TrustYou is a data and technology company that collects, analyzes, and provides access to social media content like online reviews and posts about hotels, accommodations, and restaurants. It offers tools for social media monitoring and semantic search across multiple languages and industries. Specifically, it provides widgets and software to monitor brand reputation, analyze customer sentiment, and integrate user reviews on websites.

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
TrustYou
http://www.trustyou.com
Ioan Toma

2. www.sti-innsbruck.at
Agenda
• TrustYou in short
• Social media monitoring
• Social semantic search
• Summary

3. www.sti-innsbruck.at
TrustYou in short
• Data and technology provider for social content.
• Provides data widgets and software as a service (SaaS) solutions to
collect, analyze and market social data such as online reviews, posts
and tweets
• Focuses on the hospitality industry with aggregated and analyzed social
content for 400,000 hotels, accommodations and restaurants.

4. www.sti-innsbruck.at
Motivation
• Information chaos
• Millions of posts, reviews about hotels on different social web
channels
• Customers don’t know where and how to get the important message
of these reviews in order to do their booking
• Travel sites simply list all reviews – no structure.
• Hoteliers don’t know what customers are thinking about them as
their reviews are spread across various channels

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Social Media Monitoring
• Collects reviews, posts and tweets form social web channels
(Facebook, twitter, yahoo, TripAdvisor, etc.)
• Detects trending topics and sentiments
• Categories reviews, posts and tweets automatically
• Provides an interface for online reputation monitoring

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Social Media Monitoring

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Social Media Monitoring - Product
ReviewAnalyst
• Listen
• Create your own guest satisfaction survey
• Collect reviews across the social web for your hotels and brands
• Understand
• Web-based dashboard
• Analysis of strengths & weaknesses based on all feedback from the
social web
• Benchmark against unlimited competitors, groups, regions
• Portfolio management
• Brand monitoring
• Convince
• Respond & engage with customers for all hotels on the social web
• Integrate reviews and scores for your whole hotel portfolio on your
corporate website

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Social Semantic Search
• Provide search on aggregated and analyzed user reviews.
• Support a wide array of languages (German, English, French, Spanish,
Portuguese, Chinese, …) and verticals (hotels, restaurants, …) .

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Social Semantic Search

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Social Semantic Search

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Social Semantic Search - Products
ReviewDisplay
• Display meta data as well as a complete reputation analysis on more
than 400,000 hotels
• Easy integration via html and JSON widgets
SemanticEngine
• “Semantic technologies” to analyze & structure content
• Benefit for better SEO and new use cases such as review summaries or
better search

12. www.sti-innsbruck.at
Summary
• Social media analysis and monitoring
• Search based on aggregated and analyzed social content (reviews,
posts)
• They do this for multiple languages and verticals (hotels, restaurants,
etc.)