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www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Twoo.com
Daniel Pascual
www.sti-innsbruck.at
What is it?
• Twoo.com is a contact website that helps you meet
people around you.
• Available in 38 languages and 200 countries. (The latest
addition is Malay, April 5th)
• 12 million monthly active users.
• Alexa ranking: 497th worldwide.
2
www.sti-innsbruck.at
History
• Created in April 2011 in Ghent, Belgium.
• Belongs to Massive Media, who also owns Netlog.
• December 2012, Massive Media was bought by Meetic
for 18.9€ million.
• Currently has 104 employees.
3
www.sti-innsbruck.at
What are users looking for?
4
Affairs Long Term
Relationship
www.sti-innsbruck.at
How does it work?
• You set up a profile for people to know about you.
• You are presented with the profiles of people around you
who are compatible.
• You can like them or not like them. If there is a mutual
like, you will both be informed and added to a mutual
attraction list.
• You can use it for free, but some things can only be done
with a premium account.
5
www.sti-innsbruck.at
Profile
6
www.sti-innsbruck.at
Discover people
7
www.sti-innsbruck.at
Compatibility
• The page will offer show you people who it considers are
compatible with you.
• It will consider your age, location, the answer to a series
of questions you can fill out in your profile, as well as a
few preferences you can fill out.
• Having a verified picture or a complete profile will make
you more likely to be found by other people.
8
www.sti-innsbruck.at
Profile picture
9
• The profile picture must speak for you, so it has some
restrictions.
• Only you can be in the photo
• Your face must be recognizable
• No explicit nudity
• No copyright violations
• Twoo gives you the option to verify your identity by
taking a picture through your webcam
www.sti-innsbruck.at
How do they make money?
• Website ads generate a Daily Revenue of $6,694 USD.
• You can buy Credits or upgrade to an Unlimited Account.
• Credits will allow you to boost your visibility.
– 1 credit 1,99€, 20 credits 19,99€.
• An Unlimited Account will let you see who visits your profile, view every
profile, see who likes you and more advantages.
– 1 month 9,99€, 12 months 59,99€
10
www.sti-innsbruck.at
Apps
• Twoo offers desktop and browser applications for your computer, and
phone applications for Android, IOS and Windows Phone.
• Desktop application sends you a notification when you receive a
message, someone likes you, you get a visitor and so on.
• It is a intrusive and sometimes will malfunction.
• Android App is a little slow and offers the
same functionalities but on your phone.
11
www.sti-innsbruck.at
Problems
• If the website was mine, what would I do to improve it?
• When presented with a person from a different town, show the distance
between that town and mine.
• If I am looking for a girl to have a relationship, don’t show me a married
woman who wants to make friends, we might be compatible as people
but we are not looking for the same thing.
12
www.sti-innsbruck.at
Suspicious Profile Pictures
13
www.sti-innsbruck.at
Mistery People
14
www.sti-innsbruck.at
People Lying
15
www.sti-innsbruck.at
Controversy
• Complaints where received by users about the Twoo spaming them
and their contacts with emails without their consent.
• This will some scare people away since they might not want some
people in their enviroment to know they are involved in this kind of
site.
• However it might be the reason the website expanded so quickly
and why it receives so many daily visits.
16
www.sti-innsbruck.at
Conclusion
• It is for free, you can give it a try and you have nothing to
lose.
• If you really depend on it you will end up buying a
premium account, and then it is not free anymore.
• Possibly will work better in a big city where you have
more users around you.
17
www.sti-innsbruck.at
Questions?
18
www.sti-innsbruck.at
References
• http://www.reuters.com/article/2012/12/21/meetic-
idUSnBw2bBsH6a+114+BSW20121221
• www.ashleymadison.com
• www.christianmingle.com
• http://www.jdate.com/
• http://thenextweb.com/insider/2012/12/23/meetic-iac-buys-massive-
media-the-company-behind-netlog-and-badoo-rival-twoo-for-25m/
• www.twoo.com
• http://www.freewebsitereport.org/www.twoo.com
19

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Twoo

  • 1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at Twoo.com Daniel Pascual
  • 2. www.sti-innsbruck.at What is it? • Twoo.com is a contact website that helps you meet people around you. • Available in 38 languages and 200 countries. (The latest addition is Malay, April 5th) • 12 million monthly active users. • Alexa ranking: 497th worldwide. 2
  • 3. www.sti-innsbruck.at History • Created in April 2011 in Ghent, Belgium. • Belongs to Massive Media, who also owns Netlog. • December 2012, Massive Media was bought by Meetic for 18.9€ million. • Currently has 104 employees. 3
  • 4. www.sti-innsbruck.at What are users looking for? 4 Affairs Long Term Relationship
  • 5. www.sti-innsbruck.at How does it work? • You set up a profile for people to know about you. • You are presented with the profiles of people around you who are compatible. • You can like them or not like them. If there is a mutual like, you will both be informed and added to a mutual attraction list. • You can use it for free, but some things can only be done with a premium account. 5
  • 8. www.sti-innsbruck.at Compatibility • The page will offer show you people who it considers are compatible with you. • It will consider your age, location, the answer to a series of questions you can fill out in your profile, as well as a few preferences you can fill out. • Having a verified picture or a complete profile will make you more likely to be found by other people. 8
  • 9. www.sti-innsbruck.at Profile picture 9 • The profile picture must speak for you, so it has some restrictions. • Only you can be in the photo • Your face must be recognizable • No explicit nudity • No copyright violations • Twoo gives you the option to verify your identity by taking a picture through your webcam
  • 10. www.sti-innsbruck.at How do they make money? • Website ads generate a Daily Revenue of $6,694 USD. • You can buy Credits or upgrade to an Unlimited Account. • Credits will allow you to boost your visibility. – 1 credit 1,99€, 20 credits 19,99€. • An Unlimited Account will let you see who visits your profile, view every profile, see who likes you and more advantages. – 1 month 9,99€, 12 months 59,99€ 10
  • 11. www.sti-innsbruck.at Apps • Twoo offers desktop and browser applications for your computer, and phone applications for Android, IOS and Windows Phone. • Desktop application sends you a notification when you receive a message, someone likes you, you get a visitor and so on. • It is a intrusive and sometimes will malfunction. • Android App is a little slow and offers the same functionalities but on your phone. 11
  • 12. www.sti-innsbruck.at Problems • If the website was mine, what would I do to improve it? • When presented with a person from a different town, show the distance between that town and mine. • If I am looking for a girl to have a relationship, don’t show me a married woman who wants to make friends, we might be compatible as people but we are not looking for the same thing. 12
  • 16. www.sti-innsbruck.at Controversy • Complaints where received by users about the Twoo spaming them and their contacts with emails without their consent. • This will some scare people away since they might not want some people in their enviroment to know they are involved in this kind of site. • However it might be the reason the website expanded so quickly and why it receives so many daily visits. 16
  • 17. www.sti-innsbruck.at Conclusion • It is for free, you can give it a try and you have nothing to lose. • If you really depend on it you will end up buying a premium account, and then it is not free anymore. • Possibly will work better in a big city where you have more users around you. 17
  • 19. www.sti-innsbruck.at References • http://www.reuters.com/article/2012/12/21/meetic- idUSnBw2bBsH6a+114+BSW20121221 • www.ashleymadison.com • www.christianmingle.com • http://www.jdate.com/ • http://thenextweb.com/insider/2012/12/23/meetic-iac-buys-massive- media-the-company-behind-netlog-and-badoo-rival-twoo-for-25m/ • www.twoo.com • http://www.freewebsitereport.org/www.twoo.com 19