e360tv has a variety of options for brands looking to reach niche audiences including targeted ads, content-to-commerce interactivity, co-branded original content and data driven marketing campaigns.
e360tv Brand Integration
Canna Media Network offers brands the opportunity to align with a comprehensive slate of programming and user experiences to accomplish 3 primary objectives through organic product integration:
The Customer Connection. Brands will have the opportunity to create a personalized, ongoing, two-way conversation with both the consumers and retailers through content along with ancillary experiences. CMN will capture footage and cuts into captivating short form pieces for brands to use/repurpose with unlimited rights on their own channels and social platforms.
The Brand Story. Whether in the form of a mini doc or as part of an ongoing series, CMN will provide our partners with the opportunity to tell their brand story and explain the differentials in a highly engaging, entertainment-first narrative.
Sell The Product. The network employs cutting edge technology to eliminate all unnecessary barriers in the journey from content consumption on to product purchase. Getting the physical product in the hands of the consumer has never been so easy.
People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
The Digital Advertising Tipping Point is Here!MediaPost
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape. Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
tapGOconnect adds new value and propels NFC cards to new heights across ecosystems connecting consumers and business, to communities and social media on the GO …..
e360tv Brand Integration
Canna Media Network offers brands the opportunity to align with a comprehensive slate of programming and user experiences to accomplish 3 primary objectives through organic product integration:
The Customer Connection. Brands will have the opportunity to create a personalized, ongoing, two-way conversation with both the consumers and retailers through content along with ancillary experiences. CMN will capture footage and cuts into captivating short form pieces for brands to use/repurpose with unlimited rights on their own channels and social platforms.
The Brand Story. Whether in the form of a mini doc or as part of an ongoing series, CMN will provide our partners with the opportunity to tell their brand story and explain the differentials in a highly engaging, entertainment-first narrative.
Sell The Product. The network employs cutting edge technology to eliminate all unnecessary barriers in the journey from content consumption on to product purchase. Getting the physical product in the hands of the consumer has never been so easy.
People-Based Marketing Anywhere: Custom Audiences for Everyone!MediaPost
There is big money being spent on people-based marketing campaigns and today advertisers are limited to running them with only the biggest players in the industry. Without a custom audience solution, premium publishers aren't even considered for these campaigns and eligible for that revenue stream. How can you attract more of the market share, stay competitive and still have a premium offering?
The Digital Advertising Tipping Point is Here!MediaPost
As readers are demanding a different value exchange between advertising and content, it’s not surprising that the IAB is recommending massive changes in the digital advertising landscape. Publishers must be innovating at a much faster pace as we approach the end of the old world of digital advertising. The new world is coming and it encompasses virtual reality, branded content, and a growing respect for the reader experience.
tapGOconnect adds new value and propels NFC cards to new heights across ecosystems connecting consumers and business, to communities and social media on the GO …..
On the spot, activity driven Content/Social Media communication at the Time of Engagement through online and social media channels creating viral marketing , user generated content, loyalty promotion and check-ins all from NFC enabled items and contactless cards.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
This presentation gives an overview of outdoor advertising. We cover what out of home media is, why you should be using it, and offer some OOH planning tips and tricks.
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen.
Syncing can also be used to hijack competitor TV ads or target ads for complementary products.
TV-online sync will amplify your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.
Leveraging Location-Based Insights to Maximize Mobile Advertising RevenueMediaPost
Time spent in-app continues to increase and consumers are more willing to share personal data if they believe they’ll be presented with relevant offers and advertising. When approached with predictive and contextually relevant experiences, consumers are more likely to engage with content and advertising offers. In this session, Verve explores how to help publishers drive higher margins and advertising performance through patented location intelligence that produces greater insights into consumer geo-behaviors and creates unique mobile experiences that demand engagement and interaction.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
On the spot, activity driven Content/Social Media communication at the Time of Engagement through online and social media channels creating viral marketing , user generated content, loyalty promotion and check-ins all from NFC enabled items and contactless cards.
Flexibility agility relevancy will be key ingredients in post lockdown advert...Posterscope
Reflecting and respecting the mood of the country has been a key theme for advertisers during this Pandemic, with the brands that have, seeing their work shared and celebrated. What happen next with lock-down is still unclear, however it does seem certain though is that no one will be going back to what is already becoming the “old” normal for a long time, if ever. It is also clear that this will affect how advertisers communicate with customers moving forward. Flexibility, agility and relevance will be key ingredients in designing communications in the coming months, if not years.
This presentation gives an overview of outdoor advertising. We cover what out of home media is, why you should be using it, and offer some OOH planning tips and tricks.
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
Social media marketing presentation by Igor Beuker, given on 23 November 2010 at the IAB Spain Event - Inspirational Wwwedding- in Madrid.
Discover more case studies at www.socialmedia8.com
Within seconds of your TV ad airing, an in-sync online ad will appear on consumer’s second screen.
