SlideShare a Scribd company logo
www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
OMP Group
Online Marketing Performance
17th September 2013
www.sti-innsbruck.at 2
OMP Group
OMP Services Gmbh
• CEO: Mag. Matthias Grundböck (Geschäftsführender Gesellschafter)
• Grabenweg 68 (SOHO 2)
• 6020 Innsbruck, Österreich
• http://www.omp-group.at
www.sti-innsbruck.at 3
The OMP Group was established 2012 by Matthias Grundböck,
who was formerly employed at A1 Telekom, Vipnet (Croatia) and
Tiscover. Also the RAHA Consulting company, founded by Rahá
Poostchi, is part of the OMP Group.
OMP Group
www.sti-innsbruck.at 4
• The company philosophy:
performance oriented
“Wenn wir das Ziel
verstehen, werden wir es
auch gemeinsam erreichen.”
field-proven
“Experten aus der Praxis für
Experten aus der Praxis.”
independent solutions
“Die beste Lösung ist
individuell.”
OMP Group
www.sti-innsbruck.at 5
Products:
• Online efficiency check
Analyses the activities and processes of online marketing and gives
precise feedback to improve the online activities.
• Online marketing consulting
Targets following aspects of online marketing:
Search engine marketing (SEM), display campaigns, newsletter
management, landing-page design, reporting, software portfolio
consulting.
• Online benchmark
Key indicators and surveys are developed and compared. (Costs
per click, click through rate, mean residence time,...)
OMP Group
www.sti-innsbruck.at 6
References of OMP Group:
OMP Group
www.sti-innsbruck.at 7
Article in “Tourismus Austria International” (http://www.tai.at):
http://www.omp-group.at/wp-content/upload/TAI_2146_Seite161.pdf
Homepage of OMP Group:
http://www.omp-group.at
OMP Services Gmbh
Grabenweg 68 (SOHO 2)
6020 Innsbruck, Österreich
office@omp-group.at
OMP Group
www.sti-innsbruck.at 8
http://www.tai.at
http://www.omp-group.at/wp-content/upload/TAI_2146_Seite161.pdf
http://www.omp-group.at
http://www.holiday-express.at/downloads/express/13.pdf
OMP Group
https://en.wikipedia.org/wiki/Landing_page
https://en.wikipedia.org/wiki/Search_engine_marketing

More Related Content

Viewers also liked (11)

Siri 02.04.14
Siri 02.04.14Siri 02.04.14
Siri 02.04.14
 
Highly scalable-architectures
Highly scalable-architecturesHighly scalable-architectures
Highly scalable-architectures
 
Digsitevalue
DigsitevalueDigsitevalue
Digsitevalue
 
Martin schnitzer ist innsbruck
Martin schnitzer ist innsbruckMartin schnitzer ist innsbruck
Martin schnitzer ist innsbruck
 
Sesa icebe2013 camera_ready
Sesa icebe2013 camera_readySesa icebe2013 camera_ready
Sesa icebe2013 camera_ready
 
Feratel schema.org mapping_20052014
Feratel schema.org mapping_20052014Feratel schema.org mapping_20052014
Feratel schema.org mapping_20052014
 
Communication handouts
Communication handoutsCommunication handouts
Communication handouts
 
Google knowledge graph 0
Google knowledge graph 0Google knowledge graph 0
Google knowledge graph 0
 
Slides veronikawenger
Slides veronikawengerSlides veronikawenger
Slides veronikawenger
 
Google social-analytics
Google social-analyticsGoogle social-analytics
Google social-analytics
 
Semantic engagement handouts
Semantic engagement handoutsSemantic engagement handouts
Semantic engagement handouts
 

Similar to Oc omp group-0

02 buchberger it-chain-day3_ecc2012
02 buchberger it-chain-day3_ecc201202 buchberger it-chain-day3_ecc2012
02 buchberger it-chain-day3_ecc2012
ClusterExcellence
 
Atizo uni lugano_130221
Atizo uni lugano_130221Atizo uni lugano_130221
Atizo uni lugano_130221
Atizo AG
 
ZHAW, Life Sciences in Spiez
ZHAW, Life Sciences in SpiezZHAW, Life Sciences in Spiez
ZHAW, Life Sciences in Spiez
Atizo AG
 
Corporate globalpark capability summary[1]
Corporate globalpark capability summary[1]Corporate globalpark capability summary[1]
Corporate globalpark capability summary[1]
GlobalparkQB
 
R&D Day von PWC - Mai 2011
R&D Day von PWC - Mai 2011R&D Day von PWC - Mai 2011
R&D Day von PWC - Mai 2011
Atizo AG
 
