The document discusses observations and questions from a visit to a hypermarket focusing on consumer shopping behaviors across different categories, profiles of shoppers that visit the store, and opportunities to improve the shopping experience through updated store layouts, equipment, and services offered. Key areas explored include improving brand visibility, category placement and displays, consistency of shopping experience, price propositions, and enhancing the store's profitability and catchment area.

1. Observation Lab
Venture Lab
Crash Course on Creativity Nov 12
Arun Sriram

2. Leading Hypermarket : Food, Fashion,
Jewellry, God, Potties! Anything &
Everything!
What consumer value? Convenience? Which TG /
Shopping Occasion? How does it work across
categories?

3. a hypermarket shopping
landmark in the locality
– but better scope for
brand visibility from
road?

4. Interesting display for a
key category right at
entrance

5. Neat to chaotic – more consistent
shopping experience?

6. Shopper profile – significant
rurban families?! ‘Big’
shopping expedition
experience? Price
proposition as key hook?
Implications for store
profitability? Implications
for catchment area, TG
potential and footfalls as
city area develops further
peripherally?

7. Different categories on different levels, subsections for products
relevant to different age groups/ TG within categories. Scope for
more ‘matrixed’ store layouts??!! Easy access by category AND age
group / shopping occasion within overall layout?

8. Service as integral part of
offering : scope in other
categories within store too??
Fashion? New cuisine? Health
foods? Fitness?

9. More staff friendly store equipment? Pullable
mini step ladder? 24” heels??!!

10. Standalone modern format! Neighborhood
convenience! Veggie counter a must footfall builder?

11. Aircon Vs Ambient? Tradeoffs for different TG /
formats / shopping occasions?

12. Shopping carts – evolve with intelligent self
billing /bagging / ‘advisory’ applications?!