Syncing can also be used to hijack competitor TV ads or target ads for complementary products.
TV-online sync will amplify your own TV spend, driving on average 47% more web traffic and on average 23% more online purchases.
Leveraging Location-Based Insights to Maximize Mobile Advertising RevenueMediaPost
Time spent in-app continues to increase and consumers are more willing to share personal data if they believe they’ll be presented with relevant offers and advertising. When approached with predictive and contextually relevant experiences, consumers are more likely to engage with content and advertising offers. In this session, Verve explores how to help publishers drive higher margins and advertising performance through patented location intelligence that produces greater insights into consumer geo-behaviors and creates unique mobile experiences that demand engagement and interaction.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. CTV advertising campaign made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
Infiniteloop.tv is the only tool available to collaboratively develop ideas initiated on the net into concepts and final events. Start challenging your top movie star o start a challenge yourself
Video Services: Customer Experience in the Fast-Evolving Digital SpaceCognizant
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com for CTV ad campaign now.
Adenvy is an Independent New Media Company. We specialise in delivering marketing for our clients across all possible digital viewing devices, delivering adverts in Browser and InApp to Desktop, Mobile & Tablets, helping companies get total online coverage to promote their business. We strongly believe in maximising client ROI which is why we only work to an Effective pricing model, ECPM & ECPC. Within the ever evolving RTB world where pricing changes by the second, our clients can always count on receiving maximum value
Presentation Includes:
Brand Awareness Solutions & Direct Response Solutions delivered across Desktop, Mobile & Tablet Devices in Browser & InApp. Media available - Premium Websites, 1000's of App's & 100's of Internet TV and VOD channels
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. Publish and promote niche
independent content….
with an entertainment-first approach to
reach audiences with specific
interests…
to facilitate brand engagement with
their target audiences…
to fulfill our goal to…
Entertain,
Evolve &
Engage.
WHAT WE
DO.
4. We offer solutions for independent content
producers seeking a revenue stream and
brands seeking the attention of these niche
audience members.
The company includes the network e360tv,
an over-the-top network available on 186
million screens including smart devices, PCs,
Apple TV, Roku and Amazon Fire TV.
Partners of CMN and e360tv include award-
winning producers, media tech and data
management pioneers, social promotional
networks, influencers, content and
distribution partners and renowned PR
promoters.
OUR EDGE.
5. Over the top (OTT)
refers to the delivery of film and TV content
streamed directly over the internet to a
connected device, bypassing the need for
viewers to subscribe to a traditional cable or
satellite package.
Competitive Advantage of OTT
OTT allows more control and flexibility for the
viewers, the advertisers and e360tv. Audiences
can watch when and what they want,
advertisers can get the highest ROI for their
advertising spends and publishers can add
interactivity to content, collect an immense
amount of data on viewers habits, likes/dislikes,
demographics and geo-locations.
WHAT IS
OTT?
8. ADVERTSING
OPTIONS
Pre and mid-roll
video ads
displayed next to
content that is
focused on your
target consumer
Sponsored content
for exclusive branded
content. Brand is co-
marketed in all
aspects of content
marketing and
promotion.
Both options are
custom, highly-
targeted and
work with a
variety of budgets
10. GAIN VALUEABLE
INSIGHTS FROM
CAMPAIGN
METRICS
REPORTING AND DATA
In order to help you increase your
exposure and sales your are provided
detailed reports and data about your
audience. Reporting includes:
Platform type
(ConnectedTV/Mobile/Desktop)
Impressions (#)
Completion Rate (%)
Hours Engaged (#)
Geo-Location
Related interests
Personal Preferences
And much more…
12. PRE AND MID
ROLL
TARGETED ADS
SAMPLE ADVERTISING
CAMPAIGN
• 15-30 second video ads distributed on e360tv’s web and OTT
platforms including Amazon Fire, Apple TV and Roku.
• Ads targeted according to brand’s target consumers including geo-
location, interests, device-type, time-of-day, etc.
• Social marketing campaign-210,000 targeted impressions per
month to millions.
• Add-on features can include, landing page overlay with incentive-
based data collection for follow-up drip campaign(s).
• And content interactivity allows viewers to buy products directly
from commercial.
13. CO-BRANDED
ORIGINAL
CONTENT
SAMPLE CO-BRANDED
CONTENT CAMPAIGN
• Co-Branded Content distributed on e360tv’s web and OTT
platforms including Amazon Fire, Apple TV and Roku. Branded
“Powered By…” pre-roll added to content. Full 15-30 second ad
placed mid or post video content.
• Social marketing campaign-210,000 targeted impressions per
month to millions.
• 30 editorials disbursed to 100,000s bloggers and journalists to
drive earned media and trend on Google, Yahoo, etc.
• Content interactivity allows viewers to buy products directly from
content and post video commercial.
• Landing page overlay with incentive-based data collection for
follow-up drip campaign(s).
• Traffic management to drive a minimum of one million viewers.