Growing momentum for Disruption in FinTech:
Looking back and looking forward.
Recording of the Backbase webinar of December 18th, 2014.
In our 2014 closing webinar we will look back at the disruptive highlights of this year and we start looking forward to 2015.
From BBVA acquiring Simple, to more and more neo-banks popping up, fintech startups going IPO and omni-channel moving from marketing buzz to the real thing. In this 60 minute webinar, Backbase's Jouk Pleiter and Jelmer de Jong discuss the main trends and best practices for banks and credit unions to keep on disrupting in the digital banking space.
Challenges for the Future of Retail BankingDesignit
Digital transformation in retail banking is a thriving and complex phenomenon. We at Designit try to make sense of it by identifying leading trends in three deeply interdependent categories: new enabling technologies, new customer expectations, and new strategic trends. The future holds uncertainty and promise, but some immediate actions are patently necessary for banks that want to stay relevant in an increasingly dynamic scenario.
Cloud Enabled Transformation In InsuranceCapgemini
Immature capabilities and growing market disruptors are compelling insurers to act swiftly and become fully customer centric. According to the World Insurance Report 2015 less than 30% of customers are having positive customer experiences globally forcing Insurers to reinvent their ability to deliver positive customer experience across the entire customer journey.
Capgemini's ACEs (All Channel Experience) for Insurance is built on Salesforce the leading CRM platform to help insurers improve their core capabilities and enrich customer experiences regardless of customer channel or device preferences.
Find out how Cloud-Enabled Transformation in Insurance from Capgemini and Salesforce is a faster and less disruptive way for insurers to rapidly evolve digital capabilities to achieve customer experiences that leave your customers wanting more!
La estrategia Tech&Touch utiliza una persona (touch) para usar un servicio financiero digital en
una comunidad. A continuación algunas de las principales motivaciones:
Technological Transformation at MF Industry- WhitepaperIndusNetMarketing
Overview
Ever since the global crisis of 2008, the Asset management Industry has adapted transformation. It has re-instill trust and transparency with the changing customer experience. In the last six years we have witnessed many disruptors disrupting the asset management industry. In such unprecedented times, AMCs must equip with the technology to evolve and be sustainable to the near future.
What to expect?
Challenges Mutual Fund Industry Is facing during Pandemic
Trends in expanding digital landscape
Sneak-peek at A-O-S to enhance customer experience
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
Growing momentum for Disruption in FinTech:
Looking back and looking forward.
Recording of the Backbase webinar of December 18th, 2014.
In our 2014 closing webinar we will look back at the disruptive highlights of this year and we start looking forward to 2015.
From BBVA acquiring Simple, to more and more neo-banks popping up, fintech startups going IPO and omni-channel moving from marketing buzz to the real thing. In this 60 minute webinar, Backbase's Jouk Pleiter and Jelmer de Jong discuss the main trends and best practices for banks and credit unions to keep on disrupting in the digital banking space.
Challenges for the Future of Retail BankingDesignit
Digital transformation in retail banking is a thriving and complex phenomenon. We at Designit try to make sense of it by identifying leading trends in three deeply interdependent categories: new enabling technologies, new customer expectations, and new strategic trends. The future holds uncertainty and promise, but some immediate actions are patently necessary for banks that want to stay relevant in an increasingly dynamic scenario.
Cloud Enabled Transformation In InsuranceCapgemini
Immature capabilities and growing market disruptors are compelling insurers to act swiftly and become fully customer centric. According to the World Insurance Report 2015 less than 30% of customers are having positive customer experiences globally forcing Insurers to reinvent their ability to deliver positive customer experience across the entire customer journey.
Capgemini's ACEs (All Channel Experience) for Insurance is built on Salesforce the leading CRM platform to help insurers improve their core capabilities and enrich customer experiences regardless of customer channel or device preferences.
Find out how Cloud-Enabled Transformation in Insurance from Capgemini and Salesforce is a faster and less disruptive way for insurers to rapidly evolve digital capabilities to achieve customer experiences that leave your customers wanting more!
La estrategia Tech&Touch utiliza una persona (touch) para usar un servicio financiero digital en
una comunidad. A continuación algunas de las principales motivaciones:
Technological Transformation at MF Industry- WhitepaperIndusNetMarketing
Overview
Ever since the global crisis of 2008, the Asset management Industry has adapted transformation. It has re-instill trust and transparency with the changing customer experience. In the last six years we have witnessed many disruptors disrupting the asset management industry. In such unprecedented times, AMCs must equip with the technology to evolve and be sustainable to the near future.
