Obviously Harith Iskander - Best Digital Advertising Campaign
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Submission for WAN-IFRA’s Asian Digital Media Awards 2016. We are awarded Gold for this category.
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Obviously Harith Iskander - Best Digital Advertising Campaign
- 1. OBVIOUSLY HARITH ISKANDER Best Digital Advertising Campaign Submission for WAN-IFRA’s Asian Digital Media Awards 2016 URL: www.obviouslyharith.com Obviously Harith Iskander (OHI) is a Saturday night comedy talk show premiered May 28, 2016 on Astro AWANI (Channel 501). Brand seeding exercise started on April 28 across all social media platforms, followed by digital marketing campaigns across multiple channels.
- 2. Robust Multi-Platform Content Ecosystem In order to extend the footprint of the show beyond the realm of TV, we have built a robust digital content ecosystem around the brand. As an extension of the sister site, astroawani.com, obviouslyharith.com is built to house a host of multimedia content for the viewing pleasure of our site visitors and fans of the show. We have developed web exclusive videos such as #OHIDrive, #OHIJam, GIFs and internet memes native to respective online and social media platforms as a way to engage online audience. obviouslyharith.com facebook.com/obviouslyharith/ twitter.com/ObviouslyHarith
- 3. Actively engaging the netizens through social media The social media pages of Obviously Harith Iskander were launched simultaneously on April 28 2016 at 1200hours – each platform has a distinct content strategy and web exclusives that caters to the nature and consumption behaviour of audience native to the platform. Facebook: 46,059 Twitter: 3,180 Instagram: 2,585 YouTube: 3,345 Cumulative Following: 55,169 3,427,649 Total Video Views on Facebook 6.0Mimpressions to-date 94.5K impressions per day on Twitter 13.7K Retweets * Period: 28 April - 30 June 2016
- 4. Online Banners: Native and Google Display Network GIF and JPEG online banners are created and refreshed on a weekly basis in order to generate maximum awareness on the digital platform through native banners and Google Display Network (GDN). All banners direct the traffic to obviouslyharith.com A series of online banners with witty and humourous copy to promote the show.
- 5. Digital Marketing: Facebook Page Post Link Ads, Search Marketing, YouTube Pre-Roll Ads + Companion Banner Facebook Page Post Link Ads Google AdWords Further to our effort in attracting new visitors to sample our content, we have been investing in Facebook Page Post Link Ads, Google AdWords and YouTube using various ad copies and promotional videos. YouTube Pre-Roll Ads + Companion Banner
- 6. Advertiser-friendly content ecosystem and strategy From the show’s homepage (obviouslyharith.com), video skin, social media to branded content segments and web exclusives, Obviously Harith Iskander is a brand that has the flexibility to customize its content to meet advertisers’ objectives. Partner Sponsor’s Branding on Homepage Carousel Presenting Sponsor’s Branded Content with clickable Video Skin Partner Sponsor’s Web Exclusive Branded Content with clickable Video Skin Social Media Branding with Sponsor’s Logo Sponsor’s Companion Banner
- 7. The talk of the town Creating relatable content is at the core of Obviously Harith Iskander. Aside from the coverage on the debut of the show, both our TV content and web exclusives (#OHIDrive, especially) have obtained considerable organic coverage by major online publications in the market driving more awareness and chatter about the new show.