The document discusses the AmbITion project, which aimed to help arts organizations in the UK develop their digital capabilities. It provided audits, business case development, and implementation support. The approach was holistic, considering artistic, organizational and business needs. It helped organizations use technology strategically to improve operations, engage audiences, and generate revenue. The AmbITion project demonstrated how digital transformation can benefit arts groups and make them more financially sustainable.

1. Hannah Rudman
Thursday, 9 July 2009

2. Background to AmbITion
• Arts Magnet research
proved arts
organisations had a
low technology base,
lack of digital business
knowledge and skills, a
poor understanding of
digital opportunities
• Sector needed holistic
digital development:
• Artistic
• Organisational
• Business
Thursday, 9 July 2009

3. Every business is digital
Every business is now a digital
business
– Information is everywhere,
and readily accessible
– our customers are online
– we can’t control the message
Thursday, 9 July 2009

4. Every business is digital
“Company boards don’t recognise
what IT is or what it does anymore.
It used to be a thing that you used
to increase productivity or
automate processes, but that’s
been done. Even CIO’s, who
thoroughly understand enterprise
IT, have been left behind by social
IT - which they can’t control.
Today’s technology is about Every business is now a digital
communities.” business
– Steve Prentice, Gartner – Information is everywhere,
(IT Consultancy) and readily accessible
– our customers are online
– we can’t control the message
Thursday, 9 July 2009

5. Thursday, 9 July 2009

6. We asked ACE for support
• Thrive! was about
organisations being
sustainable and
resilient into 21st C -
AmbITion was born
• AmbITion project...
• End of AmbITion
project, Digital Britain
report Digital Media IP
Fund & 4iP Scotland:
all provide a platform
to talk about digital
development
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7. Thursday, 9 July 2009

8. Thursday, 9 July 2009

9. The AmbITion approach
• Risk assessment
• Audit
• Diagnostic
• Develop a formal Business Case
• Managed implementation
• Continuous reflection
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10. Why does the AmbITion approach work?
• It’s not just about the technology!
• It’s not just about the enlightened individual
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• It’s scaleable
• it changes organisations
Thursday, 9 July 2009

11. Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
Thursday, 9 July 2009

12. What digital developments?
• CRM, CMS driven websites, database
integration, intranets, wifi, remote working,
connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels and networks
• HD Digital content capturing / recording kit
• Upgrading networks
• Content
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14. Ludus Dance’s 3 uses of film
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15. Ludus Dance’s 3 uses of film
1. Explaining their Products
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16. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
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17. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
3. Engaging with their audiences
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18. E.g. Explaining Ludus Dance’s Products
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27. Royal Liverpool Philharmonic’s key social media tools
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28. new opportunity: organisational /
operational efficiencies
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29. new opportunity: monetise/fundraise differently
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30. new opportunity: monetise/fundraise differently
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31. AmbITion Scotland
Assets from AmbITion (England)
getambition.com
getambition.ning.com
getambition.wordpress.com
Graphics & design
All existing content
All content still to be published/commissioned
Content partnerships
Relationships
Event formats
Thursday, 9 July 2009