The document is a proposal form for a final major project to create a film trailer with a horror/paranormal theme. The trailer will tell the story of paranormal happenings in a house that affect a woman and man living there. It will use quick cuts and jump scares to build narrative tension. The target audience is both genders but slightly more men, of C1 socioeconomic status and below, who enjoy horror films for the scares, themes, and cliffhangers. To meet their needs, the trailer will include well-thought horror elements and scares. The project will be realized through location planning, filming with a camera and sound equipment, and editing the clips together with sound effects in After Effects and

1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
MediaFormat (film,
documentary,motiongraphics,
photography,animation,
graphicdesign etc.)
The ideaI came up withisa Filmtrailer.The purpose of thisisto
advertise afilmina waythat will entice the targetaudience.
SynopsisofIdea (content,
narrative,genre)
The genre of thisfilmtrailerisaHorror butwitha paranormal
theme.The trailerwill include elementssuchas,jumpscares,well
thoughtstoryline,andpsychological thriller.The narrative of the
filmincludesparanormal happeninginside ahouse.The people
wholive inthe house (awomanand a man) have livedthere fora
while buthave onlystartedtobecome aware paranormal
happenings. Throughoutthe yearthingsbecome worse and
everyone inthe house suddenlybecomes ill,suspicious
supernatural marksappearontheirskin. The man dies while the
womanisleftto fendforherself inthe house.She findsabox in
the attic that containsnotesandlettersaboutthe paranormal
happeninginthe house;she getsattackedbythe spiritsandcan’t
escape it.
The trailerwill containveryjumpyandquickeditedscenesto
buildupnarrative enigma.
Target Audience?
(demographicNOTage range)
Thisfilmtrailerwill be aimedatbothgendersbutslightlymore at
menand any ethnicity.Dependingonthe income of the audience
will show whetherornot itappealstoa specificdemographic.I
thinkC1 downwardswouldenjoythe film.
The target audience like Horrorfilmsforthe jumpscares,
paranormal themes,cliff hangers,awell thoughtstoryline,
somethingthatwill scare themonleave themwonderingabout
the filmfora while.
How will your project meet the
needs of your target audience?
I will meetthe needsof mytargetaudience byaddingall the
horror genre elementsintothe trailer.Menlike horrorfilmsfor
the action andthe trill thatcomeswithit.Some Horror filmsdon’t
meetcertainexpectationsforthe meninthe targetaudience.This
meansI needtoput more thoughtintohow I am goingto include
betterjumpscaresinmy trailer.WomenusuallywatchHorror
filmstobe scared so I will meettheirneedsbyalsomeetingthe
needsforthe menalso.
Whatproductiontechniques
will you use to realise your
project?
A lotof pre-productionwillgo intothisproject,Iwill be
completinglocation,call,bookingandriskassessmentsheets
readyfor the filmshoot. A camera,soundrecorderand tripodare
the equipmentthatwill be using whenfilmingthe clipsforthis
projectand recordingvoice overs.Whenall the clips andvoice
overshave beenrecordedIwill thenbe usingsoftware suchas
Adobe AfterEffectsandPremierProtoputthe clipstogether,add
iconicsoundFX andvoice overstheneditthe trailer tocomplete
my projectupto the beststandardspossible.