What to expect?
Challenges Mutual Fund Industry Is facing during Pandemic
Trends in expanding digital landscape
Sneak-peek at A-O-S to enhance customer experience
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
Rail Revenue World Congress brings together experts implementing the most innovative projects, new revenue strategies and business plans that are helping to grow revenue and increase customer engagement.
No matter where your interest lies, we have content, networking and new partners for you to meet.
By bringing four events together under one roof, you get to choose the sessions most relevant for you to help your business grow revenues and implement new technologies and strategies to bring real innovation to your organisation.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
With reach to over 249 million people and 18 million businesses, Smart Zones provides advertisers with qualified audiences based on over 750 verified demographic and socio-economic factors.
Bank of the future: Digital Transformation StrategyNawaf Albadia
A guide to planning and executing Digital Transformation Strategy to build your Digital Bank of the Future. A framework to implement digital experience, digital business and digital innovation
Smarter Commerce: Transforming for a Customer Centric WorldInternetEvolution
In this paper, we first look at how and why technology trends are radically transforming customer expectations and the commerce cycle. Second, we examine what this sea change means for businesses, and how companies
Smarter Commerce: Transforming for a Customer-Centric World
need to adapt their mind-sets and operations to create a more virtuous customer experience cycle. Finally, we provide an overview of IBM’s Smarter Commerce initiative, focusing on its solutions to help midsize companies
market and sell. Throughout the paper, we reference specific examples of midsize companies that are using
Smarter Commerce solutions today to more easily determine and deliver what customers really want—
through more effective customer interactions, better information and insights, and improved processes.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Winning the Content Wars: A Playbook for Today’s Content ProvidersCognizant
Like their counterparts in other industries, Information, Media and Entertainment (IME) providers face myriad challenges brought about by digital capabilities and technologies. As they restructure to align with today’s “digital first” imperative, these companies will evolve into three “mega segments” based on how their business models change and how they interact with customers. Assessing the maturity of their content ecosystems will dictate a range of actions that align with their business goals and fit within the context of their content and transformation objectives.
Digital transformation in banking - PiServeJo Matt
The #1 reason more than half of the Fortune 500 have disappeared since the year 2000: failure to achieve digital change.
30%+higher profit among companies undertaking digital transformation than their industry peers
45% share of market leaders expected to fall out of the top 10 in their industries due to digital disruption over the next 5 years
Read more from the slides.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Creating an Omnichannel Customer ExperienceCSI Solutions
Customer expectations of banks increases every day. Omnichannel banking gives the bank an opportunity to meet the customer demands and deliver a seamless customer experience. This allows the bank to build long-term, loyal and profitable relationships. Learn what the industry trends are for Omnichannel banking and where the banking industry is going with Omnichannel 2.0.
Here are a few of the disruptions we have picked up in the finance sector and how you can take your future into your own hands by transforming your company.
http://www.dearmedia.be/digital-transformation/
U.S. Consumer Banks and the Potential of Location-Based OffersCognizant
The increasing use of mobile devices, plus advances in location-aware technologies, are driving the adoption of location-based services across customer-facing industries, including retail. U.S. consumer banks can take advantage of this trend by using the vast amount of customer data they collect to help retailers develop contextually relevant, location-based offers that strengthen and grow customer relationships and position retail banking services as more than mere commodities.
Keynote: The User Experience Strategy behind one of Europe’s largest Digital ...Stefan F. Dieffenbacher
The User Experience Strategy behind one of Europe’s largest Digital Transformations is a presentation that summarizes the digital strategy approach taken for a key bank in Europe.
It takes the reader through three stages:
1. Why was a digital strategy required to start with? Why could the bank no more operate as-is?
2. What was the overall solution and design approach? At this point in time, the Digital Leadership strategy framework is being introduced.
3. How was the actual solution developed across both phases? In the first phase, the presentation talks through the key steps, namely:
3a. customer segmentation
3b. persona development
3c. understanding of user needs
3d. understanding of business needs
3e. developing an overarching vision based on business goals and user needs
3f. Deriving the functional scope - termed at Digital Leadership a Scope Landscape
The second phase then goes on to detail out the solution approach which was basically about detailing out the strategy from phase 1 and validating it in details.
