Shauna Aguirre has over 25 years of experience in hospitality and event management. She has a proven track record of exceeding revenue goals and transforming underperforming properties. Her expertise includes all aspects of hotel operations, with an emphasis on food and beverage, live entertainment programming, and marketing. She is passionate about developing teams and cultivating community partnerships.

1. Shauna M. Aguirre
4564 Leon Street San Diego, CA 92107
(619) 322.0225
shaunaaguirre@yahoo.com
Summary:
Visionary, results driven hospitality executive with an outstanding record of leading change and
exceeding expectations. Ambitious! With a passion for event planning and sales and marketing.
Has proven ability to dramatically grow revenue and transform properties. Extensive experience
in all departments of hotel operations. Provided direction at the senior management level for F&B/
Hotel operations. Proven record in restructuring business components to increase revenue,
significantly improving bottom line. Guest focused, utilizing unique and contemporary training
methods to develop a dynamic culture of service. Articulate, combines a strong business
comprehension with the ability to conceive a distinctive approach for motivating team members
and building business models. Well versed in culinary arts and exclusive wine and spirits. Highly
involved and deeply rooted within the local community.
Noble House Hotels & Resorts - Privately owned hotel chain with 17 hotels Nationwide
Regional Director - Events & Programing. Sales & Marketing & F&B Consultant - May 2013 - Nov
2014. Designed and executed innovative and aggressive entertainment program throughout 5
hotels to achieve a complete brand transformation. Consulted on all aspects of F&B Operations.
Directed implementation of Corporate Entertainment program. Secured weekly live entertainment
for 5 hotels & oversaw daily operations:
• The Riviera - Palm Springs, Kona Kai Resort & Marina- San Diego, River Terrace Inn -
Napa Valley, The Portofino Resort & Marina - Redondo Beach, Gateway Canyons Resort
- Gateway, Co.
• Annual budget of $1.5 million. Over 800 events & shows annually.
⁃ Reviewed & monitored daily revenue reports from each property.
⁃ Coordinated weekly special events, managed all operational aspects, driving
record numbers to F&B operations.
• Managed all aspects of event production: BEO’s, band riders, sound and light
production, marketing, ticket sales, staffing.
• Budgeted all event and entertainment budgets for 5 hotels resulting in increased
revenues and achieved all budget goals.
• Coordinated all aspects of special events. Concerts with local radio stations,
featuring up and coming artists and celebrity appearances. Range of event
attendance from 100-500 guests. Resulted in renewed national & local property
awareness.
• Generated all financial and payment requests for weekly payment to artists and
vendors. Managed all payment accounting for 5 hotels.
• Coordinated all hospitality needs for groups.
• Changed concepts and programming to add new revenue generating venues.
Resulted in increased revenues in previously empty spaces.
• Programmed 20 live entertainment events per week.
Web Sites & Social Media
• Updated and maintained accuracy of website’s and all social media pages for 5
hotels.
Marketing:
• Assisted in production of all radio advertising spots.
• Generated weekly, monthly and special event marketing collateral.
• Managed weekly advertising in regional publications.

