n i s t h e s m a l l b u s i n e s s a i m e d a t t h e
b i g v a l u e .
O c c a s i o n m u s t f o c u s o n t h e m i s s i o n b e h i n d t h e
v i s i o n .
B e o n e o f t h e b u z z n a m e i n t h e e v e n t
p l a n n i n g s e c t o r .
M a k i n g c u s t o m e r m o r e t h a n h a p p y a f t e r t h e
o c c a s i o n b y p r o d u c i n g t h e b e s t r e s u l t .

5. 0 2M I S S I O N :
G U E S T S A T I S F A C T I O N I S O U R A S P I R A T I O N !
K e e p i n g i n t u n e w i t h t h e t a r g e t m a r k e t .
U t i l i z i n g t h e l a t e s t t e c h n o l o g y a n d t r e n d s
E n s u r i n g a w o r r y a n d h a s s l e - f r e e e v e n t a t a r e a s o n a b l e
p r i c e .
S t r i v i n g t o b e t h e b e s t c h o i c e o f c l i e n t s b y h e l p i n g t o
e a s e t h e i r e v e n t p l a n n i n g b u r d e n .
C o n n e c t i n g p e o p l e w i t h t h e i r m e m o r y .

6. Vision:
To build such a value in the market that
cater all the need of the customer.
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7. Advertising
Customer Relation
Direct Marketing
TOOLS OF PROMOTION:: 0 3

8. STRENGTH:
Progress and prospect in the sector
Able to add tiny personalised touches that
have meaning within the group or family
WEAKNESS:
Consumes time that could be spent on other
things
don’t have access to the best prices, services,
and other needed resources available.
Other reputed companies.
Employees or Persons willing to do it
themselves.
SWOT ANALYSIS
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9. 0 1
BUSINESS ANALYSIS
Occasions is in a unique position of competition. We
compete against hotels with conference facilities,
conference centres, other event planners both on the large
and small scale, persons within an organisation who are
assigned the task of organising an event, and people who
wish to organise their own events without the benefit of
assistance.
The benefits and drawbacks of each of our competitors as
compared with the services we offer are hardly a match in
quality and price.

10. 0 2
TARGET MARKET SEGMENT STRATEGY
Our target markets are middle to upper-middle class families, couples, individuals, or
private and public organisations. We chose these groups because they are most able to
afford event planners, and have the least amount of time to spare for event planning in
general.
Families demand attention, employees are overburdened, and overwhelming detail needed
to plan large events are too large a constraint to place on people not trained in the area of
event planning.
The fast pace of the world we live in leaves little time for extra things we would like to do,
like plan events, parties, and social get-togethers.
Occasions fills the need by being available to take on the burden of planning so that people
can spend time on more important things, like family and friends.
The demand for this service can only increase considering the rise in incomes, population,
and need for interpersonal relations in the workplace..

11. .Occasions, although young, draws from the age-old tradition of going above and beyond what
is expected, every time. Our systems for event planning have been drawn up, evaluated,
practiced, worked, and reworked to ensure the maximum efficiency while minimising the
possibility of error.
We employ local vendors who have the same desire to be the best at what they do, while
providing un-matchable services. Thus, we give back to the community by providing jobs
outside of our organisation. We encourage new and upcoming small businesses who provide a
service within our need base to step up to the challenge of being the best through their
contract with Occasions.
Our products will serve the function of aiding those that cannot afford the cost of an event
planner. We wish to make our event planning tips available to those who need a helping
hand. Occasions is a member of the community.
Through event planning, Occasions gets the opportunity to laugh when the community laughs
and cry when the community cries, to rejoice when the community rejoices and to help put
the pieces back together when things change or begin to fall apart. We care about the things
that have meaning in the lives of our neighbours.
COMPETITIVE COMPARISON 0 3

12. The following products are tools used
inside our operation for the best possible
results:
(i) Party Pack
(ii) Resource manuals
PRODUCT AND SERVICES: 0 3

13. Work from home is the best model.
Highly feasible
No extra cost incurred
COMPANY LOCATION 0 3