The steps are as follows:
Step 1: installing required libraries to R environment
Step 2: Generating Token Key from Facebook
Step 3: Retrieving Information from Facebook
Step 4: Advance Graphical Representation
Explore how organisations are leveraging Social Media Analytics to take a leap ahead then their peers. Social Sentiment Analysis is a complex thing to comprehend is a vital part of any Business.
Google Analytics integrated more in-depth reporting for Social Media within the dashboard and you can now see how many visits are coming from each social media sites, and this includes sites you probably don’t do anything on or have heard of, plus how the visitors are interacting with the website and converting.
The steps are as follows:
Step 1: installing required libraries to R environment
Step 2: Generating Token Key from Facebook
Step 3: Retrieving Information from Facebook
Step 4: Advance Graphical Representation
Explore how organisations are leveraging Social Media Analytics to take a leap ahead then their peers. Social Sentiment Analysis is a complex thing to comprehend is a vital part of any Business.
Google Analytics integrated more in-depth reporting for Social Media within the dashboard and you can now see how many visits are coming from each social media sites, and this includes sites you probably don’t do anything on or have heard of, plus how the visitors are interacting with the website and converting.
Do The Green Thing Social Media MetricsAndrew Sleigh
At Do The Green Thing, we spend a lot of time finding the best inspiring Green Things, and sharing them with you on our website, Facebook page, in our monthly emails and on Twitter. We love to hear what you think, and naturally, we're also keen to know if we're helping you to Do The Green Thing.
We track the numbers for all our digital presences to see how many people we reach, and how interesting you find us. There are a lot of numbers to collect, and it's not always obvious what they mean, or whether they're useful. So we've been doing some work recently to come up with a simple system to collect data from all the different sources (our email software, Facebook, Twitter and so on), combine it, and give us some monthly indicators of how well we're doing.
We've posted up a slideshow here that shows how our system works, what assumptions we're making, and what we get out of it. And we're sharing it for two reasons:
1. If you're involved in something a bit like Do The Green Thing, you might find it useful as a model for measuring your own success. You'll likely have to tailor it to fit your circumstances and objectives, but it might provide a useful starting point
2. We'd love to get your feedback on whether you think this is a good model, and how you would improve it.
So please let us know what you think, and if you find it useful. Thanks.
White paper from Elon Media Analytics students. Blogging and microblogging is a key image-management strategy for athletes and teams. This paper describes some best practices for using Twitter analytics to optimize social media efforts in sports.
Do The Green Thing Social Media MetricsAndrew Sleigh
At Do The Green Thing, we spend a lot of time finding the best inspiring Green Things, and sharing them with you on our website, Facebook page, in our monthly emails and on Twitter. We love to hear what you think, and naturally, we're also keen to know if we're helping you to Do The Green Thing.
We track the numbers for all our digital presences to see how many people we reach, and how interesting you find us. There are a lot of numbers to collect, and it's not always obvious what they mean, or whether they're useful. So we've been doing some work recently to come up with a simple system to collect data from all the different sources (our email software, Facebook, Twitter and so on), combine it, and give us some monthly indicators of how well we're doing.
We've posted up a slideshow here that shows how our system works, what assumptions we're making, and what we get out of it. And we're sharing it for two reasons:
1. If you're involved in something a bit like Do The Green Thing, you might find it useful as a model for measuring your own success. You'll likely have to tailor it to fit your circumstances and objectives, but it might provide a useful starting point
2. We'd love to get your feedback on whether you think this is a good model, and how you would improve it.
So please let us know what you think, and if you find it useful. Thanks.
White paper from Elon Media Analytics students. Blogging and microblogging is a key image-management strategy for athletes and teams. This paper describes some best practices for using Twitter analytics to optimize social media efforts in sports.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
3. Google Analytics
Use: measures user interactions with websites across
various devices and environments.
The Google Analytics Platform provides all the computing
resources to collect, store, process, and report on those
user-interactions.
Charts are taken from [1] and [2]
www.sti-innsbruck.at 3/15
4. Social Data
Social Data sources:
1. Social Interactions → user interactions with social
buttons, e.g. the Google+ “+1” button, the Facebook “Like”
button.
