1. Global Corporate Exchange | Outgoing
Year Plans and Targets
2013 – 2014
AIESEC In Hyderabad
Presented By
Vrushali Ohatker
Vice President
Outgoing Global Internship Program 2013
AIESEC Hyderabad | India

2. RAISE
MATCH
REALIZE
Q1
7
Q2
10
8
7
10
10
7
Q4
ACHIEV
ED
5
Q3
TARGET
10
10
6
8

3. WHAT WORKED?
Member Connect: CoW of oGIP.
• IT as a sub-product.
• IR and Social Media Campaign
• EP Packaging, videos and Webinars.
• CIM in oGIP.
• Networking Seminars for smaller institutes.
• Total National Campaigns held in India: 2
• Total National Campaigns won by
Hyderabad: 2
•

4. WHAT WORKED?
• The only LC to have a partnership with another
MC[including all of it’s LCs] for the year 2014.
• oGIP Hyderabad won 1st place in every National
Campaign held in 2013.
• We were bumped up from oGIP Cluster B to Cluster A at
National Strategic Conference for Exponential Growth in
the program.
• 400% growth in second half of the year.

5. WHAT DIDN’TWORK?
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ET as a sub-product.
iXPs for ET.
UR: EFLU as a substantial market.
WAO promotions.
COP Team.
No constant marketing campaigns for oGIP through 2013.
Effective promotions.
Print Media: Posters.
Innovation in raising: LinkedIn for eg.
EP’s lack of binding to the contract: back-outs.
Ineffective market research.
Synergy with oGCDP for UR.
Reverse Raising.
oGIP for Alumni not sufficiently marketed.

6. THANK YOU

7. Vrushali Ohatker
Vice President
Global Internship Program
AIESEC Hyderabad | India