The document discusses the rise of social media platforms like blogs, Facebook, and Twitter and how they have lowered barriers to online participation. It outlines best practices for using social media, including starting conversations rather than broadcasting messages, focusing on connections over content, and being authentic. Examples are provided of how companies have successfully used social media to engage customers and increase business.

1. Blogs and Facebook
and Twitter
Oh My!
October 21, 2009
Wednesday, October 21, 2009 1

2. To Begin With...
Wednesday, October 21, 2009 2

3. It’s Not About
Technology...
Wednesday, October 21, 2009 3

4. ...but Technology Makes
it Happen
Wednesday, October 21, 2009 4

5. The Internet has lowered
the barrier to participation
for people, companies,
organizations, anyone.
Wednesday, October 21, 2009 5

6. It’s Never Been
Cheaper
• http://www.howmanypeopleareinspacerightnow.com/
• http://istwitterdown.com/
• http://cakewrecks.blogspot.com/
• http://www.peopleofwalmart.com/
Wednesday, October 21, 2009 6

7. Wednesday, October 21, 2009 7

8. Wednesday, October 21, 2009 8

9. Benefits of Social Media
• Cost-effective
• Quick
• Viral
• Feedback
• Credibility/Thought Leadership
• Community/Halo Effect
• SEO
• Constant Marketing
Wednesday, October 21, 2009 9

10. What to do?
• Start listening
• Connections, not content
• Be conversationalists
• Stop chasing ‘the next big thing’
• Stop thinking in terms of mass audiences
Wednesday, October 21, 2009 10

11. Be Human
Wednesday, October 21, 2009 11

12. Social Media is People
Wednesday, October 21, 2009 12

13. Wednesday, October 21, 2009 13

14. Social Media is Free...
Wednesday, October 21, 2009 14

15. ...but It’s Not Cheap
Wednesday, October 21, 2009 15

16. There is no market
for messages
Wednesday, October 21, 2009 16

17. Things To Do
Right Now
• Protect Your Brand
• Be Wherever Your Customers Are
• Remember It’s About Conversation, Don’t
Shout and Don’t Forget To Listen
Wednesday, October 21, 2009 17

18. Let’s Get To Work
Wednesday, October 21, 2009 18

19. Building Blogs
• Hosted or Not
• Wordpress, Blogger, TypePad
Wednesday, October 21, 2009 19

20. Social Networking
• Facebook, MySpace
• Know your audience and where they are
• Integrate Facebook into your site and vice
versa with Facebook Connect
• Tools like ShareThis
Wednesday, October 21, 2009 20

21. Social Sharing
• ShareThis, digg, Delicious, Stumble Upon,
etc.
• Social Shopping
• Users share recommendations
• SlideShare for business
• The birth of tags
Wednesday, October 21, 2009 21

22. Google SideWiki
Wednesday, October 21, 2009 22

23. News Sharing
Wednesday, October 21, 2009 23

24. Microblogging
• Twitter - 140 characters or less
• Tumblr
Wednesday, October 21, 2009 24

25. Mobile Services
• Mobile Applications for blogging, Facebook,
etc.
• Location Aware Services
• Geo-tagging
Wednesday, October 21, 2009 25

26. Other Things To
Consider
• Wikipedia
• Video Sharing
• Photo Sharing
• Ning
• BlogTalkRadio
Wednesday, October 21, 2009 26

27. Case Studies
• Friday’s on Facebook
• Skittles
• Ford
• The Amp App FAIL
Wednesday, October 21, 2009 27

28. TGI Fridays
Wednesday, October 21, 2009 28

29. ‘Friend’ Woody and get a
free burger
Wednesday, October 21, 2009 29

30. Free Burger!
Wednesday, October 21, 2009 30

31. Skittles Web Interface
Wednesday, October 21, 2009 31

32. Ford
• http://www.slideshare.net/scottmonty
Wednesday, October 21, 2009 32

33. AMP FAIL!
• http://itunes.apple.com/WebObjects/
MZStore.woa/wa/viewSoftware?
id=327620139&mt=8
Wednesday, October 21, 2009 33

34. #badcitibank
• http://twitter.com/search?q=%23badcitibank
Wednesday, October 21, 2009 34

35. Let’s Discuss
Wednesday, October 21, 2009 35

36. Twitter
Wednesday, October 21, 2009 36

37. Give Visitors Something
Wednesday, October 21, 2009 37

38. Some Links
• http://www.interactiveinsightsgroup.com/
blog1/social-media-examples-superlist-17-
lists-and-tons-of-examples/
• http://www.marketingbeginsathome.com
• http://www.web-strategist.com
• http://www.communityguy.com
• http://www.gapingvoid.com
Wednesday, October 21, 2009 38