Performance marketing generated £5 billion worth of sales in the UK in 2011 and 71% of brands expect to increase their performance marketing spend in 2012. The document outlines 10 predictions for the future of performance marketing including strategic shifts towards lead generation and social media, growth of publisher side innovation, challenges around attribution and measurement, and the impact of new legislation like the EU cookie directive. It was presented by Matt Bailey, Commercial Director of Performance Horizon Group.

1. Performance Horizon Group
10 predictions to shape
Performance Marketing in
2012 and beyond…
“Agility through insight”

3. How is performance marketing doing?
£5 billion worth of sales
generated in UK in 2011
71% of brands expect spend to
increase in 2012
GroupM and Publicis recently
announced opening of specific
performance divisions

4. Publisher
Strategic
Legislation Side
Shifts
Innovation

5. Do it yourself
5

6. GENCIES
6

7. THE GREAT ATTRIBUTION
DEBATE
7

8. GROWTH IN LEAD GENERATION
8

9. EU COOKIE DIRECTIVE
9

10. 10

12. Pay per call

13. Social
Media

14. Traditional Publishers

15. Thank you and any questions?

16. Matt Bailey
Commercial Director, Performance
Horizon
matt.bailey@performancehorizon.com
@mattb811
@prfhn