Rail Revenue World Congress brings together experts implementing the most innovative projects, new revenue strategies and business plans that are helping to grow revenue and increase customer engagement.
No matter where your interest lies, we have content, networking and new partners for you to meet.
By bringing four events together under one roof, you get to choose the sessions most relevant for you to help your business grow revenues and implement new technologies and strategies to bring real innovation to your organisation.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
With reach to over 249 million people and 18 million businesses, Smart Zones provides advertisers with qualified audiences based on over 750 verified demographic and socio-economic factors.
Bank of the future: Digital Transformation StrategyNawaf Albadia
A guide to planning and executing Digital Transformation Strategy to build your Digital Bank of the Future. A framework to implement digital experience, digital business and digital innovation
Smarter Commerce: Transforming for a Customer Centric WorldInternetEvolution
In this paper, we first look at how and why technology trends are radically transforming customer expectations and the commerce cycle. Second, we examine what this sea change means for businesses, and how companies
Smarter Commerce: Transforming for a Customer-Centric World
need to adapt their mind-sets and operations to create a more virtuous customer experience cycle. Finally, we provide an overview of IBM’s Smarter Commerce initiative, focusing on its solutions to help midsize companies
market and sell. Throughout the paper, we reference specific examples of midsize companies that are using
Smarter Commerce solutions today to more easily determine and deliver what customers really want—
through more effective customer interactions, better information and insights, and improved processes.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
Winning the Content Wars: A Playbook for Today’s Content ProvidersCognizant
Like their counterparts in other industries, Information, Media and Entertainment (IME) providers face myriad challenges brought about by digital capabilities and technologies. As they restructure to align with today’s “digital first” imperative, these companies will evolve into three “mega segments” based on how their business models change and how they interact with customers. Assessing the maturity of their content ecosystems will dictate a range of actions that align with their business goals and fit within the context of their content and transformation objectives.
Digital transformation in banking - PiServeJo Matt
The #1 reason more than half of the Fortune 500 have disappeared since the year 2000: failure to achieve digital change.
30%+higher profit among companies undertaking digital transformation than their industry peers
45% share of market leaders expected to fall out of the top 10 in their industries due to digital disruption over the next 5 years
Read more from the slides.
Top 8 digital transformation trends shaping 2021run_frictionless
In a world that’s increasingly dependent on digital, IT’s role is more critical than ever. To meet rising demands, organizations are accelerating their digital transformation. This report identifies the top 8 technology trends that will face CIOs, IT leaders, and organizations in their digital transformation journey in 2021.
https://runfrictionless.com/b2b-white-paper-service/
Creating an Omnichannel Customer ExperienceCSI Solutions
Customer expectations of banks increases every day. Omnichannel banking gives the bank an opportunity to meet the customer demands and deliver a seamless customer experience. This allows the bank to build long-term, loyal and profitable relationships. Learn what the industry trends are for Omnichannel banking and where the banking industry is going with Omnichannel 2.0.
Here are a few of the disruptions we have picked up in the finance sector and how you can take your future into your own hands by transforming your company.
http://www.dearmedia.be/digital-transformation/
U.S. Consumer Banks and the Potential of Location-Based OffersCognizant
The increasing use of mobile devices, plus advances in location-aware technologies, are driving the adoption of location-based services across customer-facing industries, including retail. U.S. consumer banks can take advantage of this trend by using the vast amount of customer data they collect to help retailers develop contextually relevant, location-based offers that strengthen and grow customer relationships and position retail banking services as more than mere commodities.
Keynote: The User Experience Strategy behind one of Europe’s largest Digital ...Stefan F. Dieffenbacher
The User Experience Strategy behind one of Europe’s largest Digital Transformations is a presentation that summarizes the digital strategy approach taken for a key bank in Europe.
It takes the reader through three stages:
1. Why was a digital strategy required to start with? Why could the bank no more operate as-is?
2. What was the overall solution and design approach? At this point in time, the Digital Leadership strategy framework is being introduced.
3. How was the actual solution developed across both phases? In the first phase, the presentation talks through the key steps, namely:
3a. customer segmentation
3b. persona development
3c. understanding of user needs
3d. understanding of business needs
3e. developing an overarching vision based on business goals and user needs
3f. Deriving the functional scope - termed at Digital Leadership a Scope Landscape
The second phase then goes on to detail out the solution approach which was basically about detailing out the strategy from phase 1 and validating it in details.
