Atizo is a community-based innovation platform that involves stakeholders in the innovation process through a multi-step workshop model. The process defines challenges, generates ideas online, selects and evaluates ideas, and plans implementations. Case studies show how companies used Atizo's modules to develop new products with BMW, find packaging ideas in pharma, improve processes at SBB, and generate marketing ideas for Mammut's anniversary. The presentation concludes that innovation requires looking beyond one's own organization and involving customers early to reduce risks.

1. Enhance innovation with a community
PwC R&C Industry Day, 31st May 2011

2. What is Atizo?
process to involve proven software 10'000 creative
stakeholders minds
Advantages
think the unthinkable reduce the blinkered
appreciation to stakeholders benefit from social media

3. How does this process work?
module 1 module 2 module 3 module 4 module 5
workshop online-projects workshop online-projects workshop
define find ideas select ideas evaluate plan
challenge ideas implementation

4. Who are the stakeholders?

5. Who is the Atizo community?
Jan Burkhalter, 23 Petra Lauber, 38 Manfred Gloor, 52
gardener economist physician
Hobbies: outdoor sports Hobbies: cooking Hobbies: motorcycling
150 tons of waste collected Happy Tea motorcycle of the future
(Mammut Sports AG) (Bischofszell) (BMW)

7. strategy
products &
services
as!t of
Idein a lo
Proven t projects
n
differe
marketing
process

8. Develop new products with web community
Objective: Detecting needs to
develop the motorbike of the future
Results
● morethan 700 ideas from
Community: BMW and 250 different users
Atizo community ● team of 8 lead users
● concept with analy
ses
Modules: 1 to 5 and designs
«On the open innovation platform Thomas Hirschmann
Atizo we have received many exciting project manager
ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest»
over the world.»

9. Prepare strategy workshops with community
Objective: Find packaging ideas for
a new business sector „pharma“
Results
● 417 ideas
Community: Atizo community
● 20rewarded ideas
● Implementation w
ith a
Module: 2 embedded in a consulting
consulting partner
project of a partner
«The community was inspiring us Axel Förster
when we were searching for new CEO, Rychiger AG
business areas. We want to continue
work with Atizo.»

10. Improve processes with a community
Objective: Discover potential to
Results
save costs
● 32cost saving actions
● potential to save co
sts
Community: SBB community
CHF 1.5 m.
(ca. 100 employees)
● Motivation and re
cognition
for the employees
Modules: 1 bis 3
«The number and Alfred Späti
the quality of the submitted product manager
ideas was impressive.» Data Telecom SBB

11. Find marketing ideas with a community
Objective: ideas for the 150
anniversary
Results
● 292 event ideas
Community: Mammut
● 202 comments
and Atizo community
●6 winner ideas
which were integrated
Modules: 1 and 2
into the concept
«The Atizo community impressed Rolf G. Schmid
us with surprising ideas and CEO
diverse expertise.» Mammut Sports Group AG

12. 7 steps to more innovation
1. Innovating behind closed doors is over.
2. There are many smart people who want to support you.
3. Innovation begins with a challenge, not an idea.
4. Tunnel vision is not conducive for innovation.
5. The best idea is often created from several good ideas.
6. The sooner the customer is involved, the less the risk to flop.
7. Ideas are valuable only when they are implemented.

13. Innovation is not a problem of creativity
but a problem of allocation.
- Thank you -