Oat COM Colloidal Oatmeal Presentation 0314
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Colloidal oatmeal, also known as Oat COM, is a skin protectant ingredient derived from finely milled whole oat kernels. Oat Cosmetics produces a patented extruded version of colloidal oatmeal that has enhanced stability, higher levels of beneficial compounds like beta-glucan, and excellent oil binding properties. Independent 90-day trials showed that a moisturizer containing 3% extruded colloidal oatmeal provided consistent moisturization and soothing effects for women with dry skin. Oat Cosmetics' specialized production process allows for high quality, sustainable and traceable colloidal oatmeal well-suited for cosmetic applications.
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Oat COM Colloidal Oatmeal Presentation 0314
- 1. Oat Cosmetics: Oat COM Extruded Colloidal Oatmeal Prepared by Oat Cosmetics
- 2. What is Colloidal Oatmeal? • The finely milled whole oat kernel including the bran. • The bran contains the majority of the active constituents of the oat kernel. • Colloidal oatmeal is not a true colloid: - A colloid is a system in which finely divided particles are dispersed within a continuous medium in a manner that prevents settlement. • It is monographed in the US by FDA as a skin protectant • In order to meet the requirements of the monograph it must meet the requirements of the USPC
- 3. Oat COM- Colloidal Oatmeal Skin Care Benefits compared with.. OCCLUSIVE HUMECTANT BARRIER REPAIR ANTIOXIDANTS ANTI- INFLAMMATORY ANTI-IRRITANT COLLOIDAL OATMEAL MACADAMIA NUT OIL DIMETHICONE MINERAL OIL PETROLATUM HYALURONIC ACID GLYCERIN CERAMIDES CHOLESTEROL
- 4. Oat Actives Activity Application Avenanthramides • Anti-irritant and redness reduction (Anti-histamine effect similar to Tranilast) • anti-oxidant activity (such as superoxide dismutase) Soothe & relieve dry skin Avenacins (Saponins) • Anti-inflammatory and immuno-regulatory properties in the treatment of atopic dermatitis (AD). Skin cleansing properties through sebum Flavonoids • Antioxidants (Anti-carcinogenic??) Anti-microbial Simple & Complex Phenolics • Antioxidants, Prevention of lipid peroxidation, anti- inflammatory? Anti-pruritic eta-Glucan • Immuno – stimulant • Reduce fine lines and wrinkles • Hydrating agent Skin Moisturiser Wound Healing Lipids/Oils • 65% triglyceride, Vitamin E, phospholipids. • Effective emulsifying and antioxidant activity Replenish skin provide pH buffering Vitamin-E precursors Starch • Adsorption and absorption properties • Physical barrier Oat Peptides • Collagen and elastin promoters by stimulation of the fibroblasts. Skin pH Buffering Maintains barrier integrity Molecules in Oats
- 5. Avenanthramides • A group of 20-30 naturally occurring polyphenols found in oats (Avena sativa L.) • Strong anti-oxidant properties • A powerful anti-inflammatory and anti-histamine • Reduces redness
- 6. • Unbranched linear glucose polymer • 1 → 4 glycosidic links (x4) • 1 → 3 glycosidic links (x1) O H HO H H H OH H O OH O H H H O H O OH OH HO H O H H H HO H O OH OH H O H H H H O OH OH HO H Oat β-glucan
- 7. What is Oat COM – Extruded Colloidal Oatmeal? • The high beta-glucan variety ‘Peppi’ is grown by selected farmers in Finland • Manufactured by patented process resulting in: • Optimised activity and functionality • Excellent microbial purity • Very small particle size imparting excellent textural properties • Effective lipid and water binding properties enhancing emulsion stability • High free amylose content extends stability of ingredient and finished product • Enhanced bioavailability of phytochemicals • Enhanced rheological characteristics
- 8. Enhanced Colloidal Stability • Non-extruded vs. Oat Cosmetics Oat COM • 5% Suspension • Centrifuged 3000rpm 10 min Left: Competitor Colloidal Oatmeal Right: Oat COM USP
- 9. Enhanced Colloidal Stability: Zeta Potential Zeta Potential: OCOM USPZeta Potential: Standard Colloidal Oatmeal Zeta potential [mV] Stability behaviour of the colloid from 0 to ±5, Rapid coagulation or flocculation from ±10 to ±30 Incipient instability from ±30 to ±40 Moderate stability from ±40 to ±60 Good stability more than ±61 Excellent stability • Oat Cosmetics’ Oat COM shows significantly higher Zeta potential, therefore presents enhanced stability over a wider range of temperatures and pHs
- 10. Enhanced availability of Oat β-Glucan • Oat β-glucan is a key component of Oat COM for cosmetic use • The higher the Oat β-glucan content, the more effective your formulations will be at delivering these highly desirable results Oat CO [red] vs. Competitor Colloidal Oatmeal[black] A higher oat β-glucan can be demonstrated by rheology.
