Twoo.com is a social networking website launched in 2011 that helps users meet new people. It has over 12 million monthly active users and is available in 38 languages across 200 countries. The website allows users to create a profile, view profiles of compatible users nearby, and like or pass on other profiles. If two users like each other mutually, they are connected. While the basic features are free, premium subscriptions provide additional visibility and perks. The website generates revenue from ads and premium subscriptions for credits and unlimited access.

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Twoo.com
Daniel Pascual

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What is it?
• Twoo.com is a contact website that helps you meet
people around you.
• Available in 38 languages and 200 countries. (The latest
addition is Malay, April 5th)
• 12 million monthly active users.
• Alexa ranking: 497th worldwide.
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History
• Created in April 2011 in Ghent, Belgium.
• Belongs to Massive Media, who also owns Netlog.
• December 2012, Massive Media was bought by Meetic
for 18.9€ million.
• Currently has 104 employees.
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What are users looking for?
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Affairs Long Term
Relationship

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How does it work?
• You set up a profile for people to know about you.
• You are presented with the profiles of people around you
who are compatible.
• You can like them or not like them. If there is a mutual
like, you will both be informed and added to a mutual
attraction list.
• You can use it for free, but some things can only be done
with a premium account.
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Profile
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Discover people
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Compatibility
• The page will offer show you people who it considers are
compatible with you.
• It will consider your age, location, the answer to a series
of questions you can fill out in your profile, as well as a
few preferences you can fill out.
• Having a verified picture or a complete profile will make
you more likely to be found by other people.
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Profile picture
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• The profile picture must speak for you, so it has some
restrictions.
• Only you can be in the photo
• Your face must be recognizable
• No explicit nudity
• No copyright violations
• Twoo gives you the option to verify your identity by
taking a picture through your webcam

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How do they make money?
• Website ads generate a Daily Revenue of $6,694 USD.
• You can buy Credits or upgrade to an Unlimited Account.
• Credits will allow you to boost your visibility.
– 1 credit 1,99€, 20 credits 19,99€.
• An Unlimited Account will let you see who visits your profile, view every
profile, see who likes you and more advantages.
– 1 month 9,99€, 12 months 59,99€
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Apps
• Twoo offers desktop and browser applications for your computer, and
phone applications for Android, IOS and Windows Phone.
• Desktop application sends you a notification when you receive a
message, someone likes you, you get a visitor and so on.
• It is a intrusive and sometimes will malfunction.
• Android App is a little slow and offers the
same functionalities but on your phone.
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Problems
• If the website was mine, what would I do to improve it?
• When presented with a person from a different town, show the distance
between that town and mine.
• If I am looking for a girl to have a relationship, don’t show me a married
woman who wants to make friends, we might be compatible as people
but we are not looking for the same thing.
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Suspicious Profile Pictures
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Mistery People
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People Lying
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Controversy
• Complaints where received by users about the Twoo spaming them
and their contacts with emails without their consent.
• This will some scare people away since they might not want some
people in their enviroment to know they are involved in this kind of
site.
• However it might be the reason the website expanded so quickly
and why it receives so many daily visits.
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Conclusion
• It is for free, you can give it a try and you have nothing to
lose.
• If you really depend on it you will end up buying a
premium account, and then it is not free anymore.
• Possibly will work better in a big city where you have
more users around you.
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Questions?
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References
• http://www.reuters.com/article/2012/12/21/meetic-
idUSnBw2bBsH6a+114+BSW20121221
• www.ashleymadison.com
• www.christianmingle.com
• http://www.jdate.com/
• http://thenextweb.com/insider/2012/12/23/meetic-iac-buys-massive-
media-the-company-behind-netlog-and-badoo-rival-twoo-for-25m/
• www.twoo.com
• http://www.freewebsitereport.org/www.twoo.com
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