IBM Solutions Connect 2013 keynote presentation talking about emerging challenges in today's business world and various technologies that can help decision makers address these challenges and drive their business forward. Smart ideas. Smarter actions.
Transforming Business with Cognitive APIs: What Innovative Business Strategie...IBM Watson
Watch the on-demand replay of the webcast here: https://www.youtube.com/watch?v=hIN1RjxOFTk
AI, machine learning and over 50 technologies behind Watson cognitive computing are ushering in a new era of technology that will reshape our human-computer interactions in business and in science. Join this Executive Webcast Series to hear insights, guidance and vision from some of our Watson leaders on Why, What and How cognitive APIs are being applied for business value and transformation.
In this episode, gain insight from an exec in the industry on WHAT innovative business strategies are facilitated with cognitive APIs.
Deliver New Customer Experiences Through AI-enabled ChatbotsAmazon Web Services
Chatbots allow companies to mimic human conversations with their customers. Built upon artificial intelligence (AI) and machine learning (ML), they provide instantly available support that is adaptive to user needs and improves with use over time.
Learn how organizations are leveraging this new technology to improve customer engagement by better tailoring their marketing efforts, while at the same time reducing costs and overhead.
Deloitte Digital will showcase their conversational chatbot solution built on Amazon Web Services (AWS) and utilizing Amazon Lex. Discover how companies can rapidly build a proof of concept prior to integrating, launching, and rapidly scaling them to the market.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
Putting the "Experience" in Your Customers' Digital Experience Ben Pring
There’s lot of talk in the business and technology media about the “digital customer experience” … but most of the time – as we all know - our customer “experience” is hardly an experience at all.The vast majority of our digital interactions with businesses are still irritating, exasperating, or at best, completely forgettable.
Only 3% of companies believe they’re doing an excellent job of interacting with their customers digitally.
Only 16% of companies think they’re good at collecting and leveraging customer data from digital interactions.
A mere 42% of companies have adequate tools and skills to analyze digitally-generated data.
Only a third of companies have adjusted their business strategies to take into account digital information generated by - and from - their customers.
It is alarming that so few enterprises believe — in late 2014, as the Internet celebrates its 20th birthday as a commercial highway — that they are mastering this key lever (i.e. the digital experience they offer customers) of business success. This finding should serve as a wakeup call for those in charge of their organization’s digital future or, let’s face it, their future. Check out this presentation - and then follow the links to see the full report - on ideas for improving this dire state of affairs. Get advice and recommendations from Cognizant's Center for the Future of Work on putting the "experience" in your customers' digital experience.
Fintech in insurance. Focus on RoboAdvice - Changing the face of wealth management landscape on back of trend of “self-service”, disintermediation, automation spurred by the internet.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Keynote presentation from IBM Solutions Connect 2013 covering topics such as changing business world today and how technologies can help organisations cope with this change and move forward.
Starting today, you can lend online to consumers and businesses. You can reach more customers, and better qualify them. Increase your ROI by lowering your cost of lending more than 50% and increase your revenue per customer more than 25%.
Be where your customers are, when they want you. It’s a new day in banking. Digital lending is here.
That’s banking without walls.
Overview: Big Data Use Cases in Telecom, Retail, Insurance, Automotive, Media & Banking & Finances Industry Segments. How can we map these business challenges to Solutions on AWS Cloud? Let's Find Out!
Big Data is Growing Bigger & Bigger with a prediction of 40 Zeta Bytes of Data by 2020.
> What are the 4 Vs of Big Data?
> Big Data Industry Use Cases:
- Telecommunications
- Retail
- Insurance
- Automotive
- Media
- Banking
Which AWS Components can be mapped to each stage of the Big Data Life Cycle:
AWS S3, AWS EC2, AWS EMR, AWS Redshift, Data Pipelines & many more.