2. • Maintained accuracy and content for regional internet site listings.
• Coordinated all entertainment PR and Marketing with National PR agency.
• F&B consultant.
• Assisted in all aspects of re-opening fully remodeled restaurant. Consulted in all
aspects of F&B operations. Created massive marketing campaign. Programmed
live music 5 nights a week driving record revenue. Managed all aspects of
special events with attendance ranging from 25-1000 guests.
• Coordinated partnership with national spirits company to create sponsored
events.
• Consulted in all aspects of menu development for relaunch of fine dining
restaurant.
The Shores Restaurant and La Jolla Beach and Tennis Club -The Shores Restaurant
General Manager –The Shores Restaurant.
Talent Buyer/ Entertainment Director – Marine Room - May 2012 – May 2013
Designed and executed operational standards to change the concept of the restaurant:
$10k menu design change.Staff uniform change.Seasonal and themed beverage
program.Table-top change resulting in $20k savings/year in linen expense. Complete
menu redesign, incorporating locally sourced foods with a 100 mile rule which changed
the quality of the food and improved food cost.
Provided executive oversight of day to day operations of a $12 million food and beverage
function. Scope of responsibility included high-volume restaurant and lounge and full service
room service for 2 properties. Performed hotel MOD responsibilities for 2 properties. Directed a
staff of 40.
• Exceeded all budget expectations and revenue forecasts.
• Decreased Labor costs while maintaining a superior standard of service.
• Maintained a consistent F&B cost below budget.
• Managed all controllable expenses within budget.
• Managed all daily accounting and reporting.
• Managed all payroll accounting and reporting
• Implemented extensive FOH, food and wine training.
• Directed all monthly inventory management procedures.
• Cultivated strong relationship with customers to drive business development. Maintained
high level of customer contact and response.
• Coordinated all special events and group events ranging from 10-200 guests.
• Coordinated and participated in local charity events:
Chef’s celebration, Liver foundation fund raiser,San Diego Restaurant Week, San
Bartell Hotels - Humphrey’s by the Bay Restaurant & Humphrey’s Backstage Live
General Manager - Humphreys Restaurant, Humphreys Backstage Lounge
F&B Director
Talent Buyer - Humphrey’s Backstage Lounge - June 2006 – May 2012
Provided executive oversight for day to day operations of a $20 million dollar F&B function.
Scope of responsibility included a high-volume restaurant and lounge and Co-managed world
class concert venue. Performed all talent buyer duties for live music venue. Performed hotel
MOD responsibilities. Directed a staff of 80+.
• Consistently exceeded all budget requirements and revenue forecasts.
• Achieved record setting F&B costs.
Talent Buyer for Humphrey’s Backstage Music club. Annual Budget of $350k.

3. • Hired and coordinated 500+
• Generated weekly print ads.
• Performed HR duties for all F&B personnel with a staff of 80 full time, seasonal and
temporary employees. Streamlined new-hire procedure. Oversaw all staff accounting and
reporting. Dealt with all aspects of employee union issues.
• Managed all operational aspects of restaurant, lounge and concert venue.
• Managed Wine Spectator Award winning wine list with 300+ wines.
• Implemented extensive FOH food and wine training. Maintained daily pre-shift training
policy.
• Directed all monthly inventory management procedures.
• Cultivated strong relationship with customers to drive business development. Maintained
high level of customer contact and response.
• Coordinated all special events and large group events. Increased large party revenues
50%.
• Coordinated PR with local media. Appeared on several local news and morning shows.
• Coordinated participation in local charity events: Chef’s celebration, Liver foundation fund
raiser, Elder Help Event, Press Corp event, San Diego Restaurant Week.
• Managed three weekly print ads with changing content.
• Responsible for daily updating of website. Played significant role in re-design of website
and logo for Humphrey’s Backstage Live.
• Participated in extensive Micros expert training.
Accomplishments:
• Awarded "San Diego's Finest Service Award" and Critics Pick-Best American Dining, San
Diego Magazine.
• Best Live Music Club-Readers Poll, San Diego Union-Tribune.
• Best Live Music Club 2010- CRA Gold Medallion Award
Noble House Hotels & Resorts - Paradise Point Resort & Spa
Baleen Restaurant & Barefoot Bar & Grill
General Manager Baleen
Interim Manager Barefoot Bar & Grill April 2004 – June 2006
Provided manager oversight for day to day operations of a $2 million dollar F&B function. Scope
of responsibility included Baleen, a high-volume, fine dining restaurant and lounge. Assisting
interim manager of Barefoot Bar and Grill ($3.5 million/year) and performed hotel MOD
responsibilities. Directed a staff of 30.
• Generated weekly forecasts, staffing guides and budget statistics.
• Implemented over-haul of POS system. Participated in extensive Micros expert training.
• Directed all monthly inventory management procedures.
• Monitored and maintained standards for food prep, waste/chemical disposal, equipment
and supplies to assure compliance with established safety, environmental and sanitation
regulations.
• Oversaw all aspects of kitchen management: food quality, labor, inventories, prep.
• Managed Wine Spectator Award winning wine list with complete discretion.
• Coordinated all marketing with DOSM.
• Coordinated PR with local media.
• Coordinated participation in local charity events: Wine & Roses, Celebration for the
Critters, Bravo San Diego.
• Chair of Safety Committee – Maintained department accident free for 2 years.
• Chair of Managers wellness team – coordinated managers holiday parties and outings.
• Recruited, hired and managed all summer and holiday entertainment for multiple outlets.

