Thinking Beyond the Ad
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Sorry the videos are not embedded. Delivered last October to inspire agency team thinking outside of traditional advertising and start thinking of ways to deliver value, benefit or service to the target audience.
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Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Authentically Social by Corey Perlman - EO Puerto Rico
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Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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Thinking Beyond the Ad
- 2. PEOPLE HAVEN’T CHANGED MUCH WE ARE STILL THE SAME CREATURES OF HABIT
- 3. BUT BEHAVIOR HAS CHANGED DRAMATICALLY TECHNOLOGY + INFORMATION + SOCIAL HAVE FUNDAMENTALLY ALTERED THE WAY WE BEHAVE AS A LOT HAS CHANGED SINCE 2001 CONSUMERS TEXT MESSAGING GPS WIKIPEDIA FRIENDSTER MYSPACE WORDPRESS YELP FACEBOOK YOUTUBE GOOGLE MAPS ADMOB TWITTER iPHONE KINDLE TUMBLR HULU GROUPON FOURSQUARE iPAD SQUARE KICKSTARTER AND THERE’S NO TURNING BACK NOW
- 4. IT AIN’T THE SAME BALLGAME ANYMORE 6 % TRUST ADVERTISING AND WHAT A COMPANY SAYS ABOUT ITSELF* *ALTERIAN, 2010
- 5. IF YOU TALKED TO PEOPLE THE WAY ADVERTISING TALKED TO PEOPLE, THEY’D PUNCH YOU IN THE FACE. – HUGH MACLEOD
- 6. ADVERTISING AS WE’VE …WHICH IS A KNOWN IT IS DEAD… GOOD THING
- 7. THIS IS AN ADDITIVE TRANSFORMATION WHAT MORE CAN WE DO? WHO ELSE CAN WE TARGET? WHERE ELSE CAN WE GO? HOW CAN WE WORK SMARTER?
- 8. A SHIFT IN THINKING ADVERTISING INNOVATION MESSAGE EXPERIENCE COMMODITIY INVALUABLE
- 9. INNOVATION IN ACTION FORGET AN AD, BUILD A SOLUTION
- 10. INNOVATION IN ACTION IF A BILLBOARD FALLS IN THE FOREST…
- 11. INNOVATION IN ACTION ATHLETIC SHOES FOR A NEW TYPE OF ATHLETE
- 12. SOME PARTING WORDS ALL THAT I KNOW IS THAT I KNOW NOTHING – SOCRATES
- 13. SOME PARTING WORDS PEOPLE DON’T READ ADS— THEY READ WHAT INTERESTS THEM, AND SOMETIMES IT IS AN AD –HOWARD GOSSAGE
- 14. SOME PARTING WORDS IT’S OKAY TO SPECIALIZE IN BEING A GENERALIST –SETH GODIN
- 15. THANKS