- 11. High Microbial Purity - Disinfectant chemicals - Irradiation* - Autoclaving - UHT Inlet Moisture Outlet Moisture Water Activity Microbes cfu/g Yeast cfu/g Moulds cfu/g Flour 13% 0.6 7 X 105 5400 730 Test 1 13% 7.5% 0.4 <10 <10 <10 Test 2 19% 12.2% 0.6 <10 <10 <10 Test 3 13% 7.2% 0.3 <10 <10 <10 Test 4 19% 11.9% 0.6 <10 <10 <10 • Note: when moisture of our oat flour is 7,5%, the water activity is about 0,45. When Aw is lower than 0,6 there is no microbe proliferation. *Except Oat COM IRR
- 12. Oil binding capacity: • Oat COM demonstrates an enhanced capacity to absorb and bind oil Colloidal Oatmeal Weight increase (g) Average (g) Oil binding (g/100g) Standard 3.02 1.2 2.98 3.00 60 1.3 3.02 COM 3.91 2.2 3.92 3.89 78 2.3 3.9 Absorbs 30% more oil than standard colloidal oatmeal Oat COM Colloidal Oatmeal – Oil Binding Capacity
- 13. Oat COM Colloidal Oatmeal Oil-Binding Capacity 2013) 2.50 3.50 4.50 5.50 6.50 7.50 8.50 How greasy or non-greasy would you rate the cream during application? How quickly did the cream absorb? How greasy or non-greasy did your skin feel immediately after application? How moisturised did your skin feel immediately after use? How greasy or non-greasy did your skin feel 5 minutes after application? How moisturised did your skin feel 5 minutes after use? How would you rate this product as a daily moisturiser? 3.09 3.73 3.59 7.41 5.41 6.68 7.09 5.45 5.77 5.86 7.64 7.09 7.09 7.77 Averageratingbetween1-10 Short Term Placebo Double Blind Trial Results Placebo average Test averages
- 14. Extruded Colloidal Oatmeal 90 Day Trial - Methodology • Independent consumer research facility conducted a single placement study • 53 female subjects all over 40 years old applied test cream once a day to face • 3 skin types equally represented, normal, dry and sensitive • Assessed after 30, 60 and 90 days • Test cream was a market relevant passive base formulation with a 3% extruded Colloidal Oatmeal inclusion: Trade Name INCI % w/w Function Oat COM Extruded Colloidal Oatmeal Avena sativa Kernel Flour 3% Rheology, Emolient, Act ive Oat Lipid e Avena sativa Kernel Oil 3% Emollient Arlatone 2121 Sorbitan Stearate, Sucrose Cocoate 3% Emulsifier Cetyl Alcohol Cetyl Alcohol 1% Co-emulsifier WhiteParaffin Petrolatum 2.5% Emollient Mineral Oil Paraffinum Liquidum 8% Emollient Sunflower Oil Helianthus Annuus Seed Oil 3% Emollient Sepigel 305 Polyacrylamide, C13-14 Isoparaffin, Laureth-7 2.5% Thickener, stabiliser Neolone CapG Caprylyl Glycol, Methylisothiazolinone 1% Preservative Purified Water Aqua to 100%
- 16. Extruded Colloidal Oatmeal 90 Day Trial – Industry Reaction With regards to this study how has ‘nourished’, been defined? Ed Galley at Ed Galley Associates “The key result and one that in our opinion was very challenging across individuals with dry skin, was on-going and consistent moisturisation When subjects with dry skin conditions test moisturisers, we often expect to see good short- term observations, however long-term and sustained moisturising effects are rare. Dry skin conditions are often accompanied with related issues such as redness or flaking. Therefore the highly perceived soothing effects were also very encouraging indeed.” Why is there a drop off in the positive effects? Questions… Were the observed effects attributable to the formulation or the Colloidal Oatmeal? Why does the inclusion of Colloidal Oatmeal provide these desirable effects?
