Computer games are electronic games operated by a computer that use human interaction through inputs like joysticks and keyboards to provide visual feedback. The UK has a large video game market, generating $5.2 billion in 2012 from 33.6 billion gamers and employing 7,000 people. Electronic Arts (EA) is a major video game company founded in 1982 known for games like The Sims. Rockstar develops video games and was founded in 1998, previously belonging to BMG Interactive. Activision is a large video game publisher founded in 1979 and owned by Vivendi, known for being the first independent video game developer. Take-Two Interactive owns Rockstar and 2K Games and was founded in 1933. Vivendi is

1. Description of computer games:
Is an electronic game, that includes human interaction and
interference and it is operated by a computer circuitry. It can be
used by a joystick, and keypad. It uses human interaction with
a user interference to make visual feedback on a video device.

2. The UK is Europe’s largest video game market and the third
largest in the world. The UK games market generated $5.2bn of
revenues in 2012 with the total number of gamers at 33.6billion.
It also had employed in total 7,000 people in the UK in the
gaming industry.

3. EA-Is a video games interactive entertainment industry. Electronic Arts is
the world’s third-largest gaming company. Founder by Trip Hawkins and
founded at May 28, 1982. Most famous for it’s games Sims and computer
games. EA is headed by Larry Probt who was appointed executive
chairman in March 2013. All of EA’s labels and studios are overseen by
Frank Gibeau who was appointed President of EA labels in 2011, Many
have attributed former CEO John Riccitiello’s success in leading EA to his
passion as a gamer.
Rockstar- Industry in video games founded in 1998 the owner is Take-two
interactive. It’s a multinational video game developer and publisher in New
York city. Before Take-Two interactive it belonged to a British video game
publisher BMG interactive.
Activision-Is an American video game publisher. It’s current CEO is Eric
Hirshberg. It was founded on October 1, 1979 and was the worlds first
independent developer and distributor of video games for gaming
consoles. The owner is Vivendi. It’s subsidiary with Activision Blizzard.
Activision is one of the largest third party video game publisher in the
world and was also the top publisher for 2007 in the United States.
Highlights are the spell corrected.

4. Take-Two Interactive-Founded in 1933 the founder Ryan Brant. Is an American
publisher, developer and distributor of video games and video game peripherals.
Take-Two wholly owns Rockstar and 2K games. The company’s headquarters are in
New York city, with international headquarters in Windsor, United Kingdom. Most
famous for Grand theft auto and the Midnight Club racing series.
Vivendi- is a French multinational mass media and telecommunication company
headquartered in Paris, France. The company has activities in Music, television and
film, publishing, telecommunications, the internet and video games. It was founded
at December 14, 1853 but became Vivendi at 1998.
Activities of Vivendi:
Entertainment- Canal+Group, Activision Blizzard, Universal Music Group.
Telecommunications-SFR, Maroc telecom, GVT.

5. Synergy
Is two interaction of two or more agents (media organisations or
products) synergy is primarily a marketing strategy designed to
maximise the amount of impact and exposure of the
band/product/game etc but mostly promotes the band or makes it
known from the game. For example Spider man the movie and
games, toys, duvets comes out to promote it.
GTA=Has many known artists like Lil Wayne, Kanye West, Daz
Dillinger and many more that has promoted their music on the game
but as many products if you want to use an artists song you have to
ask permission as Daz Dillinger wants his music off the game as he
says GTA 5 has stolen them and is unhappy with what the songs they
have chosen.
Before I didn’t have this synergy slide and
I added this as it was important to show
the two interaction of two or more agents.