4. Accomplishments
• Nominated CHA F&B Manager of the year 2005.
• Coordinated wine dinners and chef’s table dinners with renowned wine makers: Mike
Grgich, Rebecca Laird, Tobin James.
• Voted One of the Top Ten Family Resorts in the World – Forbes Magazine.
• Voted “Best Outdoor Dining” AOL best of the best.
Grand America Hotels & Resorts - The Westgate Hotel
Manager Le Fontainebleau Restaurant
Entertainment Director/Ambassador Club Manager - April 2003-April 2004
Provided manager oversight for day to day operations of a $2 million dollar F&B function. Scope
of responsibility included a luxury restaurant, management of exclusive club, special event
production.
• Managed extensive event calendar.
• Coordinated all aspects of Special F&B events: selling, reservation tracking, logistics,
decorations, entertainment, staffing and event hostess.
• Managed in-house dining club with 250+ members: tracked all spending, managed
reservations; organized member-only events. Generated all monthly billing. Achieved
new member acquisition goals.
• Managed Le Fontainebleau restaurant; implemented training and service procedures
• Coordinated partnerships with downtown performance venues i.e., Broadway San Diego,
San Diego Opera, San Diego Symphony, San Diego Padres/Petco Park.
• Hired and managed all entertainment : Two restaurants and landmark San Diego lounge.
• Involved in developing marketing and promotional collateral.
La Casa Del Zorro, Four Star Desert Resort
F&B Director /Front Desk Manager/Talent Buyer - February 1990-August 1996
Provided manager oversight for day to day operations of a $6 million dollar F&B function. Scope
of responsibility included a luxury restaurant, high-volume bar, special event & banquet
production. Performed hotel MOD responsibilities.
• Managed all aspects of F&B Operations: scheduling, training, discipline and payroll
control of all F&B and banquet staff.
• Authored and implemented new-hire program.
• Generated all annual budgets.
• Implemented new POS system and executed all programming requirements.
• Managed multiple daily full-service banquet events including F&B service, theme
changes, breakouts and logistics.
• Directed all monthly inventory management procedures.
• Managed all aspects of Front Desk operations
Volunteer Work
California Restaurant Association - 2010- 2013
Board of Directors. Executive Board Member. Chairperson for Gold Medallion Awards Dinner.
Chairperson San Diego Restaurant Week Committee.
Photocharity - Vice President - 11 years
Bravo San Diego - Volunteer Chair - 5 years
City of Hope Victor Awards - Liaison - 5 years
Education

5. San Diego State University - Spanish Major, Liberal Arts Minor
University of California, San Diego - Liberal Arts Major
Skills
Fluent in Spanish. Conversational in Italian
Proficient in numerous computer applications including all Microsoft office applications.
Proficient on all POS systems.
Micros “Expert” trained. Posi-touch, Aloha.
Photoshop, HTML, Adobe
Awards
Women Chef’s and Restaurateurs – Golden Fork Award
“Women Who Inspire Award – Front of the House Excellence”
Awarded "San Diego's Finest Service Award" - Humphrey’s Restaurant
Critics Pick-Best American Dining, San Diego Magazine - Humphrey’s Restaurant
Best Live Music Club-Readers Poll, San Diego Union Tribune – Humphrey’s Backstage 2007
References
Patrick Lowe – 858-864-7160 – F& B Director, Snow King Resort, Jackson Hole, Wy.
Michael Pritchard – 619-961-7959 – Entertainment Director, Yoshi's, Oakland
Richard Irby - 619-571-3108 - F&B Director The Midway Museum
Thomas Haas - 206-501-1492 - Vice President of F&B, Noble House Hotels
Gregg Fracassa - 619-247-5375 - Regional GM, Noble House Hotels
Rob Rubin – R&R Wine Marketing – 619-818-5444
Josh Kopleman – 619-808-2121 – Publisher-owner – Dining Out Magazin