- 17. The Consumer Benefits of Oat COM – Colloidal Oatmeal • Recognised by the Food and Drugs Administration [FDA] as a skin protectant, ECOCERT and COSMOS certified • Breadth of application in skin care & cosmetic products • Proven efficacy in cosmetics and personal care products: - Moisturising - Cleansing - Anti-irritant - Anti-itch - Anti-inflammatory - Humectant - Occlusive - Antioxidant - pH buffering properties
- 18. Why Oat Cosmetics? • Oat Cosmetics is a brand of Oat Services Ltd which has actively driven the research and development of oat-derived ingredients since 1993 • Specialists in natural cosmetic ingredients which are highly efficacious, ethically produced and sustainable • Our ingredients are produced to the highest standards using modern, sustainable farming practices ensuring full traceability from field to face • We use patented processing technologies to enhance existing and develop new ingredients tailored to the cosmetics industry • Our ingredients are: - Ecocert [Cosmos] or organic certified - TRUSTED ingredients backed up by science • ISO 9001 accredited
- 19. The Benefits of our Unique Oat COM – Colloidal Oatmeal For the Marketer: • Leaves luxurious silky feel on the skin • Consumer trust in oats is at all time high • Proven efficacy through independent skin trial • Full traceability of ingredient from field to face • Sustainable best agronomic practice / methods of farming • Proven natural ingredient
- 20. Raw Material Production • Derived from Best Practice Food Production: Availability It is important to assess and select the oats as soon as possible after harvest in September as this allow us to purchase the best available Specification We can ensure that the oats meet the highest possible quality standards Safety Our oats are tested for heavy metal and mycotoxin levels Traceability Each batch of colloidal oatmeal can be traced to the farm that grew the crop. We are assisted by the MTT who advise farmers on the optimum growing techniques Sustainability Research and development is being undertaken in the areas of: • Selection of species and varieties that are well suited to the site and to conditions on the farm • Diversification of crops and cultural practices to enhance the biological and economic stability of the farm • Management of the soil to enhance and protect soil quality • Efficient and humane use of inputs GMO There are no known varieties of genetically modified oats, and to our knowledge there are no breeders working in this area. Regulation Visibility of supply chain and process allow us to comply with EU REACH and cosmetic regulations and the US counterparts. Price Controlled supply chains ensures we can take the unnecessary cost out of the process allowing us to be price competitive but deliver an added-value product.
- 21. Technical Support Angus Robertson Business Development, Oat Cosmetics 02380 767 228 ar@oat.co.uk
Editor's Notes
- Welcome to this on-line presentation about Oat Cosmetics’, extruded colloidal oatmeal – Oat COM. During this presentation we will discuss what colloidal oatmeal is, what it does and why it is useful in cosmetics. We will learn how Oat COM differs from other colloidal oatmeals , what we mean by extruded colloidal oatmeal and why it is superior to any colloidal oatmeal on the market.
- Why wouldn’t you be using a material as versatile as this in your skin care products?
- Molecules work synergistically, compliment each other, each one a different effect, OBG provides just one aspect
- A unique group of polyphenolics, the avenanthramides. Avenanthramides in oats have been shown to be the main group of active polyphenol antioxidants responsible for their anti-inflammatory, antipruritic (anti-itch), and antihistamine properties they protect the skin from lipid peroxidation, alleviate redness and reduce inflammation and swelling. This are extremely potent!!!
- The significance of zeta potential is that its value can be related to the stability of colloidal dispersions The zeta potential indicates the degree of repulsion between adjacent, similarly charged particles in a dispersion. For molecules and particles that are small enough, a high zeta potential will confer stability, i.e., the solution or dispersion will resist aggregation. When the potential is low, attraction exceeds repulsion and the dispersion will break and flocculate. So, colloids with high zeta potential (negative or positive) are electrically stabilized while colloids with low zeta potentials tend to coagulate or flocculate
- The viscosity of a standard colloidal oatmeal was compared to Oat COM extruded material. The viscosity of the Oat COM was considerably high than that of the standard material. Addition of cellulase demonstrates viscosity was due to beta glucan and not starch.
- Note: when moisture of our oat flour is 7,5%, the water activity is about 0,45. When Aw is lower than 0,6 there is no microbe proliferation.
- Helps absorption of sebum and other oily secretions5gms of Oat COM and traditional colloidal oatmeal were weighed into micro-centrifuge tubes. 30gm of rape seed oil was added and the systems were mixed for 45 secs until homogenous. The samples were rested for 30 minutes and then centrifuged @5000 RPM for a further 30 minutes. The separated oil was decanted and the remaining solid was weighed. The increase in the weight of the meal was calculated. The iol binding capacity was expressed as gms of rapeseed oil bound by 100 grams of oatmeal. The experiment was carried out in triplicate. The Oat showed a 30% increase over the traditional material to bind oil.