Amb I Tion Scotland Intro
Amb I Tion Scotland IntroAmb I Tion Scotland Intro
Amb I Tion Scotland Intro
Hannah Rudman
 

Similar to Oc omp group-0 (20)

#TCI2019 Break - out sessions: Upper Austria Case
#TCI2019 Break - out sessions: Upper Austria Case#TCI2019 Break - out sessions: Upper Austria Case
#TCI2019 Break - out sessions: Upper Austria Case
 
02 buchberger it-chain-day3_ecc2012
02 buchberger it-chain-day3_ecc201202 buchberger it-chain-day3_ecc2012
02 buchberger it-chain-day3_ecc2012
 
Atizo uni lugano_130221
Atizo uni lugano_130221Atizo uni lugano_130221
Atizo uni lugano_130221
 
ZHAW, Life Sciences in Spiez
ZHAW, Life Sciences in SpiezZHAW, Life Sciences in Spiez
ZHAW, Life Sciences in Spiez
 
Corporate globalpark capability summary[1]
Corporate globalpark capability summary[1]Corporate globalpark capability summary[1]
Corporate globalpark capability summary[1]
 
R&D Day von PWC - Mai 2011
R&D Day von PWC - Mai 2011R&D Day von PWC - Mai 2011
R&D Day von PWC - Mai 2011
 
Brandmaker
BrandmakerBrandmaker
Brandmaker
 
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
Ever heard of IBCS? A way towards meaningful reporting with standardized visu...
 
20150227 agility in it projects m niziolek (sent)
20150227  agility in it projects m niziolek (sent)20150227  agility in it projects m niziolek (sent)
20150227 agility in it projects m niziolek (sent)
 
OrangeHills flyer
OrangeHills flyerOrangeHills flyer
OrangeHills flyer
 
2016 07-20-wp7-q2 f2 f berlin
2016 07-20-wp7-q2 f2 f berlin2016 07-20-wp7-q2 f2 f berlin
2016 07-20-wp7-q2 f2 f berlin
 
Scalability and Autonomous Analytics
Scalability and Autonomous AnalyticsScalability and Autonomous Analytics
Scalability and Autonomous Analytics
 
Open Minds Economy
Open Minds EconomyOpen Minds Economy
Open Minds Economy
 
Intra.NET Reloaded Berlin 2016 - Post Event Report
Intra.NET Reloaded Berlin 2016 - Post Event ReportIntra.NET Reloaded Berlin 2016 - Post Event Report
Intra.NET Reloaded Berlin 2016 - Post Event Report
 
From Big to Smart Data - Smart Data Innovation Lab Overview
From Big to Smart Data - Smart Data Innovation Lab OverviewFrom Big to Smart Data - Smart Data Innovation Lab Overview
From Big to Smart Data - Smart Data Innovation Lab Overview
 
Lean Startup Zurich- MVPS
Lean Startup Zurich- MVPSLean Startup Zurich- MVPS
Lean Startup Zurich- MVPS
 
Doing the Impossible: Managing Open Source Communities
Doing the Impossible: Managing Open Source CommunitiesDoing the Impossible: Managing Open Source Communities
Doing the Impossible: Managing Open Source Communities
 
Innovations from Ruhr Metropolis by Rasmus C. Beck from Metropole Ruhr Busine...
Innovations from Ruhr Metropolis by Rasmus C. Beck from Metropole Ruhr Busine...Innovations from Ruhr Metropolis by Rasmus C. Beck from Metropole Ruhr Busine...
Innovations from Ruhr Metropolis by Rasmus C. Beck from Metropole Ruhr Busine...
 
Amb I Tion Scotland Intro
Amb I Tion Scotland IntroAmb I Tion Scotland Intro
Amb I Tion Scotland Intro
 
Going beyond "productization"
Going beyond "productization"Going beyond "productization"
Going beyond "productization"
 

More from STIinnsbruck (20)

Unister
UnisterUnister
Unister
 
Twoo
TwooTwoo
Twoo
 
Twibes
TwibesTwibes
Twibes
 
Tweet deck 2012-01-02
Tweet deck 2012-01-02Tweet deck 2012-01-02
Tweet deck 2012-01-02
 
Tv handbook revised_100120141
Tv handbook revised_100120141Tv handbook revised_100120141
Tv handbook revised_100120141
 
Tv feratel 13032014
Tv feratel 13032014Tv feratel 13032014
Tv feratel 13032014
 
Tv evaluation 12032014
Tv evaluation 12032014Tv evaluation 12032014
Tv evaluation 12032014
 
