SlideShare a Scribd company logo
BRIDGING CONTENT,
AUDIENCES &
BRANDS.
December 2017
Publish and promote niche
independent content….
with an entertainment-first approach to
reach audiences with specific
interests…
to facilitate brand engagement with
their target audiences…
to fulfill our goal to…
Entertain,
Evolve &
Engage.
WHAT WE
DO.
WHAT IS
e360tv?
We offer solutions for independent content
producers seeking a revenue stream and
brands seeking the attention of these niche
audience members.
The company includes the network e360tv,
an over-the-top network available on 186
million screens including smart devices, PCs,
Apple TV, Roku and Amazon Fire TV.
Partners of CMN and e360tv include award-
winning producers, media tech and data
management pioneers, social promotional
networks, influencers, content and
distribution partners and renowned PR
promoters.
OUR EDGE.
Over the top (OTT)
refers to the delivery of film and TV content
streamed directly over the internet to a
connected device, bypassing the need for
viewers to subscribe to a traditional cable or
satellite package.
Competitive Advantage of OTT
OTT allows more control and flexibility for the
viewers, the advertisers and e360tv. Audiences
can watch when and what they want,
advertisers can get the highest ROI for their
advertising spends and publishers can add
interactivity to content, collect an immense
amount of data on viewers habits, likes/dislikes,
demographics and geo-locations.
WHAT IS
OTT?
e360tv
Audience
& Reach
DRIVING
CONSUMERS
IS WHAT
WE DO.
ADVERTSING
OPTIONS
Pre and mid-roll
video ads
displayed next to
content that is
focused on your
target consumer
Sponsored content
for exclusive branded
content. Brand is co-
marketed in all
aspects of content
marketing and
promotion.
Both options are
custom, highly-
targeted and
work with a
variety of budgets
e360tv
PROMOTIONAL
MATRIX
Co-
branded
Content
Earned Media
via Trending
Editorials
User-
Generated &
Paid Social
Campaigns
Organic &
Managed
Traffic
Digital Video
Advertising
Data Driven
Drip
Campaigns
GAIN VALUEABLE
INSIGHTS FROM
CAMPAIGN
METRICS
REPORTING AND DATA
In order to help you increase your
exposure and sales your are provided
detailed reports and data about your
audience. Reporting includes:
Platform type
(ConnectedTV/Mobile/Desktop)
Impressions (#)
Completion Rate (%)
Hours Engaged (#)
Geo-Location
Related interests
Personal Preferences
And much more…
SAMPLE REPORT
PRE AND MID
ROLL
TARGETED ADS
SAMPLE ADVERTISING
CAMPAIGN
• 15-30 second video ads distributed on e360tv’s web and OTT
platforms including Amazon Fire, Apple TV and Roku.
• Ads targeted according to brand’s target consumers including geo-
location, interests, device-type, time-of-day, etc.
• Social marketing campaign-210,000 targeted impressions per
month to millions.
• Add-on features can include, landing page overlay with incentive-
based data collection for follow-up drip campaign(s).
• And content interactivity allows viewers to buy products directly
from commercial.
CO-BRANDED
ORIGINAL
CONTENT
SAMPLE CO-BRANDED
CONTENT CAMPAIGN
• Co-Branded Content distributed on e360tv’s web and OTT
platforms including Amazon Fire, Apple TV and Roku. Branded
“Powered By…” pre-roll added to content. Full 15-30 second ad
placed mid or post video content.
• Social marketing campaign-210,000 targeted impressions per
month to millions.
• 30 editorials disbursed to 100,000s bloggers and journalists to
drive earned media and trend on Google, Yahoo, etc.
• Content interactivity allows viewers to buy products directly from
content and post video commercial.
• Landing page overlay with incentive-based data collection for
follow-up drip campaign(s).
• Traffic management to drive a minimum of one million viewers.
WHO IS WATCHING
HOW THEY ARE
WATCHING
THANK YOU

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E360tv sales deck

  • 2. Publish and promote niche independent content…. with an entertainment-first approach to reach audiences with specific interests… to facilitate brand engagement with their target audiences… to fulfill our goal to… Entertain, Evolve & Engage. WHAT WE DO.
  • 4. We offer solutions for independent content producers seeking a revenue stream and brands seeking the attention of these niche audience members. The company includes the network e360tv, an over-the-top network available on 186 million screens including smart devices, PCs, Apple TV, Roku and Amazon Fire TV. Partners of CMN and e360tv include award- winning producers, media tech and data management pioneers, social promotional networks, influencers, content and distribution partners and renowned PR promoters. OUR EDGE.
  • 5. Over the top (OTT) refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package. Competitive Advantage of OTT OTT allows more control and flexibility for the viewers, the advertisers and e360tv. Audiences can watch when and what they want, advertisers can get the highest ROI for their advertising spends and publishers can add interactivity to content, collect an immense amount of data on viewers habits, likes/dislikes, demographics and geo-locations. WHAT IS OTT?
  • 8. ADVERTSING OPTIONS Pre and mid-roll video ads displayed next to content that is focused on your target consumer Sponsored content for exclusive branded content. Brand is co- marketed in all aspects of content marketing and promotion. Both options are custom, highly- targeted and work with a variety of budgets
  • 9. e360tv PROMOTIONAL MATRIX Co- branded Content Earned Media via Trending Editorials User- Generated & Paid Social Campaigns Organic & Managed Traffic Digital Video Advertising Data Driven Drip Campaigns
  • 10. GAIN VALUEABLE INSIGHTS FROM CAMPAIGN METRICS REPORTING AND DATA In order to help you increase your exposure and sales your are provided detailed reports and data about your audience. Reporting includes: Platform type (ConnectedTV/Mobile/Desktop) Impressions (#) Completion Rate (%) Hours Engaged (#) Geo-Location Related interests Personal Preferences And much more…
  • 12. PRE AND MID ROLL TARGETED ADS SAMPLE ADVERTISING CAMPAIGN • 15-30 second video ads distributed on e360tv’s web and OTT platforms including Amazon Fire, Apple TV and Roku. • Ads targeted according to brand’s target consumers including geo- location, interests, device-type, time-of-day, etc. • Social marketing campaign-210,000 targeted impressions per month to millions. • Add-on features can include, landing page overlay with incentive- based data collection for follow-up drip campaign(s). • And content interactivity allows viewers to buy products directly from commercial.
  • 13. CO-BRANDED ORIGINAL CONTENT SAMPLE CO-BRANDED CONTENT CAMPAIGN • Co-Branded Content distributed on e360tv’s web and OTT platforms including Amazon Fire, Apple TV and Roku. Branded “Powered By…” pre-roll added to content. Full 15-30 second ad placed mid or post video content. • Social marketing campaign-210,000 targeted impressions per month to millions. • 30 editorials disbursed to 100,000s bloggers and journalists to drive earned media and trend on Google, Yahoo, etc. • Content interactivity allows viewers to buy products directly from content and post video commercial. • Landing page overlay with incentive-based data collection for follow-up drip campaign(s). • Traffic management to drive a minimum of one million viewers.

Editor's Notes

  1. Sinclair logo / comnpulse
  2. Sinclair logo / comnpulse
  3. Sinclair logo / comnpulse