- A good quality Moisturising Cream was formulated using conventional raw materials. The chosen formulation, whilst purposely simple, was designed to be comparable to popular products marketed in UK under brands such as Olay (P&G), No7 (Boots) and Dove (Unilever). The emulsion itself was formulated with slightly elevated levels of ‘heavy’ oils including White Paraffin (petroleum jelly) and Mineral Oil. This was purposely done to emphasise any greasiness without compromising the overall aesthetics of the cream. This balance was vital in order to retain user confidence and perception of quality, but allow us to isolate the attributes of Colloidal Oatmeal. Test Cream The test cream was identical to the above placebo formulation with 3% Colloidal Oatmeal (replacing the same weight of water). The creams were tested for adequate stability by monitoring samples stored at elevated temperatures over a 1 month period and through a test to establish microbiological compliance. The formulation team tried the creams and with their experience were confident the formulations provided a suitable basis to proceed with a further subjective evaluation. They believed whilst both creams represented suitable market-relevance as quality moisturisers, the impact of Colloidal Oatmeal could be perceived by themselves. So that left the whether untrained individuals would perceive any differences. To answer this question, 22 subjects were randomly selected for double blind half face trail over a period of 5 minutes.Study Questions and Scoring Question Scoring Positive indications How greasy or non-greasy would you rate the cream during application? 1=very greasy, 10=not at all greasy High score = non-greasy How quickly did the cream absorb? 1=slowly / not absorbed, 10=rapidly absorbed High score = fast absorption How greasy or non-greasy did your skin feel immediately after application? 1=very greasy, 10=not at all greasy High score = non-greasy How moisturised did your skin feel immediately after use? 1=not at at, 10=very high High score = moisturised How greasy or non-greasy did your skin feel 5 minutes after application? 1=very greasy, 10=not at all greasy High score = non-greasy The key positive observation from the study was the clear perception by the subjects that the test cream was less greasy during application, immediately after use and even 5 minutes after application. The latter of those observations in our opinion being the most impressive as we need to consider the product had dried/absorbed fully by this point meaning there was a noticeable after-feel difference specifically due to the Colloidal Oatmeal. The perception that the test cream absorbed faster, whilst related to a lack of greasiness, was also a very positive result. We were surprised how many subjects picked up on this difference. However a few subjects did comment they didn’t really consider a difference between oiliness/greasiness and speed of absorption so our gut feel was many of the subjects simply gave the same score. In terms of moisturisation results, we were not surprised the perceived difference was minimal. After all, both creams were highly moisturising. The moisturisation-related questions were included partly in the hope of positive results but actually partly just to check subjects didn’t perceive negativity here through any dry feeling being imparted by Colloidal Oatmeal.We are currently undertaking a 90 study with a larger divided in three cohorts of comprising Normal, Dry and sensitive skin types.
- After 30 days use87% agreed the product left their skin feeling moisturised.83% agreed the product left their skin feeling silky soft.76% agreed the product soothed the skin.After 60 days use87% agreed the product left their skin feeling moisturised.83% agreed the product left their skin feeling silky soft.74% agreed the product soothed the skin.After 90 days use85% agreed the product left their skin feeling moisturised.74% agreed the product left their skin feeling silky soft.69% agreed the product soothed the skin.
- Ed Galley at Ed Galley Associates “These are among the most impressive short-term and sustained results I have seen for such a simple formula cream. Having these results after 30 days is very impressive but to keep them high after 90 days is almost unheard of.”With regards to this study how has ‘nourished’, been defined?Nourished is a very ambiguous term but one valued by the consumer - something around "looks and feels healthy, comfortable, vital, etc" Why is there a drop off in the positive effects between the 30 day results and the 60 day results? Some results regress slightly from 30 - 90 days. This is to be expected as the skin has feedback mechanisms that impact on long term benefits. The skin is already moisturised, there were unusual environmental conditions with the coldest, driest spring for many years etc etc. also you might want to say - delivers results in 30 days for some aspects - particularly the anti-ageing aspects. This will be seen as a valuable claim by your customers. Were the observed effects attributable to the formulation or the Oat COM ingredient? Can it be stated with certainty that the other ingredients would not have exhibited these effects?The formulation contained two potential actives - COM and Oat Oil. The other ingredients were passive excipients. The Oat Oil was added as it is a heavy oil to highlight the reduction of greasiness performance , if we used a different oil such as olive then customers could say the effect was not just oats.Why does the inclusion of Colloidal Oatmeal provide these desirable effects? Each of these desirable effects can be attributed to one or more specific molecules found within the oat kernel. The effect of all these molecules working together is synergistic. For example Oat COM contains approximately 5% beta-glucan, resulting in approximately 0.15% within the formulation tested, therefore it is unlikely that the beta-glucan is entirely responsible for the overall moisturisation effect but rather a combination of beta-glucan, lipids and other minor components.The humectant moisturising will have come from a range of materials in the Oat COM including BG, soluble starches, proteins, etc.
- We have scientific substantiation for all these claims
- Link to trend
- Modern farming techniques are employed. Oat Cosmetics are involved in genotypic breeding programmes to develop varieties which are naturally high in the actives. Precision Farming techniques are used which are environmentally sustainable and provide high levels of traceability, focus on consumer safety. Supply chain strategies such as closed Loop production (for where you know what the molecule does in the field) Crop Scanning (where you do not) and satellite monitoring to ensure your crop gets to where it is meant to in time with being contaminated by other crops.