Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas! My name is Giuseppe Tarantino I will guide you through this presentation. 

1. Want to bring your Travel Website to the next level?!
Check out these content marketing ideas!

2. WHAT IS CONTENT MARKETING?
Content marketing is the development and distribution of relevant, useful
content—blogs, newsletters, white papers, social media posts, emails, videos,
and the like—to current and potential customers. When it’s done right, this
content conveys expertise and makes it clear that a company values the
people to whom it sells.

3. WHY CAN CONTENT MARKETING BE BENEFICIAL
FOR YOUR BUSINESS?
Content marketing is a go-to tactic that’s proven to work.
Also, it provides a competitive advantage.
Statistics
Businesses with blogs get 67% more leads than other
companies.
67% of business to business (B2B) marketers say B2B
content marketingincreases engagement and the
number of leads they generate.
88% of people credit branded videos for convincing
them to purchase a product or service.

4. WHY IS CONTENT MARKETING IS SO IMPORTANT WITHIN THE TRAVEL
INDUSTRY?
Travel content marketing refers to the strategic creation It aims to attract and
captivate the target audience, providing them with valuable information
about destinations, experiences, and services, while simultaneously promoting
a brand or business.
In fact, utilizing a range of platforms including websites, blogs,
social media, and videos, content marketing strategically employs
diverse channels to amplify brand visibility, attract potential
customers, and ultimately increase revenue by generating
valuable leads.

5. LETS SEE SOME EXPLES OF CONTENT MARKETING
FOR TRAVEL WEBSITES

6. EXAPLES OF CONTENT MARKETING USED IN THE
TRAVEL SECTOR
1. Develop A Content Strategy For Your Travel Brand
In order to successfully market your travel brands, you need to formulate a clear strategy.
Here are some tips to help you out:
Define your objectives
Set realistic goals
Do your research
Know your audience

7. 2 SEO In Travel Content Marketing
Search engine optimization (SEO) is a crucial aspect of content marketing that can
attract more website traffic, increase brand awareness, and drive bookings.
Here are some key considerations to successfully use SEO in travel content marketing:
Conduct Keyword Research
Optimize Content
Focus on Quality Content
Build High-Quality Backlinks
Monitor Analytics

8. 3. CREATE TRAVEL CONTENT THAT
CONVERTS
The right digital strategies can be a powerful marketing tool in the
content marketing travel agency field that can help you stand out
from the rest and convert leads into bookings and revenue.
Focus on User Experience
Incorporate Calls-to-Action (CTAs)
Provide Valuable Content
Optimize for Conversions

9. 4 SOCIAL MEDIA
Social media marketing is the most effective way to reach your intended
audience because platforms use algorithms to provide content based on users'
interests. You can use this to connect with your target audience across various
social media platforms.
Lists of Must-Visit Places:
Travel Tips:
Adventure Activities:
Local Cuisine:
Shopping:

10. 5 VIDEO MARKETING
Create a series of destination videos showcasing the highlights of each
location.
Video marketing is an effective way to engage and inspire travelers, providing an
immersive experience that showcases destinations, hotels, activities, and more.
Here are some key strategies for using video marketing in travel content marketing:
Create High-Quality Videos:
Showcase Your Destination or Product:
Tell a Story:
Optimize for Mobile:
Use Video in Your Marketing Mix:

11. 6 TRAVEL BLOGS
We take a look at some of the most influential travel bloggers out there, either based in the United Kingdom, or with a
mainly UK-based audience, including some of their vital statistics (see footnote) and how to contact them. If you need to
reach the great British travelling public, these are the guys and gals you need…
This Blogs website is amazing because it
includes several of the best bloggers in UK
providing you with their websites so you
can follow them in their travel adventures.
Travel blogs are a great strategy used in
content marketing to attract.

12. LETS SEE 4 SUCCESSFUL TRAVEL CONTENT MARKETING WEBSITES
Here are some examples of successful travel content marketing campaigns that
have helped businesses boom.
Airbnb
Airbnb’s “Made Possible by Hosts” marketing strategy focuses
on educating people about hosted travel and what sets them
apart. The company emphasizes connecting travelers with
local hosts and experiences as a way for people to find more
meaning and connection in their travels. Most of Airbnb’s traffic
comes from organic search, and the campaign aims to
reinforce its unique selling proposition.
EasyJet
EasyJet unveiled an integrated brand campaign aimed at
holidaymakers ahead of the 2022 spring and summer season. The
“nextGen easyJet” campaign uses various media platforms including
TV adverts, social media, and print to showcase the airline’s eco-
friendly stance to appeal to the masses and make their campaign
message exceptionally clear.