T vb publication_rules_11032014
T vb publication_rules_11032014T vb publication_rules_11032014
T vb publication_rules_11032014
 
T vb mapping_implementation_25032014
T vb mapping_implementation_25032014T vb mapping_implementation_25032014
T vb mapping_implementation_25032014
 
T vb alignment_022814_0
T vb alignment_022814_0T vb alignment_022814_0
T vb alignment_022814_0
 
Ttr 20130701
Ttr 20130701Ttr 20130701
Ttr 20130701
 
Ttg mapping to_schema.org_
Ttg mapping to_schema.org_Ttg mapping to_schema.org_
Ttg mapping to_schema.org_
 
Ttb 08042014
Ttb 08042014Ttb 08042014
Ttb 08042014
 
Trust you
Trust youTrust you
Trust you
 
Tripwolf
TripwolfTripwolf
Tripwolf
 
Tripbirds
TripbirdsTripbirds
Tripbirds
 
Traveltainment
TraveltainmentTraveltainment
Traveltainment
 
Travelaudience
TravelaudienceTravelaudience
Travelaudience
 
Tourismuszukunft
TourismuszukunftTourismuszukunft
Tourismuszukunft
 
Tourismusverband innsbruck 24.09.2013
Tourismusverband innsbruck 24.09.2013Tourismusverband innsbruck 24.09.2013
Tourismusverband innsbruck 24.09.2013
 

Recently uploaded

Introduction of Biology in living organisms
Introduction of Biology in living organismsIntroduction of Biology in living organisms
Introduction of Biology in living organisms
soumyapottola
 
527598851-ppc-due-to-various-govt-policies.pdf
527598851-ppc-due-to-various-govt-policies.pdf527598851-ppc-due-to-various-govt-policies.pdf
527598851-ppc-due-to-various-govt-policies.pdf
rajpreetkaur75080
 

Recently uploaded (14)

05232024 Joint Meeting - Community Networking
05232024 Joint Meeting - Community Networking05232024 Joint Meeting - Community Networking
05232024 Joint Meeting - Community Networking
 
The Canoga Gardens Development Project. PDF
The Canoga Gardens Development Project. PDFThe Canoga Gardens Development Project. PDF
The Canoga Gardens Development Project. PDF
 
123445566544333222333444dxcvbcvcvharsh.pptx
123445566544333222333444dxcvbcvcvharsh.pptx123445566544333222333444dxcvbcvcvharsh.pptx
123445566544333222333444dxcvbcvcvharsh.pptx
 
Eureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 PresentationEureka, I found it! - Special Libraries Association 2021 Presentation
Eureka, I found it! - Special Libraries Association 2021 Presentation
 
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdfOracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
Oracle Database Administration I (1Z0-082) Exam Dumps 2024.pdf
 
Acorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutesAcorn Recovery: Restore IT infra within minutes
Acorn Recovery: Restore IT infra within minutes
 
Getting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control TowerGetting started with Amazon Bedrock Studio and Control Tower
Getting started with Amazon Bedrock Studio and Control Tower
 
Pollinator Ambassador Earth Steward Day Presentation 2024-05-22
Pollinator Ambassador Earth Steward Day Presentation 2024-05-22Pollinator Ambassador Earth Steward Day Presentation 2024-05-22
Pollinator Ambassador Earth Steward Day Presentation 2024-05-22
 
Introduction of Biology in living organisms
Introduction of Biology in living organismsIntroduction of Biology in living organisms
Introduction of Biology in living organisms
 
Writing Sample 2 -Bridging the Divide: Enhancing Public Engagement in Urban D...
Writing Sample 2 -Bridging the Divide: Enhancing Public Engagement in Urban D...Writing Sample 2 -Bridging the Divide: Enhancing Public Engagement in Urban D...
Writing Sample 2 -Bridging the Divide: Enhancing Public Engagement in Urban D...
 
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
0x01 - Newton's Third Law:  Static vs. Dynamic Abusers0x01 - Newton's Third Law:  Static vs. Dynamic Abusers
0x01 - Newton's Third Law: Static vs. Dynamic Abusers
 
527598851-ppc-due-to-various-govt-policies.pdf
527598851-ppc-due-to-various-govt-policies.pdf527598851-ppc-due-to-various-govt-policies.pdf
527598851-ppc-due-to-various-govt-policies.pdf
 
Hi-Tech Industry 2024-25 Prospective.pptx
Hi-Tech Industry 2024-25 Prospective.pptxHi-Tech Industry 2024-25 Prospective.pptx
Hi-Tech Industry 2024-25 Prospective.pptx
 
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...
 

Oc omp group-0