The document appears to be a collection of slides in Japanese discussing trends in social media and consumer behavior from 2010. Some key points summarized: - Facebook, YouTube and Google saw large increases in user rates from 2009 to 2010. - CheckFacebook.com showed how ideas spread more widely on social media than traditional mass media. - Most consumers are influenced by friends/family, online reviews and social networks more than TV or news sources when making purchase decisions. - Different companies have varying levels of customer engagement on Twitter, with Zappos having the most incoming links from tweets. - The slides suggest social media is changing how consumers learn about, feel about, and purchase products.

1. 2010 12 10

2. 2010 12 10

3. The Time
They Are a Changing ...
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7. 30%
2009/11 2010/11
24%
20%
17%
10%
6.4%
5.3%
3.4% 4.1%
0%
Facebook YouTube Google
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8. 2010 12 10

9. CheckFacebook.com 2010/8
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10. 2010 12 10

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12. 2010 12 10

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16. MY IDEA IS
GREAT!!
Mass media
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17. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
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18. MY IDEA IS I like his idea!
GREAT!! What do you think?
Mass media Social media
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19. 2010 12 10

20. 2010 12 10

21. 3
Friends
Family
Online product reviews
Product web sites
Discussion forums
Search engines
SNS
Social media sites
TV
TV
News sources
Influential bloggers
None of the above
Unknown peers
0% 10% 20% 30% 40% 50% 60% 70%
8
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26. Toru Saito http://www.amazon.co.jp/dp/4900790052/
Lady Gaga
Takeshi Kato
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27. 2010 12 10

28. e
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41. ☓
☓
☓
☓
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42. ☓
☓
☓
☓
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43. ☓
☓
☓
☓
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59. Learn → Feel → Buy Feel → Learn → Buy
Buy → Learn → Feel Buy → Feel → Learn
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67. 100% 95% 94% 94% 250
88%
82% 80% 82%
76%
75% 188
65%
61%
50% 125
31%
25% 63
0% 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Tweets 43 35 50 41 51 33 34 48 28 37 249
Positive 95% 94% 82% 80% 31% 88% 94% 65% 82% 76% 61%
by Tweetfeel on 2010/11/29
2010 12 10

68. http://www.zappos.com
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69. 600,000 2,000,000
522,802
450,000 1,500,000
300,000 1,000,000
150,000 500,000
32,167 25,712
2,675 1,823 2,172 1,171 1,738 10,246 5,228 477
0 0
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi
Twitter
1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079
Followers
Incommin
2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712
g Link
by Backtweets on 2010/11/29
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70. 2010 12 10

71. 2010 12 10

72. 2010 12 10

73. : @toru_saito
: in the looop
2010 12 10