13. LETS SEE 4 SUCCESSFUL TRAVEL CONTENT MARKETING WEBSITES
Here are some examples of successful travel content marketing campaigns that
have helped businesses boom.
Delta Airlines
Delta Airlines utilizes user-generated content by
showcasing positive customer reviews, which
accelerates their outreach and builds trust and
loyalty by guaranteeing that they deliver on their
promises. This approach leverages the power of
social proof to enhance their brand image and
attract more customers.
The marketing director of TUI explains
the some of the strategies they use
like cited in this part: "Talking the
commercial language of the business
and not just "brand" is vital to getting
buy in to marketing and brand
strategy. We need to prove the value
we bring to the business through
clear KPIs and demonstrable ROI and
day-to-day performance is critical to
any marketer gaining credibility.
TUI.com

14. LETS HAVE A LOOK AT THE VIDEOS THEY USE IN THEIR CONTENT
MARKETING
Airbnb
EasyJet
Delta Airlines
TUI.co.uk

15. LETS ANALYSE SOME OF THEIR STRATGIES FOR CONTENT MARKETING
Airbnb – ‘Made Possible by Hosts’ campaign.
Airbnb says most of its traffic comes from organic search so its travel content marketing strategy revolves
around “educating the world about hosted travel and what makes Airbnb unique”.
Here’s the story from the Mambo Italiano episode below
Every episode of the Made Possible By Hosts
series tells a real story about the travellers and,
crucially, the trip made possible by Airbnb
hosts and their properties.
The Airbnb uses the made possible by hosts
campaign and as we see from the screenshots taken
from the Vertical Leap website to drive more traffic
because by collecting videos, photographs and
stories from people using the airbnb people are
attracted and also drawn to go back for more
holidays and this increases loyalty.

16. LETS ANALYSE THEIR STRATGIES FOR CONTENT MARKETING
EasyJet – ‘nextGen easyJet’ campaign
easyJet has launched an integrated brand campaign targeting holidaymakers ahead of the spring and
summer 2022 season. The nextGen easyJet campaign combines TV advertising, social media, print and
other mediums to position the airline as the eco-friendly option as the industry takes off again
Without debating the effectiveness of airlines
offsetting or the meme potential of an ad showing
easyJet passengers flying through the air, the
brand positioning in this campaign is clear.
The company insists it’s the only major airline in
Europe offsetting the carbon emissions from the
fuel used for all of its flights and the video ad
reinforces this message with a bold concept and
visually striking footage.
Easyjet uses the use the next gen campaign
and reinforces their message through the
youtube video Ad

17. LETS ANALYSE THEIR STRATGIES FOR CONTENT MARKETING
Delta – UGC customer reviews
Sticking with the theme of airlines, Delta is focusing on a different selling point in this social media
campaign that leverages user-generated content (UGC) from customer reviews.
Although the travel industry is in a state of recovery, disruption remains a problem with the ever-
changing Covid-19 situation and various other issues. Customers want to book with confidence,
knowing any problems they encounter will be dealt with properly, particularly with cancelled flights,
delays and other travel disruptions.
Delta Airlines uses the use of Social Media to
reassure the travelers and this builds trust in
the company and also uses UGC user
generated content.

18. TAKEAWAYS OF SOME OF THE CONTENT MARKETING STRATEGIES
Video content is crucial for travel brands to engage and inspire travelers, providing an
immersive experience that showcases destinations, hotels, activities, and more.
Travel brands need to be authentic with sustainable messaging
Social Media plays an important part in delivering the message across the most effective way to
reach your intended audience because platforms use algorithms to provide content based on
users' interests.
Travel Blogs are essential for the Travel Industry
SEO is a crucial aspect of content marketing that can attract more website traffic, increase
brand awareness, and drive bookings.
We have analysed some great examples of Content Marketing Websites in the Travel industry.

19. LIKE COMMENT SAVE SHARE
NEED SOME HELP WITH
YOUR CONTENT
MARKETING IDEAS?
Contact me today, and lets take your business
to the next level!
Inbound & Content Marketing Expert
Giuseppe Tarantino
Thank you for considering these content
marketing ideas for your travel website! Safe
and happy travels!
tarantino_giuseppe_smm Giuseppe Tarantino SMM