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Enhance innovation with a community
PwC R&C Industry Day, 31st May 2011
What is Atizo?




 process to involve                  proven software                    10'000 creative
   stakeholders                                                             minds




 Advantages

      think the unthinkable                 reduce the blinkered

      appreciation to stakeholders          benefit from social media
How does this process work?




 module 1      module 2        module 3         module 4          module 5
 workshop    online-projects   workshop       online-projects     workshop




   define     find ideas       select ideas     evaluate             plan
 challenge                                       ideas          implementation
Who are the stakeholders?
Who is the Atizo community?




    Jan Burkhalter, 23            Petra Lauber, 38   Manfred Gloor, 52
                      gardener    economist          physician
       Hobbies: outdoor sports    Hobbies: cooking   Hobbies: motorcycling
    150 tons of waste collected   Happy Tea          motorcycle of the future
          (Mammut Sports AG)      (Bischofszell)     (BMW)
R&D Day von PWC - Mai 2011
strategy

products &
 services



                      as!t of
                  Idein a lo
                Proven t projects
                        n
                differe



                                               marketing




             process
Develop new products with web community

Objective: Detecting needs to
develop the motorbike of the future
                                                   Results
                                                   ● morethan 700 ideas from
Community: BMW and                                  250 different users
Atizo community                                    ● team of 8 lead users
                                                   ● concept with analy
                                                                        ses
Modules: 1 to 5                                      and designs




            «On the open innovation platform                    Thomas Hirschmann
            Atizo we have received many exciting                project manager
            ideas of motorcycle lovers from all                 «BMW Motorrad Innovation Contest»
            over the world.»
Prepare strategy workshops with community

Objective: Find packaging ideas for
a new business sector „pharma“
                                                      Results
                                                      ● 417   ideas
Community: Atizo community
                                                      ● 20rewarded ideas
                                                      ● Implementation w
                                                                         ith a
Module: 2 embedded in a consulting
                                                        consulting partner
project of a partner




                «The community was inspiring us                        Axel Förster
                when we were searching for new                         CEO, Rychiger AG
                business areas. We want to continue
                work with Atizo.»
Improve processes with a community

Objective: Discover potential to
                                                  Results
save costs
                                                  ● 32cost saving actions
                                                  ● potential to save co
                                                                         sts
Community: SBB community
                                                   CHF 1.5 m.
(ca. 100 employees)
                                                  ● Motivation and re
                                                                     cognition

                                                    for the employees
Modules: 1 bis 3




                   «The number and                               Alfred Späti
                   the quality of the submitted                  product manager
                   ideas was impressive.»                        Data Telecom SBB
Find marketing ideas with a community

Objective: ideas for the 150
anniversary
                                               Results
                                               ● 292 event ideas
Community: Mammut
                                               ● 202 comments
and Atizo community
                                               ●6 winner ideas
                                                 which were integrated
Modules: 1 and 2
                                                 into the concept




              «The Atizo community impressed               Rolf G. Schmid
              us with surprising ideas and                 CEO
              diverse expertise.»                          Mammut Sports Group AG
7 steps to more innovation

1. Innovating behind closed doors is over.
2. There are many smart people who want to support you.
3. Innovation begins with a challenge, not an idea.
4. Tunnel vision is not conducive for innovation.
5. The best idea is often created from several good ideas.
6. The sooner the customer is involved, the less the risk to flop.
7. Ideas are valuable only when they are implemented.
Innovation is not a problem of creativity
     but a problem of allocation.
                - Thank you -

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R&D Day von PWC - Mai 2011

  • 1. Enhance innovation with a community PwC R&C Industry Day, 31st May 2011
  • 2. What is Atizo? process to involve proven software 10'000 creative stakeholders minds Advantages think the unthinkable reduce the blinkered appreciation to stakeholders benefit from social media
  • 3. How does this process work? module 1 module 2 module 3 module 4 module 5 workshop online-projects workshop online-projects workshop define find ideas select ideas evaluate plan challenge ideas implementation
  • 4. Who are the stakeholders?
  • 5. Who is the Atizo community? Jan Burkhalter, 23 Petra Lauber, 38 Manfred Gloor, 52 gardener economist physician Hobbies: outdoor sports Hobbies: cooking Hobbies: motorcycling 150 tons of waste collected Happy Tea motorcycle of the future (Mammut Sports AG) (Bischofszell) (BMW)
  • 7. strategy products & services as!t of Idein a lo Proven t projects n differe marketing process
  • 8. Develop new products with web community Objective: Detecting needs to develop the motorbike of the future Results ● morethan 700 ideas from Community: BMW and 250 different users Atizo community ● team of 8 lead users ● concept with analy ses Modules: 1 to 5 and designs «On the open innovation platform Thomas Hirschmann Atizo we have received many exciting project manager ideas of motorcycle lovers from all «BMW Motorrad Innovation Contest» over the world.»
  • 9. Prepare strategy workshops with community Objective: Find packaging ideas for a new business sector „pharma“ Results ● 417 ideas Community: Atizo community ● 20rewarded ideas ● Implementation w ith a Module: 2 embedded in a consulting consulting partner project of a partner «The community was inspiring us Axel Förster when we were searching for new CEO, Rychiger AG business areas. We want to continue work with Atizo.»
  • 10. Improve processes with a community Objective: Discover potential to Results save costs ● 32cost saving actions ● potential to save co sts Community: SBB community CHF 1.5 m. (ca. 100 employees) ● Motivation and re cognition for the employees Modules: 1 bis 3 «The number and Alfred Späti the quality of the submitted product manager ideas was impressive.» Data Telecom SBB
  • 11. Find marketing ideas with a community Objective: ideas for the 150 anniversary Results ● 292 event ideas Community: Mammut ● 202 comments and Atizo community ●6 winner ideas which were integrated Modules: 1 and 2 into the concept «The Atizo community impressed Rolf G. Schmid us with surprising ideas and CEO diverse expertise.» Mammut Sports Group AG
  • 12. 7 steps to more innovation 1. Innovating behind closed doors is over. 2. There are many smart people who want to support you. 3. Innovation begins with a challenge, not an idea. 4. Tunnel vision is not conducive for innovation. 5. The best idea is often created from several good ideas. 6. The sooner the customer is involved, the less the risk to flop. 7. Ideas are valuable only when they are implemented.
  • 13. Innovation is not a problem of creativity but a problem of allocation. - Thank you -