Similar to Money 20:20 ibm cognitive engagement raisch (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. 2
Banking In The Age Of The Customer
The Current State Of Cognitive In Financial Services
Welcome To The Cognitive Era
The Cognitive Maturity Model
The Roadmap to Cognitive Customer Engagement
Innovation Break Outs
AGENDA
3. Watson Customer Engagement
EASY IS THE NEW
LOYAL
Know MeDeep Analytics
Compare
Me
Goal analysis & Peer Analysis
Protect
Me
Secure Engagements
Advise
Me
Be A Trusted Advisor
Alert Me
Keep My Informed
Find Me
Location Awareness & Context
Awareness
Engage Me
Contextual Engagement
Inspire Me
Frictionless Commerce
Stick
with Me
Be Central to My Life
Customer Expectations
4. Watson Customer Engagement
The Digital revolution of banking
1 Customers are increasingly comfortable with
mobile banking and rarely using a branch
Four trends that are disrupting banking
Flood of data from many sources
2 Banks must improve infrastructure, systems and
analytics to properly leverage the data available
from their systems; for example from ~74 billion
credit card transactions every year
Peer-to-Peer, lending and payments3
Peer-to-peer payments & lending, crowdfunding and
blockchain threaten incumbents' existing business
Threats from adjacent industries like Internet
firms and Retailers Entering Bankers4
Amazon, Facebook, Alibaba, Square, and Apple have all emerged
with products that undermine the traditional banking model
6. 6
Banks face new
challenges in how they deliver
engaging digital experiences
By 2020, customer experience will
overtake price and product as the key
brand differentiator1
By 2020, the customer will manage 85%
of the relationship with an enterprise
without interacting with a human2
89% of marketing leaders expect to
compete primarily on the basis of
customer experience by 2018
Source: 1 – Walker Info, 2 – Gartner, 3 - Gartner
11. Watson Customer Engagement
My company, on an
average day:
- $3 trillion in business
and institutional financial
flows
—$9 trillion on peak days,
or more than half the
entire U.S. GDP.
- Nearly all of that is
moved electronically. In
many ways,
11
Michael Corbat
Chief Executive Officer
Citigroup
“We see ourselves
as a technology
company with a
banking license.”
12. Watson Customer Engagement
Will JPMorgan Chase & Co.'s
more than $9.5 billion technology
budget leave rivals playing
catchup?
$3 billion spent in 2016 just on
innovation, specifically the areas
of robotics and machine learning.
Zames estimates the bank could
save $30 million in 2017 by using
bots to address 1.7 million
systems-access requests such as
employee password resets with
"substantially" more savings to
come. It has also piloted virtual-
assistant technology -- which
combines robotics and machine
learning to mimic human
judgment to deal with employee
requests.
12
Matt Zames
Chief Operating Officer
15. The demands of the customer
have outpaced our human ability
to deliver customer experiences
at scale. Business and
technology have become forever
interconnected.
…
Adapt or Die!
22. + Half of our footprint will be in cognitive solutions and software platforms business
+ Our mix will continue to shift as it has for the past 100 years
+ These new technologies are embedded into and enrich our base offerings – Power, z, storage,..
+ All is underpinned by IBM Security
IBM’s next era is all about the power of cognitive
solutions, Cloud platform, delivered to transform industries
1.
Cognitive
2.
Cloud
3.
Industry
23. + Half of our footprint will be in cognitive solutions and software platforms business
+ Our mix will continue to shift as it has for the past 100 years
+ These new technologies are embedded into and enrich our base offerings – Power, z, storage,..
+ All is underpinned by IBM Security
IBM’s next era is all about the power of cognitive
solutions, Cloud platform, delivered to transform industries
1.
Cognitive
2.
Cloud
3.
Industry
24. The North Face customers
shop with Watson
Transforming the Tax Preparation Industry Watson Insights helps Under Armour fitness
app users make better health decisions
Cognitive systems augment human intelligence, allowing
faster and more informed decisions
24
+ Watson is at the core of our cognitive technology
+ 1 billion customers will be reached by Watson in 2017
+ Watson solutions are being built, used and deployed in more than 45 countries and across 20 different
industries
+ Watson is being trained in eight languages besides English
25. 25
Welcome To
The Cognitive
Era
Where Personalized
Customer
Experiences Scale
With Watson!
