2. Importance of Innovation
According to a Boston Consulting
Group and McKinsey survey, 90%
of companies today indicate that
innovation is a top-three strategic
corporate priority
3. Why innovation is
becoming more important
Fast changing environment, product lifecycles
shorter, need to replace products sooner
Products are increasingly difficult to differentiate
Customers are more sophisticated, segmented
and demanding, and expect more in terms of
customization, newness, quality and price
Customers have more choice
4. What happens if you
don't innovate
Customers stop buying your products
Sales drop
Revenues drop
Shareholder returns drop
Stock price drops
Key employees leave
5. The bottom line …
Innovation leads to faster
growth, increased market
share and better corporate
positioning
6. The bottom line …
Ideas are a dime a
dozen, but a
process for
transforming ideas
into deliverables
can make millions
7. The bottom line …
You have a great new
brand, so now, how do
you get liquid to lips?
(At the right accounts, at the right time, in the right way)
8. The bottom line …
New Brand Innovation or
brand extension
From a Have
great awareness,
company need trial
9. Innovation is inherently
multidisciplinary. Successful
innovation requires harmony;
that is, a high degree of
communication, collaboration
and cooperation.
10. The Hart Agency
Advantage
Communication:
Secret Shoppers
Hart Event Management System
Collaboration:
Lets build the programs together
Cooperation:
Partnership and relationships
mean everything
11. The Hart Agency
Advantage
Given your world class innovation
brands and our highly educated &
resourceful personnel, we would be
honored to work with you to build
your new brands by increasing trial
that will lead to increased sales,
market share and profitability through
carefully designed and executed
consumer programs