2. Social Activities → social actions that happens “off-site”
on a social network and references a content on a website,
e.g. +1, comment, vote, share, etc.
www.sti-innsbruck.at 4/15
5. Social Interactions
User interactions with social buttons and widgets, e.g.
Google+ “+1” button, Facebook “Like” button.
Measuring social interactions to gain additional insight into
social engagement with a content on a website.
www.sti-innsbruck.at 5/15
6. Social Interactions
Dimensions
1. Social Source → the social network being tracked (e.g.
Google, Facebook, Twitter, LinkedIn)
2. Social Action → the social action being tracked (e.g. +1,
like, bookmark)
3. Social Source and Action → the concatenation of the social
network and action measured
4. Social Entity → the URL (or resource) which receives the
social network action
Metrics
1. Social Actions → the total number of social interactions
2. Unique Social Interactions → the number of sessions which
the specified social action(s) occurred at least once
3. Actions per Social Visit → the number of social interactions
per visit or session
www.sti-innsbruck.at 6/15
7. Social Interactions
A user interacts with
embedded Twitter
share buttons on two
separate articles
during a single visit
www.sti-innsbruck.at 7/15
8. Social Activities
A social activity represents a social action (e.g. +1,
comment, vote, share) that references a website’s content
The social action originates “off-site”, on a social network
not originate from the website
Include additional metadata related to the action: the social
network, user, time, photo, comments, etc.
www.sti-innsbruck.at 8/15
9. Social Activities
Dimensions:
Social Network, Originating Social Action, Social Network
and Action, Display Name, Endorsing URL, Social Activity
Post, Social Activity Timestamp, User Photo URL, User
Profile URL, Shared URL, Social Tags Summary, Social
User Handle
Metrics:
Data Hub Activities → the count of activities where a
content URL was shared or mentioned
www.sti-innsbruck.at 9/15
10. Social Activities → Activity Stream
The aggregation of social activities related to a particular
piece of content or a website
www.sti-innsbruck.at 10/15
11. Social Activities → Collection
GA automatically collects information for various social
networks using a partner network (social data hub)
Social data hub partners provide a stream of all publicly
available social activities that occur on their respective
social network
For example: Google+ sends social activity data for all
public posts to GA social data hub, Diigo sends social
activity data for all public bookmarks, etc.
www.sti-innsbruck.at 11/15
12. Social Activities → Collection
Social Plug-in Analytics → the collection method to track
social activity on an individual website
Social Tracking Method: trackSocial(network,
socialAction, opt target, opt pagePath)
Parameters:
network, where the action occurs (e.g. Facebook, Twitter)
socialAction, the type of action (e.g. Like, Send, Tweet)
opt target, the subject of the action, typically a URL target
opt pagePath, the page from which the action occurred
www.sti-innsbruck.at 12/15
13. Social Reports
Network Referrals → shows social networks
engagement, metrics: Pageviews, Avg. Visit
Duration, Pages/Visit.
Data Hub Activity → shows how people are
talking about and engaging a site content on
social networks; how and where they shared
and what people said.
Landing Pages → shows shared URLs
engagement.
Trackbacks → shows which sites are linking
to a content.
www.sti-innsbruck.at 13/15
14. Social Reports
Conversions → allows to quantify the value
of Social; the total number of conversions, the
monetary value of conversions.
Plugins → shows which social buttons
(Google “+1” and Facebook “Like”) are being
clicked and for which content.
Visitor Flow → shows the initial paths that
visitors from social networks took through a
site, then whether they continued on to other
parts of the site or whether they exited.
www.sti-innsbruck.at 14/15
15. References
1. Analytics Usage Statistics,
http://trends.builtwith.com/analytics
2. Google Analytics Usage Statistics, http:
//trends.builtwith.com/analytics/Google-Analytics
3. Capturing The Value Of Social Media Using Google
Analytics, http://analytics.blogspot.co.at/2012/03/
capturing-value-of-social-media-using.html
4. Social Data, https://developers.google.com/
analytics/devguides/platform/social-data-overview
5. About Social Analytics, https://support.google.com/
analytics/answer/1683971?hl=en
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