Understand
Like humans do
Reason
to extract ideas
Learn
From past results
Interact
In a natural way
cog·ni·tive
/ˈkäɡnədiv/
26. Watson Customer Engagement
26
Cognitive systems are creating a new partnership
between humans and technology
Humans
excel at
Cognitive Systems
excel at
DILEMMAS
COMPASSION
DREAMING
ABSTRACTION
IMAGINATION
MORALS
GENERALIZATION
COMMON SENSE (with many biases)
ELIMINATING BIASES
LOCATING KNOWLEDGE
PATTERN IDENTIFICATION
MACHINE LEARNING
NATURAL LANGUAGE PROCESSING AT SCALE
REGULATORY COMPLIENCE SUPPORT
FRAUD DETECTION AT SCALE
PROTECTING Customer DATA
Watson reads 800 million pages per second
30. Watson Customer Engagement30
H&R Block With Watson
Click on Image to launch Video or
go directly to:
https://youtu.be/pVK5UeimatQ
From the Cloud to the Tax Desk,
IBM Watson to Help Tax Pros
Maximize Tax Outcomes with H&R
Block. For more information, visit
http://ibm.co/2kseLOj
31. H&R Block Tax pros are working
with Watson to help clients
maximize their refunds,
across 11,000 U.S. locations
running the Watson program
H&R
• Two-point increase in overall
client satisfaction
• Two-point intent-to-return
increase,
• Three-point price-to-value
increase.
• Increase web traffic and retail
appointments
RESULTS:
32. 32
ING
Needed to rapidly analyze client
behaviors for personalized marketing
offers across all channels
Benefits:
• Improved offer acceptance for
incomplete product requests by
50%
• Earned $35M in 8 months
• A 98% increase in key client
interaction performance metrics
such as click stream data,
analytical reporting and queries
• IMG marketing division is
exploring additional applications
given the success of the solution
37. 37
Where Do I Start
Building My
Cognitive
Roadmap? Cognitive
End-To- End Lifecycle
LOYALTY
Customer Experience
Front Office
GROWTH
Analytics
Mid
PROFITABILITY
Operations
Back-Office
EFFICIENCY
COGNITIVE
CUSTOMER
ENGAGEMENT
COGNITIVE
INSIGHTS
COGNITIVE
OPERATIONS
• Risk Management
• Regulatory
Compliance
• Call Center
Optimization
• Fraud Detection
• Optimizing Ad &
Marketing Spend
• Streamlining
Customer
engagement process
• Struggle Detection
• Personalized
Customer
experiences
• Omni-channel
Marketing
• Automated Real Time
Marketing & Loyalty
Cognitive
Maturity
Model
38. What if you could…
38
Enable all your
marketing systems to
speak to each
other to improve
performance?
Predict which
Customers are at the
greatest risk of
attrition?
Leverage a trusted
advisor to help
create and optimize
your campaigns?
Modernize your
marketing efforts to
achieve your
business goals?
Automatically tag
and classify the
content in your
CMS to use the
right asset?
Can your systems
do this today? How
much effort does is
require?
If you could, what
kind of message or
offer would you
extend to them?
How would you find
someone who knew
your campaigns well
enough to do the
job?
How many vendors
would you need to
involve? Can one
vendor really help?
How much time do
you spend doing
this? Is the end
result accurate?
39. Watson Customer Engagement
Building A Cognitive Bank That Understands, Reasons, and Learns From Every
Customer Engagement To Deliver Trusted Relationships At Scale
Cognitive
Computing
Digital
Network
Enabling
Infrastructure
Business
Ecosystems
Cognitive
Banking
Mobile & Social
Omni-channel
Analytics
Digital Operations
Customer
Value Chains
Customer
Economic Choices
Integration
Big Data
IT Infrastructure
Security
Resilience
Natural Language
Processing
Machine Learning
Algorithms
Ecosystem Services
and Partners
Predictive
Analytics
40. Watson
Marketing
40
Watson
Commerce
Watson
Supply Chain
Watson
Customer
Engagement
Platform
Cognitive Personalized Marketing Building
Trusted Relationships
Digital Experience Customer Insights
Omni-Channel Commerce
Order Management and Fulfillment
Supply Chain Optimization
Cognitive
Platform
Category
Cognitive
Solutions
Built For
Practitioners
• CMO
• VP of Customer Relationships
• VP of Digital Marketing
• VP of Digital Advertising
• VP of eCommerce
• VP of Merchandising
• VP Store Operations
• Dir. Inventory Management &
Fulfillment
• VP of Supply Chain
• VP of Procurement
• Chief Technology Officer
• Dir. EDI / Data Trans, VP IT
B2B Collaboration
Watson Customer Engagement – The End-to-End Cognitive Customer Engagement Framework
41. Watson Customer Engagement
3 Core Business
Areas of
Cognitive
Automation &
Optimization
7 Cognitive
Solution Sets
ONE
COGNITIVE
END-TO-END
CUSTOMER
ENGAGEMNT
PLATFORM