O2 unlocking the power of big data
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How mobile insights can help banks know, engage & serve their customers smarter. Is your bank ready to maximise value from big data by empowering your customers?
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ERI
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To find the right technology partner to help them
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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O2 unlocking the power of big data
- 1. Unlocking the power of big data How mobile insights can help banks know, engage & serve their customers smarter Robert Franks Director of Digital. O2
- 2. You probably know O2 as … A bit about O2 And we also do this A leading mobile provider We’ve been awarded best customer service seven years running by Ofcom
- 3. VS Traditionally online businesses have created a data advantage
- 4. Now smart devices have become remote controls for our lives of online Black Friday purchases from mobile 47%61% of total minutes online is via mobile 2h 45m every day on our smart devices We spend
- 5. Opening-up key opportunities for banks to know their customers smarter PROBLEM APPROACH OUTCOME MAXIMISE VALUE FROM BRANCH ESTATE BANKS OPEN WHEN FOOTFALL IS LOWEST CHANGE OPENING TIMES TO MEET DEMAND Smart Steps
- 6. PROBLEM OUTCOMEAPPROACH REDUCTION IN FRAUD & FALSE POSITIVES REAL-TIME CHECKS VIA O2 SMART DIGITS FRAUD MANAGEMENT Smart Digits Protect & engage banks’ customers smarter
- 7. GDPR & OPEN BANKING COMMS. & COMPLIANCE SMART MESSAGING PLATFORM BETTER ENGAGEMENT & COMPLIANCE CHALLENGE APPROACH OUTCOME And serve banks’ customers smarter Smart Messaging
- 8. would share their personal data for a discount70 While most consumers choose to share data … Source: HBR Customer Data - Designing for Transparency and Trust, May 2015 value easier access to information that digital technology brings91 % % consumer trust gap Most don’t understand what data is being collected and how it’s being used But there's a growing know they share their social network friends’ list 27 % 25 % know they share their location Only … 23 % know they share their web searches
- 9. Creating a strategic opportunity for banks to empower customers to benefit from their data Insight Opportunity – O2 Drive Responsible young drivers struggle to get insurance at a competitive price Insurance companies struggle to develop loyal and responsible bases Insight Help young drivers benefit from responsible driving Opportunity A data-driven connected car proposition – starting with insurance Benefits Insure you for who you are and reward you for what you do Privacy Separate service – consent with O2 & comfort O2 will manage data O2 Drive Improve your driving. Get exclusive perks. And let us take care of your car, with Car Assistant. 40pts NPS
- 10. Is your bank ready to maximise value from big data by empowering your customers? Thank you