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[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
Social media is defined as people having conversations online. The document provides statistics on the growth of major social media platforms from 1998 to 2009. It also includes pie charts showing the percentage of people using different social media sites in 2009. Finally, there are brief quotes about social media and brands communicating with consumers.
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[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
- 2. What is socialmedia? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
- 4.
- 5.
- 8. ( : ) mixi Twitter Facebook 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 6 7 8 9 10 11 12 1 2 3 4 5
- 10. 3,000 Reference: Socialmedia byVeronica Peng
- 11. 99.9% 1998 1999 2000 2001 2002 2003 2004 2005
- 12. 90% 70% 70% 62% 61% 59% 55% 41% 33% 0% 20% 40% 60% 80% 100% The Nielsen Company in Jul. 2009 Global Online Consumer Survey of over 25,000
- 13. from Flickr CriativeCommons, Oscar Berg, www.thecontenteconomy.com
- 14. from Flickr CriativeCommons, Oscar Berg, www.thecontenteconomy.com
- 15. “Brands Speak withnot consumers, but human.” by Leo Burnett CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
- 21. 61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
- 24.
- 29. 2001 9 ■ 80
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- 48. 1. Solar Winds 25 2. 3. 8.5 2
- 50. 1. 10 200 500 300 2. Twitter 2 3.
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- 61. 2008/7/14 2008/12/20
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- 68.
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- 70. ( ) 1. Grand Design ( ) 2. Plan 3. Do Facebook ( ) ( ) ( ) ( ) 4. See&Action ( ) 5. Educatin
- 71. STEP2 SS Hub & Spoke
- 72.
- 73. STEP4 140 7,000 ALTIMETER: (2011/2/10) : : :
- 74.
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- 76. STEP5-2 American Express CMO - John Haze 1. 2. Facebook Ads 3.
- 77.
- 78. STEP5-2 LTV LRV LRV = Life Referral Value
- 79. ( ) NPS
- 80. ( ) (Detainee) (Angel Candidates) (Angel) (Insurgent) Nutral (Missionaries) 0 6 7, 8 9, 10 Net Promoter Score
- 81.
- 82. by Forrester 5 1 Forrester 1000 95
- 84. 2005 8 12 CEO
- 85. 2006 11 My Space 400 Blog, Flickr,YouTube, Facebook, Twitter
- 86.
- 87. CEO 2010 1 Facebook Twitter 3 1000
- 88. Facebook ( 30 ) Twitter ( 38 ) YouTube ( 558 ) Flickr ( 2417 )
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- 128. : @toru_saito : in the looop